The female assistant replied, "The high-end phone has not changed, the low-end phone has been reduced. One model has been reduced from 5988 to 5788 yuan, and the other model has been reduced from 5598 yuan to 5198 yuan."

Lin Yi asked, "Where are other computer brands such as Founder, Great Wall and TCL? Have you also reduced the price?"

The female assistant shook her head and said, "I haven't received any news of the price reduction yet. But according to colleagues in front, these companies have been holding meetings all day long recently. It is estimated that Lenovo will cut prices, and they will also lower prices."

"Well," Lin Yi nodded and asked Jiang Hua, "What do you think?"

Jiang Hua frowned, "Lenovo has reduced its price. If our low-end phones do not reduce their price, they will fall into a very passive situation. The newly acquired and unstable market share will definitely be lost a lot.

Because we are still a new brand in the computer field, we have not yet cultivated a group of loyal customers.

However, if we choose to follow up and reduce prices, it will be even more unfavorable.

Our low-end phones have only been put into the market for a month. And now the price has been reduced, what will the people who bought our computers in November think?

This will make them feel dissatisfied and even resentful. It will cause irreversible harm to our BBK Electronics brand.

So my idea is that you can't lower the price."

After hearing the deep-seated analysis, Lin Yi nodded with satisfaction and became more and more satisfied with the woman. "I had long expected that Lenovo might adopt price wars, which is their usual trick to deal with foreign brands.

That's why I asked our low-end computer configuration to be slightly higher than Lenovo.

Now is the time to make a fuss. In this way, you will find some influential authoritative organizations and famous experts to provide a performance comparison table for our low-end machines such as BBK Computer, Lenovo, Founder and Great Wall.

Then you find trustworthy media to report it comprehensively.

I have a requirement here: If you don’t move, you will have to make trouble all over the world.”

Jiang Hua said, "It may be difficult to ask different authoritative institutions and experts to issue such a performance comparison table, and it may cost a lot of money."

Lin Yi waved his hand indifferently and said, "There is nothing difficult in the world, I am afraid of those who are interested. Just do it. In the face of money, many things that seem solid are made of paper.

You just need these institutions and experts to stand on a fair standpoint. Are you unwilling to ask for the money you gave out of nothing? I am afraid you are not a fool.

In addition, you don’t have to worry about spending money. Money earns it for spending. You have to be willing to spend money at critical moments and know how to spend money.”

"Okay." Jiang Hua responded, and then said his concern, "If we do this, we will offend these brands to death. It may lead to a fierce price war."

Lin Yi straightened his body and said seriously, "Offend? If you offend, you will offend it. Sooner or later, you will turn your back on the whole.

Besides, other computer brands are still eager to do this.

For machines with the same performance, Lenovo is more noble than others, and sells them better than others.

I guess these brands have been dissatisfied with each other for a long time, but they can't shake Lenovo because of their own strength.

But we are different. Our Bubugao Electronics is also a big brand in the hearts of Chinese people and a well-known brand with high credibility.

Even because of USB flash drive, it has become a world-wide brand to a certain extent.

So, for the same thing, Fang Zheng and Great Wall dare not do it, they are not capable of doing it, and they cannot do it well. Then we come to BBK Electronics because we have the confidence.

Go and do it, don't be afraid of offending or worrying.

I guess many colleagues are hoping that we can expose the myth of Association and take advantage of the troubled waters."

Lin Yi was certainly confident when he said this. He was not Boss Hu who loves VCD.

Today, BBK Electronics needs money and talent, and technology, and is not afraid of price wars at all.

To put it bluntly, Lenovo has many parts that rely on buying and buying, and has long been dependent on external factors.

At least a considerable number of parts of the BBK computer are produced by its own company or by Northern Light Microelectronics.

In addition, the technology of Northern Light Microelectronics to manufacture some computer components for Apple, is also taught to BBK Electronics through slow communication and learning.

Therefore, in terms of the cost of many parts, BBK Computer has certain advantages.

In fact, Lin Yi always believed that if Boss Aiduohu had such strong funds as his own, it would be hard to say who would die in the VCD field.

At this point, Lin Yi ordered, "Of course, relying solely on public opinion wars and only slap and shouting, and thunder and not raining alone is useless. After all, they are a relationship.

So, my idea is to launch another model in the low-end market specifically for price wars, and the performance should be similar to that of Lenovo's low-end machines."

Jiang Hua took the notes and looked up and asked, "Then how much is the right price for us?"

Lin Yi thought for a while and said, "The lowest price of Lenovo is 5,198 yuan, so we will spend 100 yuan less and set 5,098 yuan.

We will follow the decline. If it wants to be unwilling to let go, we will be terrified.

but..."

Speaking of this, Lin Yi smiled, "But Lenovo is not a fool, Boss Liu is smart. He knows that just by reducing the price, we can't drag down.

So as long as you have a little bit of a big picture, this price reduction will definitely have a bottom line, otherwise the entire computer industry will be affected.

Boss Liu will definitely not do such a thing as killing chickens and retrieving eggs."

Jiang Hua smiled and felt a little confident.

...

Next, the two discussed the response measures in the mid-range market.

Lin Yi decided to strike while the iron is hot and launch a 6688 mid-range phone to meet the price challenges of other brands entering the mid-range market.

At the same time, the two also discussed a lot about the price war.

In addition to the budget for 80 million yuan in advertising costs for the next year.

The two also made detailed decisions on after-sales service, promotions, gifts such as mouse pads, mouse and keyboards, and merchant rebates...

Anyway, the two of them have made up their minds that even if they make a lower profit or less profit, they must show their momentum and win this computer war and officially gain a foothold in this industry.

...

The two stayed in the office all afternoon, when Lin Yi walked out with a sore waist and back pain.

It's also heartbreaking.

45,000 units were shipped in November, and the profits brought were not enough for the advertising expenses in the next year.

Everyone will feel sorry for it, but there is nothing we can do.

Who said that BBK Computer has entered the industry? There are wolves in front and tigers in the back? If you don’t take the opportunity to promote it well, you are really afraid that BBK Computer will be overwhelmed by whether it is too high or low.

700,000 units.

Lenovo has shipped 700,000 units in 11 months this year. When Lin Yi walked to a stall to prepare to eat a bowl of Sandra, he was still thinking about the information Jiang Hua told him.

Lin Yixin calculated that he had 45,000 units in November. According to the most optimistic estimate, there were only about 540,000 units a year.

Compared with Lenovo's annual shipment volume of 760,000 units is still quite different.

However, people need to be content.

After all, with a sales of 270 million in November, this good start is still very gratifying.

It's very huge, even amazing.

Not only did the monthly shipments exceed Great Wall and Founder in one fell swoop, but it also showed that BBK Computer has great potential for rising.

Of course, Lin Yi also knew that the achievement of BBK Computer was mainly attributed to the previous establishment of BBK Electronics, which has deeply influenced the brand.

The sales in the first month are basically due to the benefits brought by big brands. What is the true level of BBK computers depends on how stable it can be in the next three months.

This is what Lin Yi is worried about.

At the same time, he is also looking forward to it. He believes in the parameters of the evaluation and believes that the market will bring returns to excellent quality.

...

With a happy and sad mood, I returned to the third floor of the bookstore to rest for one night.

Early the next morning, Lin Yi, who was worried, got up and washed up quickly, then pulled a black and white cotton drag, and went downstairs.

With a clear purpose, Lin Yi entered the first floor of the bookstore and shouted at Yu Fang, "Senior sister, have the newspaper arrived today?"

Yu Fang was bent down to count the books, and when she heard the voice, she stood up and said, "It's not here yet. Today, it may be because the rain is too heavy, and the postman hasn't come yet. It's usually like this, and it will be affected on rainy days. You can wait a little longer."

"Okay, you're busy for now, then I'll wait a moment."

Seeing that Yu Fang was busy counting the book again, Lin Yi felt that he could not help, and was bored with his spare time, so he raised his head and felt the rain quietly.

For some reason, when Lin Yi saw the dusk mist, he suddenly felt his heart and felt that it might be snowing in his hometown tomorrow.

Thinking of the snow, although I was thousands of miles away from home, I still had some expectations.

The wind was rising behind it, and it was getting heavier and heavier. The whistling north wind blew water beads, plastic bags and paper scraps were flying around. Lin Yi, who was standing at the door, had no choice but to hide in.

It seems that I haven't come to the second floor of the bookstore for a while. The windows are still so bright and clean, and the fragrance of books is still so full of the fragrance of ink. For a moment, Lin Yi found his original intention to open a bookstore and liked this feeling very much.

His eyes slowly swept around, and there were not many people.

But unexpectedly, Kim Yeon was actually here, and she was still alone.

With curiosity, Lin Yi walked over and asked, "Why did you come here early? Where are the two guys?"

Jin Yeon, holding the coffee in her hand, raised her beautiful eyelids and glanced at him, then smiled quickly, "I came out to buy breakfast before they got up, so I would have a cup of coffee when I passed by."

Bah, I believe you have a ghost.

Lin Yi still knows how much the woman in front of him loves to drink coffee, and he also knows why she often comes here to drink because she doesn't charge her money.
To be continued...