"Dear leaders, radio stations can play, why can't our TV station? If we don't do it because there is no precedent, how can we respond to the call of reform from our superiors? This is also a reform, and not to mention that it is also our due contribution to our country's women's health and hygiene!"

Faced with the opposition of most leaders, Zhao Tong is now trying his best to promote this cooperation.

He doesn't care about women's health and health careers.

But this is the first TV commercial for sanitary napkins in the country, and there is also an advertising fee of 1.5 million yuan. Even Liu Chunlai said that if he thinks the price is low, he can still talk about it.

"The benefits are conceivable. To develop in a better way, we will broadcast it first, and there is no need to mention its popularity... What if it causes bad results? Once it is broadcast on our TV station, it will definitely be full of curses and even cause some unnecessary trouble." Secretary Bao Zhijun reminded Zhao Tong with a serious look on his face.

As the secretary of the TV station, he has no idea about such advertisements on TV stations.

"This is the biggest advertisement we can receive at the moment. Liu Chunlai also made it clear that it is not just about advertising on our station!"

The other leaders were stunned.

Not just advertising in a local TV station like Shancheng?

"How much can he produce in a year? Even if it costs one dollar per pack, it will have to sell it for millions of packs to be sold at this price! How much does it have to sell to earn it back?"

It’s not Wang Changjin’s consideration for Liu Chunlai.

Instead, we have to analyze whether this is reliable or not.

Sanitary napkins are no longer rare in the mountain city during this period.

Who has no women in the family?

"Master, that's not what we considered. Liu Chunlai signed a five-year contract, not just for the advertisement of sanitary napkins, but he also proposed it. There are some other products, of course, all of which were agreed to be broadcast by our station..."

"Or why don't we wait and see first? They are not going to advertise on other stations? Let's see the situation first..."

Someone suggested it.

No one wants to be a crab.

Although we all know that eating it may bring great benefits and may also be poisoned to death.

"If the provincial station plays first, how many ratings do we have?" Zhao Tong asked back.

No one said anything at once.

Without ratings, there is nothing.

Only by having more audiences can you open more columns and then develop.

All the leaders of the TV station actually objected to the advertisements on sanitary napkins.

This thing is a bit too much.

Liu Chunlai doesn’t care what the TV station does.

Zheng Qian soon came back with her advertising demo and graphic advertising design.

"Okay! Very good! How did you tell her?" Liu Chunlai was a little surprised.

It was Zhao Yazhi who shot the advertisement!

The heroine in Shanghai and is currently the hottest actress in Xiangjiang.

He has always had a high reputation without even hyping scandals.

"Shanghai Bund" has been introduced this year. Once it was broadcast, it attracted countless viewers to stay in front of the TV in advance.

"She only costs 200,000." Zheng Qian did not hide it, "It was Ms. Alice who helped introduce it."

Similarly, she did not erase Alice's credit.

Liu Chunlai nodded and said that he would give Zheng Qian a commission as agreed before. At the same time, he felt that his advertising strategy needed to be changed.

"First focus on promoting the markets in the Shanghai Stock Exchange and the capital!"

"Why?" Liu Zhiqiang and Zheng Qian were both confused.

I think it’s like it, it’s like it changes!

At present, there is only one production line that is fully producing, and only tens of thousands of bags or hundreds of thousands of pieces can be produced in one month.

How many markets are available at the same time?

"When will Yang Xiaole and the others arrive?" Liu Chun came to ask Liu Zhiqiang.

Before, he said that Zheng Qian was going to leave Shancheng, so he asked Liu Zhiqiang to call Yang Xiaole in the Shanghai Stock Exchange and Huo Yuyong in charge of the capital market to call back, including Wu Erwa from Huadu.

Liu Chunlai didn't plan to sell it in one city like Anle.

What about ten production lines?

"Yang Xiaole will arrive tonight, Wu Erwa will be tomorrow afternoon..."

The next afternoon, Wu Erwa came back.

Everyone is here.

Even Bai Ziyan, Feng Yanqiu and others came back together.

Bai Ziyan ignored the fact that the two were not married and pulled Liu Chunlai to collect grain on the grounds that they reported to Liu Chunlai. Today, Captain Liu was always walking around.

"Anle's sanitary napkins have opened up in Huadu. They first sent salesmen to distribute flyers..." Wu Erwa has been staring at this matter.

Originally, Liu Chunlai hoped to take advantage of the insufficient production line of Anle, and quickly opened up the situation and occupied the market after advertising.

As a result, Anle knew the situation and was unwilling to make wedding dresses for Liu Chunlai.

"In the Shanghai Stock Exchange, Anle has become quite famous, and its sales are now rising. It is estimated that it will not last long after the squeeze before. Anle is currently seeking to introduce production lines."

Yang Xiaole's report made Liu Chunlai feel that he was shooting himself in the foot.

Want to take advantage, but the result is...

During the Chinese New Year this year, Xu Lianjie probably won’t ask people to lend money to pay people’s wages anymore.

"What? He is still borrowing money everywhere?" Liu Chunlai was puzzled.

"Borrow money to introduce production lines. He knew that we had bought a total of ten production lines. If we did not expand our production capacity quickly, once our products were launched on a large scale, we might eventually seize the market."

Yang Xiaole looked at Liu Chunlai with a smile.

It was almost said that Liu Chunlai was shooting himself in the foot.

"Don't worry about him. Even if he can raise money to buy a production line now, it will take two or three months to have productivity." Liu Chunlai is really not worried. "What we need to consider now is how to make customers think of Suermei at the first time when they need sanitary napkins."

Although they are young, they also started with Liu Chunlai from setting up street stalls.

Liu Chunlai's marketing strategy has never disappointed people.

"At present, Shanghai TV and Capital TV are playing "Shanghai Bund"..."

He told his plan, it was actually very simple. He used the currently popular TV series and the advertisements shot by the very popular heroine in the TV series to first make his popularity.

"Brother Chunlai, we are like this, haven't we made wedding dresses for others? We have a reputation, but we don't have much product supply market!"

Yang Xiaole couldn't understand.

If it were him, he wouldn't have done this.

It is because of this idea that Anle did not invest more funds and directly promoted it on a large scale.

Different brands?

That's not a problem. If someone promotes it a little, you can quickly occupy the gap in the market.

They are all the same technology, the same raw materials and production lines.

The difference is just the brand.

Maybe the price is a bit different.

"That's not a problem! The sanitary napkins, technology, etc. on the market are similar. How can customers choose? You can only rely on popularity! How can you get popularity? First, advertising, advertising, let everyone know. The female celebrities you like use this thing, what do you think consumers think?"

The people in front of you don’t understand advertising at all.

No one studies the psychology of consumers.

But Captain Liu is different.

Why do advertising require celebrity endorsements?

The more competitive the later era, the more appealing the ads endorsed by celebrities, the better the effect will be.

These days, there are not many people who are willing to spend a lot of money to invite well-known actresses to endorse advertisements like Captain Liu.

"Secondly, there is a marketing plan called hunger marketing. Just like many products that cannot be produced in our country, imported from abroad, are expensive and cannot be bought, but why are you willing to buy them? Including the current color TV..."

Liu Chunlai explained specifically what hunger marketing is.

I hear the name every day, but can't buy it.

This will further arouse consumers' curiosity.

Even if you don't feel anything, I'll buy it for a look...

The few people in front of me are the main marketing leaders under Liu Chunlai. When Liu Chunlai encounters opportunities, he never stings with explaining them in more detail.

Zheng Qian also stared at Liu Chunlai with beautiful eyes wide open.
To be continued...