Liu Zhiqiang doesn't know.

Even if he wants to object, he knows it’s useless.

From the beginning, although Liu Chunlai allowed someone to raise objections, he never adopted it.

This is what Liu Fuwang learned to cook.

"Zhiqiang, sometimes, you have to look at it for a long time and you can't just see the investment in front of you. Now you have to invest more now, and you will naturally gain more in the future! Not only do we have to do this, but we have to do this in the provincial and other local TV stations, but also in this way! If possible, CCTV, it is the most cost-effective to do this..."

Liu Chunlai's face was filled with pain.

CCTV is definitely impossible.

The advertising operations of several of the earliest TV stations have begun to mature, and they will not let him take advantage of the opportunity.

Not to mention anything else, just Shanghai Stock Exchange TV stations, Capital TV stations, and a popular TV series advertisement will cost tens of thousands of yuan. I will not agree to Liu Chunlai's package plan, and it will be signed for five years at a time.

Advertising fees are rising.

More and more businesses are investing after seeing the advertising effect.

The higher the ratings and more viewers the TV station, the higher the advertising costs will naturally be.

What's more, at present, a large number of color TV production lines are being introduced in China, and the government supports it very much. The ownership rate of color TVs is constantly increasing, and the number of TV viewers is also growing explosively...

How could Liu Zhiqiang know about this?

He does not have the experience of watching decades of development in a few decades like Liu Chunlai.

In his opinion, this is a waste.

But no matter who opposes Liu Chunlai, it is useless.

The results of each time prove that Liu Chunlai is right, how can he object?

Shancheng TV.

The news brought back by Yang Xiaoxiao made the entire Taiwan leadership team attach great importance to it.

All the leaders sat in the conference room within ten minutes and studied their cooperation with Liu Chunlai with excitement.

Similarly, some leaders don’t believe it on their faces.

A five-year contract!

Although 1.5 million is a huge sum of money and there is basically no advertising revenue in Taiwan, as leaders, they naturally have to consider why Liu Chunlai signed the contract like this.

Those businessmen have always been the ones who cannot afford to get up early.

"What kind of advertisements are they? He wants to sign for five years?" Director Wang Changjin didn't know Liu Chunlai, but just heard about it.

I heard that it is also because of some factories contracted by Liu Chunlai.

The city once prepared to promote vigorously, but then there was no movement.

"Yes, now our TV station's advertising fee is less than 200,000 yuan a year. He only wants advertisements in the TV series, and he will give 300,000 yuan a year, which is obviously a loss..."

Secretary Bao Zhijun's brows frowned together.

He was worried that Liu Chunlai was preparing to advertise some inferior products.

If so, there will be a lot of scolding at that time.

Zhao Tong, director of the advertising department, disagrees with this statement: "Liu Chunlai has many industries in his hands. The Light Industry Bureau and the Textile Bureau both hope that he will increase his investment here. He even hoped that he could put the color TV's imaging tube factory in the mountain city..."

For these potential customers, especially those who are preparing to take out money from their pockets to advertise, the Advertising Department naturally has not done much research.

State-owned units have a reputation and their products are familiar to consumers, so there is no need to advertise.

Many things in private factories are not suitable for advertising.

Moreover, many factories are unwilling to advertise.

After all, advertising may not necessarily bring benefits, it will cost a lot of money.

One million and a half million!

With this money, the advertising department can do more.

"At present, there are more and more color TVs on the market, black and white TVs are also constantly reducing prices, and more and more families with TVs. Only with more attractive TV series can we have higher ratings... After all, TV users can not only receive our local TV stations, CCTV and provincial TV stations, they are all competitors... With this one.5 million, we can introduce more TV series..."

Zhao Tong told the benefits.

"But what advertisement he wants to do? It takes so long?"

Everyone looked at Yang Xiaoxiao.

Yes, what ads take so long?

Generally speaking, it takes a very long time for a week.

Liu Chunlai doesn’t have many products either.

Color TV?

There is no need to advertise at all. If it is produced, it will be bought by customers immediately.

Supply cannot keep up with demand.

clothing?

Until now, no clothing advertisements have appeared on any TV station.

Liu Chunlai's factory does not produce any daily necessities.

"I don't know? You don't even know what advertisements he is making! Could it be that during the five-year contract period, we have to broadcast all his advertisements?" Seeing that Yang Xiaoxiao didn't know what advertisements Liu Chunlai was going to make, Wang Changjin was immediately furious.

Zhao Tong didn't know how to help maintain it.

Finally, I decided to communicate with Liu Chunlai first, understand his ideas, and then make a decision based on the situation.

"sanitary napkin?"

Zhao Tong jumped up.

That kind of thing can be used on TV commercials?

He never expected that Liu Chunlai was planning to let this thing be on TV commercials.

Usually, even state-owned department stores cannot publicly say this thing.

Why do you know?

It must have been used by someone at home.

"Yes, it's just a sanitary napkin, which is softer, healthier and safer than a tampon!" Liu Chunlai looked calm.

Yang Xiaoxiao's face turned red.

She didn't expect Liu Chunlai to use this thing to advertise on TV.

No TV station has ever advertised such things nationwide.

"Captain Liu, this is not suitable, right?" Yang Xiaoxiao knew the benefits of that thing.

But the problem is that this thing cannot be described.

Liu Chunlai not only sells women's most private supplies, but also has to advertise on TV.

"What's wrong? We have invested ten production lines! To contribute to the cause of women's health, technology is to introduce the most advanced RB technology in the world, and all kinds of materials are imported..."

Liu Chunlai started to fool him.

"But there is no precedent for this! There are even fewer print advertisements!" Zhao Tong had a dark face and was ashamed to talk about this thing.

But he can't do it if he doesn't talk about it.

"There is no precedent? Why can't others do it? Director Zhao, the country has been reforming and opening up for so many years, and your thoughts are still so conservative! There is no domestically, but not internationally? Developed countries such as Europe, America, Japan and South Korea all use this thing! Why? Because this thing is convenient and hygienic, it has great benefits for women's health... and it doesn't need to worry about women during those days of each month..."

Liu Chunlai directly put a hat on the other party - conservative.

What is conservative?

No problem before.

But now is an era where reform and opening up are constantly advancing.

The state requires cadres to work hard and take the lead in breaking ideological shackles.

"Is this related to reform?" Zhao Tong didn't know how to refute.

"Why not? The country has already introduced sanitary napkin production lines. If there is really no benefit, the country will use valuable foreign exchange to introduce such production lines? This is the development of the national health industry! Last year, a paper mill in the capital introduced a sanitary duct called OB from Germany in order to promote the development of domestic women's health and health industry... but a large number of products are backlogged... A while ago, an advertising company in the capital took their advertisements, but it was just a print advertisement, and the picture was a young and beautiful woman swinging... The advertising slogan was 'OB, bringing me comfort and confidence'..."

Liu Chunlai didn't know it at first.

This was discovered when Yang Xiaole and others were doing market research before.

The capital is also an important market for their products.

Color TV has not yet entered the capital market, but clothing has become very well-known in the capital.

Especially the so-called export to domestic sales.

"This...they are print advertisements! We are TV stations..." Yang Xiaoxiao finally found a reason to refute.
To be continued...