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Chapter 33? Set yourself a small goal

Tian Haiqing's business model is very simple. If it is for individual customers, it is just one-hand goods and the other is money. If it is a merchant around Xueyuan Street, it is a partner merchant who calls Huang Hongcai, and Huang Hongcai asks the goods to deliver them to the door, and the account is settled every half month to one month with the merchant.

There are more than 100 restaurants in Xueyuan Street and its surrounding areas. Huang Hongcai sold pure grain wine to merchants at 30 yuan per pound, which is 3 yuan per pound. After those merchants added some cheap wolfberry or plums, the price for sale was about 10 yuan to 25 yuan, which was doubled.

When the business is good, Huang Hong was able to sell 20 kilograms of wine to the surrounding restaurants a day, and when the business is bad, it is only 7 or 8 kilograms. Jing Huai calculated that the average daily revenue was about 450 yuan.

According to Jing Huai's previous life, the gross profit of dealers is about 40%, which means that Huang Hongcai's daily profit is 180 yuan and 5,400 yuan per month. If sales to surrounding residents are included, Huang Hongcai's monthly profit is more than 8,000 yuan. The rent on Xueyuan Street may be a little more expensive, and liquor is also divided into summer and winter, during the peak and peak seasons of winter and summer vacations, and if you hire a temporary worker to deliver goods, the average monthly net profit is also more than 5,000 yuan. In 2005, the salary of ordinary employees was less than 2,000 yuan. Huang Hongcai's business is not a huge profit, but it is much more comfortable than working.

Moreover, there are several other bulk liquors in the market on Xueyuan Street. If they are monopolized by one, it will be a huge profit.

Huang Hong didn't expect that after chatting with this freshman, the other party had already touched him.

Jing Huai and Huang Hongcai exchanged phone calls before leaving. Huang Hongcai was a little confused at this time. He looked at Jing Huai's leaving back and said to himself: "Occupy Xueyuan Street? I don't know if it's you dreaming or I am dreaming. Why are college students so unrealistic now?"

Then he continued to hum a little song while blowing the fan.

"Jing Huai, how about it? Have you got the money?" Zheng Qiaoling took the initiative to buy milk tea for Jing Huai this time and handed it over to ask.

Han Weiqi and others also stood up and waited for news from Jing Huai.

He Cheng couldn't believe it and asked, "I got the sponsorship?"

Jing Huai spread his hands and said calmly: "No."

"Ah! No!" Zheng Qiaoling's disappointment was beyond words, "I worked in vain for the afternoon."

Han Weiqi didn't say anything, but the expression on her face was also very disappointed.

He Cheng's pride was written on his face, but he pretended to encourage him on his mouth: "It's okay, everyone will continue to work hard, I'll leave you first."

The sun at four or five o'clock in the early autumn of Tianhai City is still vicious and can only be relieved after National Day. Everyone ran for the afternoon, it was very hot, tired and depressed.

After He Cheng left, no one spoke.

Jing Huai took a sip of milk tea and said, "Dear seniors, is the weather very hot, but everyone's hearts are getting colder?"

"Are you still in the mood to joke?" Zheng Lingqiao was very discouraged.

Jing Huai clapped his hands and said, "Everyone cheer up. I haven't received the sponsorship, but I'm already on the way."

"How do you say this?" Han Weiqi suddenly felt enlightened, "Tian Haiqing agreed to sponsor it? Do we need to do anything?"

Jing Huai smiled and said, "Who knows how to design patterns?"

"I can!" Zheng Lingqiao belongs to the Propaganda Department, with posters and graphic designs that are no problem.

"I'll invite everyone to dinner now. After dinner, we go to the study room. I'll tell you about the plan. In the last three days, we will win!"

How can I sell Tianhaiqing to restaurants throughout Xueyuan Street and occupy the market in three days?

It is definitely unrealistic to go to the laboratory to adjust the taste of Tianhaixiang in three days. Moreover, the main consumer force in Xueyuan Street is students. Drinking is passion and price. What they are concerned about is definitely not the taste of the wine. They can almost swallow it, just give themselves the inspiration for bragging.

Isn’t there a saying that college students are the main consumer force of fake wine.

After drinking fake wine, I brag, I vomited and vomited. After vomiting, I fell asleep and woke up. When I woke up, I came to drink fake wine.

In the past few days, Jing Huai has also learned about the catering market in Xueyuan Street. College boys must drink wine when they are gathering, and about 60% of them drink beer and 40% of them drink white wine.

The bottled wine in restaurants is too expensive and is not a dish for college students. College students prefer to soak plum wine, wolfberry wine or directly pour bulk wine, the price ranges from 10 yuan to 30 yuan per liang.

Moreover, college students have different attitudes towards liquor and beer.

For example, beer, students like to drink snowflakes and have loyalty to the brand. They will buy snowflakes and bravely every time they have dinner together. However, white wine has no loyalty. No one knows which manufacturer produces the loose wine they swallow today.

This is the misfortune of liquor, but it is Jing Huai's luck, because Jing Huai wants to learn from the marketing model of later generations.

In 2006, Xiaolang Liquor appeared, aiming liquor at consumers born in the 1990s. Jiang Xiaobai appeared in 2012, and became popular all over the country. He even made money from the 1990s and 1995s. His profits reached 600 million in six years of establishment.

This is not making money, it is picking up money.

In 2005, Jing Huai was reborn and he also wanted to get money.

After dinner, everyone gathered in the school study room.

Jing Huai made a plan.

"Selling wine? After a long time of negotiation, you went to talk to him about selling wine? He couldn't even sell it, so how could we sell it?" Zheng Qiaoling was worried.

"If you have any questions, hold on first, listen to me before asking." Although Jing Huai is only an ordinary member of the Student Association, the vice chairman and minister on the scene were waiting for Jing Huai to make an idea.

"Senior Sister Zheng can design it, you can design this pattern." Jing Huai painted it with draft paper - a cartoon version of the light blue base image looks very unpleasant and funny black husky.

A few cartoon characters are written in the upper part of the base picture - Tian Xiaotian.

A line of small characters in the lower part, Tianhai University Biological Enthusiasts Association.

"A cute and cute cartoon husky! The color matching is also good, simple and not fancy!" Zheng Qiaoling was immediately attracted by Jing Huai's design.

Jing Huai said: "My this is a simple drawing, and it's a bit ugly. I hope Sister Zheng can help me optimize it."

This is the front view of the wine bottle.

The rear view is interesting.

It is a cartoon character with a white background, blue or orange background, and various jokes will be printed here.

For example:

Before military training, you were a single dog, but after military training, you were a military dog.

Are you crying? No, I'm just a little allergic to life.

You can earn money again if you lose it, and you will lose it if you lose it.

It’s not that I can’t quit drinking, it’s that I can’t quit friends.

There are not ten thousand jokes in Jing Huai's belly, and there are 1,000, and some of them can be thought of temporarily.

Han Weiqi's belly hurts when she saw these jokes, "Jing Huai, what are you pretending to be in your mind? It's so funny!"

Below the joke is the wine ingredients list and manufacturer.

Tianhaiqing Wine Co., Ltd.'s words are only a little bigger than sesame, and are not as conspicuous as the Tianhai University Bioengineering Association.

"Sister Zheng has to work harder, and he must drive out the design tonight." Jing Huai reminded.

"I have a computer in my dormitory, and I can do it before turning off the lights."

"Okay, I'll write you the humorous language behind the bottle. I've found the bottle. There are short perfume bottles sold in the wholesale market behind Xueyuan Street, which can hold about 250 ml. We use it to hold wine, and tomorrow we will find an advertising company to paste the pictures on the bottle."

"But how to sell wine?" Han Weiqi admired Jing Huai for his head, but was still worried about the issue of selling wine.
Chapter completed!
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