After Cao Yang returned, he stayed in the hotel and sorted out the information for the night.

The next morning, Cao Yang called Liu Qiang and asked him to convene the main person in charge to meet and call out colleagues from the marketing department.

Because he felt that he had gained a lot, some content should be shared with colleagues and professional opinions should be solicited.

After all, Cao Yang is also doing things based on his own ideas, and the company is not a one-man show. He should listen to more opinions and suggestions from different people.

At 2 pm the next day, the backbone of the notebook business and several heads of the marketing department were all in the conference room, and everyone was waiting for Boss Cao's speech.

Everyone has heard Liu Qiang describe what happened yesterday vividly.

After Liu Qiang came back, he held a small meeting with his colleagues in the company.

It is emphasized that everyone should learn more like the boss. On the one hand, they should investigate and study data. On the other hand, they should go to the front line more and experience it for themselves. Never be a person who squats in an ivory tower for research.

Data is important, and data collection and analysis are inseparable from every case.

If you only analyze and judge based on data, you will never be able to truly understand the specific needs and real ideas of users.

So Cao Yang came here and asked to go to the front line to experience the feelings of the employees and experience what the users are like. This matter itself is equivalent to a very big touch to the people in the company.

Especially Liu Qiang himself felt very guilty, as if he was sitting on pins and needles.

Think about it, the boss comes here by himself and goes to the front line to collect information.

Isn’t this a wake-up call for you behind you?

Are you not satisfied with the company's work?

Have you forgotten your original intention of making products?

Are you considering it for users?

These are all worthy of reflection and vigilance.

So after Liu Qiang came back, he attached great importance to this matter, so he called a meeting with colleagues from the company and described what happened yesterday vividly.

In fact, Liu Qiang also listened to Cao Yang's own oral statement.

He was just responsible for sending Cao Yang to his destination. Liu Qiang originally wanted to stay and experience it with his boss, but Cao Yang drove him out.

After hearing Liu Qiang's words, his colleagues, especially those in the marketing and sales department, were also like thorns on his back, and many people were scared out of cold sweat.

Although everyone thinks that they have completed the work arranged by the company, ask yourself, how many of these people are really on the front line?

How many people have truly experienced it in physical stores and observed the user's reactions?

Sadly ashamed.

...

So at the meeting today, everyone sat in an extremely straightforward manner. They all prepared their notebooks and prepared to record Boss Cao's words without saying a word, so they would implement them later.

Cao Yang glanced around and smiled with some amusement, "What are you doing? He looks like he is facing a great enemy."

"No," Liu Qiang explained, "we are all listening to the boss's teachings."

"What the hell?" Cao Yang was about to laugh out loud, "Don't do this, what teachings are not taught. I only experienced it for an afternoon. The content must be biased, and it is all individual cases.

I just share my personal feelings with you about my experience yesterday. You still have to make your own judgment on the specific matters. After all, everyone here is professional.

I used to make games and I have a deeper understanding of games, but I am not good at doing sales.

You are experts, so the company will depend on you in the future.”

After Cao Yang finished speaking, everyone shook their heads repeatedly.

Wherever.

After everyone calmed down, Cao Yang began his speech today:

"I just said that I experienced the feeling of being an employee in a physical store yesterday. I met some customers who wanted to buy a computer but did not make it in the end, and also recorded their thoughts and suggestions.

Although it may not be representative and may be biased, I think I can still talk about my insights on these things."

"There are no need to do strictly what I said. You can investigate the data more and take the data as the basis. After everyone improves the data, we will make the decision."

...

“First of all, the general impression of our products is—

Bomi's laptop looks good.

I asked a lot of people about this, and they all agreed with it very much.”

At the meeting, Cao Yang vividly described the guests he met yesterday and the relevant situation.

When everyone heard the couple's weird ideas, they couldn't help laughing.

"How could someone with such a weird idea? He actually thinks that it may not be good if he looks good."

"Yes, the appearance is good, can you really cut corners elsewhere?"

"That is, we are all doing cost-effectiveness and using the best supply chain. If we want to be the most cost-effective brand in China and even internationally, how could this happen?"

"These people are really weird and their ideas are weird."

...

Cao Yang smiled and said, "Don't laugh at others. Many people think so. One of the most common mistakes we make is that we always like to judge others from our own perspective, but if we look at the problem from our own perspective, we actually made the same mistakes as this man.

Stereotypic prejudice sometimes has a great impact on people.”

Hearing the boss's words, everyone couldn't help but think in their hearts-

Sure enough, the boss is the boss.

The perspective of looking at the problem is different.

"We just thought he was a weird one, but in fact we might be a weird one in the eyes of others.

This is actually a very normal thing. Everyone is in a different environment, the people around him are different, and everyone has a different understanding of things.

For example, this man thinks that good-looking things may not be good, and it is possible that many people around him have been deceived.

Including his girlfriend, maybe he is very wary of his girlfriend. Although he is together, he may be very strict and he is also uneasy in his heart.

Because people around you may have suffered losses, a group cognition will naturally be formed.

What you think is good-looking may not be beautiful.

It was the same as when the country was relatively poor in the past, people thought that big things were generally good things. If you don’t know what to choose is more valuable, the big things will generally not suffer any losses.

In fact, it is both a stereotyped prejudice and it also shows that they live in this environment. It also shows that there are indeed many products in this world that are what they describe. They rely on a gorgeous and beautiful appearance to deceive people, but their functions are not as good as they boast about.

Then, after consumers are much cheated by this product, they will form such a perception.

Bomi is another new computer brand, so it is normal for everyone to be worried.

Guzhu

This shows that it is difficult for you to change a person's stereotyped bias, and it takes a process."

...

Cao Yang described the situation he encountered yesterday, then took out the notes he made and shared with everyone his own personal summary:

"After yesterday's incident, I have summarized these points myself. Everyone will listen first, it may not be correct.

First of all, judging from the performance of the first group of college students yesterday, the demand for college students should be higher cost-effective, and playing games is one of the requirements, but their demand for the appearance and portability of the notebook is not strong, and these options are even redundant in their opinion.

So for them, our main focus is on good-looking, with a futuristic look, technological and fashionable look...

These are all redundant, the key is how to let them know and believe that our machines are good and more cost-effective."

Uh-huh.

Everyone nodded one after another.

"But everyone doesn't have to pay much attention to this. I lowered the price of 4999 to 4000 yesterday. They are still unwilling to buy our products. In fact, we have made very little money by selling 4000.

If you really want to compete in cost-effectiveness, laptops and desktops are still incomparable.

We really care about this money, and we can't force people who want to buy desktop computers.

Everyone should focus on college students or young people who are able to afford it and really want to buy laptops instead of desktop computers.

So I hope that when the market department conducts research in the future, I can focus on this part of the target users.

The reference significance of non-target users is not very important, it is just to help us understand the minds of college students."

Yes, you can never wake up someone who pretends to be asleep.

Moreover, some people just don’t want to buy laptops. Unless the machine has a higher configuration than the desktop, or the same configuration is lower, that is, the cost-effectiveness is higher, which makes everyone feel that they can take advantage of it. The value of this thing exceeds that of the desktop, otherwise it will be difficult to succeed.

But here's the cost.

Due to capacity limitations, it is difficult for laptops to surpass desktops at the same price.

So Cao Yang said that for reference only, the real target users still have to capture young people who can afford it and are willing to buy laptops.

...

"Then--
To be continued...