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Chapter 328: The Unique Advantages of Low-Light Live Broadcasting

Downstairs of the Grand View of the Universe.

Chen Nan turned on the camera of his bracelet and sorted out his collar.

Not long after, a young girl came out of the hall: "Manager Chen is right? Please come with me."

Chen Nan knew that the girl was named Miao Zhu and was Zhong Ming's assistant.

Following Miao Zhu taking the elevator to the 66th floor, Chen Nan took a look at the situation on this floor intentionally or unintentionally.

There is only Wei Guang Studio, the entire 66th floor. Some of the employees are working on the screen, some are communicating with others, and they are in good spirits.

This is the first time Chen Nan has come to a game company and it feels very fresh.

He can also roughly distinguish different groups. The screens on the art group are full of original paintings and models. On a station outside, there is an art painting that is drawing original paintings.

This is an original scene painting. Under the blue sky, the sea is calm and the waves are calm, and several small fishing boats are floating on the sea. The mermaid in the sea walks on the waves, as if singing with the wind. In the distance of the picture, a scholar holds a pen in one hand and a scroll in the other, sliding on the waves, but the waves under his feet are ink-colored.

The style of the whole picture is ink style and thick-coated style, but the colors look very vivid and gorgeous.

Chen Nan guessed that this should be a new game that Weiguang Studio is developing. He had long heard that Zhong Ming prefers Chinese style games, but now he sees that he is indeed well-deserved.

Relatively speaking, the company's style can actually be roughly seen from the employees.

Some employees in some companies are listless with dark circles. You can tell at a glance that the company is working seriously; some employees in some companies seem to be working hard, but in fact they are sucking fish wildly.

But Wei Guang Studio is obviously different here. It looks like it is full of enthusiasm and everyone is in good spirits. This is the characteristic of creative work.

"Mr. Zhong should be back soon. He is going to learn his driver's license today. Please wait here for a while." Miao Zhu led Chen Nan to a small reception room and handed him a glass of water.

“…”

Chen Nan took the water cup and thanked him, and waited for two minutes in the reception room.

Although there is nothing wrong with learning a driver's license, Chen Nan confirmed that Zhong Ming is indeed as young as the legendary one.

Chen Nan certainly knew about the situation in Weiguang Studio.

The recently popular "Xuanjia Plan" has become the hottest project of most live broadcast platforms, and Weiguang Studio has become famous because of this. Coupled with the accumulation of many classic games, it has become a very famous boutique game studio in China.

It was precisely because of this that Chen Nan accepted Tang Ying's invitation and prepared to come and have a look.

In fact, Chen Nan has already achieved a middle-level position in Linghu Live. Although he was somewhat excluded for various reasons, his resume and achievements are still very gorgeous. He can start directly from the middle-level position when he switches to other platforms.

There are many other suitable job opportunities. Relatively speaking, Weiguang Live is really a small platform. If Chen Nan asked him to choose, he would probably not come here.

It’s not that small platforms are necessarily bad. The key is that they have few resources and have little room for play. Chen Nan is very worried that he will not get resources and achieve results, which will affect his development.

After waiting for a while, Zhong Ming pushed the door open and entered.

"Manager Chen, right? Hello."

The two shook hands and exchanged greetings.

What surprised Chen Nan was that Zhong Ming was really young and there was nothing special about dressing.

If you see it in the company, Chen Nan would probably regard Zhong Ming as a newly hired ordinary employee.

This time is actually not a very interview, but to be more precise, it should be about cooperation. Although Zhong Ming will be Chen Nan's direct superior, Zhong Ming is not very clear about many specific work of live broadcasts. Some key decisions made in the future will still have to be discussed by two people. Zhong Ming will try his best to give Chen Nan a lot of freedom.

Chen Nan first briefly introduced his resume.

He has been in the live broadcast industry for five years. During these five years, he has been promoted to the middle level step by step. During this period, he participated in several major revisions and made several popular anchors famous. His experience in all aspects is completely fine.

As for the conflict with Linghu Live, Chen Nan did not shy away and briefly said it. In fact, this is not surprising. After the company grows up, from the entrepreneurial period to enter a period of stable development, factions and struggles will inevitably occur within it. This point is very clear.

Zhong Ming asked a few more questions and was quite satisfied with Chen Nan's answer. It seems that Tang Ying is very accurate in judging people. He is indeed a person who is capable and willing to do practical things.

"Can Mr. Zhong briefly introduce the current situation of Weiguang Live?" Chen Nan asked.

It is two-way to talk about cooperation. Zhong Ming is satisfied with Chen Nan, and Chen Nan should also consider choosing one with the best prospects among the many job opportunities.

From the current perspective, Weiguang Live and other live broadcast platforms have only one advantage, that is, they are game content developers, but is this useful for doing live broadcasts? How to convert them? This is what Chen Nan is more interested in.

Zhong Ming smiled, lit it lightly from the bracelet a few times, and retrieved a piece of data.

However, he did not directly show this data to Chen Nan, but asked a question first.

"Manager Chen, imagine this."

"Now, a popular game with excellent quality and good live broadcast effect has appeared on the market. If it is on Linghu Live, how should we use this game?"

Chen Nan asked: "Is it a stand-alone game or an online game?"

"It's all the same, stand-alone game, but it's definitely a stand-alone game that requires technology." Zhong Ming said.

Chen Nan thought for a moment: "Arrang some big anchors to broadcast the game live, and then arrange some activities, such as pass the level racing. The anchor who passes the level the fastest can obtain good publicity resources and encourage anchors to pass the level quickly."

Zhong Ming nodded: "Yes, this is the conventional method. But in fact it's useless. Even if the website is not arranged, the big anchor will definitely broadcast these games live. The effect of the pass-through racing event will not be too obvious, because this event will definitely be lagging behind."

"..." Chen Nan nodded.

Judging from the previous experience of Linghu Live, this is true. Some stand-alone games, such as "Resident Evil", are often difficult to achieve good results even if they are arranged for a clearance racing event. The so-called "lag" is that the live broadcast platform cannot obtain in-game data.

Take Linghu Live as an example. To join a racing event, you must arrange several options, such as the anchor who passes the game first, the anchor who passes the game the fastest, etc., but how to verify these? They can only be through video recording and manual review.

For example, the video submitted by anchor A shows that he completed the pass at 7 pm and other anchors are later than 7 pm, so anchor A can get a reward.

However, if A anchor passes the game at 7 pm the next day the game is released, the website staff will also identify, review, and finally determine the award qualification of A anchor, it may be after 10 pm the next day the game is released, or even the next day.

The most valuable live broadcast content of the anchor is the live broadcast from the time the game was released to the next day of 7 o'clock, but because he was just a small anchor, Linghu Live had no way to judge that he would be the first anchor to pass the level, so he could not promote resources for him.

In other words, because Linghu Live cannot obtain in-game data, it can only be identified through manual review, so it is impossible to reasonably allocate resources.

Chen Nan looked at Zhong Ming, could it be said that Weiguang Live has a better solution?

Zhong Ming said: "If it is Weiguang Live, then this problem is easy to solve. Directly find the program group to retrieve the in-game data, open a separate section on the live broadcast page, and rank the game progress of all anchors from high to bottom in the form of rankings. In this way, the audience can enter the anchor's live broadcast room with just clicking directly, and the top anchors will get promotion resources as soon as possible."

Chen Nan was stunned for a moment. Is there such an operation?

But if you think about it carefully, this operation is actually very normal and reasonable. The problem that could not be solved before was solved so easily after obtaining the in-game data!

Zhong Ming continued: "The same is true for online games. On many live broadcast platforms, anchors often fake for better program effects. For the sake of program effects, they block out their ids and game information, so that the audience thinks they are playing high-end games, but they are actually playing low-end games. Some anchors who are really playing high-end games are ignored because of the poor performance of the program."

"But there will be no such problem on Weiguang Live. All anchors' game information can be directly queried. The audience can see at a glance what level he is. If the audience wants to watch high-end games, they can just filter it and see that those really skilled anchors will not be buried."

"So that's it..." Chen Nan understood.

This is indeed a very huge advantage, and at present, except Weiguang Live, other live broadcast platforms cannot do this at all.

Because ordinary R&D companies will not cooperate with the live broadcast platform to do this function, and will not hand over the data in the game to the live broadcast platform.

This is not just a technical problem (it is still a bit troublesome if two companies connect to each other), but more because game companies cherish their own game data very much. Many of the data in it are actually commercial secrets and cannot be given to people casually.

If you want to get these data, the live broadcast platform must have a very high bid to make it possible, but the live broadcast platform will definitely feel that it is not cost-effective.

But it is no problem at Weiguang Live.

What's more, there are actually only a few popular games on the market now!

For games that are not Weiguang Studio, no one can get the game data, so it goes without saying that Weiguang Studio’s games have occupied a very critical part of the live broadcast platform!

"The Legend of the Armor Plan", "Resident Evil", "City Guardian", "Zodiac Guardian"... The game on the Weiguang platform covers multiple platforms such as PC, console, bracelet, simulator, etc., and they are all very popular.

Just the game "Xuanjia Plan" is enough for other live broadcast platforms to have a drink.

"As for how precious these data are... Manager Chen, you are a smart person, you should understand it just by looking at it."

Zhong Ming unbuttoned his bracelet and handed it to Chen Nan.

These data must not be sent directly to him, but it is still okay to just take a look.

Chen Nan took the bracelet and found that there were very detailed data on it. All the data in the "Xuanjia Plan" include the average number of kills, average damage per game, movement distance, and even some behavioral pattern analysis of players when using the gs1 simulator.

It can be said that as long as it is a game on the Weiguang Game Platform and as long as it is data in the game, there is nothing that cannot be found.

Not only online games, but also stand-alone games.

Chen Nan also saw the data of "Resident Evil" above, including the duration of the pass, the number of effective steps, the pass through special means, etc. Some anchors can search directly if they only use a knife to pass the boss.

Chen Nan quickly realized the importance of this data.

If this data is combined with artificial intelligence algorithms, in theory, players can find any anchor he wants to watch without any trouble.

This is something other live streaming platforms can never do.

Zhong Ming took back his bracelet, and he could see that Chen Nan had been persuaded.

A smart person is just a matter of ease. You don’t need to explain too much, just one thing is clear.

However, this is not Zhong Ming’s entire bargaining chip.

"Weiguang Live will soon become an independent company. You can directly be responsible for Weiguang Live. If the work results are significant over a period of time, you can directly act as CEO and have a high degree of autonomy in the company's operations. You only need to report to me directly."

"Secondly, I can reveal to you that the two games that Weiguang Studio will develop next are games with excellent live broadcast effects, and will lead two waves of crazes at the end of this year and the beginning of next year. This period is the expansion period of Weiguang Live."

Chen Nan was really moved when he heard this.

Zhong Ming was very frank and didn't hide it. For Chen Nan, it was impossible to jump to the position of CEO after Linghu Live broadcast, and at least it was impossible for him to reach the position of CEO in a few years, because his resume was indeed a little poor.

Zhong Ming can directly ensure that he can become Weiguang Live's CEO with "remarkable results". I'm afraid that other live broadcast platforms will not have this courage.

After all, Zhong Ming is mainly responsible for Weiguang Studio. He mainly wants to develop games, and it is unlikely that CEO from other live broadcast platforms will be delegated.

As for the second point, Chen Nan was even more moved.

Weiguang Studio's game development capabilities are beyond doubt. Zhong Ming said that this game is a game with "excellent live broadcast effect", so it must be. I'm afraid that there are not many people in the whole world who can compare with Zhong Ming.

And "games with excellent live broadcast effects" can be used with these key data.

In terms of attracting new anchors, Weiguang Live is no longer on the same level as other live broadcast platforms.

"Then, my task is to work hard to convert players on the Weiguang Game Platform into live broadcast audiences, cooperate with the anchor to create program effects, and at the same time... to protect the excellent anchors from being poached as much as possible." Chen Nan said.

Zhong Ming nodded with a smile: "Yes, Manager Chen, you have a good understanding of your work. And here I can give you some advice: I don't like to spend money on live broadcasts, and spend a lot of money to dig up anchors, I don't want to do this kind of loss-making business. I prefer to discover those little anchors who have not been appreciated yet, and build a bridge between the anchor and the audience. But..."
Chapter completed!
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