Seeing Zhang Ran smiling brightly, Han Shanping shook his head and said, "Don't be too optimistic. The movie must be exploded three days before, otherwise the schedule will drop sharply. Promotion is not enough to rely on reputation alone, and it must be hard advertisements. I wonder how much publicity fee you have prepared?"

Zhang Ran smiled and said, "We have prepared 10 million yuan in publicity fees!"

Not only the people from the China Film Propaganda Department, but even Han Shanping took a breath. You should know that Zhang Yimou's "Hero" last year had only a large number of publicity fees of only 20 million yuan. This is the rhythm of killing his opponent with money!

Han Shanping looked at Zhang Ran and said, "You are brave enough to spend so much publicity expenses, so you will have a greater risk of paying back your money!"

Zhang Ran explained with a smile: "When "Breaking Drummer" was released in the first half of this year, there were almost no advertisements for the film, and no one was optimistic about this movie. But "The Sad" is different. With the title of science fiction, it is a rare opportunity for manufacturers who are willing to create high-end images. We got 3 million yuan in advertising fees from Lenovo alone, and the risk is not that great!"

When Han Shanping heard Zhang Ran say this, he nodded slightly and said, "Since that's the case, then the pressure on "Infernal Affairs 3" and "Mobile Cellphone" will be great!"

After discussion, the promotional strategy of the movie was decided. Two weeks before the movie was released, the publicity department of China Film began to promote it. On the Internet, the navy will be organized to build momentum; in reality, the promotional posters of "The Sad" must be covered with cinemas, bus stops, and large billboards. In addition, mobile phone text messages must be bombarded with all your strength.

On November 24, the first press conference of the movie "The Sad" was held in Peking. Director Ning Hao, starring Huang Lei, Zhang Jingchu, Lu Zhong, Hu Jun and Huang Bo were all present. Zhang Ran, as the producer and producer of the film, also attended the press conference.

At the beginning of the press conference, the host described Zhang Ran as the director and Ning Hao as the screenwriter. Zhang Ran attended these events to help Ning Hao stand on the stage, not to grab Ning Hao's director title. He quickly took the microphone: "I am just a producer and producer in this drama, but in fact I just put on the name and did nothing. Ning Hao is the real director!"

At the press conference, the crew of "The Sad" announced the trailer of "The Sad". The picture quality is high-end and atmospheric, and several highlights are full of texture, which feels like a Hollywood movie.

Most of the reporters have read the novel "The Sad", which is a very literary story. In their imagination, it should be the feeling of Zhang Yimou's "Happy Time". Unexpectedly, the movie was filmed in a particularly grand manner, which was very surprising.

Seeing the reporters in the audience turmoil, Zhang Ran and Ning Hao looked at each other and smiled, and then announced with a high profile that "The Sad" will be released nationwide on December 24.

Media reporters were in a state of turmoil. This year's New Year holiday includes "Infernal Affairs 3" and Feng Xiaogang's "Mobile Cellphone". "The Sad" is completely suicide-like in this period!

You should know that "Infernal Affairs 3" was jointly created by six major actors, Andy Lau, Tony Leung, Leon Lai, Anthony Wong, Eric Tsang and Daoming Chan, and the cast was super shocking. In addition, the first two chapters of the "Infernal Affairs" trilogy are very outstanding, which makes this finale have several fatal charms that attract audiences.

"Mobile Cellphone" is a new New Year film that Feng Xiaogang has concentrated two years of time and energy after "Big Stars". The story can easily resonate with ordinary people in terms of theme selection. The combination of "ugly men and beautiful women" such as Ge You, Zhang Guoli, Xu Fan, Fan Bingbing is also particularly in line with the audience's appreciation of Feng Xiaogang's New Year films. It is said that the audience's familiar Feng's humor has undergone qualitative innovation and improvement in "Mobile Cellphone", and all these factors make "Mobile Cellphone" more exciting.

The box office of these two movies will definitely explode!

Zhang Ran is seeking death!

In the subsequent questioning session, the reporters asked: Director Zhang, "The Sad" will face the impact of "Infernal Affairs 3" and "Mobile Mobile" in the New Year's Eve. Don't you feel pressured?"

Zhang Ran said confidently: "I don't have any pressure. The current film market is already very large and can accommodate three movies. What's more, the first domestic science fiction movie of "The Sad", I believe there are many viewers who want to watch!"

The reporter asked: "Teacher Zhang, what are your box office expectations for "The Sad One"?"

Zhang Ran smiled and said, "I dare not say how much the box office is, but our goal is to win the New Year's Day!"

The media at the scene did not expect that Zhang Ran would dare to say this. Is it ignorant or meaningless? You should know that this year's opponents in the New Year holiday are "Infernal Affairs 3" and "Mobile Mobile"? They are really not good at appearance. Some people look very steady, but when they speak up, they are even more awesome than Feng Xiaogang!

Of course, the media like Zhang Ran who dares to speak out. For them, Zhang Ran and Feng Xiaogang will have a better fight. The bigger the matter is, the higher the sales volume of newspapers will be.

After the press conference, the media criticized Zhang Ran while reporting on the press conference of "The Sad".

"Zhang Ran is too young and gets proud of his achievements. The story of "The Sad" is good. It's very touching, but it's impossible to win "Infernal Affairs 3" and "Mobile Mobile". Under the oppression of two blockbusters, "The Sad" is good to be able to protect its original position!"

"Zhang Ran is really a lion. Even Feng Xiaogang dare not say that, right?"

Zhang Ran didn't care about the criticism of the media. He just wanted to hype it up. "The Sad" is very important to him and Ning Hao, and this movie cannot fail.

In fact, Zhang Ran's personal hobby was completely a personal hobby. He didn't expect that he could lead Ning Hao to make science fiction films, and he didn't expect that the emergence of "The Breaking Drummer" would promote the progress of the Chinese film market, which made him realize that his butterfly could have an impact on Chinese films.

As a Chinese director, who doesn’t want to contribute to Chinese films, and who doesn’t have any ideals?

Zhang Ran knew that among all the movie genres, science fiction, action, and adventure have the greatest stimulation and demand for film technology innovation. These three types of movies are also the main force of Hollywood to conquer the world since 1975. It is these three types of movies that continue to produce and constantly force Hollywood to develop new technologies that have created the current Hollywood.

If Chinese movies only make comedy, youth, and costume films, China will never be able to make big ships or Avatars, and China will never have a real film industry.

Chinese movies like to follow the trend. When a type of box office becomes popular, a large group of movies will follow the trend. If "The Sad" can be successful, it will likely lead a wave of people to follow the filming of science fiction films. So in order for "The Sad" to succeed in the box office, even if it is called "The Sad" is called "The Sad" and Zhang Ran will do whatever he wants!

On December 9, "Infernal Affairs 3" held its Asian premiere in **********. More than 400 media from home and abroad sent reporters to interview. A movie can premiere in the Great Hall of the People. So far, except for last year's "Hero" is the "Infernal Affairs 3". The director and starring of the film, Liang Chaowei, Andy Lau, Leon Lai, Anthony Wong and other actors, appeared in costume, which made the audience present.

The box office of "Infernal Affairs 3" is also worthy of cheering. Its results of 25 million yuan in three days after its release has caused a wave of heat to the dull film market.

Just as "Infernal Affairs 3" was crazily harvesting the box office, the crew of "Mobile Mobile" began to promote large-scale publicity. Feng Xiaogang, Ge You, Zhang Guoli and other main creators went to theaters across the country to participate in audience meetings. Some viewers praised Feng Xiaogang's masterpiece on the spot. They expressed their love for "Mobile Mobile" with words such as wonderful and beautiful. Some viewers said, "Mobile Mobile" will affect my life, which is no exaggeration."

At the same time, the promotion of "The Sad" was completely rolled out and carried out in all aspects. Posters were posted in major cities and theaters across the country, which was very eye-catching. At the same time, Ning Hao and Zhang Ran each led a team to conduct movies in key universities in major cities across the country, causing sensation wherever they went.

As Zhang Ran and the others previewed, college students who have watched the movies have recommended to their former friends while expressing their opinions on the Internet.

"This movie is really great! It's obviously a science fiction movie, but I'm crying without watching it. Maternal love is really great! I'm so sad that I can't even sleep when I cry!"

"I have read the novel "The Sad" and I thought it would be difficult to succeed in adapting this story into a movie because the story is too simple. But the movie was adapted very successfully and unexpectedly good! Zhang Jingchu is very beautiful, and Huang Lei acts very well! Of course, the best one is Teacher Lu Zhong, who plays his mother, which is great!"

"I rarely cry. But I was defeated in front of "The Sad", and I was willing to lose. I have to say that this director is really good at it, attracting people to watch it. The plot of the movie is very well laid out. It laid the powerful explosion at the end! The ending is really wonderful, the actors' acting skills are amazing, and maternal love is really great. These touched me deeply! The last scene was really tortured and cried!"

The comments online are basically praised, actors, directors, and Zhang Ran have become the objects of praise. The reputation of "The Sad" has quickly fermented on the Internet, and more and more netizens have begun to pay attention to the movie.

On December 18, Feng Xiaogang's "Mobile Mobile" was released nationwide, and the box office on the first day reached 8 million. Regarding the box office boom caused by "Mobile Mobile" in various places, the heads of major cinemas were smiling; while "Infernal Affairs 3" remained unabated, and the box office successfully exceeded 50 million.

The popularity of the two blockbusters has shifted the pressure to "The Sad". The media seemed to have seen a tragedy happening, and they all wrote in the popular title: "The box office of "Mobile Cellphone", "Infernal Affairs 3" is very popular, and the prospect of "The Sad" is worrying!"

On December 20, the latest issue of "Science Fiction World" began to be sold all over the country.

Early in the morning, Wu Wenbo appeared at the newsstand and took out ten dollars: "Come on "Science Fiction World"!"

"Haole, I'll give you a book. This is the five dollars I'll find you!" The aunt who sold the newspaper handed a newspaper to Xiao Wenbo and handed him the money he found.

Wu Wenbo put his change into his pocket and began to browse the cover of "Science Fiction World". However, when he saw the text on the cover clearly, he was suddenly stunned, with the cover saying "We invite you to read "The Sad"!

What does this mean?

Wu Wenbo quickly opened "Science Fiction World" and read the introduction inside to find out that the crew of "Science Fiction World" and "Sad" held an event to give coupons. Just take the coupon to the cinema to watch the movies and get a half-price discount.

As a fan of "Science Fiction World", Wu Wenbo will definitely go to watch "The Sad" released, and plans to bring his girlfriend with him. Now, with the coupon, I saved half of it!

After reading the introduction of the event, Wu Wenbo took out the five dollars he had just found from his pocket: "Boss, get me another copy of "Science Fiction World"!"

The news that "Science Fiction World" gave coupons for "The Sad" quickly caused heated discussions online. Chinese movie tickets are very expensive, each price costs 30 or 40 yuan, and now you can get a half price as long as you get the coupon. Fans who received the news and fans went to the newspaper booth to buy "Science Fiction World".

By the evening of the 20th, many newspaper booths' "Science Fiction World" were sold out, and the total sales volume across the country exceeded 100,000 copies. (To be continued.)

ps: It's even later! Sorry! We'll try to get two updates tomorrow!
Chapter completed!