086 [Forcing the good to be a prostitute]
In the next half month, more than 70 college students came to the company one after another. After visiting and learning about it, only 6 people were left willing to stay.
Even some young people who were passionate about listening to Song Weiyang's speech calmed down and retreated. Or they discussed with their families, but were strongly opposed by their families, so they gave up the idea of entering private enterprises.
Although many township enterprises have successfully recruited college students since around 1990, what township enterprises are they?
Haier is a township enterprise, Rongsheng is a township enterprise, Wanxiang is a township enterprise, and hope is a township enterprise... Even Song Shumin's winery can be called a township enterprise.
Most of these companies are related to local governments, and the person in charge wants to clarify the boundaries between state-owned enterprises, so he proudly calls himself "township entrepreneur". Although the Hope Group has little to do with local governments, he started his business in townships and still calls himself "township entrepreneurs".
Don’t think that these companies are not good when you see the word “township”. In two years, the Liu brothers of Hope Group will even be regarded as the richest man in China by Forbes.
In comparison, Song Weiyang's company is too bad and it is difficult to attract college students.
After a symbolic interview, the six college students immediately entered the company for internship, with their positions as "reserve cadres" affiliated to the Ministry of Human Resources.
Song Weiyang personally took time to teach them, introduced the company's various departments, introduced the company's rules and management systems, and then asked them to enter various departments for internship based on their interests.
Although I am a college student, I can really do practical work. The fastest one will take a month. The slower one may take half a year. The stupider one can get out of here.
Yang Xin was very quick. Before Iron Tea was launched, he wanted to be the secretary of the best-performing college student. The student was Chu Yuping, the deputy director of the Organization Department of the previous student union. Although he was young, he had strong learning ability and execution ability, and was good at reconciling personnel relationships. After a little training for a year or two, he could throw himself into the newly opened branch to be the general manager. If he did a good job, he could be transferred back to the headquarters to join the senior management team in the future.
Guo Xiaolan asked the only female college student to leave. The girl was not beautiful, even a little ugly, and did not have the understanding of Chu Yuping. But she was serious about doing things and having strong professional skills - she graduated from accounting. If nothing unexpected happens, she should be the company's financial supervisor in the future, and Guo Xiaolan is being trained carefully.
Not only these college students, but also a few of the original employees of the canning factory are standing out.
Due to insufficient staff and the sales team expanded rapidly, Song Qizhi and Zhang Guodong both scattered their backbones to various provinces. Three of them worked smoothly, and one of them even relied on their own abilities to directly straighten out the sales channels in Huizhou Province. This guy graduated from elementary school and was a worker in the factory for his father. He was cheating and performed poorly. Unexpectedly, he was able to go to the market and show his strength.
Immediately, Zhang Guodong suggested setting up sales offices in each provincial capital, which is equivalent to Xifeng's sales outposts in each province.
While obtaining Song Weiyang's approval and Yang Xin signed and agreed, Zhang Guodong also reported the situation. He smiled bitterly and said: "Some dealers are willing to try to help us sell new products after tasting iced tea samples, but they have made a very strange request."
"What are the requirements?" Yang Xin asked.
Zhang Guodong said: "The dealer asked us to promote the health care functions of the beverages as much as possible when advertising."
Yang Xin was still considering it, but Song Weiyang said directly: "It is impossible, we have our own publicity plan."
Zhang Guodong said helplessly: "They are unwilling to represent and distribute new beverages without health care functions."
Song Weiyang was also helpless. The Chinese market has been driven crazy by those health products.
Although Jianlibao has been playing with health care concepts from the beginning and claims to be "Oriental Magic Water", it at least starts from science and ultimately belongs to a sports and health drink.
But just this year, Jianlibao's publicity changed from science to fantasy. They specialized in the advertising copy of Sanzhu Oral Liquid, and then they received a thank-you letter from consumers. Some elderly people who were ill for many years drank Jianlibao and were miraculously cured. They also sent the drinks to the hospital for clinical observation. The conclusion was that taking Jianlibao can improve the internal environment, restore the spirit, eliminate fatigue, improve appetite, and promote the balance of electrolytes in the body, and have obvious benefits for enhancing energy, physical strength, digestion, and uterine contractions.
Well, uterine contraction is commonly known as productivity. Women with strong uterine contraction have better giving birth... Jianlibao actually has the function of helping women give birth to children.
Jianlibao directly changed from Eastern Magic Water to Jianghu Potion that can cure all diseases.
This change has to be done because sales staff always complain to Li Jingwei: "If we don't promote health products, no dealer is willing to sell Jianlibao."
Fortunately, Li Jingwei discovered the danger of this kind of advertisement in time, and stopped it quickly after only a few months. Otherwise, when the credit of health care products collapsed, Jianlibao would be completely destroyed and there would be no need to wait for conflicts with the local government.
As for the future beverage giant Wahaha, she has been making health products in the first few years, specializing in the production of children's nutritional oral liquid. Until last year, Wahaha finally started making drinks, and adopted the strategy of surrounding cities in the countryside, and occupied the township beverage markets - Wahaha Beverage had no influence in large and medium-sized cities at this time.
After the "two cokes flooded the seven armies", the Chinese beverage market has lost most of its territory, and Wahaha has seized this opportunity to rise rapidly.
At the same time, LeBay is also rising, and is also making health products. The goal is just the opposite of Wahaha. It specializes in large and medium-sized cities, and the township market is still nowhere to be seen.
Yang Xin said: "Now Jianlibao, Wahaha and LeBai are our strongest competitors, but these three brands are all making health products or promoting health care concepts. Why can't we do it?"
"Because there is no need." Song Weiyang said.
Zhang Guodong said anxiously: "It is very necessary! Wahaha relies on nutritional oral liquid distribution channels, LeBai has become famous by relying on life nuclear energy. Jianlibao has always been a health-care functional beverage, and now it can cure all diseases. If we don't promote health-care functions, what can we use to compete with them, and what can we use to win the favor of dealers? Without health-care promotion, we can't even sell goods!"
Song Weiyang was a little confused about what to say. In this crazy and barbaric era, people who make drinks were forced to sell health products. Isn’t this forcing good people to become prostitutes? There is no reason to say.
However, the unknown Xurising has become famous by ice black tea, and people have not promoted health care. Why can't I?
Song Weiyang thought for a while and said, "Continue to contact the dealer first. If you can, talk if you can. If you can, just wait until my advertisement is released."
"Okay." Zhang Guodong felt a deep sense of frustration and helplessness.
Yang Xin and Zhang Guodong left the office, and Chen Tao suddenly came in again. She smiled mysteriously and said, "Chairman, look at this!"
Song Weiyang took it and saw it, but it was a express delivery and asked, "Who sent the letter?"
"China Canned Food Nutrition Society," Chen Tao said suddenly laughed, "Chairman, our canned food has won the award, but it is the gold medal at the Munich International Food Exhibition!"
Chapter completed!