On December 24, on Christmas Eve, Kenji Doi was excited to appear in the Karuizawa Group conference room with the successful development of the Otter Festival.

Masao Ishihara naturally summoned all the main management personnel within the group who could be present. His purpose was to let them try it out.

The reason why I did not gather all the members of the group to try it out, score and write it out, is that the target market for Otter Sacrifice is to face the middle and upper classes of society.

Although this sake is an entry-level high-end sake, the price is still not cheap. There is still a big difference between the taste of sake in the middle and upper classes of society and the taste of sake in the middle and upper classes of society. In addition, the gap between the rich and the poor and the income is even greater.

In the conference room, Kenji Doi Hiro poured sake into the cups of each person present one by one.

Kenji Doi's eyes stared at Masao Ishihara who had just taken a sip, and couldn't wait to ask, "How is it?"

Masao Ishihara had no intention of rushing to express his opinion at all. He knew that once he expressed his personal attitude first, whether it was good or bad, it would affect other people's objective evaluation of this sake. What he wanted was a pertinent evaluation.

Masao Ishihara said seriously: "Let's talk about it first! Then start with Fujiwara San's first one."

As the chief mixer of Karuizawa whiskey, Yasuo Fujiwara, even if he crosses different types of wine, it will not hinder his natural sense of taste and smell, which is unusual, at all.

What's more, he doesn't just drink whiskey on weekdays, but also drinks some other wines. Of course, sake as rb national wine is indispensable.

Yasuo Fujiwara put the red wine glass on his right hand at a forty-five degrees towards the angle of the sunlight shining into the room from the window and said, "The wine is very clean."

He paused for a moment, first put it under his nose and smelled the fragrance, then raised his head and took a sip in his mouth for a few seconds to savor it carefully.

He swallowed the sake in his mouth and then said, "The fragrance is quiet and not vulgar, it is what I like. It is better to control the sweetness.

The alcohol balance is OK, but there is still a lot of room for improvement. If you don’t have a spicy throat, the aftertaste is shorter, and it’s okay.

Overall, even if it is far from the high-end sake brewers in RB Mingmen Sake Brewery, it has its own characteristics and has basically entered the threshold of high-end sake. If the full score is ten, I will give you seven points."

"Thank you, thank you." Even though Kenji Doiki met the other party for the first time, he learned from the business cards he exchanged with each other earlier that the other party's identity was the chief distributor of Karuizawa Whiskey and the director of the entire Karuizawa Group's technical department.

Furthermore, Masao Ishihara also asked the other party to be the first to say it, which proved its importance and influence. With the overall praise from the most professionals, the hanging heart in his heart fell to the ground for half.

It is worth spending so much time, energy, resources, and organizational work day and night to develop the first high-end sake brewery from the Otter Festival sake brewery in more than 200 years.

After all, drinking well with the winery may not necessarily mean that it is really good. Only Masao Ishihara and others said it is really good.

Yasuo Fujiwara calmly said: "No need to thank me. I just made an objective evaluation."

Basically, Masao Ishihara, who had a bottom in his heart, looked at the sales director Taro Watanabe and said, "Watanabe, you can talk too!"

"Personally, Otter Sacrifice Two-Slice Three-Score is indeed a good sake. At the moment, one of the questions I am thinking about is how to market and price?

Since its positioning is a high-end sake, the pricing must be based on the price of high-end sake. As for future consumer groups, it is unknown whether they accept such a price.

The first problem is that even though the Otter Festival sake brewery has a certain history, it was originally an unknown sake brewery in Iwakuni City, Yamaguchi Prefecture.

Before this, high-end sake had never been produced. It has always been a low-end market route. The market bureau is limited to Yamaguchi Prefecture and surrounding areas.

How to make consumers feel that it belongs to the first intuitive feeling of high-end sake is definitely not what you buy and taste after you try it, but the idea of ​​implanting a high-end sake first to encourage them to spend money to buy a bottle to try it.”

Taro Watanabe knew that President Dumiya asked him the opinion that it was mainly about marketing, rather than trying to know how good the wine was from his own mouth.

In terms of wine tasting, he is definitely not as good as Yasuo Fujiwara, nor is he as good as the president. He talks through some of his thoughts.

Kenji Doi also knows that it is difficult to develop a high-end sake, but it is even more difficult to establish a brand image of a high-end sake in the minds of consumers than to make it famous.

Even if the marketing matters are not something he is responsible for and worried about, it involves his own interests. The "child" he created himself naturally hopes that it will get better, rather than be buried.

"I have an immature idea. Otherwise, we would also let Otter Saki II take the advertising route of celebrity endorsement?" Kenji Doi Hiro said seriously.

"Although this is a general marketing method, the cost is too high. Even if you endorse a celebrity, you may not be able to achieve the desired result.

Another problem is finding that star to endorse our sake? Those with little fame, although the endorsement fee is relatively cheaper, they have little influence.

If you are famous, the endorsement fee will be more expensive. Even if you have great influence and have many fans behind you, you are still betting.

In the field of winemaking, we must pay attention to the precipitation of history and time." Watanabe Taro made his debut with his years of sales experience.

"Instead of wasting a lot of money on celebrity endorsement fees, it is better to spend a lot of advertising on national TV stations, newspapers, the Internet, etc.

We will not discuss this issue when we ask celebrities to endorse the news at the beginning. What we need to discuss is the issue of how to play promotional advertisements.

The advertisement must be filmed well first and easy to understand, and it can make people remember the sake name of Otter Sacrifice Two-Cut Three-Section.
Chapter completed!