Wang Yixiao said: "Hourly Express has fully launched Ele.me and Douyin. From now on, when shopping, you have to go out, you have to go to the supermarket, you have to buy it yourself, you have to line up to check out, and you have to transport it back by yourself, the era is completely over!"
“In the future, whether you want to buy snacks and drinks, fresh groceries, or even medicines, hardware, etc., you can place an order on Douyin or Ele.me, and it will be delivered to your door in about half an hour during off-peak periods, and within one hour during peak periods.
Goods coming to your door!”
Thunderous applause resounded throughout the audience, and everyone was excited.
Hourly delivery was not only Wang Yi’s favorite function in his previous life, but also the favorite function of young people.
This generation of young people can save trouble and never bother you!
Some middle-aged and elderly people also like Xiaoda very much.
Another reason why some middle-aged and elderly people resist these convenient services is that they don’t know how to use them, order takeout, or have them delivered within an hour.
People tend to completely deny things they don't know...
Secondly, it is used to eliminate the "laziness" of young people.
When people of their generation were young, in order to buy something, they had to walk more than ten miles of mountain roads, go to the town for more than an hour to buy, and had to wait five days for a big market. They suffered so much and suffered so much.
Nowadays, young people have takeaways for meals and hourly delivery for shopping. They can place an order with one click and play at home while having it delivered to their door in just over half an hour. It’s so nourishing.
Compared with the suffering I suffered when I was young, I definitely feel unbalanced.
Naturally, they would say that young people shop everything online and are too lazy, even the beat generation...
Ten years ago, everyone said that those born in the 1980s were the beat generation.
Now, people born in the 1990s are said to be the beat generation.
Ten years from now, people born in 2000 will still be said to be the beat generation...
In fact, the post-80s, 90s, and 00s generations have upgraded their gameplay, their industries have been fully upgraded, and their lifestyles have also been fully upgraded. They don’t have to suffer as much and are extremely inefficient like the older generation.
However, different experiences and different insights lead to the older generation thinking that young people cannot endure hardship and will collapse...
Young people feel that the older generation cannot open up the pattern. Living conditions have improved, but they still have to endure hardships...
If both sides seek common ground while reserving differences and do not interfere with each other, then they can still be considered harmonious.
But if we clearly have different opinions and still interfere with each other, it will lead to the deterioration of the relationship, even the breakdown of family ties, and prominent conflicts...
Perhaps the best way to end is that distance brings beauty, and everyone is fine.
It's just that in the past, many young people couldn't cook and were too lazy to go to the supermarket to buy. It was difficult for them to live independently.
The emergence of takeout and hourly delivery has given young people the confidence and convenience to "run away from home" and "start their own business."
As long as you have a job, have a stable income, order takeout for meals, and shop within hours, you no longer have to suffer from your parents’ anger at home.
Wang Yi knows that this will be the norm in the future.
Even in a city, many young people do not want to live with their parents after working.
The living habits of the two generations are very different.
Just relying on young people, takeout and hourly delivery have an extremely brilliant future, a brighter future than group buying.
Even Jack Ma from Alibaba headquarters looked deeply:
"Xida, it's interesting. There's also takeout from Ele.me, which feels pretty good. Do we at Alibaba want to do some planning too?"
The vice president retorted decisively: "That's not good, Chairman, the investment in this thing is too big, there are too many riders to support, and it won't make any money at all!"
Other senior executives also spoke:
"Yes, Chairman. Last year, Ele.me's revenue was so high, but its profits were very small, and it almost even lost money. There was no way, 99% of the profits were made by the riders."
"To put it bluntly, food delivery is just like JD Logistics. There are too many employees at the bottom, the burden is too heavy, and there is not much future."
Hearing this, Jack Ma nodded: "It makes sense. I don't like JD Logistics. They have so many couriers and make losses every year. They also have to support so many delivery people for takeout! Forget it, let's focus on development.
For word-of-mouth group buying, kill Meituan first!”
The vice president breathed a sigh of relief: "Yes, the first priority is to kill that traitor. There is no need to enter the food delivery and hourly delivery. It is too expensive to maintain riders."
Everyone at Alibaba was unanimously opposed, and even Vice President Mo Yi, who had always been far-sighted, suppressed his support for becoming a small company.
Alibaba has always been disgusted with such high-investment fields.
Therefore, Taobao has been doing business for so many years and has never thought about self-operated logistics. It just doesn’t want to invest too much.
However, Wang Yi avoided the battle of thousands of group purchases and focused on food delivery and hourly delivery through misaligned competition. His strategic positioning is much longer-term than that of other giants.
Although takeout and hourly delivery require many riders, which requires N times more investment than group buying, and the threshold is N times higher, Wang Yi still invested huge sums of money to get started!
High threshold also means high barriers, not everyone who wants to can do it.
The simplest thing is to do group buying if you have some money.
But for takeout, that little money is simply not enough!
It is also because of the excessive investment that even Baidu and Alibaba have no plans to enter the food delivery market at the moment.
Currently, Baidu Nuomi and Alibaba are still fighting with Meituan and other platforms in the Thousand Group War.
But looking at this situation, by the second half, more than 4,000 of the more than 5,000 group buying platforms had died.
If this continues, we will be able to enter the finals in the second half of next year.
The year after next will basically be the championship battle.
But this is a good thing. They are all busy fighting in the group buying field, and Wang Yi is steadily developing takeout and hourly delivery.
When the results came out the next year, some were dead, some were bankrupt, and the rest were severely damaged. Looking back, it was too late to see that takeout was the gold market.
At that time, Ele.me’s takeaways had already spread all over the country and dominated the market.
Coupled with the help of Hsida, it is really not something they can do if they want to, nor something they can rob if they want.
On the contrary, if more than 5,000 group buying platforms will go bankrupt in the next year or so, Wang Yi will be able to make a strong move, recruit their group buying talents with lightning speed, and buy high-quality group buying assets at bargain prices.
With the help of these talents and assets, we can directly start Douyin group buying!
Coupled with Douyin's live broadcast and free chat traffic, it can quickly become the absolute king in the field of group buying. Even Meituan is facing a formidable enemy!
To put it bluntly, Meituan and other giants have gone through several years of bloody battles and burned billions to win the group buying market. Wang Yi can easily win it at a very low cost!
It can only be said that the pattern is different, and the strategic vision is naturally completely different!
Wang Yi continued:
“In addition to hourly delivery, Douyin has also launched a group business for tens of thousands of people.”
"Ten Thousand People Group is a special e-commerce activity launched by Douyin e-commerce. All products are carefully selected by the official to ensure that they are genuine and genuine at a reasonable price. If you buy a fake product, you will be compensated ten percent. In addition to the large purchase volume, the price is also kept to the lowest."
"Covering food, department stores, beauty, clothing, small appliances, major appliances, etc.!"
"Let everyone buy more and better products at lower prices!"
Hearing this, the user was excited, but Jermak's expression changed drastically:
"Is Wang Yi asking for advice and preparing to transform into a comprehensive e-commerce company?"
Vice President Mo Yi also changed his expression: "It is very likely that this year there will be a group of tens of thousands of people, and next year it may be a comprehensive e-commerce company. The wolf is really coming!"
"Oh, it's my fault too. If Taobao hadn't blocked Changchao Pay, Xingyi Technology wouldn't have been so eager to become a comprehensive e-commerce company. It's equivalent to creating a terrifying old enemy for ourselves!"
Jack Ma thought a lot and completely understood what Mo Yi had said.
At that time, many people did not believe it and thought Mo Yi was being alarmist.
But now, everything has come true!
All fulfilled!
The so-called throwing stones to ask for directions, a group of ten thousand people is the move of Douyin comprehensive e-commerce to throw stones to ask for directions!
Mo Yi also had a complicated expression: "This year's e-commerce field has been very difficult. QQ Online Shopping, JD.com, and Amazon have all stepped up their efforts, which has doubled the pressure on Alibaba. It will be even harder next year when Douyin Mall upgrades to a comprehensive e-commerce."
Jack Ma nodded: "I have no choice but to be prepared and deal with it with all my strength. Is the matter of investing in Sina Weibo settled?"
"It's settled. 618 is our first cooperation with Sina Weibo. It won't delay things." Mo Yi responded.
"Very good." Jackma nodded, but the smile on his face was a little forced.
Originally, Jack Ma wanted to acquire Sina Weibo, but Sina didn't want to sell it at all.
In desperation, Jack Ma took a step back, gave up the acquisition, and changed to controlling Sina Weibo.
However, Sina still refused to hold a controlling stake and only accepted Alibaba's shareholding.
Subsequently, the two sides fell into a long negotiation game and fought several times.
Coupled with the impact of the rise of Douyin on Sina Weibo, Changchao Pay beats Alipay to dominate the mobile payment market...
The situation changed many times, with both sides advancing and retreating.
In the end, when JD.com was listed and 618 was coming, Jack Ma had to make a big compromise and accepted to only take a shareholding, not a controlling stake.
Used RMB 3.8 billion to acquire 18% of Sina Weibo’s shares.
The valuation of Sina Weibo is as high as 21.1 billion. If you simply invest in it, this valuation is so high that Jack Ma would like to scold you.
But there is no way. Changchao has blocked all links to Taobao. Alibaba urgently needs Weibo's traffic entrance to attract traffic to Taobao and generate revenue, so it can only respond.
At the same time, as compensation, Ali asked for another option.
After the spin-off and listing of Weibo, Alibaba was able to increase the diluted shareholding ratio of Sina Weibo to 30% at a pre-agreed price!
At this point, the two parties have reached all consensuses and only need to choose an opportunity to make an official announcement and conduct a series of cooperation.
The upcoming 618 is the first cooperation between Weibo and Alibaba.
Use Sina Weibo's Weibo showcase to lead Taobao, Wenjianchangchao payment, QQ online shopping, JD.com, Amazon and other giants!
Reading this, Jack and Ma are looking forward to it!
For Weibo’s Taobao showcase, Alibaba has retreated again and again, endured again and again, and has paid too much!
Fortunately, 618 is approaching, the harvest season is approaching, and Taobao can finally feel proud!
The press conference continued: "The fourth new product, air conditioner!"
"When summer comes, air conditioning is essential. The Xingyi smart air conditioner released last year, with its self-developed non-odor coating, Xingyi Smart Home is intelligent and has high energy efficiency ratio, which is deeply loved by the majority of users."
"To this end, we are about to release a more cost-effective unbounded air conditioner today."
"Same as Xingyi smart air conditioners, they both use our self-developed anti-odor coating, which does not cause acid reflux and does not stink. They are both connected to Xingyi Smart Home, and you can use Zhijia APP, Xiaoai Audio, Xingyi Mobile, Xingyi
Yita Tablet, Xingyi TV Intelligent Control.”
"The difference is that the unbounded air conditioner has a second-level energy efficiency, which consumes about 10% more electricity than the first-level energy efficiency, but is also more cost-effective. It is especially suitable for families with no one at home during the day."
"Unbounded smart air conditioner, big 1P, 2499."
"Unbounded smart air conditioner, 5P, 2999."
"Unbounded smart air conditioner cabinet 2P, 6999."
"Unbounded Intelligent Air Conditioning Cabinet 3P, 8999."
“All anti-odor coating, wifi smart control!”
Hearing this, the barrage became lively:
“The 5P unbounded smart air conditioner costs less than 3,000 yuan, so cheap!”
"Although it is a second-level energy efficiency, if you turn it on for eight hours a day, you will only spend 50 to 100 yuan more on electricity a year. But the price is 500 to 1,000 yuan cheaper, which is equivalent to leaving ten years of electricity bill difference, which is obviously more cost-effective.
ah."
"I leave early and come home late every day, so I don't use the air conditioner much. Unbounded air conditioners are obviously more cost-effective."
“My home uses photovoltaic power generation, so I don’t have to worry about electricity bills, and it’s also suitable for buying a cheaper unbounded air conditioner.”
In fact, some homes require first-level energy efficiency, while other places require second-level energy efficiency.
It’s just that air conditioners with second-level energy efficiency are definitely 500 to 1,000 cheaper than air conditioners with first-level energy efficiency. In order to prevent Xingyi Technology’s high-end brand from being lowered, Wang Yi put all air conditioners with second-level energy efficiency under the banner of Wujie Technology.
This can also differentiate between the two product lines.
From now on, Xingyi Technology will focus on high-end products with stable prices. Occasionally, the prices will be reduced a bit during major promotions and product upgrades to ensure absolute high-end products.
There will even be a higher-end positioning in the future, benchmarking against the Haier Casarte!
As for Wujie Technology, it doesn't matter. It focuses on mid-to-low-end cost-effectiveness. Like Xiaomi in its previous life, it competes with major brands such as Midea, Gree, and Haier!
In this way, the unbounded brand can increase sales, make small profits but quick turnover, and ensure the basic market.
The Xingyi brand focuses on high-end products, pursues profits, and achieves continuous growth in brand value.
Just like the iPhone, once it is sold for 1999, the brand will be useless!
Even the emergence of iPhone 5C and iPhone SE caused Apple's brand value to plummet. Because of this, these two product lines were soon axed.
Wang Yi cut Xingyi Technology and Unbounded Technology directly from the beginning.
Xingyi Technology's new products are first released, equipped with the latest technology, the most powerful configuration, positioned as high-end, and sold at a high price.
Unbounded new products will be released in the future, equipped with next-level new technologies, second-level configurations, positioned at the mid-to-low end, and focused on cost-effectiveness.
Subsequently, when the second generation of Xingyi's new product is released, the first generation can also be discontinued, the appearance and packaging can be modified, and it can be made into an unbounded new product and launched at a reduced price.
This is equivalent to a change of direction and price reduction, and will not affect Xingyi Technology's high-end positioning.
Whether it's a mobile phone, an air conditioner, or even a chip, it can all be done in this way.
Wang Yi continued: "Wujie Air Conditioner has released a new product, so Xingyi Air Conditioner cannot be without surprises."
"On the contrary, today's Xingyi air conditioners not only have new products, they are also revolutionary new products!"
"When turning on the air conditioner in summer, in order to ensure the effect, the doors and windows must be closed."
Everyone nodded, these are basic operations.
Turning on the air conditioner with the windows open is a bit silly.
"However, this leads to a problem. The airtightness in the space for several hours in a row causes the indoor air to become turbid and the carbon dioxide concentration to soar, making us dizzy and harmful to our health."
Many people suddenly realized: "No wonder I can't wake up easily and feel dizzy. I thought it was caused by the air conditioner. It turns out that the carbon dioxide concentration is high!"
"Yes, if you don't open the windows and the whole house is airtight, the air will definitely be bad, but it won't be easy to solve."
Wang Yi continued: "In order to solve this problem, we can also open the windows for a while during the day to ventilate and change the air."
"But at night, when everyone is fast asleep, it's impossible to get up and open the windows for ventilation!"
"So this problem is not easy to solve."
"Unless you have a Xingyi smart fresh air blower at home, when the air quality deteriorates and the carbon dioxide concentration is too high, it will intelligently turn on and ventilate intelligently to ensure fresh indoor air."
The barrage is lively:
"Don't tell me, this is really a solution. The air conditioner is matched with the Xingyi smart fresh air blower, which is very suitable."
"My house is so tidy, and I bought a Xingyi smart fresh air blower, which cost several thousand."
"How can one Xingyi smart fresh air machine be enough? One for each room? After all, you have to close the door to turn on the air conditioner."
"Yes, fresh air fans are not cheap either. As the cost goes up, it is impossible to install them in every house. It's difficult to do."
Wang Yi continued:
"To solve this problem, we have to use Xingyi smart fresh air blower, but the cost is not low. In order to improve this situation, after painstaking research and development by several of our departments, we finally made an epoch-making new product - Xingyi smart fresh air blower
air conditioner!"
"The Xingyi smart air conditioner and Xingyi smart fresh air machine are perfectly combined into one. From now on, one device has two major functions! Fresh air + air conditioner, a perfect combination."
"Installing Xingyi smart fresh air air conditioner will allow fresh air to flow into the room even when the room is sealed, ensuring fresh air. From now on, the air conditioner will be turned on and there will no longer be a need to open windows."
There was an overwhelming round of applause, and the barrage exploded:
"Damn it, you genius, this thing is great!"
"Two combined into one, a lot of oceans can be left."
"The air-conditioning industry has existed for so many years, and it is not easy to finally have innovation!"
"I just don't know how effective it is. If the effect is good, I must buy it. This is a revolutionary new product!"
Wang Yi continued: "Xingyi smart fresh air air conditioner uses a four-in-one filter, which can not only purify the air, but also sterilize, ensuring that the indoor air is absolutely fresh, and you can avoid dizziness caused by air problems."
"And there are two installation methods. You can choose simple installation. There is no need to expand or re-open holes. By using the original air-conditioning holes, you can achieve a large fresh air volume of 40m/h to ensure fresh air."
"In addition, users can also choose to reopen or expand the holes to achieve a huge air volume of 60m/h and obtain better fresh air effects."
"But to be honest, for ordinary bedrooms, there is no need to expand or drill holes. The large fresh air volume of 40m/h is enough. If the living room is relatively large, it can have a huge fresh air volume of 60m/h."
"More importantly, Xingyi smart fresh air air conditioner can use the fresh air function alone."
"In the spring and autumn, there is no need for cooling or heating. You can also turn on the fresh air function separately through the mobile APP or Xiaoai speakers, remote controls, etc. From now on, you can open the windows all year round and you will not feel dizzy or have headaches!"
The barrage completely exploded:
"Damn it, it's so awesome. You don't need to make any holes. The air volume of 40m/h is enough for the bedroom."
"You can also use the fresh air blower alone. It can be used all year round. There is no need to buy a fresh blower."
"I wanted to buy a Xingyi smart fresh air machine before, but now it's ready. I can just use a fresh air air conditioner to solve the problem."
"It all depends on the price. If it's 1,500 more expensive, you can consider it. If it's more than 2,000, it's a bit difficult."
Wang Yi continued: "As for the price, don't worry, it won't be very expensive. We are still sincere!"
"Xingyi intelligent fresh air air conditioner, large 1P, 3999."
"Xingyi Intelligent Fresh Air Air Conditioner, 5P, 4499."
"Xingyi intelligent fresh air air conditioner, cabinet 2P, 9999."
"Xingyi intelligent fresh air air conditioner, cabinet 3P, 12999."
"All self-developed anti-odor coatings, fresh air blessing, first-level energy efficiency, Xingyi Smart Home, intelligent control, and AI blessing!"
"As for the filter, it's not expensive. There are three filters in a box with four effects in one. It can be used every day for a year. It costs 180 yuan in total!"
The barrage is lively again:
“With the addition of a fresh air system, it’s only one thousand more expensive than Xingyi air conditioner. It’s a great deal!”
"What a bargain. The cheapest Xingyi fresh air unit starts at 2,999. The Xingyi fresh air air conditioner is still the most cost-effective."
"Three four-effect filters in one are only 180 yuan, and one filter is only 60 yuan. It's cheap. Other brands cost 100 or 200 yuan per filter."
"It's over. I suddenly feel that the Unbounded Air Conditioner doesn't smell good anymore. I want Xingyi Smart Fresh Air Air Conditioner!"
"+1, I also cancel the order and choose Xingyi smart fresh air air conditioner."
Wang Yi continued: "Xingyi smart fresh air air conditioners and unbounded smart air conditioners have been fully launched on major e-commerce platforms and offline physical stores. You are welcome to buy them."
The on-hook unit is only 1,000 yuan more expensive, the cabinet unit is only 2,000 yuan more, and the fresh air function is completely cheap.
As an innovative product, Wang Yi still adopts the strategy of small profits but quick turnover for fresh air air conditioners.
Equipment with fresh air function doesn't seem to make much money, but it's okay, the filter makes money!
Four-in-one filter, three in a box, totaling 180 yuan, tax 20 yuan, other costs 10 yuan, total cost including tax 30 yuan, profit 150 yuan.
If you open it every day, you will need three filters a year, which can bring in a profit of 150 yuan every year.
This is a steady stream of long-term income.
Moreover, users will not be opposed to the small profit but quick turnover method, which costs 180 yuan for three.
For example, other brands sell more than 100 products, 300 to 500 per year, and users are scared away.
Backend sales began to blow out rapidly.
In particular, the sales of Xingyi smart fresh air air conditioners are unparalleled.
Wang Yi continued: "The sixth new product is also the most important new product released this time!"
“Smartphone without borders!”
As soon as he finished speaking, the audience burst into applause and bursts of cheers.
As early as the emergence of Unbounded technology, everyone has been looking forward to Unbounded mobile phones.
"The Xingyi mobile phone is very good, very good, and of high quality. It eclipses even the flagship phones of Apple and Samsung. But the cost is there and the price is there. Not everyone can afford it."
"To this end, we established Unbounded Technology and invested huge manpower and material resources to develop Unbounded mobile phones."
"There is only one purpose, and that is to keep costs to a minimum, to make an incredibly cheap smartphone, to make a smartphone that everyone can afford, and to make a smartphone with a price of less than 1,300!"
"What? Unlimited mobile phone costs less than 1,300!"
The crowd was in an uproar, and everyone was confused.
Rebus, who was watching the live broadcast, dropped the cigarette in his hand to the ground.
Boss Huang from Meizu headquarters was even more stunned.
Hua Yudong's hand holding the tea began to tremble.
Incredible, incredible!
Chapter completed!