【1296】 Unique temperament
The high-quality service system of "Jinghu Scenic Area" is not the self-promotion of "Jinghu Group", but has endured unanimous praise from tens of millions of tourists and formed a good reputation.
For those tourists who often come to the "Jinghu Scenic Area", they are familiar with every detail of the scenic area, and the sudden surprise makes them even more happy.
As for those tourists who came to the scenic spot for the first time, they couldn't help but compare this with other scenic spots and finally came to a very consistent conclusion.
In the tourism industry, reputation is undoubtedly the best way to spread. The "Jinghu Scenic Area" is passed down by word of mouth by tourists and has an excellent reputation at home and abroad.
It has to be said that in the past 10 years, the "Jinghu Scenic Area" has achieved its ultimate in many details, and it is reasonable to form a good situation today!
The actions of the "Jinghu Scenic Area" in many aspects have been learned by domestic colleagues. Many tourism majors in many universities have special courses to analyze the various situations of the "Jinghu Scenic Area" and try to find common rules from them.
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The continuous influx of tourists into the scenic area did not affect Xiao Feng's life. After cooking a lot of food to entertain members of the Newcastle United, Xiao Feng's life entered a very stable cycle.
It is hard for outsiders to imagine that Xiao Feng's life is not much different from that of an ordinary person with a net worth of more than 500 billion rmb. Perhaps, for Xiao Feng now, every move reveals the meaning of returning to the essence.
Every morning, I get up and take my children to the sports field near the old house to perform activities. This is the routine work of the Xiao family, and a regular rule has been formed.
The experience of the elderly in the Xiao family over the years has proved that proper exercise in the morning is good for a person's life, and exercise must start with the baby.
Before starting the Jinghu Group, Xiao Feng was already accustomed to early exercise, especially after joining the NBA growth, his exercise was even more unstoppable.
Although she has been retreating from the field for a year, Xiao Feng has not gained weight as quickly as many athletes. Instead, he still maintains a perfect figure due to enough exercise.
The children did not have much resistance to this activity. After all, the children who are used to getting up on time are in a state of energy, and they can basically see their lively figures on the sports field every morning.
Xiao Feng would not strictly require the children's activities. In Xiao Feng's opinion, as long as the children come out to run, this is a good thing.
Of course, a young man like Xiao Haoyu who is already preparing to go to the first grade of junior high school, who likes football, he has to go to the "Ginkgo Base" and the "Jinghu Football Team" echelon every afternoon to train. The success of Li Yan, Xiao Dayi and Xiao Dabao at Newcastle United has stimulated many children. More and more children of the "Xiao Family" have joined the ranks of playing football. In the "Jinghu Football Team" echelon, you can often see brothers and uncles competing in the same field, which has become a good story in the training base.
In addition to the children, the old people in the village can also be seen on the sports field. They are practicing the Five Animal Play with General Xu, Old Master Xiao and others, and the scene is quite lively.
In fact, the early exercise activities of "Ginkgo Village" are well-known. Thanks to the popularity of "Ginkgo Village" and the number of elderly people in the village, China TV's news program even went to "Ginkgo Village" for filming, and was introduced in the program.
At present, there are more than 300 elderly people over 60 years old in the household registration of "Ginkgo Village". The highest is Grandpa Xiao 92 years old, Grandpa Xiao 91 years old, and the other 80 years old are everywhere. At the age of 70, they can only be considered a young man.
According to the health census of the population of "Ginkgo Village" by medical institutions, it was found that the people here are in much better physical condition than those in other places.
At present, diabetes, hypertension, cancer and other diseases that are most harmful to modern society have extremely low incidence among the villagers of Ginkgo Village, and even various chronic diseases in the elderly are rare.
In addition to the increase in income of "Ginkgo Village" and the improvement of villagers' living standards, the good environment and high-quality ingredients in "Ginkgo Village" also play a crucial role.
It is naturally not without reason that "Ginkgo Village" is known as the most livable "No. 1 Village in China". The clues can be seen just from the physical condition of the villagers.
Although there are no centenarians in the current "Ginkgo Village" yet, according to the current trend, perhaps the "Ginkgo Village" in the future will not only be the "No. 1 Village in China", but will be more likely to become the "No. 1 Longevity Village in the World"!
At that time, the attractiveness of the "Jinghu Scenic Area" to tourists will increase, and the charm of the scenic area will spread throughout the world!
Influenced by the elderly and children of the villagers, many tourists living in the "Ginkgo Village" have joined the early exercise team, which allows these tourists to integrate into the local life. This is the real trip, not just to get on the bus and sleep, get off the bus and rush on the bus.
Over the years, the most complaints about tourism among domestic people are compact itineraries and endless shopping, which undoubtedly seriously affects tourists' sense of the scenic spot.
To this end, the "Jinghu Scenic Area" and the cooperative travel agencies never put tourists in traditional shopping itineraries. Instead, while providing perfect services, they will give tourists greater autonomy.
In this way, on the surface, tourists seem to be out of control of the scenic spot, but when tourists feel relaxed, the expenses become more generous.
For example, the "Jinghu Scenic Area" never forces tourists to shop in the scenic area, but the various tourism products of the "Ginkgo New Area" often rely on good reputation and unique quality to attract tourists, allowing tourists to pay out of their own pockets.
According to the big data of "Jinghu Company", the 7 million tourists who came to "Jinghu Scenic Area" for vacation in the first half of 2019 provided a total of 10 billion rmb of shopping revenue to "Jinghu Company", and the per capita shopping consumption exceeded 1,400rmb.
Compared with some scenic spots that have lost their reputation due to forced tourists to shop, the "Jinghu Scenic Area" can be said to have made a fortune in silence, and while winning a good reputation, it has made a lot of money!
Of course, many scenic spots have also discovered the practice of "Jinghu Scenic Area" and tried to copy it in their own scenic spots, but found that there were many difficulties.
The reason is that these scenic spots cannot provide tourists with various high-quality services like the "Minghu Scenic Area". The managers of these scenic spots are not very binding on the vendors in their jurisdiction, and they often experience customer slaughter, black-hearted vendors, etc.
In contrast, in the "Jinghu Scenic Area", the Xiao family's control and influence on the scenic area is all-round. All the rules formulated by the "Jinghu Group" are strictly implemented. The cost of dishonest operation in the "Jinghu Scenic Area" is so high that merchants dare not try it out.
At the same time, the "Jinghu Scenic Area" relies on the "Jinghu Group" and the vast Biluo Snow Mountains to continuously provide tourists with various high-quality products.
For example, the various organic foods such as dried bamboo shoots, fungus, wild vegetables, etc. produced in the "Ginkgo New Area" are very popular among tourists. Many tourists who drive by themselves like to put some in the trunk when returning, which can not only be enjoyed by themselves, but also a good gift to their relatives and friends.
In addition to various mountain products, large and small ranches spread all over the "Ginkgo New District" also provide rich raw materials for the tourism products of the "Jinghu Scenic Area".
For example, beef jerky, cheese, milk fans and other products that are popular among tourists are all "Ginkgo Food" after purchasing qualified raw materials from various ranches and after a strict production process, it is put into the market with unified packaging.
In the Jinghu Scenic Area, tourists do not have to worry about buying inferior products, such as beef jerky made from dead cattle, beef jerky made from pork, etc. All products that can be entered adhere to the consistent high quality of Jinghu Group.
After years of reputation, the various food-related products of the "Jinghu Scenic Area" have long become the trusted objects of tourists, which has also made the revenue of "Ginkgo Food" hit new highs year by year!
At present, "Ginkgo Food" has attracted high attention from the capital market. Many capital forces have contacted "Jinghu Group" and "Xiao Family" and are lobbying "Ginkgo Food" to be listed on the Xiangjiang stock market.
Xiao Feng did not object to this, but instead asked the group's finance and administrative departments to contact these capital forces to prepare for the listing of "Ginkgo Food" on the Hong Kong H shares next year.
Xiao Feng never worried that the public listing of the industries under Jinghu Group would make these companies break away from their control. After all, all the core competitiveness of Jinghu Group lies in the "Zizhu Space" and the "Xiao Family", which has nothing to do with the intervention of capital forces.
On the contrary, the addition of more capital forces and individual investors can increase the influence of the "Jinghu Group" in a geometric state, further consolidating the status of the "Xiao Family".
In Xiao Feng's plan, "Jinghu Scenic Area", "Ginkgo Food" and even "Xiao Family Farm" are industries that can be listed on the market. The Xiao Family only needs to firmly control the "Mengyao Coffee Garden", "Xiao Family Winery", "Jinghu Ranch" and "Jinghu Dairy"!
These industries are the core industries of the Jinghu Group and are the embodiment of the competitiveness of the entire group. They also mean the initiative of the Jinghu Group!
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The lively and warm early exercise is a beautiful scenery in the morning of "Ginkgo Village". After breakfast, Xiao Feng usually talks and plays chess on the dam of the old house, and then walks by the lake with Xu Mengyao. Occasionally, two photos are taken and uploaded to the scarf.
When walking by the lake, you can meet some old leaders from time to time. Xiao Feng and Xu Mengyao are very patient, and they are happy to talk to these old people.
At noon, Xiao Feng usually goes home to cook for his family. On a whim, he goes to the "Xiao Family Private Restaurant" to cook. The customers who can eat his cooking food are undoubtedly lucky.
After a nap, Xiao Feng usually appears in the football training ground of the "Ginkgo Base" to watch the training of Newcastle United. Sometimes he will change into equipment and get the fun in person.
Such a fulfilling day passed quietly, and Xiao Feng focused all his focus on his family and children. For him, the ever-expanding wealth was just a change in numbers.
Over the past few years, he has owed too much to his family, and now it is time to make up for it.
Recently, Xiao Feng announced at the group's senior leadership meeting that he would reward 20% of the shares of "Ginkgo Food" to the group's management and backbone employees to increase everyone's sense of ownership.
In the first half of 2019, the cumulative online and offline sales reached an astonishing 15 billion rmb, and it is expected to achieve revenue of 32 billion and net profit of 8 billion rmb throughout the year!
According to the 25-fold price-to-earnings ratio of 'Jinghu Scenic Area' in Xiangjiang H-share market, the market value of 'Ginkgo Food' after it is listed next year will not be less than 200 billion rmb, which is another behemoth!
Xiao Feng’s generous offer of 20% of his equity as an option reward for management and outstanding employees is undoubtedly arousing the employees’ hearts!
It is true that the rapid development of "Jinghu Group" has made Xiao Feng the "world's richest man" and also made the "Xiao family" the "No. 1 richest family in China". However, the employees who started their business with Xiao Feng did not feel psychologically unbalanced because of this, because under Xiao Feng's generous policies, they lived a happy and dignified life!
At present, "Jinghu Group" has 120,000 employees in China, of which more than 100 have become billionaires due to high annual salary, option rewards and year-end rewards, etc. As for the number of employees with a net worth of over 10 million rmb, no less than 10,000, even the grassroots employees can save millions of dollars after working in the group for three or five years!
Today, "Jinghu Group" has become the most enviable enterprise in China, with good benefits and generous salary forming a good cycle.
As for the rapid development of "Jinghu Group" and the unique personal style of the group leader Xiao Feng, they complement each other. This is a very special combination. Xiao Feng's indifference and wisdom are fully reflected in the development of the group. This temperament has also affected all the employees of the group, allowing them to learn to love their families and themselves while working hard!
In the corporate culture of "Jinghu Group", families are often in a very important position. Among the contents of employee assessment, family status will greatly affect the evaluation, rewards and promotion of employees by senior management of the group!
In Xiao Feng's opinion, an unfilial child is not worthy of the group's focus on cultivation, and the group can only stay away from employees who are irresponsible to their families!
Although these policies have been criticized by many trolls on the Internet, Xiao Feng still insists on treating the assessment of family as the most important basis for group employees.
Chapter completed!