Chapter 1017 Test
At the end of the press conference, it was almost noon. The reporters rushed to post the news. Zhang Ran, the senior executives of the Century Peak and the management of ea came to the hotel to have lunch together. The scene was fun and the atmosphere was quite harmonious. Everyone believed that ea could achieve better development after being incorporated into the Century Peak.
After lunch, Zhang Ran had a deep conversation with EA's CEO Andrew Wilson. He mainly talked about two things, one was EA's Chinese business and the other was the issue of VR games.
Ea is one of the first game giants to enter the Chinese market. It set up an office in China in 1996. The explosive growth of online games in China began in 2002, which allowed ea to see a breakthrough point. In July 2004, senior executives of ea company announced that they would open a R&D studio in China to develop interactive games that would better cater to the tastes of Chinese gamers.
Many multinational companies entering China have a problem, that is, Chinese branches like to use people from Xiangjiang and Taiwan. It’s not that these people have problems with their level, but that the environment in Xiangjiang and Taiwan is different from that in the mainland. These people do not understand the mainland market and do not know the preferences of mainland audiences; and the headquarters often does not give Chinese branches the decision-making power; either they have to approve everything they do, and a contract will be signed for half a year; or Chinese companies decide to do something, and the headquarters is fooled by others and interfere randomly; therefore, many multinational companies entering China are always beaten by local companies to lose their armor.
The same is true for ea China. The person in charge of the Chinese branch does not understand games, nor does it understand the Chinese market. He has done seven or eight projects, but none of them succeeded. In addition, the domestic piracy is serious. ea has been struggling for several years, and not only has not made any money, but has posted hundreds of millions of dollars in. So, last year ea fully withdrew from China, leaving only three or four employees for issuance.
After Century Peak acquires ea, it is certainly impossible to let ea do it like before. Zhang Ran’s idea is to Century Peak establish a branch of ea, so that Peak Games can cooperate with ea, and ea’s business in China will be held responsible for. Century Peak does not have the genes to make games, and no one in the company understands it. So, they target Jian Yue Games and are talking about the acquisition recently. After completing the acquisition, Jian Yue Games will rename Peak Games to be responsible for the development of domestic games.
The three co-founders of Jian Yue Games, Zhan Zhonghui, Chen Wei'an and Wu Yunyang, are both seniors in the field of online games in China, and were both former executives of NetEase's game department. However, due to conflicts with Ding Lei, the three left NetEase in 2011 and founded Jian Yue Games. The company has developed more than three years since its establishment. For them, joining the Century Peak can achieve better development.
Andrew Wilson agrees with Zhang Ran's arrangement very much. Ea, a market that China is so big, certainly doesn't want to give up, but they really don't understand the Chinese market. Leaving the business to a Chinese company should be the best solution. However, he has different opinions on Zhang Ran's requirements for developing VR games.
"Mr. Zhang's intuition and judgment are not comparable to ordinary people. I also believe that VR will have great prospects in the future and VR games will have great prospects. Andrew Wilson smiled and respected Zhang Ran in his tone.
However, after saying this, he changed his subject: "Ea is not in good condition now. There were two quarters of serious losses last year, which dragged down the overall performance, with an annual profit of only 98 million. VR has just started and the market is still very small. A set of games may sell hundreds of thousands or even tens of thousands of sets. Moreover, we do not have the experience of making VR games and need to explore. Now making VR games will definitely bring huge losses. The company has poor performance, and with the drag of VR, it will definitely suffer serious losses. Can we wait for two or three years and wait for the company's situation to improve before entering the VR field?"
Zhang Ran would definitely not agree that Century Peak acquires EA to provide content for VR. When the game is developed in three or four years, it will be four or five years before the game comes out, and the daylily will be cold. He said directly: "That's not possible. Without good games and good content support, the vr trend will soon pass. But I also understand your concerns. VR has just started, and it is really unrealistic to directly produce a masterpiece that has made hundreds of millions of yuan. But in this way, it is possible to take out some scenes of the current game and turn it into a demonstration game, or make it into a VR level. This should not cost much money. On this basis, carefully make one or two VR games. What do you think?"
When Zhang Ran said this, Andrew Wilson breathed a sigh of relief. Zhang Ran did not let Ea release many VR games as soon as it came up, but instead made VR masterpieces based on demonstration mini-games. In this way, Ea can train troops through this demonstration mini-game and develop VR masterpieces based on mastering VR technology, and the success will be much greater.
Andrew Wilson nodded and said, "If that's the case, then there's no problem."
Zhang Ran looked at Andrew Wilson and said, "There is another point that the VR masterpiece you developed is a competitive game that can be used to fight online, like S, and can fight multiple players. Our idea is this, because VR devices are too expensive, and ordinary people are willing to buy a few. At the beginning, people wanted to play computer games, but computers were too expensive, which made it difficult to find a street Internet cafe. Internet cafes played a crucial role in the popularization and promotion of computers. Nowadays, VR devices that cost tens of thousands of yuan were the same as those of expensive computers. Internet cafes are an important channel to promote the development of VR. Internet cafes are particularly popular, just like S. Last year, the most revenue online game in the world, "Cross Fire", was a game similar to S. If there is a well-made and highly playable battle game, it will definitely play a huge role in the entire VR industry."
Andrew Wilson pondered: "VR is very popular in recent months. We have also discussed this issue and believe that multiplayer battle games will become popular in the VR field. Each studio also has some ideas, one of which I think is good. It is to take the copyright of "The Hunger Games" and make a game of "The Hunger Games" and let dozens of players put on an island and let them fight until only one person is left to survive."
The copyright of "The Hunger Games" is in the hands of Tingfeng Entertainment, and it is all your own people. It is not a problem to EA want the copyright of "The Hunger Games". Zhang Ran chuckled and said, "I don't understand games, I am a completely amateur. I don't know what will happen to "The Hunger Games"? Are you experts or you have your ideas. You can use any resources of Tingfeng Century. My only requirement is to come up with a VR game that can be sought after in the market!"
Andrew Wilson nodded: "I understand."
After seeing off Andrew Wilson, Zhang Ran's life returned to the state of taking care of children for half a day and trying to shoot for half a day. He kept trying to use various movie languages in VR, and at the same time he kept looking for new VR movie languages.
The story Zhang Ran is going to shoot is called "The Returning No Way", with two main characters, Xia Xuejiao and her black cat Aksha. In Zhang Ran's original conception, the movie was shot from Xia Xuejiao's perspective, a first-person movie, shot by Jing Tian carrying a camera. During the trial shooting, Zhang Ran tried to shoot from Aksha's perspective.
After many trials, Zhang Ran suddenly had a new idea. Why can't both perspectives be used? Before the movie officially began, let Xia Xuejiao and Aksha appear in front of the audience and let the audience make a choice. If you choose Xia Xuejiao, you can watch the full movie from the perspective of Xia Xuejiao; if you choose Aksha, you can watch the full movie from the perspective of a cat.
Ordinary movies are dozens or even hundreds of people watching a screen together, and it is impossible to choose a perspective freely; but VR movies are watched through VR glasses, which means that each person has a screen, and it is completely feasible to choose a perspective freely.
This idea made Zhang Ran very excited. Although VR movies are greatly restricted in the language of movies, they also bring various possibilities to make completely different movies.
That afternoon, Zhang Ran was a test shot in the studio of Century Film Capital. The R&D staff of Tiangong Chongcai came with the latest design VR camera. The VR camera is composed of many cameras, which is very bulky. It is really difficult to make a delicate little girl like Jingtian perform dozens of kilograms of machine performance and action scenes. So Zhang Ran let Tiangong Chongcai design light VR cameras that allow actors to wear on their heads.
After receiving Zhang Ran's request, Tiangong Chongcai quickly developed a light VR camera, which was more than 0 kilograms. Zhang Ran felt that it was still too heavy, so that Tiangong Chongcai could develop a lighter VR camera. This time, Tiangong Chongcai's R&D personnel came here with the latest VR camera.
After a few greetings, Zhang Ran no longer wasted his time and went straight to the topic: "Where is the machine?"
The person responsible for the development of the VR camera was a young man named Zhou Qing. He opened the box, took out a plastic model head, and then put the newly developed VR camera on the head of the plastic model, introducing: "This latest VR camera, the entire camera consists of 12 modified GoPro cameras, weighs 11 kilograms, can complete 60-degree panoramic shooting, and can shoot 6k pictures. The picture quality is not as good as the Red Red Dragon, and the depth of field, if you are not careful, the picture will be dull. Pay special attention when shooting, the aperture must be turned on to the minimum, and try to use a large depth of field to shoot a fully solid picture."
Zhang Ran was satisfied when he heard that it weighed only 11 pounds: "The picture is a little worse, it is not that it is not that the phone is not turned off, the key is that it is light enough. 11 pounds are still a bit heavy, can it be lighter?"
Zhou Qing smiled bitterly and said, "That can only be reduced by a lens. One lens can be reduced by a few taels. However, according to the test, according to our design, at least 12 lenses are required to achieve the ideal effect."
Zhang Ran said: "Since 12 lenses have the best effect, then 12 lenses." He walked to the camera and looked carefully, and found that the head hood tied to the camera was not iron, but leather. After a closer look, his eyes widened: "What's going on with this head hood?"
Zhou Qing scratched his head and said embarrassedly: "This, the camera's full iron bracket is too heavy. We tried every means and finally found this kind of SM-used binding mask in the adult goods store."
Zhang Ran's mouth twitched, and the SM bound the mask. Those who didn't know thought we were shooting pornographic films, and said speechlessly: "This camera is for my apprentice. She is a girl. She asks you, Master, why is the mask on this camera weird? How do you tell me to her? Of course, my apprentice is a little heartless and may not care. But if it is reported that Da Tiantian wears the SM mask, do you think it sounds nice? Do you do it again."
Zhou Qing nodded repeatedly: "We will design it as soon as possible!"
Zhang Ran felt that the camera had been developed and should still take pictures and see the effect, so he waved to the actor who was testing the shooting: "Come here and put on this camera, let's take a try and see how the effect is."
The actor who was tested was named Wang Fan, who was a student in the Department of Directors of the Asia Film Department. He recently had an internship with Zhang Ran. Zhang Ran was too lazy to find an actor, so he asked him to be an actor and carried the camera to test the film. Wang Fan looked at Zhang Ran, then looked at the mask on the camera, with a painful expression.
Zhang Ran laughed and scolded, "Why are you so stupid? Put it on quickly and we will try shooting it right away."
Chapter completed!