But this is not what bothers Jester the most.

Because these things, whether they are game development or hardware development, have traces to follow and can be targeted against them. These seem powerful, but in fact, are just that. As long as you can firmly grasp the player's heart, no matter what means the other party has, the best result will be to divide the world into two parts and will never become a unified country.

However, being able to expand its own share as much as possible is something that must be done, but the biggest advantage Sony has is that it is the biggest factor that prevents itself from doing this, that is, they have money.

It looks vulgar, but it is very practical and simple. Sony has money and a lot of money, and they can be willful.

For example, they once used the method of losing money to buy hardware once in the battle with Sega and Nintendo's P1 era to grab share. Although Sega had used this method before, Sega could make up for the loss in hardware by collecting platform premiums on the game.

However, Sony was doing such things completely by losing money in the early stages of the ps1 era.

As for Sony's loss due to hardware sales in the PS1 era, there is no official accurate statement, but you can think about the losses of Microsoft's gaming department in the first year when Microsoft entered the gaming industry.

There was a very famous interview at that time.

It was Bill Gates who interviewed. As we all know, Bill Gates has been a game fan since he was a child, and there are many chances in Microsoft's official entry into the game industry. They did not make decisions like Sony before entering the game industry. In fact, some things, chance really account for a large part of the reason.

This is because Microsoft personnel specially made a hardware product to test one of their optimization software. In principle, it is only used for testing, but after Microsoft's high-level experiments, they couldn't help but have a sudden idea. Can't we turn it into a real game console?

Even the birth of the name xbox is very interesting, but this is another story.

In fact, at that time, on November 15, 2001, it was officially launched before the start of the Christmas season of that year. No one thought they could succeed at that time because Sony was too powerful at that time, and ps2 seized the entire market share at an almost incredible speed.

Even Sega had to announce the official launch of the home machine market.

In order to ensure vitality, Nintendo even participated in the Tokyo Game Exhibition of that year for the first time. You should know that this is a game exhibition held by Sony. Before that, Nintendo had not participated in even one session. The former chief home game provider could only rely on promoting handheld consoles to ensure its market share and the loyalty of fans.

It is in this situation where everyone is not optimistic that Microsoft's xbox has officially entered the market.

Fighting is tragic.

In the interview that Jester had watched, the interviewer asked Bill Gates, and the questions asked were very skillful, full of traps and extremely sharp.

"Do you think you've translated the market response to xbox in the previous year?"

This is the first question.

Bill Gates did not doubt that he had him and immediately replied: "Satisfied."

At this time, the interviewer immediately activated the trap he had laid down before. Because Microsoft previously announced the revenue of their gaming department in the previous fiscal year, the number of revenue was amazing, not profits, but terrible losses. In the last fiscal year, the entire Microsoft gaming department lost a total of $2 billion.

"So, is the loss of $2 billion in your expectations?"

This question is very tricky and cunning, and it is very difficult to answer. In addition, the digging of a previous question seems to have made Bill Gates stagnant. He has no other choice, and can only answer an answer that a reporter wants him to answer.

That is to eat the previous word satisfaction.

But Bill Gates smiled relaxedly and said something shocking.

This sentence not only made people understand the strength and heroism of Microsoft at that time, but also made more people realize the cruelty of competition in the TV game industry, which is simply unbearable.

Bill Gates replied: "Yes, a loss of $2 billion was as expected."

Expected.

This is the sentence that Jester felt the most shocking when he was watching this interview. Unfortunately, it is very regrettable, because this reporter did not interview Bill Gates more than ten years later. If he interviewed Bill Gates more than ten years later, he would not know that he would add this sentence after Bill Gates' expected answer.

"So, since xbox was launched, Microsoft's gaming business has never been profitable in more than a decade. Is this what you originally expected?"

When facing this question, how should Bill Gates answer?

Oh, Jester suddenly remembered that more than ten years later, Bill Gates had retired from Microsoft, so he naturally could not interview him anymore about internal affairs of Microsoft.

This incident is an anecdote about Xbox by Microsoft. It seems to have nothing to do with Sony. However, from Bill Gates' reply that he lost $2 billion in the first year, we can see the tragic situation of this industry. Sony was originally poor and was just a metaphor, which was used to describe them having almost no accumulation in the gaming industry, not that they were really poor and innocent.

You know, Microsoft was not poor in the game industry at that time, but they had accumulated a foundation in the PC game industry.

Then, in the PS1 era, the three-way tied together, and in the PS2 era, the heroes were left behind, and Dugu Qiubai was defeated. It can be foreseeable how much price Sony would pay in this.

After a market structure is formed, if you want to join this market and get a share, you must spend money. The market can be expanded at the beginning, but after the current generation has expanded all the markets that can be expanded, the later generations can only spend money.

Sony is not short of money, technology, talent, and consumers in their market are not scary. And the opponents who are bound to win are not scary. So what kind of opponents are scary?

Jester, who returned to the headquarters, contacted the Japanese branch immediately. The first question he asked was about Sony's game console, that is, they reached a settlement with Nintendo on the game console? The two parties jointly used the console they jointly developed before as their own platform, and then independently developed the game?

Afterwards, Jester waited slowly, waiting for the Japanese reply.

This kind of waiting is very boring, but it also concerns the release strategy of their new console Dreambox2 later. This is the most important thing for Mars Entertainment at present, and it has to be cautious. Therefore, Jester can only wait for a reply without leaving any trace.

It’s not that there is nothing to do. The problem of setting the RTS game is too numerous. After he made the big framework, the details were already completed by his subordinates. He didn’t need to worry about it for the time being. For other things, such as Jester, who played Sid Mel’s “Civilization” on the computer.

The release date of "Civilization" has been officially confirmed. At the end of January, the official version has also been confirmed. This copy played by Jester is the version that is ready to be officially launched.

I have to say that since the first generation of "Civilization", this is a powerful tool to kill time. It seems that his bloodline is like this. When playing this game, Jester did not have any technical gap in early games due to the times, and he played with relish.

It seemed that he could not feel the passage of time. When the phone ringing that he specifically answered overseas calls rang, he subconsciously glanced at the clock. He had unknowingly played the game "Civilization" for more than six hours.

When I answered the phone, it was indeed from the Japanese side.

Through multi-faceted inquiries, we obtained a confirmable news, that is, both Sony and Nintendo have reached an agreement not to argue about ownership of new hosts. Although the specific information cannot be obtained, one thing that both parties did at the same time still expressed this information to a certain extent.

That is, at almost the same time, both parties issued instructions for production line rectification to their own production lines. The rectification instructions were almost the same. They were all rectified in order to adapt to the mass production of the next generation of hosts. The time requirement was very close and the rectification must be completed within half a month.

But judging from the previous speed, it is good to be able to complete it in one month.

This can also draw a conclusion that before a new console is released, it will take at least one month's inventory period, and it will be the best result for them to be released in early March.

Jester thought of his dreambox2 again. Now this console has officially begun to survive. If possible, it can be released in early February. This is also the date agreed upon by Nintendo and Sony before. Jester also specially chose such a date for sniping.

But now he is facing a situation that Sony and Nintendo are no longer available in early February. Their best structure is in early March or even at the end of March. Should he delay the release date the same way to snipe them?

Nintendo may not care about it, but Sony may not care about it.

However, Sega's md console sales are very strong now. Every day, it is a new loss of market share for itself, let alone a month?

Will the date of release be changed?
Chapter completed!