After the first week, "Inception" is carrying a huge discussion craze and is about to land in major film markets around the world.⊙,

"The Hollywood blockbuster "Inception" star Watanabe Ken's first partner with Hollywood superstar Leonardo DiCaprio will be launched in Japan!"

This is a piece of news that the Asahi Shimbun has repeatedly mentioned in recent days.

During this week, the promotional videos of "Inception" appeared on 136 large street screens in 35 prefectures across Japan, as well as 50 appliance stores and on-board TVs of important subways and buses in Japan. This is the first time in the history of Japanese films.

In the promotional video of about 1 minute and 15 seconds, the scenes of directors Leonardo Caprio, Watanabe Ken, and Duke appeared one after another.

Leonardo DiCaprio, whose appeal in Japan can only be described as unparalleled, is the focus of this promotional film. He specifically said: "This is a movie that no one has ever felt so far and has a huge visual impact. This summer, war is about to break out of his mind!"

Ken Watanabe then said, "In this world, the most valuable thing is the thoughts that come from your mind. We will steal them after your thoughts are born. Maybe the next target is you..."

In the square in front of Shinbashi Station in Tokyo, when the promotional footage of the movie appeared on the screen of the building in front of the station, the bustling crowds walking on the street stopped and all focused on staring at the big screen. At this moment, Japan was like a pool of quiet water, with only the sound played on the big screen, as if it had really turned into a world of "dream".

After a premiere in Tokyo, Duke became the focus of media reporters' siege, and the questions they asked were mainly his views on various interpretations of the film.

Of course Duke won't answer positively.

"I don't want to make a movie that tells the 'shooting process'. What really attracts me is this creative process. I don't want to explain to the audience how to distinguish dreams from reality through film terms."

Facing media reporters from all over the world, he deliberately threw out some ambiguous words, "By the ending, you should be able to see that Cobb's real life is very similar to his dreams, that is, Cobb is also questionable, and no matter whether the top falls or not, Cobb doesn't have to know the truth. Because he has been reunited with the children."

After saying this, Duke closed his mouth firmly no matter what the reporter asked.

These remarks spread to the Internet at the fastest speed, and the film has been released worldwide. Those who have watched the film combined with Duke's words, once again released a new interpretation of the film at the fastest speed and the highest enthusiasm. This interpretation far exceeds the scope of North America and Japan.

The focus of interpretation and debate was that Duke had planted the seeds as early as the filming and was induced by his words. A large number of movie fans discovered that the scene where Cobb woke up on the plane was a bit weird.

So, a dispute arose about who is the dreamer of Cobb and his wife.

According to the protagonist himself in the film, Cobb and his wife died in a dream after taking enhanced drugs, so they both entered the Lost Domain.

The woman is greedy for staying with her for no time and thinks it is reality and does not want to return to reality. Cobb tries to implant thoughts in his wife's mind, which is a dream. He must commit suicide and return to reality. Unexpectedly, the side effects of thought implantation occur. The wife begins to suspect that reality is actually a dream. She believes that only death can escape, and commit suicide in reality.

Cobb was so guilty that he could not "create dreams" because whenever he entered a dream, all the scenes were the same.

There is never a shortage of bold people in this world, so movie fans’ bold guesses about this are also essential. This is the saying that “the protagonist’s wife is the one who returns to reality”.

They believe that Cobb's wife jumped off the building and committed suicide in a dream. It was not a real space, and Cobb actually did not recognize this fact, so he was the only wife who really returned to reality. Cobb could not face his wife's suicide in a dream, and gradually became schizophrenia imagined that he was wanted and could not go home to reunite with his children, etc. The plot after that was just a dream created by Cobb.

But the disagreement party believes that if the protagonist's wife returns to reality, she can directly stimulate Cobb, so why bother to dream for so long?

There is even another view that the whole movie is a dream, a dream by Cobb on the plane, and a lot of evidence has been listed for this.

The most typical example is that after Cobb woke up from his dream, he had no communication with the people around him. The people around him looked at him as if he was looking at strangers. Cobb did not know the people on the plane at all, but was surprised why all the passengers on the plane became dreamers. This can be seen from his sudden terrified expression.

They think everything is a dream, a wonderful dream that Cobb had on his way home. The so-called story of his wife, his crimes, dream intruders, are all things in the dream and have nothing to do with reality.

Of course, some people support and refute this interpretation.

Duke will no longer answer this question since then. The greater the debate, the more beneficial it will be to Inception.

After the premiere of Tokyo, Japan, Duke did not return to Los Angeles, but met with several other actors with Leonardo and flew to China together to participate in the premiere of "Inception" here.

Five years later, it is unimaginable that Duke can bring superstar cast members like Leonardo DiCaprio to China to hold a premiere of a big production.

At that time, China was just one of the inconspicuous ones among the many overseas markets in Hollywood, and Hollywood big-name stars were disdainful of China.

With the box office of "Transformers" and "Avatar" both exceeded 1.3 billion rmb in China, and at the end of last year, China and the United States reached an agreement on memorandums of understanding on issues related to movies, the proportion of imported Hollywood films increased from 13% to 25%. In other words, for every 10 million yuan box office in China, the amount of money added to the pocket is 1.2 million yuan. More and more Hollywood big-name directors and celebrities appear in China.

What can attract these stars is naturally China's increasingly prosperous film market.

It was also from the time of "Transformers" that the Chinese film market began to grow rapidly like a teenager in the developmental period. The annual box office in 2009 was 10.1 billion, an increase of 4 billion from 2008.

The increase in this year is equivalent to 80% of the increase in the previous seven years!

Correspondingly, Hollywood blockbusters can make more and more money in China.

Under this stimulation, Hollywood has been working harder in the Chinese market and has more and more marketing demands. The old routines in the past have been asked the media to publish, Chinese previews and posters, buying some bus stops, and holding premieres can no longer meet the market demand.

Duke has enough knowledge of this. Every time Warner Bros.'s big production is released in China, he uses his influence to force Warner to force the company here to make some new ideas in promotion and promotion.

For example, based on the market and social situation here, Warner Bros. made a not-so-sounding promotional slogan of "Inception" in North America into a movie that can only be understood by smart people!

Moreover, with the signing of a new memorandum, some creativity that was previously unrealized due to insufficient budgets have become easier to realize as the market grows.

Warner's Greater China has a more adequate budget to buy more outdoor hard-hitting, invite more celebrity creators to China, hold larger premieres, or support more localized ideas.

Although the budget has increased, Hollywood blockbusters are still subject to many restrictions compared to local film marketing.

A restriction comes from within the company. The overall strategy of Hollywood films in China must be communicated and discussed with the North American headquarters. The United States faces North America, and the relevant industrial chains of the Chinese market have not yet been fully constructed and perfected. More advanced marketing methods and methods are sometimes far less useful than adapting to local conditions.

Duke is very clear that the commonly used Hollywood blockbusters in China to buy hard marketing, use the market practices such as celebrities and premiere, are generally simple and extensive, and lack truly customized marketing.

"The Chinese market is so different from other countries, and it is very large in size, you have to look at it alone."

Duke emphasized this specifically on the Warner Bros. board of directors as early as last year.

Overall, one of the biggest differences between the two markets of China and the United States is the difference in film marketing channels.

In the United States, Hollywood's traditional marketing channels are still TV advertising and outdoor advertising; but in China, there are very few movie advertising in TV advertising.

On the contrary, the participation of giants such as new media, the Internet, Baidu, and Tencent makes the entire marketing channel completely different from that of the United States.

These things are something that North Americans don't know. If there weren't people like Duke, it would be very difficult to convince them to use these channels.

In the North American market, the marketing of a movie was launched before the filming started, and the movie was continuously exposed in different ways at different stages. However, this method is not suitable for the Chinese market. No matter how much it is done in marketing, the final blockbuster was not introduced to China, so no matter how well the marketing was done, it would be useless.

Even if a movie is confirmed to be introduced, you cannot rest assured. Before the relevant departments determine the schedule of the movie, the promotion of the movie will be greatly restricted.

Generally speaking, the trailers and posters that a movie can release are always limited. When the schedule is uncertain, it is impossible to know when these trailers and posters will be released.

Before the release license is issued, the big scissors will closely "surveillance" the film's every move, and large-scale promotion is not allowed.

Under various restrictions, it is very difficult for a Hollywood film to make a big sale in China.

Fortunately, Duke's videos have never lacked the support of Chinese audiences, and under his suggestion, Warner's Far East branch has established strategic partnerships with a series of online media and social networking sites very early. (To be continued.)

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