Even though many viewers are slandering Duane, he thinks that his behavior of inserting advertisements publicly is simply crazy and completely blinded by money, it does not hinder the purchase of "Trumen's World" for the advertisements.

From the reports posted by the media that night, it can be seen that "Trumen's World" had already generated huge profits before the filming started. The bidding for the day was sold in a total of 269 million yuan, of which 3 were sold.

This 269 million yuan does not require so many people to score like the box office. The net profit margin is very large. If it is converted into a box office, it can be about 800 million yuan in global box office. This is equivalent to the movie having received more than 800 million yuan before it started filming.

This number made Fang Liyong very satisfied, and his face looked much better when facing Du An at the subsequent cocktail party.

The media also reported on this situation extensively, and many readers who have been concerned about this matter since the news came out also saw the relevant news as soon as possible.

"… The 269 million on-site transaction volume surprised the reporter. At the same time, the large number of advertisements in "Trumen's World" is also amazing. In this bidding film, a total of 132 advertising spaces were shot. Although 73 of these 132 advertising spaces were off-the-show advertisements, there were 59 advertisements in the play. Such a large number of advertisements should be reflected in a movie, which makes people wonder again about the quality of this movie. Among them, there are even close-up advertisements that lasted up to 10 seconds and advertisements for the protagonist's oral broadcast. This makes people wonder whether this will be a movie or an advertisement display film?..."

This is a report from the Yuhang Evening News of the next province, and the Nanyang Evening News of Duane's base camp focused on another aspect.

"... The filming has sold a total of 269 million yuan. The confidence of advertisers in the film is surprising, and the unique filming form of the producer is also refreshing. Unlike the rough advertising agreements in the past, the advertising filming of "Truman's World" has industrialized the advertising rights. I believe this is also an important factor for many advertisers to have unique confidence in this film... The popularity of embedded advertisements in movies will undoubtedly affect the quality of the movie and the viewing experience of the audience, but different variety shows. Variety shows must rely on the investment of advertisers to produce excellent programs. Advertising and variety shows are mutually promoting relationships... The growing variety shows in our country are now in a booming stage. It may be possible to learn from the implanted advertising filming of "Truman's World" to professionalize and industrialize the advertising investment of variety shows, and will stimulate investors' interest in investment in variety shows to promote the better development of variety shows..."

"Xinmin Evening News" beat a stick and gave it a candy.

"... "Truman's World" gives 132 advertising spaces unique to the industry, and 59 advertisements in the drama will undoubtedly reduce the quality of the movie. Duane, a young director, was completely lost by success. Perhaps he thought that even if he made an advertisement and investment film, there would be a large number of viewers coming to watch it? But the feedback from the audience undoubtedly told him, "You do not work, we don't buy it." For a movie, quality is the first priority... In addition to 59 advertisements in the drama, "Truman's World" has 73 advertisements outside the drama, and the detailed advertisements outside the drama will not produce content for the film itself.

The impact, but the profit generated is not low. The bidding bidder was born in off-the-show advertising. Tencent obtained the qualification of the global strategic partner of "Trumen's World" for 45 million yuan, and enjoyed the official one-year element authorization, including the right to use official posters and the right to use official stills... my country's future movies may adopt this method. On the premise of eliminating in-the-show advertising, in-depth exploration and redistribution of resources for off-the-show advertising may be reduced, and the pressure on producers will be reduced, and sufficient funds will be obtained to produce better movies, so as to achieve a win-win situation for movies and advertisers..."

For a moment, all readers who were concerned about this matter knew that the advertisements in "Trumen's World" were so expensive, and they also learned that the number of advertisements in "Trumen's World" was huge.

59 advertisements were implanted in the drama!

This was completely beyond their imagination. Before they thought that even if Duane wanted to implant advertisements, there were only a dozen of them, but he didn't expect that he could produce 59! This also changed the psychology of some people. If only a dozen of them were implanted, they would be tired of this movie, but the number of them implanted advertisements suddenly reached 59, which made them feel strongly curious.

What kind of movie will this be?

So, while they continued to curse, they let curiosity take root in their hearts. If "Trumen's World" had been released now, many of them would even buy tickets to see what kind of movie it was.

This is no longer going to watch a movie, but to satisfy your curiosity.

On the second day, relevant news was flying all over the sky. Not only the media that participated in the bidding and shooting yesterday, but other media that were not invited also dug up news from various aspects and sent news reports. For a moment, the news that "Trumen's World" implanted advertisements appeared on news pages across the country, becoming a hot topic for people to talk about after dinner.

At the same time, a call also hit the hands of the protagonist Du An, the topic.

When the phone came, Du An was sitting in front of Su Jin's dressing table at his Shang Hai's home, and the makeup artist Chen Yuxin behind him was tossing his hair.

Chen Yuxin is the makeup artist in "The Beauty of the Wind" (see Section 42 for details). Her makeup skills are still excellent, and her level is about plastic surgery. After the crew work is over, Chen Yuxin and Zhu Qian have a lot of contact and become Zhu Qian's exclusive makeup artist. This time, Du An called her over if she needs her.

When he picked up his phone and saw the name displayed on it, Du An smiled at Chen Yuxin in the mirror, "Sorry, answer the phone."

Chen Yuxin also smiled tactfully, "I'll go to the bathroom." As she said that, she put down the hair in her hand, turned around and walked out. Before leaving, she glanced at Du An's mobile phone, and the name displayed on it was "Xie Jin".

Big director.

After Chen Yuxin went out, Du An answered the phone, "Mr. Jie, why did you remember to call me..."

"I saw your news in the newspaper and I was free at home and I was fine, so I called over and cared about you."

After a long time, Xie Jin's voice seemed to be weaker than when the two met last time, and their energy was weaker.

"My master, you should also pay attention to your body. After all, you are a treasure of our country. How many people are still waiting for you to continue making movies..."

After the two of them greeted for a while, Xie Jin said, "You did a bit reckless this time."

"Reckless?"

Duane's tone was a little puzzled.

Xie Jin said: "It's your advertising. It's all right for the advertisements in the play. You've moved the advertisements outside the play to the table. It's so reckless."

When everyone else was concerned about how much harm the in-play advertisements would have caused to "Trumen's World", the old man was not worried about that at all, but instead cared about the off-play advertisements that no one paid attention to.

Du An also wanted to say that he didn't know what Xie Jin meant. Xie Jin on the other end seemed to have a premonition that he would say something, and said first: "Don't say that you don't understand what I mean. You are a personal spirit, and I don't believe that you will not be able to see through it."

Xie Jin had to say this, so Du An had to laugh and make a decision.

The question that Xie Jin mentioned, Du An knew what the situation was. To be specific, this matter involved a professional sponsor in the film and television industry.

The main job of the film sponsor is to send funds to the crew or some materials needed by the crew. For example, if a venue is needed here, sponsors with corresponding resources can do so. Those without resources can also pay to buy resources to sponsor. However, most of them cannot appear in the video like advertisers like they are implanted in the film, and can only appear in the acknowledgement subtitles after the end of the film.

On the surface, sponsors are a group of similar types of implanted advertisers, but they invest in resources outside the show, and the rights they obtain are far smaller than those obtained by implanted advertisers. Who would stare at the subtitles after the end of the film? The efforts and benefits are completely different, but there are still a constant stream of people who want to become sponsors because this involves a gray industrial chain.

Money laundering.

Compared with the relative transparency of other industries, the operation of film and television can be said to be vague. How much funds come in, how much profits are generated, how much return is generated, how much return is, and so on, and so on, sometimes even the producers cannot fully understand it, let alone outsiders. Such an opaque operating environment gives money laundering a lot of living space, which is why there are so many movies and TV series that cannot be released every year but still some investors can make so much money.

In the early days, the laws and regulations were not sound, and everyone blatantly invested in money laundering directly. With the development of the industry, the intensity of fund review has increased, and it is no longer safe to invest in production directly. Therefore, this vague channel of sponsorship has become a new channel of money laundering. "Trumen's World" divides the sponsorship channel into off-the-show advertising resources and directly exposed it under the public's nose. This undoubtedly has troubled many people. What they play is just a foul water. How can they play when the water is clear?

"It's fine to just look at your movie, but you've started it. If the government departments seize this point and even make your way into a template and standardize the promotion, do you know how many people will want you to die?"

Du An smiled: "What you said is too exaggerated. How could I affect the government departments? I really can't do anything about this movie. I can't count on box office. I can only make money by doing this stuff. I believe they will understand me."

Xie Jin said: "Exaggeration? The old saying goes, cutting off people's wealth is like killing parents. What I say is not exaggeration."

Duane said again: "And how could the government departments take action? They also pointed out that film and television business continues to develop and drive economic growth."

Xie Jin said: "Maybe it wouldn't move before, but now the country's economy is developing so fast, and the domestic economy has also begun to transform. From the previous blind pursuit of GD, it has begun to develop into a harmonious society. It is hard to say..."

Du An knew that Xie Jin was right: the difference between the government departments and the film and television industry is that the film and television industry only cares about its own development, but the government departments must consider it from the perspective of the overall social environment, such as the redistribution of economic resources, social stability and other factors. From this perspective, if the current development status of the film and television industry hinders social development and the allocation of economic resources, then the government departments may really kill.

And his behavior this time can become an entry point.

After a while of silence, Xie Jin said: "I have also thought about this problem. I know that although this thing promoted the development of the industry in the early stage, it is not a problem to continue this. One day it will bring indelible pain to our industry, and it should be solved. I also know that you want to do something for this industry, but some things should be done well. Don't be too anxious and resolved peacefully. We should do it step by step, rather than slow down than put ourselves in danger..."

Du An was a little amused and laughed at Xie Jin's words.

Why does this old man always like to think of himself as a pioneer fighter who is desperate for the bright future of the film and television industry, and thinks he is a clear stream in the entertainment industry? He thought he could change the current situation of the film and television industry before, and this time it was another.

He didn't know how Xie Jin felt like this. If it was necessary to compare it, he felt that at most he was a mudslide, not a clear stream.

"...I've been in this industry for so many years, and I have known some people. I've started with some of them. Don't worry too much..."

It’s him who makes you pay attention to, and he who makes you not worry about it.

The old man was chatting for a long time, but Du An couldn't get into the mouth. In the end, he was so annoyed that he had no choice but to say vaguely: "Old man, you're really thinking too much. If you take a step back, it will be a long process. And this kind of behavior cannot be eliminated. It's not possible here. They can slowly flow to other places in this process. I have thought about the place next door. You can see it when you turn your head. It will never be cut off their wealth."

He didn't know if Xie Jin could understand it, but his words had already expressed his meaning, and he came prepared, so Xie Jin didn't need to worry.

Perhaps it was because of the people he had met that Xie Jin was really an ideal person and had always been thinking about him sincerely. Although Xie Jin's original intention made him laugh and cry, he was willing to say this to Xie Jin. If Fang Liyong had been, he would probably keep merciful and perfunctory.

Hearing Du An say this, Xie Jin on the other end of the phone fell silent again. After a while, he said: "It turns out that you have already thought of a way to make a peaceful transition, that's fine."

Xie Jin called this time to care about this matter. When he heard that Du An seemed confident, he stopped talking, and chatted for a few more words and hung up the phone.

After Xie Jin closed the line, Du An grabbed his cell phone and looked at it blankly for a while. He really couldn't figure out why his behavior, which was too poor to start poaching because he was too poor, became a measure to purify the environment in the film and television industry?

After thinking for a long time, I couldn't figure it out, so I shook my head and threw my phone aside, shouted "Chen Yuxin!" to the outside, and called the makeup artist back in to study how to apply this makeup. (To be continued.)
Chapter completed!