Only by making the Otter Festival famous by cutting two or three points can it have a place in the sake world of RB." Masao Ishihara came to tell each other without telling each other.

Seeing that he was so honest, Kenji Doihiro said without saying a word: "I will do whatever you say, and I will follow your instructions and arrangements."

Taro Watanabe is also very affectionate about the brand Karuizawa whiskey, but he does not have the broad mind of the president. He advised: "President, are you going to think about it seriously?"

"I have already thought about it. This is the matter. I will go to Ginza 4chome, Chuoku, Tokyo and then conduct an on-site inspection. I will definitely rent a street shop as our group's first specialty store." Ishihara Masao said with all his heart.

Taro Watanabe turned his eyes to the vice president, but saw him sitting firmly on Diaoyutai, not intending to say anything, but just gently shook the sake in the cup, then raised his head and took a sip.

Masao Ishihara looked at Kenji Doi and said seriously: "The general bottle specification of sake is 1.8l, which feels too big.

What's more, once a thing like sake is opened, the best time to drink it is to drink it within a few hours. 1.8l bottle of sake is not easy to be drunk by one person.

We can consider using medium and small bottles. For example, reduce it by more than half, like whiskey, and have a 700 ml or 750 ml bottle volume, just 720 ml medium bottle volume.

Second, for a party of three, we opened a bottle of 720 ml sake, just right. On the basis of this medium-bottled bottle, we can reduce the amount by more than half, and it is directly a small bottle of 300 ml.

In this way, there is also the biggest advantage that those who have never drunk our otter sacrifices can buy a small bottle and put it back to drink it.

If you can’t spend much money, you can buy a bottle of high-end sake to taste, which will make consumers more determined to buy.

And that's also good for us to set prices. The more we buy, the cheaper it will be per milliliter, thus promoting the sales of 1.8l large bottles.”

Taro Watanabe blurted out and exclaimed: "President, you are really a genius."

Kenji Doihiro didn't think so long. If Masao Ishihara didn't say this in front of him, his mind would be the same routine of buying low-end sake, which was unified into a 1.8l bottle specification.

"By the way, since it is taking the high-end route of sake, the outer packaging must be beautiful. At first glance, it gives people a high-end, elegant and upscale feeling.

You should know that women buy wine not necessarily because of the quality of the wine and cost-effectiveness. Many women buy wine specifically because the bottle looks good.

The most typical example is the sound of Suntory Group. The sound of the bottle was inspired by the twenty-four solar terms of the Chinese lunar calendar, and it was specially made into twenty-four edges on the wine bottle.

As for us men, the loud bottle is just like that. However, from the perspective of women, I think the loud bottle is pretty good.
Chapter completed!