Chapter 329
Chen Nan was a little shocked at what Zhong Ming said. The meaning was very simple. No matter how much money the other party costs, he would follow him!
I have to say that the live broadcast industry is still very expensive.
Because live streaming itself is to use traffic to monetize traffic, and if you want to get traffic, you have to spend money in the first place. In other words, this is actually a cycle of spending money to buy traffic - traffic monetization - continuing to spend money to buy traffic. Among them, spending money is a key link.
It is precisely because of this that in the battle of live broadcast platforms, platforms without money are often the first to be eliminated.
But from Zhong Ming's words, Chen Nan saw his determination that Weiguang Live would never be the "Whampoa Military Academy" in the live broadcast circle, but would come to compete for jobs with other live broadcast platforms.
Many similar live broadcast websites will encounter similar problems. They get traffic through various methods, but do not have enough funds. As a result, one anchor will be poached after making a hit. Many big platforms directly spend money to poach people, and many anchors just regard this as a springboard. This situation is very embarrassing.
Therefore, some live broadcast platforms are called "Whampoa Military Academy". The anchor was poached not long after he was trained.
For this point, Zhong Ming has two ways. One is to take legal methods normally. Signing long contracts. The anchor breach of contracts and job-changing not only requires paying a penalty for liquidated damages, but also banning broadcasts. For anchors, fines are small and banning broadcasts are big. Once banned, it means money and popularity will decrease. For anchors whose popularity is growing rapidly, banning broadcasts is very fatal, and they must consider them.
The second is to accompany other platforms to burn money. Simply accuse other platforms of being unethical and having no contractual spirit, it is not good to play. As the saying goes, "Man is dead for money, birds die for food." In the market economy, the popularity of anchors can bring more traffic, so it is naturally worth a higher price. Zhong Ming does not intend to maliciously suppress the price. The anchor should take as much as he should. He does not point at the anchor to snatch money from the anchor.
If other platforms can give anchors a higher price, Weiguang Live can also give it; if other platforms can dig up the anchors of Weiguang Live, Weiguang Live can naturally dig up the anchors of other platforms.
If you want to fight a price war, Weiguang Live is not fake either, just fight.
This is why Zhong Ming has only begun to consider building a live broadcast platform, because until now, the conditions for doing live broadcast are basically mature.
The huge game library and number of gamers are one aspect, and financial resources are also the other aspect.
At present, Zhong Ming has two money trees, Weiguang Studio and Tianji Studio, with good profitability and has also made plans for Yunuo Technology in terms of hardware, and its revenue will steadily increase in the future. With such rich financial resources as backing, even if Linghu Live has been listed and successfully raised, Zhong Ming is not a waste of money.
Chen Nan nodded: "Okay, Mr. Zhong, I'll think about it again and I'll give you a reply within three days."
Zhong Ming asked Miao Zhu to send Chen Nan away, knowing that this matter was probably the same.
...
The next day, Chen Nan called and accepted Zhong Ming's invitation.
Zhong Ming immediately began to arrange for Weiguang Live and Weiguang Game Platform to separate it into two independent companies.
Although Weiguang Live and Weiguang Game Platform are currently completely integrated, in Zhong Ming's plan, Weiguang Live will sooner or later develop into a live broadcast giant website, and the personnel composition will be very large at that time, and sooner or later it will be independent.
If Weiguang Live and Weiguang Game Platform personnel composition and work assignment are always mixed, there may be no problem in the short term, but it will not work over time.
Therefore, it is better to go out independently early, so Weiguang Live can get on track as soon as possible.
What's more, being independent does not mean that Weiguang Live has nothing to do with Weiguang Game Platform, and the two will definitely maintain close contact.
Weiguang Live was arranged on the 55th floor by Zhong Ming. The programs originally responsible for Weiguang Live were all transferred to be responsible for the daily operation and maintenance of Weiguang Live.
Chen Nan officially took over Weiguang Live, but he has not yet been named as Weiguang Live. It will take some time to prove his ability. At the same time, Zhong Ming also arranged for Chen Nan to poach some reliable employees in the industry and initially formed a management team.
After this, Weiguang Live will quickly get on the right track and continue to expand.
So far, Weiguang Live has basically broadcast games on Weiguang platform. The core selling point is games such as "Xuanjia Plan". Currently, there is only Tang Ying, a super big anchor. Although other anchors have also been promoted, they are still far behind the big anchors on platforms such as Linghu Live.
After Chen Nan took over Weiguang Live, he immediately formulated a series of plans.
On the premise of retaining advantageous projects, open up multiple sectors;
Start buying some e-sports competitions and sports events broadcast rights;
Contact other platforms to have some potential anchors whose contracts expire;
Post advertisements on various channels to increase the popularity of Weiguang live broadcast;
Cooperate with many game and social software to promote Weiguang Live...
After these plans were handed over to Zhong Ming, Zhong Ming approved some of them. For some of the money-burning rights, such as the broadcasting rights of large-scale sports events or even the exclusive broadcasting rights, Zhong Ming felt that it was not necessary for the time being and could be suspended; while Zhong Ming approved all the others that could spend hundreds of millions of dollars to do it.
In Zhong Ming's opinion, with his expectations for Weiguang Live, this is already a very conservative operation; but for other live broadcast platforms, Weiguang Live is coming in full force.
...
Time is coming to September.
Even the melon-eating audience on the live broadcast platform can feel that the atmosphere has been somewhat subtle recently.
The anchors were the first to get the news and became ready to move.
Weiguang Live has risen rapidly, and several major moves have been made in just one month.
I have obtained the broadcast rights of several professional games and sponsored a team with the best results in China, and the advertising is everywhere...
Moreover, according to the discussions in the anchor group, the small anchors on Weiguang Live live very well, especially those new technical anchors. Weiguang Live's sorting mechanism allows them to get good exposure, and the extremely low gift commission and the guaranteed salary of Linghu Live make them earn more than on other platforms.
This made many anchors feel anxious, especially some anchors who have not made a name for themselves for a long time. Those who think they have the strength but have never signed a contract all want to try Weiguang Live.
If the tree is moved dead, the person is moved alive. Maybe it will be a little bit hot.
Many middle-level anchors are in a turmoil because several traditional live broadcast platforms led by Linghu Live are also extending olive branches to enemy anchors, and the treatment given is more generous than before!
Linghu Live privately contacted many new anchors who had just improved on Weiguang Live, and gave a good contract. Some people jumped, while others didn't.
But no matter what, the value of anchors has increased with this wave of fighting against gods. Everyone knows that this situation is unsustainable. Live broadcast platforms are now burning money just to suppress each other, not really wanting to benefit the anchors, but this is always a good thing for the anchors.
Of course, then again, it seems that the pie is falling from the sky, but what falls may be a trap. The anchor may make a big profit by changing jobs, or may fall to the bottom.
But no matter what, the smell of gunpowder between Linghu Live and Weiguang Live is getting stronger and stronger.
From the beginning of Tang Ying's incident to the current poaching war, many people are wondering why there are so many opponents in Linghu Live, but they have started a Weiguang Live, which is not big enough; many people also wonder why Weiguang Live is so irritable, and they come up and confront the big brother of the live broadcast platform.
The people who were eating melons said that some of them were eaten!
...
In the battle on the live broadcast platform, Chen Nan was responsible for meeting and countering the moves. Zhong Ming only listened to the report and would not end up on his own.
For Zhong Ming, this kind of battle has little technical content, and his main energy is still focused on game development at Wei Guang Studio.
Oh, there is also a driver's license test.
If nothing unexpected happens, by October when "Ink and Wash 2" is released, Zhong Ming should have finished his driver's license.
Of course, it’s not about Zhongmingcai. The key is that there are time requirements for the driver’s license test in this world. No matter how good you drive, your training time must meet the standards before you can take the exam.
"Ink and Wash 2" has not yet released any news. Zhong Ming plans to reveal his first trailer in mid-September and make a wave of popularity first.
However, Zhong Ming has no good ideas on how to do the trailer for "Ink and Wash 2".
"Ink and Wash 2" is a sequel after all. How to leave enough suspense to the audience as much as possible while reflecting the core of this game must be carefully considered.
Zhong Ming was thinking about it and a message was sent from the internal chat software.
When Zhong Ming saw that it was sent by Lao Xie.
"I heard that the designer of "The Sword of the World" is talking about job-changing with Xinghua Interactive Entertainment. Do you consider intercepting the exam?"
Zhong Ming was stunned for a moment and smiled. Lao Xie still understood very well!
He immediately replied: "Is there any contact information?"
Lao Xie: "I sent you."
"Ranking the Sword of the World" is the core product developed by Guangyi Interactive Entertainment last year. It was highly expected by President Yu. It originally wanted to build a high-quality game that is both well-known and popular, and become the new signature of Guangyi Interactive Entertainment.
But it is regrettable that the effect of "The Sword of the World" was not good after it was launched. Although its revenue capacity was pretty good, its reputation soon collapsed, and it happened to catch up with "Taiwu Painting Scroll" made by Zhong Ming. In comparison, the situation was quite bleak.
At that time, many enthusiastic players made a comparison picture, comparing the "real Chinese martial arts game" with the "false Chinese martial arts game", which became a joke, nailing the project "Leaning the Sword and the World" to the pillar of shame.
Of course, to be fair, the game quality of "The Sword of the World" is not bad, especially the picture, which can even be said to be one of the top PC games developed by Chinese manufacturers throughout the year. But it is indeed not only the picture that determines the reputation of the game, but also many other factors.
At least in terms of gameplay and sincerity, "Leaning the Sword of the World" was beaten by "Taiwu Painting Scroll".
During this year, Guangyi Interactive Entertainment has made a lot of efforts to restore the decline of "The Sword of the World", but the results have been minimal. Many times, players' first impression of a game is difficult to reverse, not to mention that "The Sword of the World" itself also has fatal flaws.
Many players are sighing that they have wasted such a good engine and picture.
This is also a typical example of how art and program are dragged down by design.
Of course, if you are an insider, you will know more about the inside story of this project. The design problem of "Ying Jian Tianya" is not because the designer's level is not good, but because the designer does not have that much say. "Ying Jian Tianya" is highly expected by President Yu, so it naturally needs to be modified under General Instruction.
Moreover, in order to ensure that the game can make profits, stability is the first priority. Designers dare not make too many innovations, and the profit model still follows most of the krypton gold games.
In other words, the failure of "The Sword of the World" should be considered a failure of the Krypton Gold game mode, not a failure of the designer.
On the contrary, there are actually many good things in the gameplay design of "The Sword of the World", but due to previous reasons, these innovations are concentrated in some minor details, just like dancing in shackles, so they have not fundamentally reversed the reputation of this game.
But Zhong Ming could see that the designer himself was very capable.
I don’t know where Lao Xie got this insider news, so I informed Zhong Ming in advance.
The designer of "The Sword of the World" is Hu Bin. Zhong Ming doesn't know much about him, but he can roughly guess something from the situation of the game "The Sword of the World".
Obviously, the failure of "The Sword of the World" made Hu Bin extremely disappointed with Guangyi Interactive Entertainment, so he had plans to change jobs. Xinghua Interactive Entertainment should have similar project proposals recently, and the two are actively negotiating.
Zhong Ming called out the phone number given by Lao Xie.
"Hey, is it Hu Bin?"
“Yes, who are you?”
"I am Zhong Ming from Weiguang Studio."
"...Happy, I'm glad, I don't know what to do with me?" Hu Bin was obviously very surprised.
"Are you consider taking your people to come to me? I have a position that suits you." Zhong Ming said.
"A suitable position?...Wait, let me ask first, are you going to dig me or your team?" Hu Bin was a little confused.
"Your team."
"My entire team has suitable positions?" Hu Bin was a little uncertain and asked again.
Zhong Ming nodded: "Yes, I plan to set up a new studio. If you want, come directly to be the person in charge."
Hu Bin was silent for a while and asked, "Then, what project are you planning to do? If I were the person in charge, who would do the game design?"
Zhong Ming replied: "In the early stage, I will do the underlying design. You and the design team are responsible for enriching and improving the details. When I have no other requirements, you can freely do the projects you want, but you need to obtain my consent."
"You seem to have two studios under your command, Wei Guang Studio and Tianji Studio, both of which are very successful."
"Yes, this is the third one."
"Then... can I ask the name of this studio?"
Chapter completed!