The premiere of the film in China is not much different from that in North America. It is nothing more than red carpets, screenings, press conferences, etc. After the premiere, in order to further promote the film, Duke also led the cast members of the crew to accept an exclusive interview with a certain online social media company that claims to be the world's number one user base.

The interview is aimed at all Chinese audiences through live broadcasts, and after some routine interviews, some hot topics raised by netizens were specially selected.

What Duke did not expect was that his appeal in China seemed to be above Leonardo DiCaprio, and the most mentioned issue among netizens was the actors' views on working with him as a director.

Of course, the crew will only make similar sounds on such occasions.

First, Charlize Theron, who was asked by the famous host from Mango TV, did not hide his admiration and admiration for Al-Duke.

"I am a big fan of Duke, so I was so excited to join his team. And the script itself also made me admire it. I have never had such a reading experience."

During the answer, she kept watching Duke, which easily made people have some associations, "I feel that I have been completely integrated into the script, and after reading it, I was sweating. The conception of this story is unique and touching. The emotional main line of the story makes people feel that it is closely related to me. Being able to work with a director with great creativity in a hypothetical world, everything you see is something you have never seen before. This is a supreme enjoyment."

Although Duke himself knows the source of these so-called creativity, in the eyes of other people in Hollywood, especially those who have worked with him, Charlize Theron's words are, to some extent, the most appropriate description.

James Franco did not hide his admiration for Duke. "When Duke called me to join his team, I agreed without thinking because I liked working with him before. Especially after I finished reading the script, I was even more happy with my decision. I was 100% willing to join the filming of this movie, both in terms of emotion and in terms of reason."

"I was really excited to see the script. Duke also introduced me to other actors who participated, and I knew that this movie was absolutely wrong," said Cillian Murphy, who had worked with Duke twice. He seemed particularly touched. "I think Duke's works have always been very thoughtful and have a high viewing quality, and this movie is even more than his usual style."

The microphone turned to Scarlett's side, and she avoided the problems with Duke's private life. She only said a few words to his identity as a director, "He is so rich in his heart, this is one of the necessary conditions for an extraordinary director and screenwriter. Such an imaginative and creative film, for the actors, the most needed is a trustworthy director, a director who can pull you to share his horizons. I trust him 100%. He will constantly inspire you and give me all the keys to the ideal."

"Duke is a very smart filmmaker," Leonardo DiCaprio added Scarlett's words in time. "It's hard to believe that I have the opportunity to work closely with a talented team. We have had a long discussion on the role, the past and relationships between each individual. Duke is very encouraged to express his opinions. Regardless of the size of the role or the number of scenes, he hopes that everyone can integrate with the role, give his own ideas, and make the role and the actor truly merge into one."

The problem inevitably came to Duke's side, just changing the angle. He wanted to talk about his views on the leading actors.

"It is really an indescribable enjoyment to see the actors be able to develop into a team that conforms to the relationship between the characters in the story according to the needs of the characters. This harmony is very beneficial to the live shooting and enriches the performance of the characters."

Duke did not specifically talk about individuals. Instead, he commented on all the actors as a team. "As a director, I especially hope to see the chemical reaction between the characters, but this reaction cannot be felt without seeing it on the spot. When you see the unique temperament and subtle interpersonal relationships that the characters embody in the plot, this is the soul. Especially for "Inception", it is crucial. I think our actors have done it completely and are very real."

He thought for a moment and said, "The group of characters in the movie have their own characteristics, none of them are the same, and each one has unique skills. They are called together to complete an extremely special task. If any of them fails, the consequences will be unimaginable. This is a close-knit team! We can experience their feelings because we are with them all the way."

Then some questions were asked about individuals, and Leonardo DiCaprio, Charlize Theron, Scarlett Johansson and others also answered the questions one by one.

It was just that when the last question came to Duke, he frowned slightly.

The Mango TV supporter asked a question asked by a film critic here, "Some people think that action scenes and special effects have dragged down the entire film. They have no effect on deepening the theme of the film, but have a counter-effect."

If we look at the perspective of deepening the theme, this statement is not wrong. The action scenes and special effects scenes of "Inception" are actually not helpful in deepening the theme.

But without these, is Inception or Inception?

The other party did not say who the critic was asked, and Duke was too lazy to ask. Compared with North America, the film critic industry here is just starting out and is facing a situation of death. In the Internet era, the space for professional film critics to survive is also infinitely narrow.

However, Duke still said a few words.

"Movies are first and foremost a visual art. It is said that now is the era of picture reading, which emphasizes visual impact, shock and enhances memory."

Duke said these words very realistically, and the market is indeed the result of "Inception" no special effects of rolling up the city, no collapsed buildings and fierce gunfights, no chased chariot battles..."

He shook his head slightly, "We can't say that this is a commercial blockbuster, so half of the people entering the theater will be less than half."

Duke emphasized, "Inception is first a science fiction action commercial masterpiece, and then other ones. Commercial blockbusters must have impact. If they lack visual effects, they cannot sell such a high box office."

"If you can't sell the box office, you will lose money, and if you lose money, you will no one invests." Duke said the most normal rule in the film industry. "No one invests, no matter how good the idea is, it can only be stopped in your mind. There is no way, as a brand, especially a movie brand..."

He began to speak nonsense, "What we need to do is to combine business and art, commercial art, artistic commerce, art adds points to business, and business is art sales, and only when the two parties join forces can they generate benefits."

Because there is another film to be prepared next, Duke stayed in China for two days and then took the crew to another country to promote it.

At the same time, Inception has triggered a strong response worldwide.

In early May this year, there were no big-name sequels in cinemas around the world to join in the fun, and superheroes that ran out of various comic books were flying all over the sky. In addition, ambitious films such as "Agent Sauter" were silent, making the start of this summer really seem a bit deserted.

In this kind of deserted state, "Inception" stands out. The movie began to attract the attention of movie fans since the day it started filming, and even the subsequent waves of promotional short films and the ubiquitous viral marketing promotions have all stirred up the audience's nerves. Warner Brothers spent a lot of $120 million in publicity on this movie.

This is already quite expensive for a movie where the target is not a family audience or a big scene that attracts attention.

Warner Bros.'s promotional campaign is one of the reasons why Inception has caused a strong response, and another is that it is too controversial.

If we analyze it from the consumer psychology model of advertising, the video is definitely successful.

At the same time, one of the things that is controversy is also cleverly added! The questions about dreams and reality aroused in the film made many viewers reminisce and indulge in it for a long time.

It also aroused the audience's interest and hot comments after watching the movie. This residual heat has a profound impact on the brand.

For example, a few questions raised: What is the difference between the real world and the dream? Isn’t life a dream? Does the rotation of the gyro at the end of the film mean that the hero is still in the dream?

It has to be said that the world is becoming more and more virtual now. What is the difference between online dating and real world? The difference between online games and violence? In the period of rapid development of blogs and virtual social interaction, people will interact and communicate, which has promoted the rapid spread of Inception.

"Once you start to want to understand the meaning of your dream story, you will inevitably recall the dreams you have and try to figure out what happened. At this time, you will unconsciously put your understanding of the real world into your mind and ask a series of interesting questions you may have never asked you."

The sentence Duke threw out during an interview in London can be said to be the best interpretation of many fanatical movie fans of the film.

These people have watched the various questions raised by the video. Not to mention that director Duke finds it incredible, they can't even understand it themselves in the future.

It is no exaggeration to say that the various controversial word-of-mouth publicity caused by the media, the Internet and reality are the main reasons for the low-cost, high-efficiency and rapid dissemination of "Inception".

This video can be said to be a huge success in publicity and marketing, and it is enough to become a classic Hollywood word-of-mouth marketing work. (To be continued.)
Chapter completed!