Zhang Huijun didn't expect Zhang Ran to say this: "The Film Bureau is also kind-hearted. These people are very talented. Letting them stay underground is a waste of talent. Now that the wolf is coming, Chinese movies need them!"

Zhang Ran was amused and crying: "They are following the New Wave path, with style and thinking set-up, so it is almost impossible for them to transform and make commercial films!"

Zhang Huijun retorted: "I am very optimistic about them making commercial films. They are all young and talented. As long as they are willing, they will definitely be able to make good commercial films!"

Zhang Ran is not so optimistic. Many of these people have tried commercial films in my memory, but they have almost never succeeded. Take "The Wolf Disaster" filmed by Tian Zhuangzhuang for example. Inoue Yasushi's original work is the most rare top story in the movie book! The team in front and behind the scenes is a top-notch team in Asia! It has sufficient investment, and the producers do not make any mistakes about the filming of the movie itself! In addition, this is a costume story in virtual time and space, and nothing is reviewed. But what is the audience seeing in the end?

Commercial films are not that easy to shoot!

Zhang Ran shook his head and said, "If commercial films were so easy to shoot, how could Japan, which has the world's second largest box office market, become the dumping place of Hollywood? The French government spent more than 200 million euros every year to support movies and TV, and Hollywood still occupies half of the French box office! Commercial films are not that simple!"

Zhang Huijun said: "Your words make sense, but Chinese movies are mainly because they don't have money now. If they have money, those Hollywood blockbusters can also be created. Haven't you already made a science fiction blockbuster with the Hollywood production level?"

Zhang Ran really didn't know what to say, so he sighed and said, "Dean, the people from the Film Bureau asked me to go there just because they wanted to use me as a gun. I really wanted to come to the scene and speak badly. In my opinion, both of them are cancers of Chinese movies, so I still won't go. Just say that there was something wrong with the later stage of "Time and Space Warriors", and I went to Australia!"

After hanging up the phone, Zhang Ran sat in the chair and shook his head weakly.

Many people always say that the problem lies in censorship when talking about Chinese movies. They like to bring out the banned movies such as "The Devils Come" and "Alive". In fact, after 2000, many Chinese movies still won big prizes overseas. However, most of these movies had poor box office. "Blind Well" was banned, but "Blind Mountain" was released, so how many box offices did it have?

In fact, it is not just China. In Italy, which gave birth to neorealism, Hollywood movies account for 80% of the box office; France, which gave birth to new waves, Hollywood also accounted for 50%. Not to mention Japan in Asia, it has been crushed by Hollywood since 1986, and it has been almost 20 years.

These countries do not have a censorship system. The artistic level is higher than that of Chinese films, but this is still the case. So even if China relaxes censorship, Chinese films will still be in a state of half-dead. Censorship is one of the reasons that hinder the development of Chinese films, but not the most important reason.

In fact, the biggest problem with Chinese films is the filmmakers’ contempt for commercial films!

Zhang Ran never denies the importance of film artistic quality, and even he himself hopes to make some movies that express his feelings. Films require directors who explore artistically. These directors broaden the boundaries of films and enrich the language of films. Their film techniques are inspiring to other directors.

But art films should not be the mainstream of films, but art films in the Chinese film industry are serious films. Commercial films are self-deprecating, and directors are making movies that are eager to win awards. Commercial films are vulgar! The box office star Feng Xiaogang also went to Cairo to get an award.

It’s okay for the film industry to do this. Movie education is the same. In March, Zhang Huijun and Zhou Chuanji’s ******. Zhang Ran remembers a passage from Zhang Huijun: “You talked about Chinese audiences who like to watch Hollywood movies. This is not the case in the Film Academy. Because students watch too many American movies, students will also feel that there is a lack of something in their movies, which makes Americans rest. Students think that American movies are lively, but basically a way, and the more they watch, the more they become mentally retarded. Students in the Film Academy prefer Asian movies, European movies, and movies with personality styles.”

It can be said that China's professional film education and film review circles have been in a disarray for many years. If the concept of despising commercial films does not change, the situation of Chinese films will not change much.

According to the rules, China will open the film market after entering WTO. If the General Administration had not stubbornly held on and set up a Chinese film protection month, Chinese films would have long been under the attack of Hollywood. Before Zhang Ran's rebirth, China lost due to WTO's lawsuit. It has been clearly stipulated that in 2017, China will further open the market, and domestic films will face more severe challenges at that time.

At this moment, the phone suddenly rang. I picked it up and saw that it was Ning Hao's phone number. Zhang Ran immediately answered: "Ning Hao, is there anything wrong?"

Ning Hao's voice was filled with excitement: "Teacher Zhang, the later stage of "The Sad" has been completed. Can you come to Tiangong Chongcai tomorrow afternoon? I want to ask you to see the effect of the film!"

After hearing the later completion of "The Sad", Zhang Ran's depression disappeared: "I will definitely arrive tomorrow!"

Tiangong is a heavy color, the screening room.

The 100-minute movie is over.

Warm applause sounded!

Not only Zhang Ran was applauding, but Han Sanping, who came to watch the film together, also applauded!

Ning Hao felt both surprised and happy.

It seems that everyone is very satisfied with this movie!

Three days later, Tiangong Chongcai’s conference room.

Zhang Ran, Ning Hao, Han Sanping, and relevant personnel from the China Film Distribution Department are discussing the promotion and distribution of the film.

Zhang Ran is a film investor and has the most say. He said straight to the point: "The most important thing now is to finalize the schedule, so that large-scale publicity can be promoted. This is how we consider it. The exact time for the movie to be released on December 24th!"

Han Sanping frowned and said, "The New Year's Day is a good time, but today's New Year's Day is very crowded. "Infernal Affairs 3" premiered on December 9; Feng Xiaogang's "Mobile" will premiere on December 18! On the 25th, "Yu Guanyin" starring Zhao Wei premiered! In addition, there are subway stars Liang Chaowei, Xu Jinglei's "My Dad", as well as "Anna and the Martial Arts", "Thrilling", "Firepower Target" and other movies of different types." Speaking of this, he looked at Zhang Ran and said, "The Sad One is likely to end up bleakly under the squeeze of several blockbusters, so it is better to choose the Spring Festival period!"

There is nothing that is not tragic. Every year, the New Year holiday is a war. Compared with the New Year holidays in Zhang Ran’s memory, this year’s "Mobile Cellphone" and "Infernal Affairs 3" are really nothing.

Feng Xiaogang's movies are very regional, with hot in the north and cold in the south; while "Infernal Affairs 3" is a typical hot in the south and cold in the north. For "The Sad", there is not no room for survival.

Zhang Ran shook his head slowly: "Our opponents are two "Infernal Affairs 3" and "Mobile Mobile". We are half a month away from "Infernal Affairs" and the box office potential has been consumed half of it! Our real opponent has only one "Mobile Mobile"! Others are not worth worrying about!"

Han Sanping felt that Zhang Ran was too optimistic: "The Jade Guanyin should not be underestimated. This time the director is Anh Hsu, starring Zhao Wei and Nicholas Tse. Many people are optimistic about the box office of this movie!"

Zhang Ran couldn't remember the specific box office of "Yu Guanyin". It seemed to be 8 million yuan, and said indifferently: "Ann Xu is good at making art films, but he can't play commercial films. This film is not worth worrying about, so we will be released on the 24th!

Zhang Ran is an investor in the movie. Since he insisted on the release of the 24th, Han Sanping could not object: "If he insisted on the release of the 24th, then the publicity work must be done well. What are your considerations in publicity?"

Ning Hao saw Zhang Ran looking at him and smiled and said, "Our idea is that one week before the 24th, the main creators of the movie will go to some universities in major cities across the country for preview screenings. College students are the main force in online access. As long as they can win their hearts, they can use the Internet to spread the reputation of the movie. As long as they can form a reputation, then on the day of the premiere on the 24th, they will be able to form an explosion point. As long as they detonate the beginning, the next thing will be simple!

Of course, this is definitely not enough. Our movie is a science fiction film, and the main actors of watching movies are white-collar workers and college students. Therefore, it is definitely necessary to place advertisements in office buildings. In addition, we are planning to join forces with "Science Fiction World" to hold a half-price discount. A coupon will be brought in the book, and the coupon will be taken to the cinema to watch movies at half-price."

"Ning Hao, don't you realize that you understand marketing very well!" Han Sanping looked at Ning Hao with admiration and formed an influence through a week's movies and related marketing. After being released on a large scale, this idea is great!

In fact, there is no way to choose this method. The starring actors of "The Sad" are Zhang Jingchu and Huang Lei. Both of them are still famous, but they do not have real box office appeal. In fact, except for Ge You, domestic actors, no other actors have box office appeal. Therefore, relying on the star effect does not work. They can only use their grades to convince theaters. theaters are smart people. When they know which movie to make money, they will rush to show them.

Ning Hao scratched his head embarrassedly: "These are all suggestions given by Teacher Zhang!"

Han Sanping nodded. It turned out to be Zhang Ran’s idea. No wonder! He looked at Zhang Ran and said, “Sometimes I just want to open your mind and see, where do you have so many ideas?”

Zhang Ran smiled, looked at Han Sanping, and said, "The filming on the first day of release is very important! Mr. Han, how many screens can we get?"

Han Sanping said: "This depends on the performance of "Infernal Affairs 3" and "Mobile Mobile", but 20% can be guaranteed, and it should be 400 yuan!"

Zhang Ran smiled and said, "Mr. Han, is it 20%, or 400 yuan? I really hope to have 400 yuan on the screen!"

Han Sanping said: "Now the number of screens in the country is increasing at an astonishing rate. By December, it will be almost 2,000 yuan. Of course, 20% will be 400 yuan!"

Zhang Ran was shocked. If he remembered correctly, the number of Chinese screens will not reach this number until 2005. He simply suspected that he had heard it wrong: "Mr. Han, I heard it wrong? Are you saying that the number of Chinese screens will soon reach 2,000 yuan? Is it impossible? Are you wrong?"

Han Sanping smiled and explained: "It sounds incredible, but it is indeed the truth. This year, the number of screens in China is increasing at an astonishing rate, thanks to "Heroes" and your "Explosive Drummer". Everyone sees that movies can make money and make a lot of money, so more and more money is starting to enter this industry!"

"Hero" and "Explosive Drummer" have two consecutive movies that have exploded at the box office, which has brought much more stimulation to the Chinese film market than the one "Hero". Driven by the two forces, the mainland film market has developed more rapidly than in the previous life, and the screen expansion speed has almost doubled.

The development of mainland films has changed from his original history, and the driving force behind this change is Zhang Ran, the butterfly.

Zhang Ran's smile suddenly became brighter. This was the best news he had heard in the past two months. Now he suddenly felt that the future was full of hope! (To be continued.)
Chapter completed!