Chapter 225 223. Get on the boat!

Everyone sat in their seats, covering their mouths and listening quietly to Mr. Cao's brags and criticisms.

After Cao Yang finished the story, everyone applauded and basically expressed their agreement.

Boss Cao took advantage of the trend to enter today's conference theme, which is how to increase the market size of stand-alone games and increase the revenue of the companies present.

This is a very practical question, and it is related to the participants.

Regarding this matter, Cao Yang put forward several suggestions:

First, domestic stand-alone games are now more homogenized. 90% of the games on the market are made of martial arts or fairy tales, such as Dayu's Fairy Sword Series, Xuanyuan Sword Series, Xishanju's own swordsman love series, and the king of the upcoming release is also a martial arts type, Zhiguan's Jin Yong series, and the martial arts legend series...

It's hard for you to find games that are out of the martial arts genre.

The few, only Bomi made the King Series and Daewoo’s Monopoly series, are in the direction of galgame and casual games.

This is equivalent to everyone snatching each other's food to eat.

...

Everyone frowned as they heard these words.

Why does it feel so familiar?

It seems like I've heard it somewhere.

What a fuck me... am I going back time?

Why is it clearly 2004, but I live like I live in 2002?

Qiu Bojun sat in his seat and looked at Cao Yang with a smile.

Grass mud horse...

I copied my point of view, can you be a person? Ah?

...

So the first suggestion Cao Yang put forward at the meeting was-

Rationalize game competition and reasonable allocation of game theme types.

What does this mean?

That is to say, don’t always rush to develop martial arts games, you can find more other ways and be as scattered as possible.

If you are dispersed, there are several benefits. One is that the market segmentation is that everyone does not have to compete for food, and they can ensure that they can eat enough. The second is to expand the game circle and allow more players to enter this market.

For example, the original games on the world are basically martial arts types, so players who may like casual games, or players who like racing, sports competitions, or even simulation games will find it difficult for them to find satisfactory products in the Chinese market, and they can only resort to the import of foreign games.

Instead of letting foreigners make this money, we should make this money ourselves.

As long as everyone allocates well, the game population will be expanded on a large scale.

This should be easy to understand. At the beginning, the game population was only as big as the martial arts circle. After the market segmentation and expansion of other games, this game circle will include martial arts, leisure, competition, simulation... a series of players entering.

The bigger the circle, when they move with each other, it can also bring benefits to each company. With more cakes, you will naturally be able to share more.

...

What do I fuck...

Everyone looked at each other, and everyone was tacitly informed.

Boss Cao is completely copying what Mr. Qiu said back then.

If someone could conduct macro-control, wouldn’t it be long since the resource allocation be done?

Niu Kun raised his hand and asked Cao Yang:

"Mr. Cao, however, this first proposal brings a very fatal and very practical problem-

How to allocate?

Now everyone knows that in the game category, the one with the largest number of players is the most profitable. Who will do it and how much it will do it every year is all questions.

Then since there is the most profitable one, there must be the least profitable one.

For example, in competitive fields, everyone thinks this thing is very niche. How many people can play it when you say that you can play a football game?

This is how human nature is. Everyone wants to eat the best and the biggest, and no one wants to be at the bottom to make niche products.”

Unless you really can't survive, you can be forced.

Boss Cao’s meeting is simply a Hongmen Banquet, and we are forced to sign a tyrant treaty!

No one is willing to give up vested interests and fulfill others' benefits.

Boss Cao smiled contemptuously, "Who told you that martial arts is the masses and competitive games are the niche? Mr. Niu, the market and the times are changing.

The games Bomi made were never Volkswagen, but eventually became Volkswagen.

Look, is the Honor of Kings series a martial arts?

Is Shanhai Jing a martial arts?

Only by exploring and changing, not following the homogeneity route and working hard to make high-quality products can you occupy the market."

Is NBA2K a niche?

It counts in terms of classification, but it has a wide audience.

Is galgame a niche?

It turns out to be counted, but it has been very popular in recent years.

So, these things are constantly changing.

Before mihayo got up, all domestic game manufacturers thought that the two-dimensional world was a niche. Later, mihayo told you that the two-dimensional world is a hot topic in the future, so countless manufacturers are thriving in the development of the two-dimensional world again.

This is because you have not found your position.

There is something bad about Chinese people, but it should be said that domestic businessmen are a little bad about them. They like [Chasing the Popularity] [Chasing the Wind], so there is less persistence. Countless people fall down in the process of chasing the Popularity. On the contrary, those who insist on following their own path from the beginning can go better.

Cao Yang's words were really out of kindness. Although he also copied the words of Laoke, they were very pertinent.

You have to find your foothold and position, and then go on unswervingly and stop joining in the fun.

If you can't wake up this, your position will only be taken away by others in the future.

...

The boss of Daewoo raised his hand and continued to express his doubts, "Like our company, the Xianjian series and Xuanyuan Sword series are already old IP projects. It is impossible to stop by just stopping. These things must be continued, and it is difficult for us to give up."

Cao Yang smiled, "I'm just making a suggestion, because I have no right to ask you to interfere with your development plan. In the end, the market will explain everything. I believe that different people will definitely develop different production concepts and create their own value in the game."

Yes, this is not transferred by human will.

In the future, if Bomi's Aier game platform becomes bigger, the ultimate result of its development will be that a hundred flowers will bloom and a hundred schools of thought will contend.

There will be games in each category, and each category should have its own hegemonic works.

This is a good platform-based ecosystem.

It’s not that we can do whatever we want. Once the Aier game platform is launched, this guy will be like having his own vitality and will eventually grow like this.

Anyone that does not meet the needs of the Aier Game Platform will be eliminated in history.

Cao Yang’s first suggestion today is really just a suggestion.

Even if the companies here do not do it, some people will eventually do it and put their works on the Aier game platform for promotion.

Then let the Aier gaming platform look like it should.

...

Since the advice has been given, it is their business whether to listen or not.

Boss Cao is completely different from Qiu Bojun in this regard.

I always ask you to be the same as a grandparent, and I will persuade you with great sincerity, and then find a solution for you.

Cao Yang is what I said, do whatever you want.

More like a willful and willful child.

However, judging from the age and personality of Cao Yang and Qiu, they are very consistent with their style of conduct.

So everyone fell silent and continued to listen to Cao Yang's speech.

"What I'm going to say below is something very practical."

Cao Yang cleared his throat and glanced around.

"Before I talk about the next issue, I want to show you the latest achievements of Bomi."

On the big screen behind Boss Cao, the interface of the Aier game platform and related game products appeared.

"This game platform is a product we have already promoted in 2001, but it was not until the previous period that the platform became popular."

Cao Yang said, "We have made some adjustments to the platform strategy, digitizing the stand-alone games issued by the company and completely putting them on the game platform for sale.

So far, the results are pretty good.”
To be continued...