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Chapter 305 , Briefing

For dinner, Director Wei did not ask anyone to accompany him like last time.

Lin Yi, Jiang Hua, Director Wei and Director Ouyang ate and drank together, and the order was finally delivered.

Director Wei made the decision to order 110 high-end machines.

Lin Yi thought about it. In fact, for the current Xiaoxiang Satellite TV, as well as other affiliated companies and government agencies, the number has almost reached its limit.

Thank you very much!

After talking about computer orders, Lin Yi talked about advertising with the two.

In addition to renewing the exclusive sponsorship of Happy Camp in 1998, the opening, ending and inter-spreading advertisements of the Mission Princess were also locked in advance.

Lin Yi made a suggestion, "I think you can pinch off the ending song directly and put on our company's advertisements."

Director Wei and Director Ouyang looked at each other, feeling moved, but felt embarrassed.

Because these days, TV stations have worked diligently to put the opening and endings of the TV series without saying a word. There is no precedent for directly advertising the ending song.

If you do this, you may face public pressure and accountability from above.

Seeing that the two of them were meditating and silent for a moment, Lin Yi was also tactful and stopped persuading him, but he was not panicked at all.

Because he understood that for the sake of ratings and to make money, these two people are cruel and can make people crazy.

As long as these two people open the first magic box in their hearts, let alone pinch off the ending song. Journey to the West can be replayed every summer vacation, and it will be broadcast for 20 years.

30 episodes of TV series, repeat the beginning and end of the TV series, don’t be surprised even if you have to episode 60.

A popular variety show will not be too much for a popular variety show to invite the same trend and traffic star four or five times a year.

Therefore, Lin Yi was very sure that his suggestion would definitely be adopted by both of them.

After a night off, the next morning, Lin Yi and Zhao Shusheng and their group met and held a small strategic meeting.

Zhao Shusheng reported:

After the Bubugao Supermarket completed the last municipal-level site in Xiangxi Tujia and Miao Autonomous Prefecture in August this year.

So far, Bubugao Supermarket has 29 branches in Xiaoxiang (including flagship stores), and Changsha has 8 branches, with 13 prefecture-level cities and an autonomous prefecture in total.

Guangdong Province is also a key province currently underway, with 23 branches currently. It is mainly distributed in Shenzhen and Yangcheng, with branches covering 9 districts of Shenzhen and 11 districts of Yangcheng, as well as Dongcheng.

Gan Province is currently working hard to overcome difficulties. In addition to the 5 points in Nanchang, 23 cities below have also laid 9 points.

...

Following Zhao Shusheng's report, He Hui also briefed on the finance of Bubugao Supermarket.

He Hui said, "As of October, the cumulative sales of 29 stores in Xiaoxiang this year were 280 million yuan. The gross profit was over 64 million yuan.

The cumulative sales of 26 branches in Guangdong Province this year are 320 million yuan, and the gross profit is over 79 million yuan, but the expenditure here is relatively large.

There are 14 branches in Ganzhou Province. Due to the short opening time and different opening times, the cumulative sales this year are only 89 million..."

After listening to the financial reports of Zhao Shusheng and He Hui, Lin Yi then listened to Hou Fugui's logistics report and the subsequent reports of the logistics and transportation, security and information collection team.

Although it seems that BBK Supermarket has a high sales and a lot of gross profits.

However, after deducting store taxes, workers' wages, taxes and other expenses, and other frugal expenses, plus the budget for new stores, expenditure budget, and emergency reserves, there is actually not much money left to fill Lin Yi's personal pocket.

Although the store tax was transferred from Bubugao Supermarket to Yingtai Real Estate with its left hand and its right hand.

But the overall funds of Bubugao Supermarket can only be said to be sufficient, but there is not much left to save.

At the meeting, Lin Yi gave four instructions:

First, establish a new business department and accelerate the establishment of 24-hour membership stores. The current focus is on Guangdong Province and Xiaoxiang.

The second one is that Xiaoxiang’s store is set up and continues to sink.

In some important cities, affordable supermarkets keep improving. We strive to build Bubugao Supermarket into an iron barrel in Xiaoxiang as a private base.

Don't give other tigers and wolves a chance.

Third, Guangdong Province must speed up the pace and speed up the process, and strive to open the BBK Supermarket stores in 21 prefecture-level cities in Guangdong Province within two years.

The fourth one is to march into Hu Jian Province.

Lin Yi said, "I will go to Xiamen during the winter vacation and prepare to inspect the establishment of Auchan Shoppingmall's branch there.

Considering that the Shenzhen City Master is in contact, we can take the opportunity to expand the business of Bubugao Supermarket.

You can now do the preliminary preparations for entering Hu Jian. Then we will come to Hu Jian to discuss in detail...

...”

After taking the notes on the chronicle, Zhao Shusheng finally responded and expressed his understanding.

After a long meeting, Lin Yi joined Jiang Hua and his group and continued to go south. They still had many enterprises and institutions to run.

Zhao Shusheng and his group were also traveling with him. They were preparing to meet with the local governments in Dongguan, Foshan and Zhongshan to discuss the opening of the Bubugao Supermarket.

On the plane, Lin Yi recalled the content of the meeting.

Although Bubugao Supermarket now has 69 branches and has become famous in China, especially in the south. But Lin Yi still has a sense of urgency that time is not waiting for me.

Because he knew that the life of easily grabbing land in such a good time is probably still 3 years.

Once China joins WTO, with the full opening of the retail industry, with more and more companies joining, with the continuous compression of the market space, and with the original accumulation of major supermarket chains.

It can be foreseen that the beacon of retail industry is coming. And once the war starts, it will not stop easily.

Lin Yi now has a preliminary idea in his mind, that is, to complete the acquisition of Wanjia Supermarket before the arrival of the new century and strengthen himself.

It is also a shortcut to cut off China Resources' turnaround.

It’s just that I have to get Wanjia Supermarket from Vanke Wang, the process will probably not be very easy. It may even be unpleasant.

It's really a headache.

But no matter how headaches are, I don’t care about so much.

Because Lin Yi knew that in the future, in addition to facing overseas retail giants in Guangdong Province, the biggest potential threat in domestic supermarket chains is China Resources.

Although China Resources is still very weak now, it is backed by the central enterprise China Resources Group, with a strong background and fierce means.

After thinking about it, Lin Yi made a decision. He could not give it the opportunity to expose his minions, at least he could not let it show off his power in the South China region in a short period of time and have the ability to go to other places, such as the Yangtze River Delta, such as the Bohai Bay.

China Resources' path to turning from small to large, from weak to strong is divided into three steps: holding a wholly-owned holding of Shenzhen City Wanfang Supermarket, acquiring Wanjia Supermarket, and acquiring Zhongshan Baihui Supermarket.

Wanjia Supermarket has been laid out by itself, and Zhongshan Baihui Supermarket can also be purchased slowly, and the most compact one at present is to start with Wanfang Supermarket.

When Lin Yi thought about this, he said to Zhao Shusheng next to him, "You ask the information collection team to filter all supermarkets in Shenzhen to find out their background, especially Wanfang Supermarket in Shenzhen."

Zhao Shusheng responded, but he was a little confused about why he had to pay attention to the Shenzhen Wanfang Supermarket alone.

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