With the arrival of summer vacation, a large number of students and tourists flocked to the "Jinghu Scenic Area", which also made the youthful atmosphere in the scenic area much stronger, which is also something that people like to watch.?

In order to attract more students and tourists and create a good reputation for the "Jinghu Scenic Area", most shops, inns, restaurants, etc. in the scenic area will reserve certain positions for students and tourists who hope to stay in the scenic area for a long time.

Of course, because the summer vacation is the peak season for the "Jinghu Scenic Area", the increasing number of tourists has increased the pressure on staff. With these part-time students, the service companies in the scenic area have been operated more smoothly.

Even the Management Committee of the "Jinghu Scenic Area" also provided a special fund specifically for cultivating the student vacation market, which is in sharp contrast to other scenic spots.

For students with relatively tight economy, the "Jinghu Scenic Area"'s ticket price reduction and provision of temporary work will undoubtedly allow them to stay in the scenic area for longer, and the students' favorability for the "Jinghu Group" is increasing day by day.

In the view of the senior management of the "Jinghu Scenic Area", the student market is related to the future of the "Jinghu Scenic Area". Even though their current consumption capacity is not very strong, they are the main consumer force in the future.

Perhaps in another five or ten years, the main force of vacation tourism in the "Jinghu Scenic Area" will be today's college students. At that time, they became the backbone of society and the pillars of their families. Their senses towards the "Jinghu Group" will directly affect the future development of the scenic area.

In fact, the market cultivation that the "Jinghu Scenic Area" is now doing is the same as the reason why many international brands like to recruit college students to do part-time jobs.

Companies with high vision can always set their goals in a further future, so as to bring sufficient growth to the company.

In recent years, the "Jinghu Scenic Area" has been committed to cultivating the student tourism market. Every year during the winter and summer vacations, more than 20,000 college students come to the "Jinghu Scenic Area" to live for a while, and many students even come every year.

Even during the winter and summer vacations of "Jinghu Group", they will organize hundreds or thousands of poor college students funded by "Jinghu Group" to come to the "Ginkgo New District", while allowing them to enjoy the beautiful scenery of the scenic spot, and also allow them to join various departments of "Jinghu Group" to experience the working status of the group.

After many students came to the "Jinghu Scenic Area", they also fell in love with the "Ginkgo New District". Therefore, in recent years, the number of high-quality talents recruited by the "Ginkgo New District" from other places has increased. From this point of view alone, the special fund of the "Jinghu Scenic Area" can be said to be worth the money, which has also brought the cultivation of the student market into a virtuous cycle.

In Xiao Feng's opinion, no effort is achieved without gain. You just need to find the right goal. The seemingly loss-making actions can actually gain a better future.

Although the organic food and tourism industry of the "Ginkgo New District" are booming, both the senior management of the "Jinghu Group" and the officials of the "Ginkgo New District" are also very confident of crisis and have begun to make suggestions for the future of the "Ginkgo New District".

In the next 10 years of planning of the "Ginkgo New District", in addition to existing industries, logistics, software and other industries have also been included in the exhibition by senior management committee members. The "Ginkgo New District" is to make full use of the location advantages of the "Ginkgo New District" and to become a transportation, economic and technological hub of the Indochina Peninsula. This grand goal needs to start from every detail.

Recently, the "Ginkgo New District" has had contact with Haizhou University, Haizhou Polytechnic University and ULA, and plans to establish a comprehensive university in the "Ginkgo New District". Relying on the human resources of these three top universities and the strong financial resources of the "Jinghu Group" to build the school and eventually become a business card of the "Ginkgo New District".

Xiao Feng naturally strongly supports this move. After all, the future of the "Ginkgo New District" cannot rely solely on the "Jinghu Group". Any company will encounter a bottleneck in its development. If the "Ginkgo New District" wants to maintain its current development trend, diversification is always necessary.

Judging from the situation in recent years, the imperial government has still supported the "Ginkgo New Area". From the Management Committee to the Working Committee, there are many pragmatic and capable officials. They are often able to formulate exhibition plans based on the actual situation of the "Ginkgo New Area". This is an important reason why the "Ginkgo New Area" is booming.

It is precisely because of this that Xiao Feng and the senior management of the "Xiao Family" rarely point fingers at the exhibition planning of the new district, but cooperates with all their strength. After all, this is the foundation of the "Xiao Family".

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The arrival of the student tourism army has made the youthful atmosphere in the air of the "Ginkgo New District" richer, and young people with youthful vitality have become beautiful scenery in the streets and alleys.

The Youth League Branch of the Jinghu Group, the Youth League Committee of the Ginkgo New District and other units also convened these students to actively participate in various activities, including literary and artistic friendship, charity activities, and the "Three Going to the Countryside", which allowed the students to do many meaningful things while traveling.

Many media that are following and interviewing Newcastle United in the "Ginkgo New Area" have also actively reported on the various situations of the "Ginkgo New Area", which has enabled the "Ginkgo New Area" to maintain sufficient exposure in the media.

At the invitation of Xiao Feng, Haizhou Polytechnic, Haizhou University and other universities also sent a large-scale "Three Going to the Countryside" team to arrive at the "Ginkgo New District", where they will carry out a one-month "Three Going to the Countryside" activity.

Now, the "Ginkgo New District" has established close cooperative relationships with 2o universities. Every summer vacation, 2o professors and scholars and thousands of outstanding students come to the "Ginkgo New District" during the summer vacation to provide various services to the residents of the new district.

Although the economy of the "Ginkgo New District" has been developing very fast over the years, there are still quite a few people who are still in a very backward state. Although their income has increased, they are still at a certain distance from modern civilization.

For example, although the mountain people living in the old villages in deep mountains rely on the "Jinghu Group" and other companies to sell various mountain goods to realize their ideal of getting rich, their quality of life has not changed much.

For example, many mountain people are still accustomed to living in mountains with inconvenient transportation. When they encounter headaches and fever, they always take some herbal medicines in the mountains. As for going to the hospital, they often endure it when they can't hold on.

Apart from medical care, many children of mountain people do not have the opportunity to receive preschool education at all. They often stay at home and are sent to nearby primary schools to start studying at ages.

To this end, in order to change the concept of mountain people and improve the medical, education and sanitation environment of mountain people, the "Jinghu Group", the "Ginkgo New District" management committee and various universities attach great importance to it. The "Three Goings to the Countryside" every summer vacation is carried out very grandly, and every work has been implemented.

In the past, many schools’ “three visits to the countryside” were more superficial, without any other reason, due to funding and support from local governments.

However, in the "Ginkgo New District", the full support of the government and the strong financial resources of the "Jinghu Group" allow every task to be completed with quality and quantity.

For example, the medical team went to remote counterfeit villages to provide physical examinations and treatments to the mountain people. The equipment and medicines of the "Ginkgo Hospital" were provided to the medical team just like they didn't have money. The "Jinghu Group" also sent security departments to provide security services to the medical team. Sometimes critical patients were found, and the local helicopters stationed in the army could provide services as soon as possible.

In the "Three Going to the Countryside" careers of many professors, they have never encountered such strong support, and their enthusiasm for work has also increased.

Many college students who came to the Jinghu Scenic Area to visit were also infected by these peers who went to the countryside and took the initiative to join in, and the power to help the mountain people became increasingly greater.

Regarding this situation, many mainstream media that follow the reports also conducted large-scale reports. This activity of "building new styles and promoting righteousness" naturally conforms to the outline of the imperial government's spiritual civilization construction and is worthy of vigorous publicity and promotion!

Compared with the situation where spiritual civilization construction is relatively lagging behind after getting rich and residents have continued to have various bad habits after getting rich, the "Ginkgo New District" has become an existence that "grasp both hands and hard both hands".

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Since mid-July, residents and tourists of the "Ginkgo New District" have another activity, which is to go to the "Ginkgo Stadium" to watch Newcastle United's training or team competitions, which may have become the most beautiful memory of many people who love football this summer.

Today, the "Newcastle United" has become the most resounding business card of the "Minghu Group" and even the "Ginkgo New Area". When the Lakers players are still on vacation and before they start gathering, the Newcastle United is naturally full of stars.

Although big-name stars such as Cavani and Di Maria continue to leave the team for 6, Newcastle United, which has two-level stars Xiao Dayi and Li Yan, is not lacking in attractiveness.

According to the sampling survey by Jinghu Company, 10% of tourists who have poured into the Jinghu Scenic Area since mid-July came to Newcastle United, and the number of people per day may exceed 5ooo.

Over the past period of time, Newcastle United's open training class at the "Ginkgo Stadium" has at least nearly 10,000 fans watching, and the scene is quite lively!

During this process, the Jinghu Group has always opened the stadium for free, and even prepared mineral water, sun hats, etc. for fans when the weather is hot. The thoughtful service is touching.

Having used to seeing the ugly side of many European wealthy training classes, the generous and humanized approach of "Jinghu Group" has won people's favor, and even major media have made great publicity.

For Xiao Feng, giving fans some mineral water and sun hats is just a matter of 10,000 yuan. Even if you give them every day, there is no pressure.

However, such a small effort can make more people have a better impression of "Jinghu Group". This is the attitude of building a century-old enterprise.

In the corporate culture of "Jinghu Group", in addition to providing consumers with the best products and services, it is also crucial to establish a good corporate image in various details.

Xiao Feng is a boss who is generous to his employees and an entrepreneur who is good at analyzing consumer psychology. Many of his detailed strategies often achieve good results.

For example, the Jinghu Group will record the birthday of every infant who has drunk Jinghu Milk Powder. On the day of the child’s birthday, a greeting card will be sent to your home to let these consumers know that the Jinghu Group has always remembered them.

Nowadays, the number of infants and young children around the world who have drunk "Jinghu Milk Powder" has exceeded 10,000, which means that "Jinghu Group" sends 10,000 birthday cards almost every day. In addition, those high-end VIP customers can also receive a special gift, which further increases the work pressure of the after-sales service department.

In order to cope with more and more member customers, the after-sales service department of Jinghu Group has now become a level department with 5ooo staff members who directly face tens of millions of consumers every day!

Because Xiao Feng attaches great importance to the construction of his brand image, the after-sales department has become an important department second only to the production department, the scientific research department and the administrative department. Even the person in charge of the after-sales department is an important member of the "Xiao Family", Xiao Tao, Xiao Feng's third brother.

In addition to measures such as birthday cards, Jinghu Group has various measures that have always reminded consumers of the existence of Jinghu Group. Moreover, in many charity and charity activities, Jinghu Group has a very high appearance rate.

According to survey reports from some neutral institutions and media, "Jinghu Group" has become the most trusted enterprise in China. Its products and services are impeccable, and its humanized management is highly respected!

As time goes by, the annual "Ginkgo Night" will be grandly staged again. This year is the tenth idea of ​​"Ginkgo Night". Both the "Ginkgo Night" have extremely special significance for both the "Jinghu Group" and the guests participating.

Therefore, when there were five days left before the "Ginkgo Night", the media began to report on the "Ginkgo Night" in all aspects, and more and more people began to focus on the "Ginkgo New District".

At the same time, through in-depth media reports, the brilliant achievements of the "Ginkgo Night" or the "Ginkgo Foundation" have done in the past 10 years have begun to make more and more people seriously understand the charitable behavior of Chinese entrepreneurs.
Chapter completed!