Du An and Fang Liyong entered the auction venue at the time.

Although Fang Liyong expressed his regret and concern about the movie just now, once he faced so many customers and reporters on the scene, a mysterious and confident smile immediately appeared on his face. The same expression as Duane around him, judging from the expressions of these two people, it was impossible to see how much pressure the public opinion had on their cooperation with the new movie.

After some simple process and Fang Liyong briefly said something, the auction began.

This bidding auction was outsourced to Sotheby's. According to the special requirements this time, they specially adjusted the auction rules. During the process of watching the auction, some knowledgeable media friends finally had a general understanding of the auction format.

Let’s take the current auction item as an example.

"Lottery No. 7, type: Customized implantation of rights in the play, implantation details: customized plot, rights description: 1 customized plot guide, 10-second brand advertising close-up, bidding qualification requirements: all buyers on site, starting price: 50,000, each bidding range is 50,000"

It is obvious that the price increase auction is adopted here, while the "price qualification requirements" projects are targeted auction rules. In addition, from the perspective of basically all large companies on site but not small companies, this bidding meeting may have held a sealed price delivery auction, commonly known as bidding.

This is an auction that combines three rules.

Many media reporters thought Duane was just singing a bid on the spot before coming. After seeing the items auctioned on the spot, they thought Duane planned to auction on the spot. But now they realized that he had so many steps to sell advertisements. Of course, there were mostly entertainment reporters on the spot, and there were few people with extensive knowledge, and there were still a few that could be seen. Many entertainment reporters who were not very familiar with auctions are still confused and did not understand how bidding turned into auctions.

But there is one more thing that they don’t understand, that is the attitude of advertisers.

According to the pressure on the Truman world and the market feedback, these advertisers should be hesitant to invest in advertising in the Truman world, but why is the scene so active?

“No. 87, 550,000.”

“No. 138, 6oo million.”

“No. 87, 650,000.”

“No. 91, 7oo thousand.”

“No. 165, 750,000.”

Facing the No. 7 lot, there were constant signs on the spot. This time, people almost didn't hesitate to hold the signs wildly. The auctioneer couldn't stop talking. The auction price rushed from the starting price of 5oo, which was 5oo, and the position of 1oo,000 was directly reached.

Now that Truman's world is at a disadvantage in public opinion, shouldn't these advertisers feel hesitant about investing in Truman's world? Why not only do they not hesitate, but instead bid as if they don't have money?

Are these people crazy?

However, the most terrifying thing is not the number 1 ooo ten thousand. The most terrifying thing is that this number will obviously not be the final transaction price and is still jumping up, but the number of bidders has begun to decrease, and the bidding has also decreased significantly.

The auctioneer finally got the time to speak.

"This lot is mainly composed of customized implants. The close-up of the 10-second brand advertisement is a gift content, which belongs to natural implants." Coincidentally, the No. 6 Lot just now was a natural implant, and the effect is far less than that of the No. 7 Lot. It has been sold for 750,000 yuan. "This lot is one of the few lots in this auction that does not limit the auction objects."

The auctioneer will be auctioning multiple items at Sotheby's next Shanghai autumn auction, and his work ability is not bad. In his detailed explanation, the price of lot No. 7 was finally frozen at 1.65 million yuan.

Offer a transaction price of more than 10 million yuan.

Duane and the others clapped their hands to congratulate the buyer. Orderly applauded in the conference room. At the same time, Duane politely glanced at the direction of the man. He saw that it was a fat white man with a bald head, and his head was already in the shape of Mediterranean. He was nodding frequently to the people who were looking around to express his gratitude.

“It’s Unilever,”

Fang Liyong next to him spoke at this time.

Duan looked over and saw him looking at the auction table in front of him expressionlessly. He didn't know when he looked at the fat white man.

Duane said, "He's worth the money."

Yes, is it worth it? The plot is customized, and there are close-ups of brand advertisements that start from 10 seconds. Which well-known director's crew can you get such treatment? The brainless ones dare not give you such treatment at all, let alone director Duane, who has just broken the box office record and is the world's number one director in the box office of a single movie!

How much does it cost to find a director with a single movie ranked No. 1 in the world for a box office? I don’t know, because people who have reached this position will never do such a thing. This is simply a self-destruction of their future.

For the sake of money, only those pheasant directors who no one knows about will do such bad things. But now a single movie ranked first in the world in the box office and won the Huabiao Award for Best Director jumped out and said that he was going to shoot an advertising movie. The advertisement was placed for the public. As a company, you can resist buying the advertising space?

The answer is definitely to buy it, because there is only one opportunity, and the opportunity cannot be missed, and the time will never come again, because he is the first best director and the holder of box office records to shoot advertising movies. His previous achievements, the attention he has attracted this time, and the cost-effective advertising spaces he provides are so eye-catching and has huge advantages. Compared with this, the pressure of public opinion against opposition can be completely ignored.

In addition, sacrificing his future to create an advertising collection for manufacturers like them. In other crews of the same level, advertising rights are now being sold at a bargain price. They are wholeheartedly thinking about the manufacturers' fathers. At this moment, Du An's image in the minds of many manufacturers on the scene is extremely tall, as if he is radiating a warm light on his body with one hand and one foot on the ground. He just said, "Who will go to hell if I don't go to hell?"

Duane's spirit of self-sacrifice was simply touching, and they had to make an investment, so they saw lots of items being taken one by one, and the number of items in Truman's world made all the media on the scene stunned.

They knew that Truman's world was going to sell implantable advertisements today, and they also knew that it was in the form of bidding auctions, but they never expected that there would be so many advertisements!
Chapter completed!