As a category of the tertiary industry, the film industry is different from the traditional primary and secondary industries, and it is also somewhat different from the general tertiary industry.

In terms of market laws, movies are strictly a commodity and have liquidity. However, it is undeniable that movies have an artistic and political side. They can be artworks that ignore commercial activities or a carrier of political propaganda.

For many developed countries, the film industry is already a sunset industry and looks very exciting, but the return on investment has dropped from the bottom line of 10%, and Hollywood is no exception.

The most glorious stage in Hollywood should be the 1920s, when the end of silent films began. At that time, Chaplin exuded the final glory. It continued until the 1950s, with thousands of movies born in this era, and countless classic movies.

Even when the US economy entered the Great Depression, the film industry was still booming, and countless people flocked to this industry to make gold. It was also in this era that Hollywood had the so-called "Eight Movies" and "Two Comics". The two comics were naturally DC Comics and Marvel Comics, which later dominated superhero movies.

The eight majors are MGM Movies, Paramount Pictures, Columbia, Warner Bros., Universal Pictures, United Films, Fox and Disney.

In this golden era, in 1939, MGM produced the most popular movie "Gone with the Wind" in history. It was World War II, with the world's population sharply declining and the total economic output also declined sharply. "Gone with the Wind" still won a box office of US$390 million worldwide.

This data is equivalent to one-two-sixth of the US GDP at that time. Converting to inflation, it is equivalent to the current box office of $6 billion, which is absolutely terrible.

As the prosperity goes down, it has entered the new century. Even if the government tries hard to whitewash the peace, the unemployment rate in developed countries is on the eye. The economy has become the last of its strength. The film industry represented by Hollywood still looks brilliant and blockbusters are constantly rising, but it is an indisputable fact that the threshold for external investment continues to rise.

There are fewer and fewer independent film companies that can seize the market share under the pressure of large studios, even the eight majors. They have experienced countless changes in ownership, some have made money and some have gone bankrupt. Compared with the current prosperous Internet industry, the old film industry can no longer attract much hot money inflow.

So at a time when the current situation can no longer meet capital expansion, the film industry led by Hollywood has begun to brew breakthroughs. The technical means of 3D is a manifestation of this breakthrough. Every film technological revolution will bring a large number of business opportunities and markets.

The revolution in silent films to audio films, the revolution in black and white films to color films brought about the golden age of Hollywood. The emergence of CG special effects has made blockbusters a necessity for people's lives. Now, James Cameron, with 3D technology, wants to set off a frenzy again.

The theater market in developed countries such as the United States is almost saturated. The resistance to renovating 3D theaters will not be small, so they turned their attention to China, the emerging film market.

It is true that the scale of the Chinese market is still small, and the highest box office movie, which is "Never End" directed by Wan Xiao, is 367 million yuan, equivalent to more than 50 million US dollars. However, its potential is unlimited. China's economic takeoff is the world's attention, and China's population is the first in the world.

The development of the film industry is also changing with each passing day, and the growth of the market is the world's number one.

What makes 3D technology revolutionaries such as Cameron the most happy is that China's theaters are very backward, not only are there a small number, but most of them are single-hall theaters. In such a market, 3D theaters can be built directly without much resistance.

Therefore, Wan Xiaohu, who has a huge influence in China, became his best partner.

Only when the director uses 3D technology to shoot movies will the theater be willing to convert it into a 3D type. On the one hand, Cameron hopes that Jiahe Entertainment can cooperate to develop the 3D market, and on the other hand, he also hopes that Wan Xiaohu can accept 3D movies and even direct 3D movies himself.

Boosting the 3D career.

He has sold other directors in Hollywood, such as Steven Spielberg, Christopher Nolan and others, but these directors are either hesitant to see the future of 3D, or they are firmly opposed to 3D movies. In particular, Nolan is firmly opposed to 3D, believing that people should not be bound by glasses. Watching movies with glasses will definitely not achieve the best visual enjoyment.

These setbacks made Cameron pay special attention to Wan Xiaohu, and he said so much, hoping to impress Wan Xiaohu and join his 3D technology camp.

However, Wan Xiaohu's reaction made Cameron a little disappointed.

His mouth was dry and his tongue showed his most proud invention, but Wan Xiaohu didn't seem to be very surprised. And in occasional conversations, Cameron could feel that Wan Xiaohu knew what 3D is, and it was hard to fool. Sometimes he even pointed to the key points of 3D technology with just a casual word.

"Watching this 3D movie, you need to wear glasses. I won't talk about this. The 3D picture is much darker than the ordinary movie picture. If this is not solved, it will always be troublesome. The audience's freshness comes and goes quickly. The best technology application is to make the audience comfortable. The 3D experience needs to be improved."

"You are right. 3D technology still has room for improvement, but it has unlimited potential, right? Tiger, don't draw conclusions too early. I believe that after we improve 3D technology, you will definitely like it. Believe me!" Cameron thought Wan Xiaohu was no longer interested and made a final attempt to persuade.

Who knew that Wan Xiaohu nodded: "Of course I believe it, otherwise there would be no need to invest in the 3D movie "Avatar" you made. In fact, I really appreciate both 3D technology and IMAX technology. Director Cameron, I think we will work happily, I need 3D technology!"

"Really?"

"certainly."

"Haha, happy cooperation, Tiger, you are a truly visionary director, 3D technology will conquer the whole world!"

Cooperation is not casual, but requires a series of negotiations, discussing technology transfer links, and 3D movie development agreements. Promoting 3D is not free, it is necessary to formulate shooting standards, first-class companies set standards, and first-class film companies also set standards.

When the standards are set, future generations can only act according to this standard and the face of the maker.

Wan Xiaohu then asked Jiahe Entertainment, Sasha Entertainment and Shenlong Daxia Digital Painting Company to participate in the alliance of 3D technology supporters behind James Cameron to jointly improve 3D technology and be responsible for marketing. It is expected that in the next five years, high-standard 3D cinemas will be vigorously built.

No one has ever experienced the future of 3D more intuitively than Wan Xiaohu.

In fact, Wan Xiaohu's desire for technology is not just 3D. IMAX technology also desires. IMAX is a movie projection system that can display larger and higher resolution than traditional films. The entire system includes video copies, projectors, audio systems, screens, etc. produced in IMAX specifications.

Future commercial movies will either be released in 3D versions or IMAX versions, one is the three-dimensional effect to watch, and the other is the super large screen. There is even IMAX-3D technology, which makes the audience feel more shocking.

Wan Xiaohu's other requirement for Jiahe Entertainment is to cooperate with IMAX company to promote IMAX cinemas, and then study the copycat version of the DMAX system, which is the so-called Chinese giant screen. The IMAX cinema is too expensive and is difficult to promote. It is cheaper than the Chinese giant screen, and the effect is also good.

"Jiahe Entertainment's ambitions. Use technology to lead the future."

Shortly after Wan Xiaohu arranged the mission, Mtime Time Network fired the first propaganda shot.

"It is reported that Jiahe Entertainment has signed a cooperation agreement with Canadian IMAX Company. Jiahe Entertainment will be the partner of IMAX Company in China. Both parties plan to build 50 IMAX large screens in the next ten years. At the same time, Jiahe Entertainment also signed an agreement with the famous Hollywood director James Cameron to introduce 3D technology. It plans to build 150 3D screens in the next five years."

"Jiahe's cinema has officially entered the hybrid multi-hall development model, with IMAX screens, 3D screens and ordinary screens coexisting."

Although it was widely publicized on the homepage, there were very few responders.

At this time, the audience was not sure what IMAX is and what 3D is. Even if it was said in detail, no real 3D movie appeared, who knows what the effect was.

So, after Jiahe Entertainment launched a wave of advertising, it started to build a cinema, saying that everything is false. Only when IMAX movies and 3D movies are released can others see the business opportunities here. Now, just save money, anyway, the company has too much working capital in its account, and it will be about to raise funds.

Don't be afraid of having no money!

...

In April, Wan Xiaohu spent more than a month in preparation for "Rise of the Planet of the Apes".

Time flies and May is coming.

A large number of tourists have come to Cannes, a coastal town in southern France. The 60th Cannes International Film Festival will kick off on May 16 this year. As one of the three major art film festivals in the world, the Cannes Film Festival is the most popular film festival after the Oscars every year.

The annual Oscars can be said to be the number one big player in global film trading, completing the beginning of spring every year. When the summer season begins, the peak film season starts, and the world will once again need a large number of movies to make up for the market. At this time, the Cannes Film Festival becomes the most popular choice.

At the same time, the Cannes Film Festival is also the largest overseas trading market for Chinese films. Chinese films rarely have the opportunity to go to the Oscars to be coquettish, but in Cannes, they perform well every year.

However, at this year's Cannes Film Festival, the light of Chinese films is much dimmer and there are no popular movies. The only thing that attracts attention is to just come to promote the screening, plus the premiere of "Kung Fu Panda". Of course, "Kung Fu Panda" is a standard Hollywood production, focusing on Chinese elements.

As an animated film, the voice actors who can promote it is the voice actor. Wan Xiaohu personally brought a group of voice actors to Cannes to do promotion. Jack Black, Destin Hoffman, Jessica Alba, David Crussell, Zhang Ziyi, Cheng Long, and Zhou Runfa all assembled.

"Kung Fu Panda" has been released after much anticipation!
Chapter completed!