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Three hundred and ninetieth chapters Coca-Cola (3)

"Erming, what are you playing?" Dachang asked Zhang Xingming with poker.

Zhang Xingming shook his head and said, "I won't play anything, you guys play, I'll watch the fun."

So Yajiebaoqiu Dadong and Xiao Ming played poker. Dachang, who had been organizing, was sent to Xiancheng and the sister checkers.

There were videos on the TV over there, and a few people were watching while playing, laughing from time to time. At that time, various domestic literary and artistic works were either too serious or too bitter and deeply revenge. The funny plots of Hong Kong films were suddenly deeply rooted in people's hearts, and when Jackie Chan's movies were laughing, tears were shed on the ground.

A few people didn’t eat dinner here, so they all went home and had been playing for a day. If they didn’t go home to eat dinner, they would be cut. At that time, the tutors were very strict and they were really cut.

When the person left, Zhang Xingming and the sister cleaned up the house. Fortunately, no one was drinking and smoking, so it was not too dirty.

After packing up, Zhang Xingming went to cook again. The mistress went home and called her sister. It was not certain whether her parents would come back today. Anyway, the family was relieved.

When the elder sister comes over, the supper is ready.

Zhang Xingming said while serving dishes to the table: "Where did my elder sister go to play for a day? She didn't cook at home. Do you know if these two people almost starved to death? Fortunately, I was invincible at home, so I saved two weak lives."

The elder sister took the chopsticks and knocked it on Zhang Xingming's head, saying, "I talk a lot, but I'm quite concerned."

Zhang Xingming touched the painful place he was knocked and said, "Tell me, you are accustomed to me now. Your true destiny hasn't appeared yet, so you have to wait."

The eldest sister blushed and stared at him and said, "Little brat, I know what to do, I'll tear your mouth."

Zhang Xingming sat on the table with the meal and said, "Don't believe it. If you find out in the future, you can just tear it whatever I say." Eat the meal with a slight meal.

The elder sister curled her lips and picked up food for the mistress, and the four of them started eating.

Zhang Xingming said: "From the future, you can come to this house to cook. There are everything in the refrigerator. I always go out again. It is not good to keep things for a long time."

The elder sister said, "This is OK. I have thought about it for a long time. Don't complain if I eat it all."

Zhang Xingming glanced at his elder sister and said, "As for what, just three plus can you eat together? You eat like a cat."

The mistress squeezed a piece of meat into her mouth and said, "You are a cat." She is a man, she can eat and sleep.

After eating, the three sisters cleaned up and washed them. Zhang Xingming walked into the house and lay on the sofa to eat slowly. He said that it was a very happy thing to not have to clean up the table and wash the bowls after eating.

After packing up, the three sisters went home. Zhang Xingming was left alone in the room, without thinking about anything in his head, just sitting there in vain, waiting for a phone call to wake him up, and the whole room was dark.

Turn on the light and answer the phone.

"Hey? Mr. Zhang?"

"Zhang Xingming, who is that?"

"Mr. Zhang, I am Xiao Wang, Wang Hongwei, Mr. Zhang. That American Coca-Cola company wants to go to our Spring Festival Gala. I'll report it to you."

Zhang Xingming was stunned, Coca-Cola? If he remembered correctly, although Coca-Cola entered China earlier than Pepsi, it has always been very conservative, only guarding the land of Shanghai, and the rest are the Beijing-Tianjin area, and only a wealthy big city like Shenyang and Chengdu can find it.

In China, it basically did not do any other advertising except for some print advertisements and sports sponsorships.

In 10 years, CCTV took the initiative to propose a $200,000 sponsorship to Coca-Cola to purchase British video files about Mrs. Thatcher's visit to China. The condition was to broadcast Coca-Cola advertisements on CCTV and 18 TV stations across the country, which was the feeling that a one-minute child Ange could not stop it.

As soon as the advertisement was broadcast, Coca-Cola became popular nationwide, which established its position in the domestic beverage industry.

It was Pepsi, a delicious old enemy. After re-entering domestic production in Guangzhou in 1981, he established himself in Hong Kong and became a superstar endorsement, causing a bloody storm in the advertising industry. Does anyone still remember his brother Leslie Cheung's Pepsi Advertising? If Pepsi had chosen CCTV at that time, I guess there would be nothing in China from then on. Unfortunately, there was no if. Delicious always dominated Pepsi around the world.

I have always had a bold idea. Keku and Pepsi are actually brothers. They are fighting around the world and become both winners. Just like the KFC and McDonald's, their two subordinates, they love each other and fight the whole world. But after a closer analysis, it is another win-win situation. Many times, their strategies are synchronized and outrageous. Isn't it just a coincidence?

"Mr. Zhang? Mr. Zhang? You won't be distracted again, are you? This is on the phone." Wang Hongwei's laughter and crying voice came out on the phone.

"Ah? Oh, what's wrong with Coca-Cola?" Zhang Xingming rubbed his face ashamed, but fortunately he couldn't see it on the other side.

Wang Hongwei said: "Mr. Zhang, after receiving our call, Coca-Cola Company was the first foreign company to feedback. They are very interested in our Spring Festival Gala advertising promotion model. They asked if they could provide them with a detailed classified price list. Also, the meaning of obedience is that they seem to be very interested in the naming party, but they seem to be hesitating about something."

Zhang Xingming knew what Coca-Cola was hesitating about. As an American company, what they were most worried about was changes in domestic policies. As the developed country that was closest to China from the late 1960s to the early 1980s, they witnessed changes in various aspects of the country, including policy changes and extremes. From the bottom of their hearts, these Americans were deeply afraid of China of that era.

Zhang Xingming asked: "Have you ever called Guangzhou PepsiCo?"

Wang Hongwei was stunned for a moment and said, "Pepsi Coke? No, is it also a foreign-funded company?"

Zhang Xingming said: "Yes, it's also an old rival of American companies and Coca-Cola. You can contact them and let them talk first, and then let's talk. Haha, other actions in various aspects must be accelerated. In a few days, you must set the things that should be settled quickly. The price can be appropriately increased by 40 or 50 according to what we originally planned. You can also talk about the Spring Festival Gala and the next month. The first quarter may take a year. The Spring Festival Gala is just the beginning, right?"

On the original track, until the mid-1990s, CCTV's main advertising space was liquor companies. It was not until 1998 that Aido broke this vicious circle, and then entered the beverage era. Zhang Xingming felt that this was extremely abnormal. Everyone knows that beverages and wine industries are selling water, and their profits are so high that they are scary, but they cannot exist as an important industry of a nation. Just as real estate should not become a pillar industry, it is unhealthy.
Chapter completed!
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