The 7th APEC informal summit was held in New Zealand.

Looking at the photo of Qin Dong in the newspaper, Mei Yuxiu burst into tears.

"Xiao Qin has a promising future. You, the teacher, should be happy..." The teacher's wife sat in a wheelchair and wiped her tears tremblingly for her wife. "Didn't you see the rise of Chinese beer?"

Old Mei can no longer speak, but her tears cannot be stopped.

...

"Jiabolong is not accustomed to the local conditions!"

Looking at Qin Dong on TV, Zhang Ruigang, general manager of Japanese-funded enterprise Suntory Market Service Company, said, "It seems that we will meet Qin Dong for a while."

"But, I don't agree with Qin Dong's words." Zhang Ruigang faced Suntory's Japanese general manager Taro Ito.

"Qin Dong said that there are many foreign brands, but almost has one common characteristic: he is rich and arrogant, and has a high self-esteem. Almost without exception, he fell into the vast ocean of Chinese civilian consumer market. Our Suntory is very localized!"

That's right, Suntory is the fourth multinational company in China to open a specialized marketing company after Procter & Gamble, Nestlé, and Henkel, Germany.

Currently, this company occupies more than 40% of the market share in the Shanghai beer market, accounting for nearly half of the market in Shanghai.

Regarding Qin Dong's assertion that "the most dangerous time for Chinese beer has passed" and about Qinwan Beer's aggressive offensive against Shanghai, Zhang Ruigang smiled: I can only say that after overcoming the local environment and the competition with local companies has just begun."

Taro Ito looked at Zhang Ruigang solemnly, "We will have a battle with Qin Beer in Shanghai. This battle will not only determine who can occupy the Shanghai market. The winner will definitely take advantage of the victory and occupy the entire Yangtze River Delta market."

Shanghai is the leading city in the Yangtze River Delta. After occupying Shanghai, the entire Yangtze River Delta is already in its hands.

At this time, although the official agreement between Kabayron and Qinbe had not been signed, Taro Ito and Zhang Ruigang had obviously regarded Kabayron as the quittor.

"Also, if we are defeated, we may be the next acquisition target of Qin Beer..." Ito Taro suddenly stood up, "Zhang Sang, please work hard!"

"Mr. Ito, please rest assured. We have been operating in Shanghai for a long time. I am already familiar with the style of Zhao Mudan of Rongbe. As far as I know, Zhao Mudan, Zhong Xiaoyong and others are all Qin Dong's direct descendants. They can be said to be Qin Dong's apprentices. Qin Dong's tricks are nothing more than these tricks..."

"so……"

"So my idea is to start first." Zhang Ruigang's face was calm. He pushed the golden silk glasses on the bridge of his nose, with a gentle and vicious look.

Before Qin Dong came back from New Zealand, the competition between Qin Beer and Suntory in Shanghai was already full of gunpowder.

The war has begun with small posters.

"Sister Mudan, Xiaoyong," whimpered, and Lu Xujun from Qinwan Beer ran back, "As soon as we posted an advertisement, Suntory sent someone to tear it off, grandma, I want to fight."

This is obviously a way to prevent latecomers from entering.

"This Zhang Ruigang, beat him up." Zhao Mudan became angry, "Lu Xujun, are you still a man? Why do you report to me about such a thing? Do you want me to take you to a group fight?"

clear!

Lu Xujun was waiting for this sentence, and he led a group of people away in a hurry.

"Grandma, I called Zhang Ruigang, and I didn't even see who it was bullying, and I bullied me." Zhao Mudan cursed.

The phone was connected, and Zhang Ruigang of Suntory did not give in: We are "old Shanghai". Of course, I posted the poster in front and the best place. Someone posted it on my poster, so of course I wanted to tear it off.

With the advancement of Qinwan's acquisition of Jiabolong, the new round of beer war in Shanghai is showing the trend of "a storm is coming and wind is filling the building."

Even if we put aside the national colors of Qin Beer and Jia Bolong, in the eyes of many people in the beer industry, this merger marks the arrival of the Warring States Period of the beer industry.

The beer war in Shanghai is no longer a partial offensive and defensive battle, but the beginning of a series of regional wars.

Now it is Qin Beer and Qin Dong who are playing the role of the King of Qin!

This is not only reflected in the past year that Qinwan Beer has acquired fifteen breweries.

More importantly, Qinwan Beer does not have a base like Yanshan and Haizhu like Beijing-Tianjin and Pearl River Delta, and the mountain and sea market is only a part, so he will inevitably be a little anxious. Qinwan's current offensive against Shanghai undoubtedly shows that they want to win regional sharing results.

To put it more simply, Qin Beer wants to divide his own sphere of influence in the Warring States Period!

"Dr. Qin, welcome home."

When Qin Dong returned from New Zealand, he did not return to Qinwan, but went directly to Shanghai.

He wants to set a benchmark for himself and Chinese beer at the wealth annual meeting two months later.

That night, all the middle-level officials of Qin Beer in Shanghai attended the market meeting chaired by Qin Dong, and Hou Yong from Yangzhou also came.

"For foreign capital, after the waves of storm are not adapted to the local conditions, those who stay are not ordinary people.

Qin Beer’s acquisition of Jiabolong does not mean that all foreign beer will be stranded in China.

According to relevant information from the Commercial Information Center of the Domestic Trade Bureau, among the top 10 beer brands with the highest market share, "three-investment" companies account for more than half, which fully demonstrates the intensity of market competition in the beer industry.

According to the latest data, the current production of foreign joint ventures accounts for 28% of the Chinese beer market, and relevant experts expect this proportion to continue to rise.

Judging from the comprehensive share of similar markets, Qianwei Beer, which ranks third, takes Wuhan as its base, takes every step of the way and takes steady steps. In 1999, the market share has steadily risen to 10.02%, ranking third in China.

The fourth place Blue Belt has a market share of 9.55%, and the two are close to the first place, and the second place Qinwan (19.13%) and Yanjing (10.71%).

Although all beer, Heineken, the largest European brand, relies on imports and prices are as high as 12 yuan, it has gradually won 1.82% of the market. The main consumers of foreign beer brands are the younger generation in my country. Heineken has taken root in the hearts of the younger generation in China through activities such as Wild Rock Nights, and its future potential cannot be underestimated.

Qin Dong talked freely, and the situation was in his mind.

"Although all beers in Europe are imported, with prices of up to 12 yuan, it has gradually won 1.82% of the market. Its activities such as Heineken's Wild Rock Night are depriving the souls of young Chinese white-collar workers and should not underestimate its future potential."

Obviously, national enterprises may have just begun to acquire foreign brands, and foreign enterprises have not ended to acquire Chinese brands.

"But everyone should remember: history will never punish successful people, so we must succeed!"

"Then we will fight against Suntory!"

"We have to beat Heineken down."

"Qianwei also has to stroke his tiger beard..."

...

"Our Qinwan Beer market positioning is mid-to-high-end beer. Most of the active foreign brands in the mid-to-high-end beer market are such as Corona, Heineken, Shengli, Qianwei, Jiabolong, etc. "We have been fighting for several years," and they are Qinwan's main competitors.
Chapter completed!