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31. Choose one from two

According to the development ideas of normal game companies, of course, it is to continue to do galgame.

After all, there is already a successful project here. Continue to copy and paste, this is the best way to make money.

Bomi's Honor of Kings has fired the first shot in the galgame market. The gold mine contained in this gate is waving to them, and countless people are drooling and trying to get involved.

Logically speaking, Bomi should follow this path and quickly launch Honor of Kings 2 and Honor of Kings 3, making this series of IPs.

But Cao Yang did not do this and did not follow the routine at all, which was really shocking.

It even made Liu Guangran feel that the boss is just a whim and was mistaken for the right thing?

...

Cao Yang said that it’s not that he doesn’t want to develop a new galgame.

He even thought about what to do with a new galgame.

It's really because the current financial situation does not allow it.

In addition to the future expenses required to provide QQ operation, the employee bonus has been paid a considerable amount of money, and the funds used by Caoyang Energy to develop new projects are less than 4 million yuan.

Although the cost of game development in 2000 is far less exaggerated than hundreds of millions of times in the future, it is not small.

Put aside employee salary and property management water and electricity... not to mention these basic costs.

The cost required for art alone will start at least 2 million.

Especially for galgame games, whether the picture is exquisite or not, whether the CG is good or not, these will account for the majority.

And there are sound effects... These costs add up to about half a year of development and 45 million development costs, which is probably difficult.

The game of Honor of Kings is due to the foundation laid by his father before. A considerable number of original and vertical paintings have high quality. Otherwise, if Cao Yang started to build cars from scratch, Honor of Kings has now become a child.

4 million, if it is used to develop a new galgame, then it is impossible to develop a game platform.

Cao Yang can only choose one of the two.

Cao Yang didn't hesitate much, so he chose to build a gaming platform.

...

In my previous life, there were two Internet tycoons who were very regrettable:

One is called the Bianfeng Game Hall, and the other is called the Lianzhong Game Hall.

These two are the earliest game platforms in China, providing various leisure and entertainment and chess and card games, and once had a very high user scale.

If they can develop well and know how to combine online games and snowball the user group that uses the platform, they might be able to compete with the later Penguin.

It was not until 2003 that Penguin launched its own QQ game hall, and it was not until QQ's huge user base that defeated these two game platforms.

Cao Yang’s idea is very simple.

He has now mastered the large traffic platform of QQ.

Building another game platform is equivalent to taking the say of the future stand-alone game industry into your own hands.

Just like the future steam or orange platform.

All games must be released on it. Do you want to make money? OK, cooperate with steam to share the money.

Otherwise, why are big manufacturers rushing to build game platforms in order to monopolize the right to speak?

Moreover, chess and card games are the best way to monetize QQ traffic the fastest.

...

Until 2021, many people still don’t understand why chess and card games make money, or in the minds of many people, chess and card games are not very profitable.

It is far less profitable than games like Honor of Kings and Peace Elites.

In fact, chess and card games are real money-making machines.

Take fishing games for example. In 2020, Boke fishing alone had a monthly turnover of more than 200 million yuan.

What is this concept?

The monthly flow of Honor of Kings is about 500 million.

And above Boko Fishing, JJ has two fishing games that make far more revenue than it.

When Penguin became rich, it was the first time that it relied on the game hall to make money, rather than large online games.

The income from chess and card games has always been one of Penguin's core income.

But why are these games so profitable but not entering the public eye?

Because of policy issues.

Also, the income of many chess and card games is opaque and not public, so it is difficult to find.

Like JJ Games, if it is not listed, there is no need to report to the outside world. As for how much profit it has been made, it can be judged by some data in the game market.

...

Some truths are actually very simple and you can understand them by just explaining:

Chess and card games, after all, are gambling games.

It's just that unlike traditional casinos, the game platform only provides an entertainment environment. The game coins generated in the game cannot be directly exchanged for real currency and cannot be circulated, otherwise it will become gambling and will be sealed by the state.

The game platform makes profits by earning room fees, buying and selling game coins, and recycling game coins.

It's equivalent to the casino pumping.

The more people you play, the more you invest, the more you earn on the game platform.

Moreover, compared with stand-alone games or large online games, chess and card games have a wider audience:

From 7 years old to 80 years old, you can cover all the time.

You said it was very difficult to play the Legend of Sword and Fairy, and I didn't even know how to walk.

Will you, Landlord?

Will you play mahjong?

To play fishing games, you just need to keep clicking the mouse and firing shells.

These things are not required to be taught, because society has taught you since childhood.

...

Gambling games directly stimulate your dopamine secretion, which is difficult to achieve in other types of games. It is easy to enter gambling, but it is difficult to think of it.

Therefore, a chess and card game platform with hundreds of thousands of people can generate the value of online games of millions of people.

Although Bianfeng Game Hall and Lianzhong have been squeezed out of a lot of market share by other Internet giants, both platforms are still alive until 20 years later.

It's enough to show how profitable it is to make a chess and card games.

Now that Cao Yang is holding QQ, a communication software of tens of millions of people, it is natural for Bomi to develop a game platform. Combining the two can generate huge value.

Moreover, the development cycle of the game platform is relatively short. The most important thing is to solve the problems of multiplayer interaction and synchronization. As for the development of the game itself:

Landlord, mahjong and fishing...The development volume of these mini-games is not on the same level as that of large-scale stand-alone games.

A college student who graduated from computer can finish a Landlord game in just one day.

Moreover, the cost of art is much cheaper than developing galgame.

The 2000 game hall does not require much luxury art effects, it only needs to be a little ahead of this era.

Cao Yang is still very confident about this.
Chapter completed!
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