087 [Founding Patriarch]
Since Dr. Ma washed his hands with golden basin, awards fraud has quickly spread in the world.
First of all, 8 breweries in Zhejiang Province claimed that they won the gold medal at the International Expo, and local media reported enthusiastically and regarded it as a supreme honor. However, more and more award-winning companies gradually reached double-digit numbers. When the Zhejiang newspaper industry mentioned this thing, it was a joke.
At the same time, 6 MSG factories in Jiangsu Province won the gold medal at the International Expo. Local media were preparing to report that they were reminded by the lessons learned from their colleagues in Guangdong and Zhejiang Province.
The scammers were no longer able to successfully cheat in East China and South China, so they turned their attention to the north and west.
After being cheated several times in the Northeast, it was obviously drained from the "market potential". Some scammers sent a good news to a small factory with only more than 100 people: overseas expenses are 20,000 yuan, awards are 10,000 yuan, agency fees are 8,000 yuan. In addition, you can add more money, Asian gold awards are 5,000 yuan, global gold awards are 10,000 yuan, lifetime grand prizes are 20,000 yuan, and you can arrange a prize collection ceremony and take photos.
Clear and real price, if you like to buy, you will get a big gift for various awards.
Dr. Ma can be said to be the founder of "awarding fraud". He has formed a school. Until the 21st century, people are using it in a different way. For example, giving private awards, photography awards, literature awards, invention awards... you can issue certificates with just a few dollars, and you can print your works into books to give people a lot of face.
In a few months, companies across the country will know what's going on. They have also learned smarter and don't need the help of scammers, so they will get a bunch of gold medals and then advertise on TV and newspapers.
Today, China's advertising market is also full of demons. The government has no rigid regulations and no advertising fraud. In the past few years, even cigarette advertisements could be used on TV. In such a legal environment, advertisers have been thinking about all kinds of ideas, such as giving mummies quick-acting heart-saving pills, and they can survive in an instant, and they can dance with rag strips... Ten years later, such advertisements are not allowed to be played at all.
On the contrary, some seemingly common propaganda methods in the future are explicitly prohibited at this time.
For example, Valentine's Day promotion.
In February last year, several foreign companies put on advertisements in Beijing, announcing that there will be discount activities in the week before and after Valentine's Day, such as giving roses, and lover's discount cards. This thing is so fresh that it immediately aroused a strong market reaction, which caused state-owned hotels to launch Valentine's Day party, which was enough for workers' one month's salary to be in short supply.
Some veteran cadres expressed their dissatisfaction, believing that the word "lover" is too ambiguous and insulting. So the relevant departments issued notices that it was strictly forbidden to use the term "Valentine's Day" in advertisements. In the future, the industrial and commercial departments will issue similar notices in February every year, and it was not until 1998 that the ban on Valentine's Day publicity activities were lifted.
...
Song Weiyang threw the fraudulent express delivery aside and asked with a smile: "Why, do you want to get the prize back?"
Chen Tao smiled and said, "I have given a lot of this kind of gold award with my own hands, but I have never received it in the hands of others."
Song Weiyang said: "If you are interested, you can write back and contact us. Maybe you can even cheat some pocket money."
"Really?" Chen Tao's eyes were shiny, and she looked so interesting.
Song Weiyang said: "Well, you can bring people to receive the prize and get enough trust from the other party. When receiving the prize, we say that our factory will hold a canning industry development seminar, request the other party to organize and coordinate, and decide to pay the other party 1 million yuan in one lump sum. When talking, you should not be in a hurry, and be in a state of paying money every time to whet their appetite. Then, you said that you contacted a food association and planned to cooperate with the food association. You have invited several large canning factories, each of which is willing to pay 100,000 yuan in attendance funds. They must be jealous of the money. At this time, you said that you should also invite the leaders of the national food agency to attend, which requires a large amount of invitation fees to guide those scammers to pay the money and compete with the food association for the hosting rights..."
Before Song Weiyang finished speaking, Chen Tao interrupted: "It's too complicated."
"It's not complicated. As long as you master the mentality of controlling the other party, you can easily cheat money. Even if you can't cheat money and the other party sees it through, they will not dare to call the police. There is no loss anyway," said Song Weiyang. "Remember, you can't give them the money you receive to prevent them from running away at any time. The bigger the bait you throw, the less they are in a hurry to ask for money. Today's scammers are not professional and have no professional qualities, and each one is more greedy than the other."
Chen Tao smiled and said, "If you are willing to take action yourself, I will definitely be your assistant."
Song Weiyang shook his head and said, "I'm lying to death and cheating them hundreds of thousands of dollars. I don't have the time to do that now."
"Then forget it. I can't do it alone. Even if I call Brother Zheng, I'll probably be exposed," Chen Tao said regretfully, adding, "You are still doing fraud."
Song Weiyang was displeased: "Hey, I made me like a professional liar!"
Chen Tao smiled and said, "You are more lying than professional liars."
This is true. From the 1980s to 2000, 99% of the fraud methods were very rough, and they basically made money by casting a wide net to deceive fools. If these people really met Song Weiyang, they would definitely be cheated of not having one pants left, and they would go to the streets to be beggars every minute.
Pyramid schemes sound terrible, but they are full of a group of two people.
There is a news like this: a person was deceived into a pyramid scheme organization by a friend. He actively attended classes and participated in activities, and quickly gained the trust of everyone. Then he brainwashed him in reverse, bragging about his relationship with the bank every day and he could apply for a large overdraft credit card. The larger the credit card flow, the more business rebates you can get. As a result, the entire pyramid scheme den was cheated, and even the pyramid scheme cadres were foolishly asking him to apply for a credit card. He swiped the card to cash out hundreds of thousands of pyramid scheme personnel, and successfully escaped using business communication as an excuse.
The fraudulent MLM personnel were extremely angry, so they chose to call the police!
There is also news that a girl was abducted by a middle-aged woman and accidentally discovered the true face of the other party. The girl calmly went to a small town in a mountain village to call her family to report her safety. She went out to find an old bachelor as a customer and sold the middle-aged woman who wanted to abduct her.
The above are all real cases.
If Song Weiyang falls into a pyramid scheme den one day, there are at least dozens of ways to fool him. If he doesn't deceive all the pyramid schemes, he will not be Dr. Ma!
The two discussed the fraud business, but they were not interested. Song Weiyang asked: "Have Ge You contacted me?"
"I contacted it. His advertising fee quotation is 200,000 yuan. When we talk about 150,000 yuan, we can't reduce it anymore." Chen Tao said.
"Then let's get 150,000." Song Weiyang said.
Chen Tao reminded: "I asked someone to inquire about it. The highest price for mainland celebrities is only 100,000 yuan, and only Hong Kong and Taiwan celebrities can pay an advertising price of 300,000 yuan, or even 500,000 yuan. Ge You killed himself and didn't let go. It was probably because we thought our company was small and the brand was not loud enough. If we continue to talk, we might be able to get it for 100,000 yuan."
"It's only 150,000 yuan, there's no time to talk about it. Ice tea drinks will be put on the market at the latest in mid-May." Song Weiyang made the decision.
Mr. Ge is definitely worth this price. Spending 150,000 yuan to ask him to advertise is definitely more effective than asking Hong Kong and Taiwan stars who have 300,000 yuan.
Chapter completed!