Chapter 127 Planning
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"If you mess with price reduction promotions, it may make your box office of "The Princess of the City" even worse."
As soon as Jiang Hongfei said this, the faces of the relevant personnel of "The Princess of the City" suddenly became serious!
Xu Yun said: "Xiaojiang, if you have any ideas, you might as well say them all and let everyone discuss them together."
Jiang Hongfei had no idea of keeping it in hiding, so he followed Xu Yun's words: "As far as I know, the day "King Kong" was released was Tuesday, December 24th. I wonder if the information I got was accurate and will it change temporarily?"
Tan Zhong said: "It can't be changed anymore. Our theaters have already set a release for "King Kong"."
After hearing this, Jiang Hongfei nodded at Tan Zhong and said, "Since that's the case, then our three movies will be sold at half price on the day of "King Kong" release. First, give "King Kong" a head-on blow and destroy the first box office of "King Kong"."
As soon as Jiang Hongfei said this, many people's eyes lit up!
The fact that the half price on Tuesday was not the first thing Jiang Hongfei proposed. Now, many theaters will make half price on Tuesday for promotions, but all the theaters dominated by movies have made half price on Tuesday. It has never happened. It can be imagined that once it is created, it will definitely be very competitive and temporarily suppress the Hollywood blockbusters with fixed ticket prices (for various reasons, the ticket prices of Hollywood blockbusters at this stage are usually very fixed, all 70 yuan per ticket). There is definitely no problem.
The first-day box office has a great impact on the total box office of a movie, because it is also an important indicator for viewers to choose to watch the movie.
It must be said that Jiang Hongfei's idea is very feasible, and the success rate is almost 100%. Even a group of bigwigs have decided to use Jiang Hongfei's idea to create a wave of "King Kong" first.
Of course, it is not unwilling to be.
The relevant personnel of "Forget Me Not" are very reluctant.
Why do you think?
December 24th is Christmas Eve, and the couples are going out together.
In the same period, the movies were "The Princess of the City", "The Maze of Heart" and "King Kong", as the only love movie "Forget Me Not", there was no need to do any marketing, and it was a box office hit that day.
Therefore, Jiang Hongfei proposed to sell at half price on that day was actually an idea to harm the interests of "Forget Me Not".
Chen Ke immediately said: "I don't think that half price on Tuesday is a win-win idea, at least for our Forget-me-not."
Jiang Hongfei signaled Chen Ke to be calm and said, "This is just the first idea, not the whole idea. Please rest assured. I said it is a win-win situation."
After hearing what Jiang Hongfei said, Chen Ke temporarily closed his mouth.
Jiang Hongfei continued: "My second idea is that from the second day after King Kong's release, the three of us will carry out multi-film bundling sales. Specifically, we will launch the packages for three movies, "The Princess of the City", "Forget Me" and "The Maze of Heart", which will cost 100 yuan. Well, we can discuss this price for a week. In short, we will tie it together to make a cheap audience to compete with King Kong for screening volume, and implement a win-win situation for everyone."
As soon as Jiang Hongfei said this, everyone immediately started to think about it!
"The Princess of Qingcheng" thought to himself: "On the 24th, "The Princess of Qingcheng" has been released for nine days. According to what this kid said, he should be able to earn a lot of box office more than a few days of invisible price reduction promotion. In this way, the box office of "The Princess of Qingcheng" can be added together, but it cannot reach 200 million, and there should be no problem with 170 million or 80 million. If you sell more overseas, you should not be able to pay much money. This is done."
"Forget-me-not" thought to myself: "On the 24th, "Forget-me-not" has been released for 23 days, and it has not been long since the paintings were released. According to what this kid said, how many days of invisible price reduction promotions will be done. Then won't we be like picking up money for free?"
People on the China Film Group thought: "Only "The Princess of the Concubine" alone is definitely not a match for "King Kong". If this kid's method is used to first get rid of the box office of "King Kong" on the first day and the first week, it can completely suppress the box office of "King Kong" and grab some of the films of "King Kong". After the paintings of "The Princess of the Concubine" and "Forget-me-not", they will arrange a few better movies to compete with "King Kong". It is entirely possible to push the box office of "King Kong" to less than 100 million. In this way, the box office champion of Chinese movies this year will definitely be "The Princess of the Concubine".
Seeing that everyone was a little moved, Jiang Hongfei said again: "After breaking down the momentum of "King Kong", we can encircle "King Kong" separately. At that time, whether you are going to reduce prices or release new movies depends entirely on your wishes."
After Jiang Hongfei said that, Wang Lei couldn't help but look at Jiang Hongfei. He thought to himself: "This kid really had a few tricks. He won a few words to gain a space for survival. He also had to tie the highest investment and the largest domestic film and the movie that won a series of international awards together with the price of crabs sold by straw ropes. I said how could he save Fan Bing, an ambitious woman."
While Wang Lei was secretly looking at Jiang Hongfei, the people related to "The Princess of the City" and the people from "Forget Me" and the people from China Film Academy were discussing in a low voice.
Soon, Mr. Han San winked at the others and said that this matter could be operated as Jiang Hongfei said.
Seeing that the overall situation was settled, Chen Wuji, who felt that he had just been insulted by Jiang Hongfei, couldn't help but say, "I have a problem."
Everyone looked at Chen Wuji to see what he could say.
Chen Wuji looked at Jiang Hongfei and said, "The production fee of "The Princess of the Concubine" is 300 million R coins, which gathers the top elites in the industry and reaches the highest promotion in Chinese film history. The production fee of "Forget Me Not" is nearly 40 million, and it gathers elites from both sides of the Taiwan Strait and three places and Hollywood, and has won 27 international awards. What is your "Marceme of Heart"? Why is it tied to "The Princess of the Concubine" and "Forget Me Not"? Is it just based on the scandals you have made before, or is it based on the promo of your "Marceme of Heart" that you advocated is the number one suspense movie in China?"
Although Chen Wuji's words are a bit like destroying bridges and killing donkeys when crossing the river, they are rough and not rough.
Jiang Hongfei said that he broke the world. It was his first time directing a movie. The investment in "The Maze of Heart" was only more than 10 million. The money for buying equipment and scripts was less than 10 million. In terms of publicity, Jiang Hongfei spent a lot of scandals to push Fan Bing to the front line, but the money was only more than 3 million, which was far from comparable to the publicity fees of "The Princess of the City" and "Forget Me" and especially the former. The key is that the money is not included in the promotion of "The Maze of Heart".
Chapter completed!