The Xingyi mobile phone is sold starting at 5,499, but everyone thinks that no matter how cheap the Unbounded mobile phone is, it will start at 2,999, and the lowest price will be 1,999.
As a result, your total is below 1300!
This is crazy!
This is such a proper flipping of the table!
Both consumers and industry leaders were stunned and shocked.
Wang Yi continued: "But it is difficult, very difficult. Smartphones are not feature phones, nor are they copycat phones. The cost is there, so it cannot be too cheap."
Everyone nodded, it was natural.
Even Xiaomi and other domestic mobile phones cost more than 1,500, and it is impossible to sell them at a loss.
The 13% value-added tax costs more than 100!
Yu Dong, Rebus and Boss Huang also breathed a sigh of relief.
Just don’t make it too cheap!
If the Unbounded mobile phone is really sold for less than 1,300, other brands will feel uncomfortable, and many brands will collectively wait to die!
However, just when everyone was relieved, Wang Yi changed the subject:
“But the good news is that through the unremitting efforts of our Unbounded Mobile Phone R&D department and the full support of the vast supply chain, this unprecedented smartphone that everyone can afford and use has been put on sale.
A smartphone priced under 1,300 has been made!”
“That’s our Unbounded Mobile Phone 1!”
"???"
"!!!"
"What?"
"Did it really happen?"
"Fuck!"
"Crazy! Am I not dreaming?"
After a brief silence, thunderous applause erupted again, and consumers were extremely excited.
But Rebus felt like he was struck by lightning, and his whole body froze in place.
Lao Li, who was always steady next to him, lost his composure at all, and the panic on his face was undisguised.
Meizu boss Huang’s ears were ringing and his face was confused.
Lao Bai across from me was so anxious that he started speaking Mandarin: "How can it be so cheap!"
Even Huawei Yudong opened his mouth, but didn't know what to say...
360 Lao Zhou also slapped his thigh, and he was helpless to the extreme: "What the hell, the 360 ​​mobile phone doesn't need to be repaired! It can't be repaired!"
And Cook, who stayed up late to watch the press conference, couldn't help but look at the translator with a questioning look on his face:
"Fake, the 1st generation of Unbounded Phone costs less than 200 US dollars? Has it been made yet? Are you sure the translation is correct?"
The translator also felt a little aggrieved and nodded firmly:
"Sure, Chairman, the Unbounded Phone is incredibly cheap, less than 1,300 RMB, which is less than 200 US dollars."
"Fake, Fake!" Cook felt bad: "Crazy, Wang Yi is crazy! The entire mobile phone industry is going crazy!"
"The new mobile phone is so cheap, what is he trying to do?"
"Incredible, incredible."
Just when everyone was filled with emotion and confusion, Wang Yi continued:
"Although Unbounded Mobile is positioned as an ultra-low price, inclusive, and a smartphone that everyone can afford."
"But the configuration cannot be too low, the performance cannot be too poor, and we cannot fool users. That is not our style. On the contrary, we must be sincere."
“To this end, in terms of processor, the first generation of the Unbounded mobile phone is directly equipped with the quad-core processor Kunpeng 500 SOC.”
"It is also equipped with the powerful XOS system, which can achieve a 60% performance improvement."
“Making the performance of Unbounded Generation 60% more powerful than NVIDIA Tegra 3.”
"The GPU performance is equivalent to iPhone 5, and the CPU performance is 36 times that of iPhone 5!"
Netizens were extremely excited:
"The Unbounded mobile phone is positioned at an ultra-low price, less than 1,300, and has performance that surpasses the iPhone 5. That's really great."
"The iPhone 5 costs RMB 4,000 to RMB 5,000, while the Unbounded Phone costs less than RMB 1,300. Its performance is almost the same as the iPhone 5 priced at RMB 4,000 to RMB 5,000. It is totally fine."
"Buy it, you must buy it. The performance of 4,000 to 5,000 yuan is less than 1,300. It is too conscientious. If you don't buy it, you are not a human being."
"It's like a dream. I still can't believe that such a mobile phone has actually appeared. It's so cheap."
"Amitabha, this poor monk needs a cheap...no, a very cost-effective smartphone. Donor Wang, you are so kind!"
"I, Cao, have all the monks come out? Do the monks also use smartphones?"
"The benefactor is in disguise. During non-working hours, the monk can smoke, drink, marry, have children, and of course use a smartphone."
"6! Master, do you want to play "Legend of the Starry Sky"?"
"You can play, PK another day!"
"By the way, can Unbounded Mobile play "Legend of the Starry Sky"?"
"It should be possible. After all, iPhone 4s can play it, and the performance of Unbounded Phone is even more powerful than iPhone 5."
"Yes, iPhone 5 has now become the second largest unit of measurement after NVIDIA Tegra 3."
Listening to the translator's words, Cook's mouth twitched, a little unbelievable:
“Is the iPhone 5 the new unit of measurement?”
“Can the performance of Kunpeng 500 surpass that of iPhone 5 and A6?”
The vice president spread his hands: "In terms of CPU, the Kunpeng 500 has a quad-core after all. Even the entry-level quad-core is much more powerful than our A6's dual-core CPU, almost 36 times."
"As for the GPU, our A6 was originally 60% more powerful than the Kunpeng 500. But with the 60% bonus of the XOS system, the Kunpeng 500 is almost the same as our A6."
"The GPU of the Kunpeng 500 SOC is the same as the A6, and the CPU is 36 times that of the A6. The overall performance really beats our iPhone 5."
Cook was silent: "..."
But it's impossible to refute, it's the fact.
But his face became even more ugly.
The iPhone 5 initially competed against the Xphone 2, but was defeated by the Xphone 2 and also by the previous generation Xphone 1pro.
If that’s the case, then that’s it. As it turns out, after the previous generation xphone 1 was upgraded to Kunpeng 506 SOC, it could beat the iPhone 5 with the help of a 60% improvement in the XOS system!
From xphone 1 to xphone 2pro, all series are inferior to iPhone 5, and Cook is extremely depressed.
The newly released Unbounded mobile phone costs less than 1,300 yuan and continues to beat the iPhone 5!
Is this intolerable or intolerable?
The more Cook thought about it, the angrier he became, and his complexion became extremely livid.
The majestic iPhone has always been famous for its performance, especially its GPU performance, which is very powerful. How has it ever been bullied to such an extent?
Being beaten up by a mobile phone worth less than 1,300 yuan?
Seeing that Cook was about to explode, the vice president quickly comforted him:
"Chairman, don't worry. When our 64-bit iOS 7 system is released in September, the iPhone 5 will also be able to upgrade to IOS 7 and take advantage of the 64-bit benefits. By then, the GPU will be able to overtake Unbounded Mobile Phones!"
"That's right, Chairman, Wujie Mobile is proud of it now, but it just borrowed the 64-bit XOS system, which is nothing special. In the second half of the year, we will also have 64-bit IOS 7! iPhone 5 will definitely overtake Wujie Mobile!"
Everyone spoke one after another and felt proud.
But Cook's mouth twitched: "..."
I was just about to say that I am counterattacking the Unbounded mobile phone which costs less than 1300 yuan. What is there to be happy about?
As a result, another senior executive shook his head: "You are too optimistic, you can't surpass it, you can't surpass it at all!"
"???" The smiles on everyone's faces froze.
Even Cook's expression became even uglier.
The man continued: "In September, the 64-bit operating system IOS 7 was released, but 64-bit IOS applications were rarely adapted, which is far inferior to the XOS system that started with 64-bit. There are not enough 64-bit applications, and IOS 7 is still It cannot bring out 64-bit performance. Unless it is fully adapted to 64-bit applications, iPhone 5 can surpass Unbounded Phone, but this will take time."
Cook's face became even more ugly: "..."
But then, another senior executive from the system department also said:
"Completely adapting to 64-bit applications is useless. If you want to take advantage of the terrifying improvements of 64-bit, you need a 64-bit system + 64-bit applications + 64-bit processor. All three are indispensable. The A6 processor of the iPhone 5 is 32-bit , it is not a 64-bit processor, and you will never be able to get 64-bit improvements in this life!"
“In other words, the A6 will always be outclassed by Xingyi Technology’s entry-level processor Kunpeng 500.”
"And the iPhone 5 will always be outperformed by unbounded mobile phones with less than 1,300 points in performance."
Cook: "!!!"
Other senior executives: “!!!”
For a moment, the entire Apple conference room was silent.
Everyone's expressions were extremely wonderful, but they didn't know what to say.
After a long time, the public relations manager finally opened his mouth to smooth things over:
"It's okay, Chairman. It's not just our A6 that's been beaten, but also Nvidia Tegra 3. Their performance is even worse!"
Cook sighed, too lazy to say anything more. He just felt tired, so damn tired!
I can only continue to watch the live broadcast of the press conference.
Wang Yi talked eloquently: "The Unbounded 1st generation Kunpeng 500 SOC, with the blessing of the XOS system, surpasses the iPhone 5, and its performance is completely sufficient."
"And it is equipped with the same 1G RAM as the iPhone 5, with a storage space of 8G, and can install a lot of software."
"With such a configuration, if it is an Android system, it may be stressful to play large-scale mobile games."
Everyone nodded, sure, the Android system's 1G storage is definitely too reluctant.
Wang Yi continued: "But because the Unbounded phone is also equipped with the powerful XOS system, which can exert 160% of the performance of the Android system, the Unbounded generation has no problem running major applications, even playing games."
"Even relatively large mobile games like "Star Hunters" and "Honkai Academy" don't have any problems."
“And even with high image quality, it runs smoothly!”
Wang Yi waved his hand, and a video of playing "Star Hunters" and "Honkai Academy" on the Unbounded Phone 1 was directly displayed on the big screen at the back.
They are all high quality, but still very smooth and not stuck at all.
There was another round of applause, and everyone breathed a sigh of relief:
"I thought that with such a cheap unbounded mobile phone, I could make calls and surf the Internet. But unexpectedly, I could also play large-scale mobile games smoothly!"
"And the high-definition images are very smooth. This level is almost the same as iPhone 5."
“Very good, very good. The lowest priced gaming phone!”
Wang Yi continued: "As for the screen, it uses BOE's 7-inch, 720P high-resolution screen. The display effect is very good."
"The front camera has 2 million pixels and the rear camera has 8 million pixels. It also integrates beautification function 0 and AI beautification."
"It also supports Xiaoai AI voice assistant and Xingyi Smart Home linkage."
"And it is equipped with a 2000 mAh anti-freeze battery, so it will not freeze and shut down even in winter."
"That's right, for the Unbounded mobile phone that costs less than 1,300 yuan, we have also arranged beauty 0, AI voice assistant, and anti-freeze battery!"
The audience burst into warm applause again, which was considered sincere!
"Finally, the first generation of Unbounded Mobile Phone is divided into four versions: mobile version, telecom version, China Unicom version, and full Netcom version."
"The basic functions are the same, but the supported networks are different."
"The mobile version supports Mobile 2G, 3G, and China Unicom 2G."
"China Unicom version supports China Unicom 2G, 3G, and China Mobile 2G."
"The telecom version supports Telecom 2G, 3G, China Unicom 2G, and China Mobile 2G."
"All Netcom version, supports China Mobile, China Unicom, China Telecom 2G, 3G, all networks."
“Everyone makes the appropriate choice based on their own needs.”
Users don't mind this. Many mobile phones these days are customized and receive subsidies.
It is worth mentioning that there are two types of operator subsidies, one is the subsidy for customized phones and the other is the subsidy for contract phones.
The subsidy for contract phones is a subsidy for users. How much of the phone bill will be charged, what package package will be used, and the phone will be delivered directly... allowing users to save a lot of money.
The customized phone subsidy is a subsidy for mobile phone manufacturers, which can be regarded as a kind of cooperation.
For example, the mobile customized version of the first generation of Unbounded Mobile Phones has built-in mobile software such as ringback tones and Fetion... There is also a mobile logo on the startup interface, and it directly blocks China Unicom's 3G and China Telecom's 2G and 3G.
As a deal, the mobile company will subsidize Wujie Technology 200 yuan for each of these customized mobile machines!
Otherwise, why would you customize it for him and castrate him?
Similarly, Telecom's customized machines also have built-in Tianyi series software from Telecom. They have a Telecom logo when they are turned on and block China Unicom and China Mobile's 3G. Telecom also gives a 200 yuan subsidy for each machine.
The same is true for China Unicom’s customized machines.
As for how the three subsequent companies will promote contract packages and subsidize users, or even not subsidize them, that is a matter for the three major operators.
Originally, Wang Yi was not very interested in this kind of customized machine.
But the three big customers were too generous.
China Unicom and China Telecom each purchased 15 million units, while China Mobile placed direct orders for 20 million units. The three companies directly ordered 50 million units!
The subsidy amount is as high as 10 billion, and 50 million units were sold before it was launched, so the subsidy is 10 billion!
Wang Yi was so moved that he couldn't refuse!
The other party gave too much!
Simply launched a customized machine, and there is also a full network version.
Of course, the all-Network model does not have any customization, does not have any built-in software, is universally available, and does not have a 200 yuan subsidy, so the price will be 100 yuan more expensive.
"Finally, the exciting moment has arrived."
Wang Yi paused: "Let's take a guess at the price of the first generation of Unbounded Mobile Phone!"
The scene was boiling and the barrage exploded:
"If it's within 1,300, it must be 1,299!"
"Yes, I think 1299 too!"
"It has more powerful performance than the iPhone 5. The price of 1299 is very good. No matter how cheap it is, I would be embarrassed."
"What if it's 1249, or even lower."
"Impossible, absolutely impossible, at least 1249!"
…
Wang Yixiao said: "The lowest price is 1249!"
"Damn, it's so cheap!" Everyone was excited, but the bosses were dumbfounded.
Wang Yi waved his hand: "It's still too expensive!"
"I have always believed that technology companies should not only serve certain groups, but should lower the threshold and benefit all users more universally."
"Even for some users with limited budgets, or even users who can only buy feature phones or copycat phones, we must provide them with high-quality products."
"Let high-tech products be borderless, benefit the public, and be affordable for everyone!"
"This is the meaning of the existence of Unbounded Technology, and it is also the consistent purpose of Unbounded Technology!"
"To this end, the 1st generation of Unbounded Mobile Phones, customized mobile phones for China Mobile, customized phones for China Unicom, and customized phones for China Telecom are all priced at 999!"
"Full network version, 1099!"
After the words fell, the scene was boiling:
"Damn it, it only costs 999!"
“I thought 1,249 was cheap enough, but I didn’t expect it to be 999!”
"This is so cheap, even cheaper than a feature phone."
"Not to mention functional phones, copycat phones cost thousands!"
"Crazy, really crazy. Director Wang is doing this to benefit the public!"
"What is Pratt & Whitney? 999 means Pratt & Whitney! A mobile phone that everyone can afford!"
"Director Wang, just call 999, you will be my god from now on!"
"The performance surpasses the iPhone 5, and it only costs 999. Why hesitate? Buy it! You must buy it!"
"I have already placed an order for two units, one mobile version and one telecom version, hahaha! One for each of my parents."
"You can buy three smartphones with 2997, do you believe it? Thank you, Mr. Wang, not God Wang!"
"In order to thank God Wang, I specially become a member of Xingyi Video."
"At this price, it will definitely sell out. If you stock up to five million yuan, it will sell out. If you buy it too late, it will be out of stock."
"Hurry up and place your order, we will definitely run out of stock."
"The scalpers in the group have started to buy the goods. I predict that at this price, I will definitely make a huge profit. Once the stock is out, 999 is in and 1399 is out. I will make a small profit of 400 yuan per unit."
…
Wang Yi continued: "For 999, you could only buy a copycat phone or a feature phone in the past, but in the future, you can buy a smartphone."
"The first generation of Unbounded Mobile Phone is born, which will completely put an end to copycat phones and feature phones!"
“With the same budget, you can own a boundless smartphone with performance comparable to iPhone 5!”
Cook's face was completely dark: "!!!"
This is simply the biggest insult to iPhone 5, but it made the other party insult you!
There’s nothing to explain!
"The four versions of Unbounded Generation have been fully launched on all major e-commerce platforms, as well as offline flagship stores, specialty stores, and cities where Ele.me is open. Door-to-door delivery is supported within an hour. Welcome to buy."
"Okay, this press conference on the end of the unbounded technology era has come to a successful conclusion. Thank you for your support."
The press conference has come to an end, but the industry shock caused by Unbounded Mobile Phones will not subside for a long time.
Afraid of running out of supplies, many users placed orders one after another.
Some place orders at Xingyi Mall, some place orders at Meiyou Mall, and some place orders directly from Ele.me.
Place an order online, stock it at a nearby store, and Ele.me riders will deliver it to your door.
In cities where Ele.me is not available, many users rush directly to nearby flagship stores, specialty stores, or business halls!
As Wang Yi said, the three major operators have also placed a lot of orders, and they can be purchased at the business hall.
Originally, the three major operators planned to make customized phones + contract phones, and then give users part of the contract subsidies.
But when they saw the final price of 999, they all gave up the contract subsidy.
Without him, Wujie Mobile Phone has an ultra-low price of 999 and good performance. It does not require contract subsidies. Users are rushing to buy it and it is sold out. So why should we provide subsidies?
You can completely save subsidies and only make customized machines. You can still build in your own software services and win over users.
As for the subsidy budget saved, it can also be transferred to more expensive models such as xphone 2 and xphone 2pro for subsidies.
The three major operators have also placed a lot of orders for xphone 2 and xphone 2pro. With subsidies, they can sell better and the operators can make more money.
After all, the profit of Unbounded Generation is very low. Wang Yi’s purchase price + tax from the three major operators and first-level dealers is 899!
Excluding marketing expenses and the like, the profit from one unit is only a few dozen yuan.
If you contract subsidies again, you will lose money directly.
The xphone 2pro is different. It has been on sale for more than half a year, and the purchase price has also been reduced. The current profit is more than 500.
Xphone 2 has been on the market for more than a year, and the profit is even higher, exceeding 700!
Even if they subsidize another two to three hundred yuan, the three major operators will still make a lot of money.
The rush buying event is about to begin!
These days, not to mention villages and towns, even urban areas, many people cannot afford flagship mobile phones priced at RMB 3,000 to 5,000.
As soon as the 999 Unbounded mobile phone appeared, it immediately became the best choice.
Students buy it for their own use, for their parents, for the elderly...there is no problem.
There are also young people who have just started working and have limited budgets. They will also buy an Unbounded mobile phone as their first smartphone.
Even those who have some savings will buy an Unbounded mobile phone as a backup phone for work needs.
As Wang Yi expected, the Unbounded mobile phone was a hot seller as soon as it was released.
Especially the sentence "The price of 999 is comparable to the performance of an iPhone 5 priced at 4,000 to 5,000 yuan!" It makes people extremely excited and they buy it one after another.
If it were a 999 Android system, no one would believe it could be comparable to the iPhone 5.
But with the XOS system, it's completely different.
The success of the Android system is open source, and its failure is also open source. It is destined to be bloated and stretched.
As for the XOS system, as a brand-new 64-bit closed system, not only the architecture is one generation ahead of Android, but the kernel is also ten years older than Android.
Even iOS 7 in the second half of the year cannot compare with fluency and performance, let alone 32-bit iOS 6!
Anyone who has used the XOS system has a deep understanding of this.
Both Unbounded Mobile Phone and iPhone 5 have 1G of RAM, stronger processors, integrated baseband, and more powerful systems. Naturally, the experience is not inferior to that of iPhone 5.
The only thing that missed the mark was that the first generation of the Unbounded Phone only had 8G of storage and did not support expansion. If you install too many software, it would become full, and the screen was not as good as the iPhone 5.
There is no way, if the Unbounded generation also has 16G and a 1080P screen, then other mobile phones will not be able to be sold, even the Xingyi mobile phone will be difficult to sell!
The 8G storage limit and the 720P domestic screen are just for light users.
Users who pay more attention to quality and experience should still go to Xingyi Mobile.
Seeing the crazy sales of Wujie mobile phones, long queues forming in stores all over the country, major friends and merchants are completely unable to sit still!
Xiaomi headquarters.
Rebus is facing a formidable enemy: "The configuration of the Unbounded 1 generation is similar to that of our Xiaomi Mi 2, but the price is much lower. Coupled with the powerful XOS system and the ultra-low price of 999, it is estimated that Xiaomi Mi 2 cannot be sold.
!”
MIUI R&D Director nodded: "It must be difficult to sell. The advantage of Xiaomi 2 is 2G+16G, but the performance of Tegra 3 is not as good as the Unbounded 1 generation. The overall performance is 50-50. But the price of 1599 is 600 more expensive than the Unbounded phone.
The impact was too great.”
Lao Li was also very helpless: "I asked people to squat in the Xingyi store and get the Unbounded 1 generation as soon as possible. I just tested it and the actual experience of Xiaomi 2 is not as good as the Unbounded generation."
Rebus was silent: "..."
The MIUI R&D director also twitched the corner of his mouth: "..."
Lao Li sighed: "The performance is indeed similar, but the XOS system is better optimized, so the performance is more outstanding."
Hearing this, the person in charge of MIUI was not happy: "Isn't it nonsense? Will our 2G storage be inferior to their 1G storage?"
Lao Li sneered and said: "What's the point? The XOS system background management is very powerful. The Unbounded 1st generation 1G storage has 700M left after booting. Our Xiaomi 2nd generation 2G storage only has 800M left after booting."
Chapter completed!