There was a strange phenomenon in the advertising industry in the early 1990s, that is, the value of TV advertising was far underestimated.

More than ten years later, CCTV's advertising for set 1 will basically not exceed 7.5 seconds. This 7.5 seconds refers to the total advertising of a single product every day. No matter how much you pay, CCTV will not allow you to exceed 7.5 seconds.

But at this time, the algorithm of CCTV advertising is 30 seconds.

Take last year for example. Even though CCTV's advertising prices increased, the 30-second prime time period advertisements are still less than one-third of the full-page advertising costs of China Youth Daily.

As a result, CCTV's advertising fees have increased again this year, and various provinces and Taiwan have also increased.

CCTV advertising contracts are divided into half a year and one year contracts. Song Weiyang plans to sign for half a year, but if there is more, the funds will be short of funds.

Song Weiyang was not going to do any garbage time bombing this time. He made this last year, and the garbage time advertisements of various TV stations more than doubled, and they were all kinds of health products advertisements. Xifeng Ice Tea must be a dignified teacher and advertised on CCTV in order to establish its brand status.

The advertising contract was negotiated by Song Qizhi in Beijing. Every day, it is 10 seconds, 20 seconds, 10 seconds after the weather forecast, 5 seconds of the prime time at 8 o'clock, 5 seconds from 9 o'clock to 10 o'clock. There is a total of 1 minute of advertising every day, and the contract price for half a year is 5.5 million yuan.

It seems not much, but it is actually very scary. After all, it was 1994.

In the future, advertising will be put on various provinces and Taiwan. Even if it only sells in 10 more important provinces, it will be more than 20 million in half a year, and CCTV will be 25.5 million. If you include newspapers and magazines, Song Weiyang will probably spend 35 million in half a year to advertise - in terms of advertising investment alone, it can already rank among the top three domestic brands.

Whether it was Song Qizhi, Guo Xiaolan, Yang Xin, Zheng Xuehong, Chen Tao, Zhang Guodong, they were all a little guilty after learning about Song Weiyang's plan.

It's too wild and it's a completely desperate bet. If the iced tea drinks are not sold well, then everyone can declare bankruptcy directly.

Song Qizhi also sent an important news back in the capital that iced tea drinks have appeared in Hebei Province, with the brand name "Xu Risheng" and the sales are relatively good.

Song Weiyang was quite surprised. Unexpectedly, Xu Risheng appeared so early, so he quickly asked his elder brother to send someone to conduct a detailed investigation.

A few days later, Song Qizhi sent back a message - Xurisheng iced tea started selling at the end of last year, but it was limited to two or three small cities in Hebei Province. Due to the good market response, Xurisheng Company successfully obtained a bank loan and invested in building a factory to expand its scale after the Spring Festival this year. Now the products have seized the capital of Hebei Province. However, it is limited to this. Xurisheng's sales channels are very slow and the advertising investment is small. No signs will be seen when they leave Hebei Province.

However, according to Beijing dealers, Xurisheng Ice Tea is preparing to enter the Beijing-Tianjin market and is expected to collide with Xifeng Ice Tea in May.

...

At the end of April, the advertisement planned by Song Weiyang and starring Mr. Ge was completed in Beijing.

The main factory of Rongping City has produced ice tea for half a month and has been shipped to various places one after another. The production lines of the Lu Provincial Branch have also been debugged and are working overtime to hoard ammunition for the upcoming war.

Although most of the dealers in various places are waiting and unable to see if this new tea drink is best-selling, some are still willing to take risks - the premise is that the goods are first and then the goods are made.

CCTV advertising will be broadcast in mid-May, but the prime time advertisements will have to be postponed because they are already full and the vacancies will have to be cleared until early July.

Advertising, products, and channels are all ready, everything is ready, but only the east wind is not available.

During this period, everyone in the company was working together. Zheng Xuehong was directly sent to the Lu Provincial Branch as the factory director, and also took away a college student and 10 canning factory backbone.

Song Weiyang came to Yang Xin's office and took a manuscript and said: "Contact China Youth Daily, Industrial and Commercial Daily, Economic Daily, Wenhui Daily, Xinmin Daily, Beijing Evening News, Yangcheng Evening News and Southern Weekend, I want to buy their full-page advertisement for a week!"

Yang Xin said in shock: "Except for a few weekly newspapers, the other newspapers you mentioned are published every day, and they are all big newspapers. The whole page advertisements in a week add up to more than 1 million!"

Newspapers these days are so awesome, and the advertising fees are so expensive.

"You can read the manuscript first." Song Weiyang smiled.

Yang Xin looked down and read only the first few sentences of the beginning, and couldn't help but suck in a cold air, reminding him: "You are a proclamation to fight against thieves, and the attacks are still foreign businessmen, which is inconsistent with the government's advocacy. I guess, China Youth Daily, Industrial and Commercial Daily, Wenhui Daily and Economic News will not publish it, and they will not dare to give it much money."

Song Weiyang said: "No matter whether it can be published or not, please contact us first. There will always be one or two companies that will agree."

"I'm afraid something happened!" Yang Xin held the manuscript and stuttered, "You're going astray this time, but you're singing opposites to the government."

Song Weiyang didn't care: "There are many people singing the opposite tune now. As long as you don't mess with specific officials and departments, no one will stand up and meddle in other people's business."

Yang Xin thought carefully and found that this was the case. He read the manuscript repeatedly and exclaimed sincerely: "Chairman, I am really convinced this time. Once your article is posted, let alone the national sensation, it is estimated that Western media will follow the trend to report it."

"The courageous ones are to death, and the timid ones are to death." Song Weiyang said.

Yang Xin suddenly became very proud and laughed: "Then I will bet with you. If you lose the bet, you will go home to grow sweet potatoes. If you win, we are one of the best backbone brands in the Chinese beverage industry."

Song Weiyang is a madman, and Yang Xin also has crazy hidden in his bones, and he is very gambled, otherwise he would not have lost all his money on Qiongdao.

The manuscript was quickly sent to several major newspapers, and the content was so scared that the advertising departments of each newspaper were afraid to make a decision, so they sent it directly to the editor-in-chief for review and make an idea.

The first reply was "Yangcheng Evening News" and "Southern Weekend". They were willing to publish Song Weiyang's manifesto with full pages of advertising, and would also help publish related series of reports.

Next were replying from Economic News, Wenhui Daily, Xinmin Daily and China Youth Daily, but they did not intend to interfere, because the article did not meet the advertising requirements.

What surprised Song Weiyang and Yang Xin the most was that the Industrial and Commercial Daily actually agreed. This is a national newspaper with a government background. The willingness of the Industrial and Commercial Daily to publish it is equivalent to giving Song Weiyang and Yang Xin a reassurance, at least not having to worry about making political mistakes.

As time passed day by day, the company became busier and busier, Song Weiyang was idle. He had already set up a chess game and had done everything he should do, so he could prepare for the college entrance examination with peace of mind.
Chapter completed!