"Just sell their beer in Japan, so can we use Rong Beer's sales system to sell our beer?" Seto Yuzo said angrily.

However, the current affairs expert is a hero. Qin Dong has a large amount of raw materials such as barley, rice, etc., so he can fight a protracted war. Moreover, Rong Beer's sales in the Shanghai market and the North China market can be replenished in the main factory, and he is not afraid.

Chaohui Beer is now eager to grab the land and does not want the sea of ​​clouds to tie up their hands and feet.

"Minister?" Fujino's eyes were helpless and angry, and everything seemed to be in Qin Dong's plan.

"Report to President Higuchi right now," Seto Yuzo said helplessly, "Oh, this may be the first time I have bowed my head on an agreement that has not won without victory..."

...

In the mid-1990s, new things continued to emerge and old things continued to fade, but traditions remained, such as welcoming the heroes who returned from Rongbei with drums and drums.

Liang Yongsheng, Wang Congjun, Chen Shifa and other leaders were waiting in the factory, while Qin Dong took people to the airport. Wu Geng and Rong Beer returned with honor today. Rong Beer won another gold medal at the 5th Asia and Pacific International Trade Expo!

Colorful flags fluttered, cheerful gongs and drums resounded throughout Qinwan, Wu Geng raised the trophy in his hand, and was soon destroyed by enthusiastic leaders and employees...

The celebration continued until the evening after get off work, and everyone was still feeling unfulfilled.

"Okay, okay, okay..." When Yu Guosheng, who was accompanying guests, heard the news, he even said three good words, "I see, in front of Rong Beer, the Japanese and Australians cannot take advantage. Rong Beer has now entered South Korea, the United States, and Japan... and has taken another big step towards international beer!"

...

The Rong Beer Factory Area under the night gradually became quiet, but Qin Dong's windows were still lit.

Du Xiaoju rode Mulan into the factory area, and soon, she appeared in front of Qin Dong's office.

"General Manager's Office"

The door was open. From the outside, Qin Dong's office was very grand. A large table was particularly conspicuous. There was also a computer on the conspicuous table. At this time, Qin Dong was concentrating on typing on it.

Du Xiaoju walked in with a smile, but Qin Dong didn't look at her, "Gao Hu, pour me a glass of water."

Du Xiaoju looked at him with a angrily look, stood up with a smile, poured a glass of water and put it on the table. Qin Dong then raised his head, "Why are you here?"

"The child is clamoring to find his father, but I'll find him for fear that his father will be lost." Du Xiaoju smiled and said, "What are you writing, so focused?"

"Writing an article," Qin Dong looked at the computer, "I think it's okay if we don't sell brands if we fight the Japanese..."

"Write it, I'll wait for you here," Du Xiaoju looked at him, "Let's go home together."

Famous brand trademarks are not only priced, but even at huge prices.

However, some famous state-owned brands that have also been famous have been handed over or sold at a low price in the "joint venture", and even if they are no longer found in the market.

Qin Dong knew that Guangdong Jianlibao Group Company, the "Jianlibao" people said something very sadly: In the past few years, the eight major domestic beverage factories held meetings every year to exchange experiences, but now they can't open them. The other seven factories have established joint ventures and become foreign investors, and they are the brands of "Coca-Cola" and "Pepsi Cola".

The remaining "Jianlibao" may be the last flag of the famous Chinese beverage brand.

It is not just the beverage industry. "Jiehua" is a trademark used by Guangzhou Soap Factory in cleaning products. In the early 1980s, Guangzhou Soap Factory was one of the few manufacturers in the country that produced shampoos. "Jiehua" shampoo is a famous brand product that was popular all over the country.

In 1988, Guangzhou Soap Factory and foreign companies jointly established Guangzhou Procter & Gamble Detergents Company, and China invested "Jiehua" at a price of 5 million yuan to the joint venture.

Although it is an investment of 5 million yuan, "Jiehua" is like entering a cold palace after entering "Proc & Gamble". "Proc & Gamble" left it idle and tried its best to promote brands such as "Haifeisi" and "Piaorou" provided by the American "p&g" company.

Guangzhou Procter & Gamble invested over 100 million yuan in publicity expenses to promote the American trademark, which was originally completely unknown in China, into a famous brand trademark, while "Jiehua", a famous trademark in the country, was not known.

There are many other examples, such as the beer industry, such as Guangzhou Brewery becoming Shengli Beer Company, Guangzhou famous beer such as "Guangshi" and "Shuangxi" are gradually disappearing in the market...

Qin Dong's article was not finished that night. The next day when he finished typing the last word, he called Beijing.

Soon, the famous economic newspaper in Beijing published an article by Qin Dong—

"Facing the challenges of the world and protecting national industries - Guobing: Can you not sell brands?"

"China is a major beer country. Last year's production was said to be as high as 17 million tons, second only to the United States, and jumped to the second in the world. However, with the increasing production of beer year by year, the proportion of famous beer brands in China has not increased simultaneously. On the contrary, some domestic beer brands that people were originally familiar with have almost disappeared in recent years. Public reports have disclosed that the five major breweries in Shanghai have already embarked on the road of joint ventures..."

"Qin Dong?"

The second senior brother Jiang Yuanping received a call from a leader of the Light Industry Federation. He used to be a colleague of the Ministry of Light Industry, but now his relationship is still very good.

"I remember, this is your junior brother. We had eaten his corn back then..." the other party smiled, but soon became serious, "Your junior brother is not an ordinary person, has profound insights and is forward-looking. The leaders of the association have been talking about this article these days, and have recommended it to the insider..."

Inside reference?

This is not easy. Jiang Yuanping knows that if he writes an internal reference article, he will be known by the highest decision-making level, which is very important.

"...We are ahead and not at a disadvantage in the market war with Australian Jinshida and Japanese Asahi Beer. Chinese beer companies should have this strength and confidence, and they can occupy a place in the world beer forest, rather than belittle themselves and hand over their brand..."

"When will Qin Dong write an article?" Jiang Yuanping picked up the phone and wanted to call Qin Dong, but another phone rang.

"Yuanping, Qin Dong is your junior brother?"

This was called by a major secret from an important central department. The two participated in the training class for department-level leading cadres together and talked about him as a junior brother.

"The leader is very interested in his articles, and it also allows us to understand the process of competition between Rongya Beer and foreign beer markets. When facing a strong enemy, it is rare to have confidence. Chinese people should have confidence..."

The other party didn't talk much, but just this sentence made Jiang Yuanping's blood boil.

This means that Qin Dong has successfully attracted the attention of the leaders.
Chapter completed!