Chapter 092 Target customer group
Seeing that they stopped talking, Lin Yaren spoke again: "Let me first talk about it specifically, why did blue-collar workers become one of our company's main target customer groups?
Blue-collar workers, especially the heavy physical laborers, are the first objects we care for. In my personal opinion, these people have several obvious characteristics, namely, they love to drink, gambling, and customs girls.
In fact, as long as they are willing to work, their annual income is not only not low, but also much higher than that of ordinary white-collar workers. Even so, they still cannot save money, but are dragged down by bad hobbies.
On the one hand, it is not their own fault, but heavy physical labor is the easiest to accumulate pressure. If the pressure is high, it naturally requires local excretion.
Drinking and finding women are common options to relieve stress. On the other hand, their work itself is not decent and not respected.
Even if not everyone is concerned about making a big profit through gambling. Those who win money will naturally not save the money well.
As long as the money is not exchanged for hard work, I often don’t cherish it. It’s all right to eat, drink, play, and prostitute.
If there is no one who only wins but not loses, then if you lose, you are losing the capital in your pocket. Those who lose their capital naturally want to make a profit. If you don’t have the capital, you will naturally come to us to borrow money to gamble."
He paused at this point, looked around his subordinates, and then said, "After working hard for a long time, he will become less and less interested in thinking.
In addition, some heavy physical workers are brought to the work site through intermediaries, which means they will be tapped.
This is not only for heavy physical workers, but also happens in other blue-collar workers and white-collar workers, which is the so-called work dispatch system.
For this reason, the company established is a dispatch company. They have been exploited one more layer. As for the pressure of white-collar workers, it comes from long-term work, performance, interpersonal relationships, etc.
Blue-collar workers don’t care about their clothes, but white-collar workers have to pay attention to their clothes. The former means that as long as they have clothes and their butts are not exposed, that’s fine.
The latter will spend a lot of money on wear, whether affected by the general environment or driven by one's inner vanity and material things.
Even if they are not rich, they don’t want to be like poor people. They also prefer to distinguish them to express taste, style, etc.
Therefore, even if you don’t like dramas, operas, musicals, etc., you have to pretend that you like them. Even if you don’t understand, you have to pretend that you understand. At least, you have to give people a feeling that you have an exquisite life.
White-collar workers are most willing to pay for the concept of exquisiteness. Even if their lives are messy, they have to borrow money to spend.
Therefore, it is absolutely right for us to lend money to them. As long as they can provide the company's grain bill, that is, the personal salary income detailed list, they might as well lend them more money without collateral.
They are not limited to the first loan that can only be limited to 10,000 yen. In fact, 10,000 yen is indeed too little for them and cannot play a role.
White-collar workers in small and micro enterprises, like small companies like us, start at 50,000 yen. White-collar workers in small and medium-sized enterprises with dozens or hundreds of people, can directly increase them to 100,000 yen.
As for white-collar workers in big-hand companies, especially white-collar workers in well-known big-hand companies, there is no problem starting at 300,000 yen.
As long as the other party makes more money, it means that they can borrow more money from us to spend.
If the result is not paid when it is due, they all know that there will be calls to the company for continuous debt collection. At that time, no matter whether it is their hard-working personality or work, they will not be able to maintain it.
When it comes to repaying money, there is no need to worry too much about running away. Especially white-collar women would rather go to a custom shop to work part-time or provide assistance, and they would take the initiative to pay it back.
What is the purpose of showing off? It’s just to envy one’s own gaze by others, so that one can gain a good feeling of elation.”
"President, you are so amazing. You have already figured out the thoughts of white-collar workers and blue-collar workers." Kitanohara's thumbs up straight at Lin Yaren.
"The purpose of my explanation of this is to let you all have a first idea in your heart. Housewife is also one of our main target customer groups.
Their debts are easy to recover, which is because they will be afraid of debt collectors coming to collect debts. In this way, not only will neighbors know about it, but also husbands and children.
The purpose of borrowing money among them is nothing more than three main aspects. One is gambling, and the money is spent on Brother Bai Qing. Her husband works and her children study, and she is alone most of the day.
If the child is in the rebellious period of youth, it will be even more difficult to communicate between the two parties. The child is still not at home from time to time.
As for my husband, busy work is one aspect, and the other aspect is the kind of thing that happens between husband and wife, and I have long since lost much interest.
At this stage, men at the top will only feel that if they hand over the money they should pay to their wives every month, they will fulfill their responsibilities. Even if they cheat, they can be forgiven.
When they go to the custom shop to find custom girls, they have too much meaning and freshness to come with their wife who is already touching their right hand.
In order to relieve loneliness and depression, this type of housewives is nothing more than facing the machine and playing with Brother Bai Qing to relieve stress.
This is quite in line with the national character of RB people. They don’t like to cause trouble and like to be alone. The second is that women love shopping and buying and buying.
The third is that the ecstasy soup poured by the Cowherd is gone. "The reason why Lin Yaren puts the explanation in the first situation is that it is the choice of most RB full-time housewives.
They even cover each other up in groups and make an appointment to gamble in the Boqing Ge shop. The words of comforting each other are nothing more than that, only by winning money can you buy good things for your husband and children.
Their starting point is to think about their family. But they didn’t think about losing money carefully? Are they in debt?
Brother Bai Qing also brings people the pleasure of intracranial dopamine secretion and rapid rise in adrenaline. Once you win money, you will forget all the things you lost in the past.
Chapter completed!