In the blink of an eye, it will be the new round of land auction and trading conference in Pujiang City in early October.

At this time, it was already the stage where the subprime mortgage financial crisis was being discussed across the country, and the domestic real estate market also experienced a sluggish decline for three quarters. Although the land auction and trading conference that was restarted in Pujiang City after three months was crowded, the representatives of the real estate company who attended the meeting were not interested in the dozens of construction land that were taken out in Pujiang City, but rather that they wanted to see how enthusiastic their peers were in participating in this land auction conference to judge whether the current bleak real estate market has a turning point in the near future.

Although there was no construction land that Wanbang liked this time, even if there were land that Wanbang liked in the past, the project manager would participate in the auction. After all, Wanbang would auction thirty or forty construction lands of different sizes every year. If Han Zirui participated in it personally every time, he would fly around the country, and he would not have the chance to have a breath.

However, Han Zirui rushed to the land auction and trading hall of the Municipal Land and Resources Bureau early this morning.

Although Han Zirui did not serve as the chairman of Wanbang and is currently only the second-in-command of Wanbang, Wanbang, as a real estate leader in Pujiang and among many domestic real estate companies, frequently competes with a handful of real estate companies such as Nanhua. Han Zirui's attendance is destined to be eye-catching.

Of course, this time the participants were more concerned about whether Chen Li, who wanted to see the behind-the-scenes controller of Xinrui City, has always served as the director of the product research and development department in a listed company, will be present today.

Chen Li finally split the construction plan of Bihai Xinrui City into three major steps:

The first step is to officially sign an overall acquisition agreement with the developers of Guanhaijingyuan and Binhai Style Town at the end of August. After taking over two properties, the project will be closed and the sales will be stopped. Later construction will be suspended. After the subsequent overall design is released, the subsequent construction plan is likely to undergo major adjustments.

The acquisition of Golden Beach Tourism Co., Ltd., which belongs to Songshan County, was also implemented before the end of August. The county also approved the transformation of more than 160 acres of scenic area land occupied by Golden Beach into residential construction land.

In order to avoid uncertainty in the project and to avoid the need for an open and transparent management system for listed companies, so that competitors know too early that Xinrui City has the business trends of the Bihai Xinrui City project, the first step is to complete the three companies under Chen Hai's personal name. When the project preparation reaches a certain level, Chen Li will transfer the relevant assets and the original price to the listed company.

This also includes the construction land for a fishing village located in Yuantuo Mountain acquired by Chen Li with a private company.

Of course, such a huge plan as Bihai Xinrui City is still unfamiliar to ordinary citizens, but at the moment when the property market is cold, it is undoubtedly a bombshell for the real estate circle in Pujiang.

In the past two months, as long as the peers encounter big and small industry meetings, they will not avoid the project of Bihai Xinrui City.

Today, Songshan County will also follow the legal procedures to split the 1,200 acres of land located on the south side of Guanhaijingyuan into three residential construction land for auction. Xinrui City will acquire these three pieces of land through the open market, which will be the second key step in launching the Bihai Xinrui City.

Only after confirming whether Bihai Xinrui City can be completed or not is the business of Xinrui City, other real estate companies will have no way to get in.

Of course, although it is a public auction, and the reserve price of each of the three plots is only 1.2 billion, it is not eligible for any medium-sized real estate company to participate in the auction.

These three plots are clearly tailor-made for the Bihai Xinrui City project. Even if other real estate companies can meet many strict restrictions on the bidding documents and intervene randomly, they still need to consider whether Songshan County is "welcome".

At this time, there are only a handful of real estate oligarchs such as Wanbang. After all, they are even more qualified to intervene, and Songshan County has to welcome them if they are not welcome.

The grudges, love and hatred between Xinchaorui and Wanbang are no longer a secret in the industry. Everyone is even looking forward to seeing Zheng Wenyuan be here today.

It was the weather clear and the weather was clear. There was still some time before the land auction transaction officially began. Everyone stood on the steps in front of the hall to smoke and chat, and was not in a hurry to enter the venue.

Two black Audis drove over, and everyone saw that Ning Yisong, general manager of Pu Xin Hongchang, walked down with several staff members.

As a holding subsidiary of the municipal Puxin Group, Puxin Hongchang is strictly speaking, a state-owned holding company in Pujiang City. Ning Yisong is also an official affiliated with the Municipal State-owned Assets Supervision and Administration Commission. However, after Puxin Hongchang went public in Hong Kong, the Lu family increased its holdings several times and currently holds 17% of Puxin Hongchang's equity. The shareholding ratio is only eight points lower than Puxin Group. Pujiang City intends to allow Puxin Group to further reduce its holdings in Puxin Hongchang, which is actually because of the hard work and contribution of the Lu family, and intends to let the Lu family truly master Pujiang Hongchang.

This is also a secret in the industry. The main point is that Ning Yisong, who also made great contributions in the development of Puxin Hongchang, will return to Puxin Group to work or stay in Puxin Hongchang and become a worker in the Lu family.

As long as Pu Xin Hongchang bids for land in Pujiang City, Ning Yisong will participate in it personally, so everyone regards his appearance as a matter of common sense.

At this time, several black Mercedes-Benz arrived in front of the building. Gao Fengming, Xiao Hua, and Sun Zunqiang, who had recently married into the new city with the Guanhaijingyuan project, got off the car one after another. They were unintentionally the protagonists today. They got off the car in front of the building and attracted everyone's attention. But they didn't see Chen Li, and countless people couldn't help feeling extremely disappointed.

They also want to watch a big show. The real protagonist has not appeared, so what else can I see?

Han Zirui was also shocked and suspicious, with suspicious eyes circling on Gao Fengming, Xiao Hua, Sun Zunqiang and others' faces. He really didn't understand what confidence Chen Li had and believed that Wanbang would definitely not take action today?

Seeing that the auction meeting was about to arrive, Han Zirui, accompanied by his subordinates, walked into the auction hall. Gao Fengming, Xiao Hua and the others then walked into the hall and sat down diagonally in front of them. Seeing that there were people everywhere, there were no empty seats left.

Han Zirui snorted coldly and took out the bidding sign from his assistant. He wanted to be arrogant and arrogant Chen Li today, knowing what the consequences of underestimating the enemy.

"Mr. Han is determined to fight with us today, but Wanbang should also take action. If he doesn't take action, Wanbang will be chased by us next year and thrown behind his butt."

Hearing Chen Li's voice, Han Zirui almost threw out the bidding sign in his hand as if he was bitten by a snake. He turned around and saw Chen Li, Zheng Wenyuan, and Zhou Bin, and didn't know when he sat behind him like ghosts. He didn't notice it.

Han Zirui's face looked ugly, but he didn't want others to notice that he was frightened just now, so he could only sit there without saying a word, ignoring Chen Li, Zheng Wenyuan and Zhou Bin behind him.

In late September, the securities market was still in bleakness, and after the announcement of the private placement plan of Xinrui City, the stock price stabilized and slowly moved closer to the additional issuance price of 14 yuan per share.

Xinrui City issued a premium, which was overflowing by nearly 20% compared with the lowest fixed-increase price. Moreover, the controlling major shareholder directly subscribed to two-thirds of the new stock chips, which all shows that the controlling major shareholder is full of confidence in the future growth of the listed company Xinrui City. Of course, there is no reason for others to be discouraged at this time.

Public funds and other investment institutions must hold a certain proportion of positions even in the bear market with a fierce market, according to national policies. At this time, listed companies like Xinruicheng will become high-quality targets for them to reunite.

However, in addition to Chen Li's 8.4 billion yuan, the other 4.2 billion yuan of funds mainly come from shareholders such as Qian Wanli, Hu Guoming, He Wan, and Zheng Wenyuan, as well as long-term partners such as Kong Wenzheng.

As the actual controller, Chen Li participated in the lock-up period of the new shares subscribed by the private placement for up to three years, and the lock-up period of the new shares subscribed by the private placement for at least twelve months.

They subscribe to new shares at a premium and lock in for a long time, so they are naturally hoping to promote the development of listed company Xinrui City, because the funds they subscribe to new shares will truly enter Xinrui City's account for the business development of listed companies; and for those securities investors who simply want to profit by relying on low buying and selling high, under the current market conditions, they can obtain stocks that are not subject to lock-in restrictions or even cheaper from the secondary market, and naturally they will not participate in targeted share issuances.

At this time, Xinrui City had submitted the fixed-increase documents to the China Securities Regulatory Commission. It will take two or three months to be approved. Once the approval is approved, the total share capital of Xinrui City will increase to 400 million shares. If the stock price at that time can still be maintained above 14 yuan, it means that the total market value of Xinrui City will reach more than 56 billion, and at this time, Wanbang Real Estate's market value has fallen to 55 billion.

This also means that Xinrui City will likely surpass Wanbang in market value for the first time.

In the past, Xinrui City's profitability was not low, but its annual operating income was around 20 billion yuan. In 06 and 07, Wanbang had 40 to 50 billion yuan in operating income every year. However, Wanbang strictly controlled new projects this year. Xinrui City has launched the Jiahu Guanlan Industrial Town project in the second half of the year. Once the Bihai Xinrui City project is successfully launched, it will not only mean that Xinrui City's reserve construction land will exceed Wanbang, but the annual operating income of Xinrui City will also be more likely to exceed Wanbang in the next year...
Chapter completed!