Everyone stared at Liu Chunlai blankly.

Especially Yang Xiaole.

Didn’t everyone say that the price will not be increased?

Then now the price is rising in disguise?

Do you want shame?

"Actually, just like our clothing factory and furniture factory, one team, two signatures, high-end and mid- and low-end customers have to take care of..." Liu Chunlai reminded everyone.

In fact, I began to enter the role of a teacher again.

Teach everyone how to fool the market and get greater benefits from limited production capacity based on market conditions.

"Just before, all products are at the same price and can be bought by anyone. How can we broaden the gap between people? How can we let those rich people show that they are rich?"

Captain Liu has a very accurate grasp of human nature.

Women like to show off more than men.

These days, there are not many things to show off for them, at least there is not much market for luxury goods in China.

China has not become the largest luxury consumer either.

What should I do if I make everyone feel better than others and use better things?

price!

Use price to get customers to withdraw their identities.

Just like Chunyu clothing, Chunyu is a high-end brand, and the price is very expensive, and many of them are exported; Jiangnan belongs to the low-end, Sequoia belongs to the mid-end, and there are some lower-priced imitations, without brands...

The same is true for furniture factories.

The production process is basically the same, and the design is very different.

The only difference is the materials used and the prices.

In fact, the gap between materials is not very big.

At present, compressed particle boards give people the feeling that they are high-tech achievements and are more stylish than solid wood.

Recommended, it’s really good, it’s worth pretending. After all, there are many books, all books, and quick updates!

"What we have now gives customers more choices. If they can't accept high prices, they choose low-priced products... If they think low-priced products do not match their identities, then how much does it cost..."

Liu Chunlai said seriously to the people.

"If you do a market, you must understand the thoughts in your customers. The marketing course in the university has specially opened behavioral psychology, which is to allow marketers to make targeted marketing plans and publicity plans based on the target customer group... This is called precision marketing!"

Liu Chunlai doesn’t care whether there is any major in the current university marketing courses.

Analyzing customers' behavioral psychology is absolutely indispensable.

If you don’t even know the customer’s psychology and the plan formulated, who will spend money to buy the customer’s wishes?

"In other words, we have to create a new brand for our sanitary napkins?" Yang Xiaole keenly captured the meaning of Liu Chunlai's words.

"It's a must! Otherwise, what do customers think about it? Not only the brand, but also the packaging must be replaced! Even packaging and other things must be replaced. Let the customers feel that the extra money is worth it. Otherwise, who would buy ours?"

Liu Chunlai raised his eyebrows.

A smile on his face.

"Let Mr. Zheng apply for this. It is best to register in Xiangjiang. A foreign brand will naturally make people feel that it is more upscale than in China..." When Liu Chun said this, a ridicule appeared on his face.

It is really hard for him to agree with some of the Chinese people's ideas.

After all, everyone thinks that foreigners are more advanced than domestic ones.

But anything foreign is better than domestic ones.

It will take a long time to reverse this concept.

When he left his original era, many domestic technologies were no longer worse than those in the international market, and even very good. Many people still think that domestic products are not good.

But I don’t know that many people abroad like to use China with good quality and low price.

“What trademark is registered?”

Zheng Qian is very curious.

She also thinks it's good to register a few more trademarks.

Xiangjiang's brand, produced in China and then sold in China, will make people feel that this is from Xiangjiang.

International brands are definitely much higher than those owned by mainland brands.

"Friendly, comfort makes women beautiful!"

Liu Chunlai said without hesitation.

The opposite of peace.

Anle initially used Anle's name, and it also created the high-end brand Anerle when the market conditions are good, the product supply cannot be raised and the price cannot be increased.

The packaging is a bit different, the design is a little different, and the technology and materials are the same.

"Oh, two, why did you come out? Sign the contract?"

Xu Zhiqiang looked at Zhao Tong and Yang Xiaoxiao.

I was very worried.

Signing a contract means that two million yuan of advertising fees must be given.

They cannot oppose Liu Chunlai's investment, but they do not want to spend such a big deal on advertising.

"Don't mention it! We are like air."

Yang Xiaoxiao said angrily.

She didn't know that this was the secretary in front of her.

I thought it was just Liu Chunlai's subordinate.

"That's how they are! Just get used to it." Xu Zhiqiang didn't care, "What's the contract with Chunlai and you?"

Xu Zhiqiang took out a cigarette and handed it to Zhao Tong to inquire about the situation.

I don’t know how long it will take for Liu Chunlai to finish the talk.

Go now?

It definitely won't work.

If you don't understand the situation clearly, you can't sleep at night.

Zhao Tong did not hide it.

There is nothing to hide.

I started talking endlessly, but I didn’t say much serious things anyway, just how effective it would be for Chuashancheng TV to advertise.

Xu Zhiqiang and Lu Hongtao just listened.

It’s raining to beat the child, and it’s idle too.

Until dark.

Liu Chunlai and others came out of the conference room.

"Spring is here, are you going to continue to expand your production scale now?" Lu Hongtao asked impatiently.

Xu Zhiqiang and Zhao Tong also looked at Liu Chunlai with awesomeness.

"There are only these eleven production lines for now, and there is no hurry to diapers..." Liu Chunlai sighed, "It shouldn't take long for Tianfu Machinery Factory to produce this production line. Now it's been surveying and mapping..."

When I bought these production lines, the contract stated that they were transferred with technology.

Liu Chunlai had no contact with the factory, and Zheng Qian would do it anyway.

"How to solve the problem of insufficient market supply?" Xu Zhiqiang couldn't figure out Liu Chunlai's idea. "After advertising, it's a lot of investment, it's cheaper to others..."

"It is not easy for state-owned factories to adjust like us. The only thing is peace. And peace, there is only one production line now... There is no big problem in the short term..."

Liu Chunlai was not that worried.

This market is hard to eat.

He never thought that the sanitary napkin would be monopolized by one family.

It's simply impossible.

Therefore, what you can do is to occupy the market as much as possible, so that the brands of Surmei or Shumei can directly replace sanitary napkins.

Captain Liu, who is determined to be his uncle in China, naturally wants to promote the development of this industry.

"Comrade Chunlai, are we still signed our advertising contract?"

Zhao Tong was a little nervous.

Liu Chunlai has already said that he will not expand the scale.
To be continued...