Chapter 306 Business life is full of ritual
Yu Guosheng personally visited Rong Beer General Factory, and immediately set off a wave of "learning from the distance to Handan Steel and learning from Rong Beer" among the municipal governments and enterprises.
For a moment, major agencies, major enterprises, and major banks in the city almost blocked Rongbee's door.
"No, there must be someone who comes first and then. Today, Ocean University comes to inspect and study... You are scheduled until next week. I will arrange it for you before Wednesday." Shao Dawei's desk originally had three phones, one international long-distance, one domestic phone, and one Rongbe internal phone. Now, there are two more phones. Looking at the five phones on the desk, people who don't know think this fat man is an operator.
"What are the colleges coming to inspect?" Zhou Fenghe walked past Shao Dawei's office. The school is different from the enterprise. Rongbui's ECR management method is originally aimed at enterprises, but the school needs to focus on management, which is also of reference.
"Principal Sun, come and ask me to welcome you with both hands." Wu Geng's office kept ringing. He had many friends. Now Wu Yue's principal also called the phone. It seemed that he should help arrange it for both public and private. "In this way, Mr. Shao is responsible for this matter. I told him, don't leave when you come at noon. Just in our cafeteria, I know the teachers of the Second Middle School..."
"Dadong, the whole city is here to visit. Will it affect your production?" At night, Du Xiaoju smiled and finally coaxed the little ancestor to sleep. The couple started talking about the daytime incident. "Our factory director also wants to come and ask me to tell you."
"Come on if you want to," Qin Dong smiled. He turned off the desk lamp, "It's OK any time..."
In the darkness, Du Xiaoju kept suppressing her breathing, but Qin Dong asked while moving, "Wife, are you feeling ardent (happy)?"
Du Xiaoju tried hard to control herself, but she didn't say anything, but Qin Dong was still asking, and kept asking.
"Mom, just say you're not going to be terrible."
In the darkness, a childish voice with a slutty voice illuminated the darkness like a flashlight. Qin Dong rolled aside, and Du Xiaoju looked at Xiao Qin Xun who originally thought he was sleeping well.
Qin Dong pulled the table lamp, she smiled and looked at Qin Dong, gently patting her son. Finally, Xiao Qin Xun fell asleep again under the gentle patting.
"It's really my little ancestor!" Qin Dong leaned against the head of the bed and breathed helplessly, "Aren't you asleep?"
"How do I know? I blame you for being too moved, and I kept asking..." Du Xiaoju said angrily, seeing Qin Dong's face was unwilling to do it, "Sleep, I'll go to the department store tomorrow to buy a small bed for my son..."
...
Under the night, Yi Lijing, who was far away in Shen Nan, was still sitting at his desk.
Rong Beer's special films caused a strong response in the province, which she did not expect. Over the years, she has been following Rong Beer to report Rong Beer, and has accumulated a large stack of information and manuscripts. Now she has sorted out these manuscripts and asked the director of the Economic Department of the People's Daily to write a preface and prepare to officially publish a book about Rong Beer on Qin Dong.
But she still couldn't confirm the title of the book.
"This book is about corporate management. Does anyone read it?" Yi Lijing's husband smiled and came over. He held a book called "Yongzheng Dynasty" by Eryuehe. These days, he was very satisfied with the Eight Kings fighting for the throne. "People nowadays have read novels."
"I can't sell it even if I write it." Yi Lijing herself was worried, but she still wanted to write it or she thought it out. "I can't sell it, and I have to pay for it. I think about it for me. After thinking about it a few titles, I feel that it doesn't work..."
"Now Rong Beer, Haizhu, Yanshan is not fighting with Foreign Beer, our domestic beer..." Yi Lijing's husband said, he stroked his wife's hair affectionately, but Yi Lijing suddenly stood up, scaring him, "I thought of it, you see, can you call it "Guo Beer"?"
...
Although summer has passed, the beer war in the capital is still raging.
After Mite Beer officially debuted in Beijing, relying on its strong financial strength, well-known trademarks and years of marketing experience, starting from long-term goals, it is willing to sacrifice short-term interests to carry out promotional activities, promotional ladies are delivering big, tour exhibitions, prize sales, buy one get one get one get one, and other promotional methods are emerging one after another, and the war in the Beijing beer market is getting more and more intense.
Mitte Beer is the world's second largest beer brewer at this time. She still remembers Sega, director of the International Business Department, before the defeat of Shell in China.
Nowadays, not only are domestic beer not defeated by foreign beer, but Rong beer and Yanshan seem to be getting stronger and stronger as they fight.
Yellow River Beer focuses on the northwest flavor, while Northern Xinjiang Beer focuses on the northern Xinjiang style, and has gained a foothold in the fierce market battle.
"We want to have a big event," Saijia immediately praised her with a bite of Chinese roast duck. "Mr. Wang, what do you think can represent Beijing? It is the symbol of Beijing? For example, roast duck..."
"That's a lot," said Wang Rui, general manager of Wuhuan Beer, smiled, "Tiananmen, Great Wall..."
"Stop." Sega suddenly interrupted him, "I think I found what I want. Look, after our joint venture, Mitte Beer was officially launched. We took a series of promotional activities in the early stage. This was just a warm-up, just like the warm-up before playing football. Now we are going to officially play. Since we are on the field, there must be a ceremony. Business life is full of ritual..."
ceremony?
Wang Rui smiled and said, "Mr. Sega is going to hold a ceremony?"
"Yes, a formal, grand ceremony proves that we, Mitt Beer, came to China and Beijing." Sega said solemnly.
At this time, among the eight breweries in Beijing, except for Yanshan who are unwilling to join the joint venture, Yuquanshan has only a few thousand tons of production scale, foreign investors look down on it, and the rest are all joint ventures, and all are foreign-owned.
Beibing is controlled by Hong Kong Zhongce Group, and Hongxing sells 60% of its shares. Waltson and Lido have a joint venture with the Filipinos, and Schuber and the British have a joint venture, so that later the famous Dutch Heinegan Beer could not find a joint venture partner in Beijing.
Although the joint venture between Wuhuan and Mitt was pleasant, there was only one ceremony held when the joint venture was unveiled. When the beer was launched, when the shell and Rong Beer were fighting, the beer industry across the country focused on the two beer companies. Sega, who thought he had worked hard but failed, did not hold any ceremony.
It's different now. After the previous preheating, the people of Beijing have accepted Mitte. Unlike other joint ventures, Mitte has not focused on seizing the mid-to-high-end market except for using its own brand, but it has not focused on seizing the mid-to-high-end market. It has launched two beers, one for the high-end market and the other has put the price to a few cents more expensive than domestic beers, and has seized the mid-to-low-end market with domestic beers.
Chapter completed!