Chapter 107 Hunger Marketing
The hot sale of "Classic" has filled the entire magazine with laughter and joy.
Employees who originally only joined the company for high wages are now seeing that although their magazines are adults, they are extremely popular. They suddenly feel energetic, changing their original idea of living by hand and becoming active.
Everyone agreed that "Celestial" has the potential to become a popular magazine selling in Hong Kong Island and even Southeast Asia, and its morale is greatly boosted.
When their magazine becomes a famous Hong Kong magazine in the future, how proud their employees will be when they speak out!
So what about salty and wet magazines?
Who dares to look down on them?
Huo Wenjun looked at the employees who had a new look in their spirits and nodded in satisfaction, and said to Huang Zhan: "Go and notify them. In order to celebrate the popular magazine, I will invite everyone to a celebration banquet, eat, drink and have fun in one stop!"
Huang Zhan happily agreed: "Okay, Jun Shao."
When he went out to announce the news, a tsunami of cheers suddenly came from the magazine.
"yeah!"
"Long live Mr. Jun!"
Everyone cheered and shouted at Huo Wenjun excitedly.
In an instant, the young boss's weight increased countless times in their hearts.
Huo Wenjun smiled, handed over the trivial matters to the deputy editor-in-chief, and then took the others to the conference room on the third floor.
...
Interior of the conference room.
Huo Wenjun sat in the middle, Uncle Piao sat on his left head, Huang Zhan was on the right, Chen Jiaju, Zhanmi, Liu Jianming and Ma Qingxia sat in a row.
Everyone couldn't hide their excitement.
All the people here are senior executives of the magazine. Although the four girls are not from the magazine, Huo Wenjun doesn't mind them listening.
And his invisible attitude also made the four girls happy.
Huo Wenjun looked around and said in a deep voice: "The first battle won, but it does not mean that we can take it lightly. Let's discuss the subsequent development of the magazine."
Huang Zhan first spoke: "Mr. Jun, I have something to tell you."
Huo Wenjun looked at him: "What's the matter?"
Huang Zhan hesitated for a moment and said, "Liu Yongfa is so frustrating. He is an old acquaintance with me. He just called me and there is something else to mean, but to see "Change" sold so much. I hope we can add prints..."
Huo Wenjun said decisively: "Reject him, the first 100,000 volumes I have booked is only 100,000 volumes. It is useless if I come."
"Um."
Huang Zhan nodded and chuckled, "I think so too. Mr. Jun, what you said, I want to hang the appetite of salty and wet guys in Hong Kong, but I think the other end of the Distribution Association will not give up easily. Liu Yongfa is just trying the waters."
Huo Wenjun frowned slightly: "What position does Liu Yongfa hold in the Distribution Association?"
Huang Zhan was relaxed and sneered: "What a position, it's just a working man. He has two deputy directors and one general director. He has no right to speak. I know Mr. Jun, what you think, I have rejected him just now."
"But I can guarantee that before twelve o'clock tonight, there will definitely be a call from the vice-president, and this must have been instructed by Hu Youwei. In addition, I should have been instructed by Hu Youwei before Liu Yongfa's test."
"This Hu Youwei is the general director of the Distribution Association. He is an old man. He started from a newsstand in the early years and has great prestige in the Distribution Association."
Huo Wenjun quipped: "Then can you stand it?"
"I'm sorry."
Huang Zhan chuckled, confident and arrogantly, "Why do the Distribution Association want us to add printing? Isn't it just that we have money to find it, and if we sell it well, they will find more. What can the Distribution Association threaten us? It's just that the Distribution Association will cut off the sale."
"Hey!"
"But our "Classic" is not worried about selling. It has to be cut off the sales of the distribution association? At best, you can hire some people to deliver the goods to the door and directly to the newsstanders, giving all the profits made by the distribution association to the newsstanders.
So what if Hu Youwei has prestige? Prestige cannot be eaten as food, it is all for money."
"My confidence is "Change". The more popular "Change" sells, the more confident I am."
Huo Wenjun's mouth curled.
Arrogant and confident, and versatile, this is the great man he wants, which is now Huang Zhan.
In the newspaper industry, Huo Wenjun doesn't understand, and he doesn't have connections like Huang Zhan, so it's right to leave it to him. He has always believed that leaving professional matters to professional people. If you don't know how to understand and intervene randomly, it will only make things worse.
As for the same sentence, Huo Wenjun only made requirements, did not ask about the process, and did not take responsibility for specific trivial matters as long as the result, but only controlled the general direction of development.
Huang Zhan put away his arrogance and asked, "Mr. Jun, it's okay to not print the first issue, what about the next three issues?"
Huo Wenjun said decisively: "The first issue is 100,000 copies, the second issue is printed with 20,000 copies, and the third issue is printed with 30,000 copies, and the fourth issue remains unchanged."
Huang Zhan frowned slightly and said in confusion: "Sir Jun, why is this? Although I don't know how high the sales ceiling of a volume is, according to the popularity of the first issue, I am sure that 150,000 copies will be sold out in a week after printing 150,000 copies."
"What I think is that although we do not print the first issue, it is better to print 50,000 copies in the second issue. Is it still arousing the appetite?"
Although this guy is a great man in the newspapers and magazines, he only refers to the content and connections of the newspapers. In terms of marketing methods, he is still inferior to Huo Wenjun.
After all, there is a time gap of more than 30 years between the two sides.
I don’t even understand Huang Zhan, let alone expect others.
They can understand why Huo Wenjun didn't print the first issue, but it's so irritating it, but what's the purpose of irritating it? Isn't it just that it's easier to sell it in the next few issues, but how can I know about hunger marketing and cultivating users' habits?
Although Xiandi doesn't understand these things very well, she likes to see Brother Jun's majestic appearance, and because she is the youngest, she asks directly.
Huo Wenjun smiled and said, "How can you cherish the first salty and wet magazine in Hong Kong if it is too easy to get?"
"I'll choose!" Guan Deqing rolled his eyes and couldn't help but complain, "What do you think you are doing? Xian. Shit magazine, can you really want to make a work of art?"
Huo Wenyao nodded and said seriously: "It's not that I haven't thought about it."
"Oh!"
Guan Deqing threw him a big eye, but said nothing else.
She didn't understand what Huo Wenjun was going to do. Although she complained, she actually had extraordinary confidence in him. No matter what he wanted to do, she supported him.
Huo Wenjun raised his eyebrows and said, "I just want to hang the salty and wet guys in Hong Kong, so that they can't buy them without robbing them. They can hang them for a month, and at the same time develop their consumption habits!
I want to make every salty and wet guy in Hong Kong automatically remember that today is the day when "Change" is launched!"
"The most important thing is to not compete for the gains and losses of a place and a city, just to cultivate users' consumption habits and turn "Change" into their lives."
Uncle Piao, Chen Jiaju and a few girls didn't realize anything, but Huang Zhanmi and Zhan Mi both looked bright. They knew very well what Huo Wenjun meant.
"It's amazing!!"
Huang Zhan slapped his thighs excitedly and shouted in surprise, "Mr. Jun, this idea is so beautiful! It's so delicious that all Hong Kong is salty. The wet guys have turned "Change" into their living habits for a month. Every Friday, they feel uncomfortable if they don't buy it."
"This strategy is perfect. How did you think of it, Jun Shao?!"
Zhanmi was also trembling all over, and every cell was excited.
What is business?
This is called business!
Huo Wenjun smiled but said nothing. Can I tell you that this was learned from the leader of the Qiao Gang?
Chapter completed!