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Chapter 912 Memorandum of Understanding on Chinese and American Films

In the lounge of Los Angeles City Hall, Chinese and American filmmakers gathered, including presidents of the Six Hollywood Major, including the bosses of state-owned enterprises such as China Film, China Film, and Shanghai Film and other state-owned enterprises such as Wanda and Light. Today is the day to sign the "Memorandum of Understanding on Solving To Movie-related Issues". The film company owners present are always witnesses of the signing ceremony.

Although the document has not been officially signed, everyone present has heard of the contents of the document, which is very beneficial to both China and the United States, and can be said to be a win-win situation. Therefore, the filmmakers present were smiling and talking in a group of three or two.

Wanda boss Wang Jianlin was surrounded by several private film company bosses and chatted enthusiastically. Their words were full of flattery, making Wang Jianlin flatter.

The bosses of several state-owned enterprises next to them frowned and thought they were too flattering. But Wang Jianlin enjoyed it very much and said proudly: "For Wanda, acquiring amc is nothing, it has only achieved a small goal. Wanda will also acquire large theaters in Europe, the United States and other places in the future. Our big goal is to account for 2% of the world's market share in Wanda theaters in 22 years."

After saying that, Wang Jianlin looked at the six Hollywood presidents not far away with a proud look, but unexpectedly, the six Hollywood presidents completely ignored him, as if they had never heard him at all, making him feel like he was punching the cotton.

Several private company owners exclaimed: "Only Mr. Wang and only Wanda have the courage to accomplish such a big thing!"

"Yes, we can't even think about such a thing. Only Mr. Wang has such courage!"

"When Mr. Wang takes charge of 2% of the world's theater chains, even the six major Hollywood players will have to act according to Mr. Wang's expression!"

At this moment, someone suddenly shouted "Mr. Zhang, the peak of the century, is here." The private bosses who were originally gathered around Wang Jianlin instantly stopped praising Wang Jianlin and greeted Zhang Ran. They greeted Zhang Ran enthusiastically, and the greetings of "Mr. Zhang and Zhang" were endless.

Wang Jianlin was almost angry to death and cursed in his heart, Male Gobi, I ban you all! What Wang Jianlin couldn't accept the most was that those Hollywood film company bosses who were aloof to him were also smiling, strode towards Zhang Ran, stretched out their hands from afar, and greeted Zhang Ran enthusiastically.

Not long after, Deputy Director Zhang Piming of **** and Trade Representative Long Kirk from the Office of the United States Trade Representative, they were also witnesses of today's signing ceremony. The first thing they did when they arrived at the lounge was to shake hands with Zhang Ran.

At this time, Wang Jianlin finally realized that Zhang Ran’s influence in the film industry was much stronger than he thought!

At 10 o'clock in the morning, under the witness of Deputy Director Zhang Piming of ****, Trade Representative Long Kirk of the Office of the United States, and the CEO of Zhong Film Company, Director Tong Gang of Film Bureau and Chairman of the American Film Association, signed and exchanged the "Memorandum of Understanding between China and the United States on Resolving Tomo Movies Related Issues". Then the two big hands held each other tightly in the air, and warm applause rang out in the entire hall.

The guests present smiled and applauded vigorously. The six bosses of the United States cheered 12% to increase the share of the accounts by 2 quotas; state-owned film companies and private companies cheered for the "increase the chances of Chinese private enterprises releasing imported films" in the "Memorandum", because this means that the country may issue the third license to introduce foreign films, and everyone has the opportunity to fight for this license.

Zhang Ran's reasons for applause were different from those of others. As a rebirth, he knew that it was a historical necessity between China and the United States and China signed the "Memorandum" in 212, but the agreement signed this time was somewhat different from the agreement in the previous life.

The difference is mainly in two points. First, the "Memorandum" in the previous life stipulated that 14 3D or IMAX movies would be added, and this life would be turned into two movies; Second, the country used to require Chinese actors to be the starring actors for Sino-US co-production films, but now it has become no less than one-third of the Chinese.

The key reason why the quota has changed from 14 movies to 2 movies is that Chinese movies in this life are stronger than those in the previous life. The box office of Chinese movies in the previous life in 211 was 13.5 billion, while the total box office in this life in 211 exceeded 200 million, which is close to the level of 213 in the previous life. More importantly, Zhang Ran brought out a group of young directors who can make high-level commercial films, which are blooming in the fields of action films, magic films, science fiction films, etc. Although there are still many bad Chinese movies, these new directors make everyone feel hope and make the country feel that Hollywood is not that scary. Chinese filmmakers have the ability to fight Hollywood, so they raise the quota to 2 movies.

If adding 6 quotas is a subtle influence of Zhang Ran, then changing the rules of Sino-US co-production films and changing the past Chinese actors must serve as starring actors to hiring one-third of Chinese employees is Zhang Ran’s suggestion directly to the central leadership. Zhang Ran believes that allowing Chinese actors to serve as starring actors in Hollywood movies will not improve the level of Chinese movies, and allowing Hollywood crews to hire Chinese employees can cultivate useful talents for Chinese movies.

Zhang Ran was extremely satisfied. He was changing history, and Chinese films were getting better and stronger. He believed that one day, Chinese filmmakers would no longer be proud of participating in Hollywood films. Filmmakers around the world would be proud of participating in Chinese films, just like the song sang: "A Chinese must let all parties congratulate you!"

Over the years, he has always believed that this day will come!

Zhang Ran looked up at the six Hollywood presidents with a smile on his face, and his lips raised slightly. During the negotiations between China and the United States, Century Peak made great efforts. Now that the Memorandum was signed, it was time for Dingfeng Entertainment to enter the MPAA.

Ten years later, the Los Angeles Times reported that China and the United States signed the Memorandum of Understanding on China and the United States, and published the four most important contents of the entire agreement. After the news was released, it was immediately reprinted by many media and caused a sensation.

All sectors of the United States, especially the film industry, were unable to suppress their excitement and shouted: "This is a landmark agreement!"

Even the White House sang a praise for "The Memorandum": "This is a breakthrough in solving the prominent problems of American films; at the same time, Chinese audiences have more opportunities to access outstanding movies from all over the world."

Americans know that after the signing of the Memorandum, the share ratio will increase from 13% to 25%, and each American film is expected to receive an additional $20,000 to 40,000 in China, and 3D production of movies and IMAX films will also earn higher returns in China. The Memorandum will bring hundreds of millions of dollars in annual revenue to the American film industry, benefiting American film industry and digital Americans who serve the film industry, and protecting more job opportunities.

"Memorandum" also shocked the Chinese film industry and attracted great attention. All media and all portals reported the news at the first time. Many industry insiders, experts and professors wrote articles to comment on this document, and ordinary movie fans also talked about it. Everyone in the "Memorandum" was divided into two factions, and they were happy to see the competitive and worried factions.

Film critic Tan Fei believes: "There are so many movie schedules in a year, and the competition between movies is the competition of space. The entry of more Hollywood blockbusters, especially 3D and IMAX movies, will compress the space of domestic movies. Small-cost movies like "The Piano of Steel" can be squeezed into the schedule before, but the future is unknown."

The view of Rong Chao, the publicity director of Light Film, represents the views of many Chinese filmmakers: "The four accounts of the year mean that at least 3 will come in every month on average, which means that every Chinese film will encounter split accounts. If the domestic film protection month is deducted, it means that more Chinese films will be squeezed out and fight for themselves, and it will be more difficult to operate small and medium-sized costs, and the investment cost of large Chinese productions will be higher."

All domestic theaters have applauded the increase in Hollywood quotas. The number of imported films has increased, and more high-quality overseas blockbusters have entered the country, which has a huge driving effect on domestic moviegoers. The revenue of theaters will definitely increase significantly.

Gao Jun, general manager of Jiahe Cinemas, a subsidiary of Century Peak, said bluntly: "Although the total number of screens in China has increased significantly, the single-screen sales increase in the prime time of 211 has decreased compared with 21 years. For theaters, Hollywood blockbusters can better increase box office in these periods. It can be foreseen that the "Memorandum" will trigger the construction of higher-speed theaters in China."

Wu Hehu, deputy director of the Modu City United Cinema, said: "The increase in the quota for imported blockbusters shows a confident and open mind, which is more beneficial to industrial development than disadvantages. Chinese films must follow the pace of the times and make breakthroughs in content and form. Only with pressure can there be motivation. In order to compete with Hollywood blockbusters, they may quickly force film crews and creators to improve the quality of domestic films. The current situation has changed, and this day has come!"

Zhao Jun, general manager of Southern Shinkansen, said: "Now the audience is becoming more and more rational in choosing movies. Watching movies pays more attention to the quality and reputation of the movies themselves, rather than simply looking at whether they are imported. This year, several Hollywood blockbusters were divided into movies. Originally, our theater thought the box office would be very good, but we didn't expect the audience to buy it. For example, the domestic low-cost film "33 Days of Love Break", has achieved good box office results because of its good quality and reputation."

Many domestic directors expressed pessimism, but most directors were not afraid of the arrival of Hollywood, especially the young directors brought out by Zhang Ran. They mastered various skills of Hollywood movies, knew the strengths of Hollywood movies, and understood their shortcomings, and were full of confidence in the competition with Hollywood movies.

Director Ding Sheng wrote on Weibo: "The opening of the Chinese film market to the United States is the filmmakers who have achieved success by relying on luck, relying on so-called star lineup, relying on old capital, and relying on malicious hands to operate the market. It is only a blessing for raising the overall production level of Chinese films and producers who conform to the rules of film. Although Chinese films have temporary pain, it is a good thing in the long run."

At the beginning of this year, Ning Hao's "Chasing K-Stars" was released in China. This blockbuster starring Chinese and foreign stars such as Hu Jun, has exceeded 700 million in less than a month after its release. It defeated "Mission Impossible 4" and rushed towards the billions. Ning Hao is very confident about the arrival of Hollywood: "Nothing is scary, we have never done anything with Hollywood. The special effects of Hollywood movies are awesome, but Hollywood movies are always the story of Americans. He will not film people around us and things around us. Hollywood has the strengths of Hollywood, and we have our advantages. In a word, when Hollywood comes, we will copy bricks to do it with him!"

Director Urshan also believes: "This is a good thing! Those filmmakers who only recognize money, can you still dare to make movies like a fraudster? The reason why American movies are strong and popular is that they follow the spiritual consumer goods of the entertainment public first and foremost. Secondly, it is the basic rule of an art form. Increasing the quota of Hollywood movies is a powerful medicine for Chinese movies!"

After the national leader left the United States, Zhang Ran was not in a hurry to return to China. He was waiting to attend the MPAA meeting, where the issue of Tingfeng Entertainment joining MPAA will be discussed.
Chapter completed!
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