The 394th chapter advertising creativity (4)
Wang Hongwei said: "If you talk about it later, how can you arrange the comparison? Different programs on each channel have different requirements and characteristics. Either convince each channel to accommodate our advertisements, or we have to produce different versions for each channel and each program. How can this be determined?"
Zhang Xingming said: "Don't consider these, we just give the total time. Every season, month, week to day, the total time of broadcast is set. In the approximate time period of each channel, the total time of broadcast is given to him. Just set it. Then we can adjust it flexibly. As long as we ensure the broadcast time, there is no problem."
Wang Hongwei thought about it and said, "Well, Mr. Zhang, it's not that I flatter you. Your idea is really good. In this way, our work is easier to do, and I don't know how clever the broadcast schedule is better than those previous ones."
Zhang Xingming sweated for a moment. This is a bad routine for all TV stations in later generations. He said, "I'm afraid of thinking about things. If you have nothing to do, everyone will discuss it more. One person is short-sighted and ten people are good at it. Good ideas are all come up with people, and no one is less than anyone else."
Wang Hongwei said: "Mr. Zhang, how do you make this Coke advertisement? The other party means that we can create creative products and as long as we meet their standards, we can cooperate."
Zhang Xingming was happy and said: "Advertising design, production and broadcasting are two different things. How can we put it together? Design and production are charged separately. If we make creative production, the production fee is 2 million yuan, which can be allowed to broadcast globally, but we have to add our standards."
Wang Hongwei didn't make a sound for a long time. Zhang Xingming could imagine how he opened his mouth wide on the other side of the phone. After a while, Wang Hongwei took a sip of water and said, "Two million? US dollars? Mr. Zhang, what can he do?"
Zhang Xingming said: "If you don't do it, you can do it yourself. Let's just broadcast it. That's not simpler? You have to remember that in this world, creativity and ideas are the most valuable things. You can't sell them at a low price. Instead, other things are optional. Don't pay too much attention to them. You can let go if the price is right."
Wang Hongwei agreed heavily.
Zhang Xingming said: "As an advertiser, mind is the most important thing. What is mind, that is, idea? If you can engrave what you want to express in your audience's heart from an angle that makes everyone unexpected, a picture, a sentence, or a song, and then you will succeed. How can you engrave it? Touching his heart, this is a good advertisement, but the form is not important."
Wang Hongwei didn't say anything again. After thinking for a long time, Zhang Xingming was not annoyed. It would be strange if a person who really devoted himself to something would not have such a situation. It was too late to be happy with someone like this, so how could he get angry because of this?
After a while, Wang Hongwei said, "Sorry, Mr. Zhang, I'm distracted. Your words made many things that I couldn't understand before shine. No, I have to think about it and write it up quickly. That's Mr. Zhang, I won't say it anymore. I'll wait for you to come and report it in person."
Zhang Xingming said: "Okay. But many things are not possible with one person's head. You have to organize more team members to conduct brain-opening discussions, you can say anything and think about anything. Only in this way can you make a fortune by focusing on ideas."
Wang Hongwei said: "Well, okay, I will organize more such activities in the future. How can I get Coca-Cola advertisements this time?"
Zhang Xingming said: "Let's talk first, tell him about the influence of CCTV, the development speed of our country, the expansion speed of our Hexiang, and remind Pepsi about his attitude. I'll arrive on the 15th, and you will make plans first."
Wang Hongwei said: "I understand, Mr. Zhang is relieved and guaranteed to complete the task."
Zhang Xingming smiled and said, "The customer is the enemy, and the enemy is the one who can be used. If you use this well, you will be in every way. Okay, let's not talk about it, hurry up, I will arrive on the fifteenth and the bid will be opened on the sixteenth."
Wang Hongwei learned something again, and agreed excitedly, and Zhang Xingming hung up the phone.
He wants to turn the advertising investment for the Spring Festival Gala into a large-scale bidding conference and launch CCTV's advertising bid seven years in advance. This is also a good time for him to stand in the domestic advertising industry. Once he succeeds, he will be the leader in the domestic advertising industry, no doubt about it.
Can it not be successful? Zhang Xingming felt that there was no need to consider this issue at all.
Then there is the issue of advertising production. Later generations are brainwashed by various advertisements every day. It is not too simple for reborn people to make a few "creative" advertisements. Moreover, large companies like Coca-Cola are simpler. As long as they bring their own advertisements from their later generations, they will definitely be super acceptable. That is his own thing, and they will have a sense of innate affinity.
Leaning on the sofa, thinking about the production of the advertisement, and not turning on the lights, the smug laughter of "hehehe" from time to time in the dark room, which was creepy.
...
Next, I treat you to dinner every day and go to school to participate in the work of class cadres. A few days passed and the day to return to school has arrived.
On the 12th, all the students returned to school. After a small holiday, everyone felt very friendly when they met. They squeezed together and chatted. From time to time, you patted me and hugged her. Those with sexy bags even put on new clothes. In these days, this is purely a beating.
Everyone gathered together to buzz and joke. Teacher Wang walked in with a notebook and put the things on the podium. He didn't care about everyone's fun. He even walked down to Dachang table and listened to them and smiled.
Dachang was dancing excitedly and talking, eating and doing homework and playing games at Zhang Xingming's house. This was awesome among his classmates. The Zhao family classmates next to him listened to him bragging enviously. There is a small space for freedom and delicious food and fun these days, which is simply the place where students yearn for.
Zhang Xingming sat in his seat, holding a pen and slashing on his laptop. He was considering the relationship between advertising space and lighting based on the specific situation of the Working System site, that is, it should not be too conspicuous, but should be kept eye-catching.
The deskmate lowered his head and talked to him from time to time. He nodded and dealt with it. This deskmate will be replaced next semester and will be replaced by Ding Shuzhi, and then he will almost be together until graduation. It seems that he has changed for a few days in the middle, and it will be replaced in less than a month.
My deskmate finally got annoyed, raised his hand and pinched him and said, "Do you don't want to talk to me?"
Zhang Xingming turned his head and looked at her, saying, "Didn't you see me doing things? Can you please wait until I finish talking?"
My deskmate looked at his notebook, curled his lips, and turned around and stopped talking.
Teacher Wang clapped his hands and said, "Okay, it's over, let's go back to your seat and sit down later. You guys will chat later."
The students returned to their seats slowly. Teacher Wang walked to the podium and said, "This semester is over. The test scores are not good or bad. The rankings and grades are on the blackboard behind. You can see for yourself. The top ten students come up to receive the reward."
Everyone looked at each other. The top ten students stood up and walked to the edge of the podium. Teacher Wang picked up the notebook and sent them the gift. The top three were five books per person, and the back seven were three books per person, and each was two 2 hours light pencils. At this time, the light pencil had just entered the mall. It was quite expensive and cost 80 cents per person. Who among the students has a very respectable one?
Zhang Xingming only ranked third in the final exam this time, and the waiter first looked at him proudly. His algebra scored too much, and he only scored more than 30 points.
The reward is over and new books are released, and you need to preview this when you go back.
Then there are winter vacation homework and final notices, which have to be taken back and signed for parents. Some students look ugly, and it seems that they are going to be beaten.
Then everyone arranged the tables and chairs neatly, turned the stools and placed them on the table, and the school was over, and the winter vacation began.
Chapter completed!