The real estate market is bleak and the land trading market is relatively sluggish. Pujiang City is also interested in controlling the supply of construction land. This land auction transaction was reopened after three months. In an international metropolis as heavyweight Pujiang, the total number of construction land, residential and commercial offices auctioned together is only 27 plots. Songshan County splits the plot on the south side of Guanhaijingyuan into three plots of residential construction land for auction, and they are also the largest plot.

The auction began, and the two plots of land that were originally taken out for auction were located in the inner ring.

The Pujiang inner ring area, commercial area and residential area have been completed and improved, the industry has been relocated long ago, and old communities have basically completed demolition and renovation or renovation. In recent years, there has been very little new construction land supply.

Last year, there was only one in the inner ring area, covering only 50 acres of land, but it was snatched by several real estate companies and finally bid for a sky-high price of 29,000 yuan per square meter.

At this land auction fair, two residential land for high-rise apartments in the inner ring were priced at 20,000 yuan per square meter. In the end, no representative of a real estate company raised the sign and ended in failure.

The Pujiang real estate market is bleak, but it does not mean that the housing prices in the inner ring area will drop by a thousand feet.

In fact, no matter at any time, residential buildings in the inner ring area of ​​Pujiang River have always been the most powerful resource to be competed for. The north bank of Longchuan River has been one kilometer away from the inner ring. Nanhua Group has dropped the property they developed to about 25,000 yuan per square meter, and sales have increased sharply. In the past six months, this one property alone has recovered nearly 5 billion yuan in funds for Nanhua.

There is currently no new property supply in the inner ring. In the second-hand trading market, as long as there are houses less than 30,000 per square meter listed in the second-hand trading market, they will be sold soon. It can be seen that if new houses are sold in the inner ring area, the property price will be maintained at 35,000 per square meter, or even higher.

However, the two plots of land launched in the inner ring area seem to cover only seventy or eighty acres, but the floor area ratio is extremely high, reaching a floor area ratio of 4.8, which means that even if the transaction is completed at the lowest price, the total transaction volume of each plot will reach six or seven billion.

These two plots seem to have certain profit margins, but under the current market conditions, major real estate companies cherish the cash reserves in their hands. Who would like to spend tens of billions of dollars on a project with a profit prospect that is not particularly impressive?

The others did not move, Han Zirui did not move, and Chen Li sat behind Han Zirui, and did not move either.

In the north bank of Longchuan River, a residential construction land was launched this time, with an auction price of about 50 acres, with a minimum auction price of 15,000 per square meter. The president of Nanhua Pujiang Branch took down the land on behalf of Nanhua Group.

Under the current market conditions, Nanhua has reduced the price of new properties on the north bank of Longchuan River to below 25,000 yuan per square meter. The sales volume is excellent and it has been sold a little hard all of a sudden, which has greatly reduced the reserve and construction land for Nanhua to increase, so that some reserve construction land is needed to ensure the sustainable development of the Pujiang market.

Instead of competing for land in other areas, it is better to continue to develop projects on the north bank of Longchuan River. After all, it is supported by internal sales performance data. Even if the real estate market has no sign of recovery next year and next year, they still have a certain profit margin to acquire this plot. It is better to be familiar with it than to be raw.

After that, several commercial office and residential construction land were either sold at the lowest price or at only a dozen or twenty percentage points beyond the lowest price. It was not as good as last year's struggle, and it was always sold at a premium of two or three times.

Wanbang and Xinrui City did not take action, and Pu Xin Hongchang, who has transformed into real estate development in recent years, did not take action...

Chen Li, Zheng Wenyuan and Zhou Bin sat together, and there were four or five rows of people between Gao Fengming, who was holding bidding cards on behalf of Xinrui City. This was called many peers confused for a while. I wonder if Xinrui City had already done the work of connecting Wanbang, or if it seemed extremely confident, and I was not afraid that Wanbang would jump out of competition.

At this time, the auctioneer began to introduce the situation of the three residential construction lands in the south wing of Guanhaijingyuan, Yuantuo Mountain. The three plots were divided into 400 acres per plot, and the floor area ratio was lower than that of Guanhaijingyuan, which was 2. The planned total construction area of ​​the three plots reached 1.6 million square meters.

Last year, when I first watched the Haijingyuan, the auction price of the construction land for Binhai Style Town was 2,200 yuan per square meter. This year, the Songshan County and the Municipal Land and Resources Bureau evaluated the construction land for relevant areas. The floor price per square meter was not less than 2,000 yuan. Today, these three plots will also be auctioned with this as the base price.

This means that even if the transaction is made at the lowest price, anyone who wants to take down these three plots of land will have to pay 3.2 billion yuan in land payment.

Of course, many real estate companies can accept this land price, but everyone knows it well that there are too many factors involved. According to the conditions attached to Songshan County, there are only a few real estate companies that are eligible to participate in the auction. At this time, everyone is more concerned about Wanbang and whether Pu Xin Hongchang will jump out to disrupt the situation.

"How about it, have the three sects of Yuantuo Mountain started auctioning?" Sun Hairong and Hua Jinshi ran over at this time, leaned over to Chen Li and sat down, and asked in a low voice.

Han Zirui couldn't help but look back.

Xinrui City acquired Guanhaijingyuan and Binhai Style Town. Pujian Group and Zhongnan Industrial are not idle either. They don’t have much money, but they both invested in the Jintan Garden and Yinzhou International Garden projects north of Yuantuo Mountain.

Sun Hairong and Hua Jinshi are currently considered to be the active promoter of the Bihai Xinrui City project. After all, only when the Bihai Xinrui City project is truly launched can their investment be able to obtain large returns. Otherwise, their investment will only remain the same or have a small profit exit.

"It's a coincidence that you are introducing the situation of these three plots. The auction is about to be auctioned. You see, President Han's palm is almost sweating." Chen Li smiled and said to Sun Hairong and Hua Jinshi.

When dealing with Chen Li, Pu Jian and Zhongnan have never suffered any losses. Sun Hairong and Hua Jinshi naturally prefer to get close to Chen Li, but Han Zirui has an extraordinary background and Wanbang Real Estate's size is not yet comparable to Xinrui City. Besides, Wanbang really wants to grab these three plots to develop large-scale real estate projects. Their capital injection in Jintan Garden and Yinzhou International Garden will also benefit. They naturally do not offend Han Zirui and smiled and said, "Wanbang is going to compete with Xinrui City. Mr. Han won't mind us watching the show on the side, right?"

Sun Hairong and Hua Jinshi are local snakes in Pujiang. Han Zirui also knows that the location importance of the north bank of Longchuan River was highlighted in the last round of Jiangwan District development planning adjustments. These two people have a great role in development, but at this time, he will not hold a grudge against Sun Hairong and Hua Jinshi and Chen Li close to them.

In this circle, interests are the first priority.

Wanbang wants to become the real leader in the real estate industry, he still needs to have a certain degree of popularity.

President Han pulled the bidding sign that was really trendy in his hand, changed to his left hand, turned around to look at Chen Li, and said, "That depends on how determined Xinrui City is to win these three tracts of land."

"The new city is not as determined as President Han imagined. No matter which of these three plots, as long as the floor price exceeds 3,000 per square meter, we will give in." Chen Li didn't seem to mind telling Han Zirui the trump card.

Of course, Han Zirui would not believe Chen Li's words easily, but Chen Li did not avoid the others present. Even Ning Yisong, general manager of Pu Xin Hongchang who was sitting in the front two rows, turned around in surprise when he heard this, which made Han Zirui think that with Chen Li's identity today, if he was ridiculous, it would be a joke, right?

Han Zirui had to consider the gains and losses of several parties to win these three plots of land at a floor price of 3,000 per square meter.

The most advantageous one is the new city.

Xinrui City will preface these three plots of land at a floor price of 3,000 per square meter, but in the future, in order to launch larger-scale construction projects, Songshan County will return part of the land transfer fee for tax reductions, infrastructure subsidies, etc., which will eventually reduce the land acquisition cost of Xinrui City to about 2,500 yuan per square meter.

This is something that has been discussed and decided by the Songshan County Convention and Convention Meeting. Han Zirui naturally knows these, but these are common practices in local investment promotion, and it is difficult for anyone to object.

If Wanbang or Pu Xin Hongchang intervened, although Songshan County had no choice but to admit the auction results, the preferential and exemption policies related to subsequent project development will be cancelled.

In fact, no matter what, their land acquisition cost is much higher than that of Xinrui City. Xinrui City has already obtained the Guanhaijingyuan and the Binhai Style Town. When bidding for the land here, Xinrui City can make a small profit no matter how you look at it.

If you are a pure disruptor, Wanbang will only compete for one of the three plots, but not to mention that this move will slap Songshan County in the face, it may also make the city leaders have opinions about them. What’s more important is whether the board of directors agrees that he will fight against Chen Li in such a market situation?

In many people's eyes, Wanbang Jialong's two super-cap projects were caused by Han Zirui and Xinchaorui's fighting spirit. At present, they can only save money and recover funds, which has already made many people on the board of directors dissatisfied. Although he came from the Han family and Zheng Cong also recognized his ability, it does not mean that he can make continuous mistakes.

Just as Han Zirui was thinking, the auction of the first plot in front of the Ocean View Garden in Yuantuo Mountain officially began. With all eyes gathered, Han Zirui hesitated whether to raise the sign first to give Chen Li a little psychological pressure, Gao Fengming directly raised the sign and added the quotation of the first plot from 1.2 billion to 1.8 billion, stuck at the key point of the floor price per square meter that Chen Li just mentioned, which made Han Zirui almost succeed in one breath.
Chapter completed!