It was also in early May that Duke completed all the post-production of "Transformers" after adding the theme song sung by Taylor Swift and the opening of Hasbro and Warner Bros. This also means that Warner Bros.'s release can enter the actual operation stage.

The film will be released in nearly 100 markets around the world at the same time. Although the screening time will be divided due to time difference, for Warner Bros., this is still an extremely huge project.

Now there are more and more international cooperation movies, which means that both parties must not only recognize each other's business data, but also have a stronger trust relationship between buyers and sellers.

There is no doubt that the six major Hollywood companies with a long history, backed by the media group, have advantages that other companies cannot reach in this regard.

From pre-sale to copy production, confidentiality, transportation, and the support of media, publishers and theater companies in various markets, Warner Bros. are among the best. This advantage built on decades of development is definitely not comparable to that of newly emerging companies such as Lionsgate Pictures.

With the media's bombardment of "Transformers", copies were also shipped to all parts of the world, and Warner had a dedicated person to keep confidential matters to prevent early leakage.

Thousands of ordinary copies and nearly twenty imax copies were also escorted to China by professional teams. As China Film Group participated in the investment, the troubles encountered by "Transformers" were greatly reduced, and even a large scissor was not cut.

This is also related to Duke's production. The film is bound to show the bravery and fearlessness of the US military and the action of saving the world, but it does not have any innuendo to the content here.

Chinese movie fans have a deep grudge against this big scissor. Almost all blame the slow development of Chinese films on them, even if some of them really have nothing to do with this scissor.

If you don’t cut it, put it on this market, it is an excellent gimmick for publicity and hype.

News like "Transformers quickly passed the review of the mainland film bureau, and entered the mainland without cutting it" naturally appeared in various media outlets.

“The market across the Pacific represents the future, and the North American market is now.”

Duke sat in a relatively high position in an IMAX theater in Washington, DC, and said to Tina Fey, "And the North American market will still be our foundation for decades to come."

Tina Fei's eyes were taken back from the soldiers sitting behind, "That's why today's preview?"

Duke will never ignore the North American market. Warner Bros. also invested the highest publicity in the North American market. In order to build momentum, he even organized this "soldier preview site". In addition to a few crew members and media staff participating in the preview, most of them were members of the US side. In particular, some soldiers and officers participated in the field shooting.

About 600 service members and their families attended the Secret Premiere of Transformers.

"I hope they will all give good comments." Tina Fei was a little worried.

There is still a difference between soldiers and ordinary audiences, and public relations are also more difficult.

Duke gently patted her arm, "Don't forget that the American soldiers in the movie can no longer find opponents in the world, so they can only fight against aliens."

Hearing these words, Tina Fei couldn't help laughing. This is a video that shows the positive image of the army and soldiers. Even if some soldiers don't like this type of video, they will probably not attack them.

Just like "Captain America" ​​released in early May, Steve Rogers had to be explained in the process of evolution into Captain America and interacting with Natasha Normanov. The plot and special effects of this film are not very outstanding, but the media and critics basically hold a praise attitude.

The American spirit promoted by this film is exactly what mainstream society has always advocated, and is extremely in line with the public's aesthetic. In today's comic craze, such a relatively ordinary film swept away more than 82 million US dollars from North America on the first weekend. It has to be said that the film's intention and the spirit represented by Captain America have enough supporters.

Movies have never been a single audio-visual product. They are always closely linked to the social environment.

The US side needs an excellent commercial for recruitment, the Pentagon needs a video with a wide enough dissemination range to reverse the image of the US military worldwide, and Duke needs the professional skills of the military and the support of various advanced weapons and equipment.

So, "Transformers", which Hollywood and the Pentagon worked closely together, was born.

When the film went on to the point where the Autobots and the Americans united to resist the evil bully, the cinema audience applauded enthusiastically.

Evil and justice are fiercely fighting on the screen, the action scenes are dazzling, and the sound effects are magnificent.

The audio and video effects brought by imax3d are amazing. After the film was screened, the adrenaline-surgery soldiers faced the media interviews and praised "Transformers".

"No doubt, this is the best video I've ever seen." Sergeant Malio Janrod, dressed in military uniform, said.

He had just walked out of the theater and was very excited, "I watched the cartoon of the same name when I was a child, and the film was much better than the cartoon."

After the film ended, Warner Bros. investigators stood outside the theater door to investigate their thoughts on the film. The feedback received was almost all very positive. A soldier mentioned Hollywood's portrayal of the army and said, "Duke Rosenberg is the only director in Hollywood who can accurately portray the image of the army."

"The movie's special effects are very attractive, and the audience will know what's going on with the Air Force."

In the face of an interview with Fox TV, Mike Gasparto, an officer working in the Air Force's Personnel Department, said, "The audience will have the opportunity to see some exciting things done by my department."

Another Air Force officer who walked with him was also interviewed, "There are many Air Force officers in the movie, and more than a dozen military characters have lines. I think it is very important to let young people know that the Air Force can do many other things besides putting people in planes and transporting them. "

All the responses to the preview were reported by the media mobilized by Warner Bros., and became the focus of attention of many entertainment media and film magazines. Transformers is naturally the most anticipated super commercial masterpiece in June and even in 2008.

During the period before heading to China to hold its premiere, Duke, like the two starring actors in the crew, had almost been filled with work schedules, and various announcements continued to enter his schedule.

On Monday, Duke accepted an exclusive interview with Entertainment Weekly.

Facing the reporter's question of "Why are your movies always so successful?", he answered my mother in this way that the only way to make money is to target the general public. The same is true for "Transformers". Many of my movies tell the stories of heroes, or stories of heroes growing up.

Duke became the cover character of the new issue of Empire magazine on Tuesday.

In the prominent position of the magazine's cover page, he answered, "Why did Hasbro and Warner Bros. think you are the most suitable director for filming "Transformers"?" I feel very sensitive to visual effects. Mr. George Lucas said, I have the best pair of eyes in Hollywood. I also like to communicate ideas with others. In the editing room, Mike Dawson took a naughty photo on my lap. Why? Because "Transformers" made people feel childlike.

Duke made the headlines of Yahoo Entertainment again on Wednesday.

A reporter from Yahoo Entertainment asked him, "For you to film "Transformers", there was a time when the media reported negative reviews were flying all over the sky. Why?"

This is how Duke answered, and I asked her when I had lunch with Sarah of the Los Angeles Times, why did I get criticized so badly during that time? She said, "You became famous too early. The meaning of the media to cultivate celebrities is to cut him over one day."

On Thursday, an interview with Duke appeared on the important page of The Hollywood Reporter.

The reporter focused on his new movie, "How did you make the action scenes of "Transformers"?"

Duke published a long speech, "I mainly rely on grasping the focus and the rhythm of the event when doing action shots. For example, vehicles chasing each other, what is the rhythm of the event? When making a movie, I use models to find the feeling and play back the entire process of the event in my mind."

"I don't need a storyboard to play, that thing is a waste of money. Anyway, people in the crew don't watch it. I usually use a prop car to talk about the show next to the set, and you may feel a little stupid. But I think it's very important, because not every crew member is smart enough to do his job well, you have to make sure they don't mess it up."

"I drew the prop car on paper and told them, you're turning here, performing a little movement when the gunshots, and then turning here, how it's going, and using the storyboard, you need to use the boss to explain a scene clearly, and the on-site explanation will be clearer."

Duke appeared on Allen DeGeneres' talk show on Friday.

Faced with the question of "Do you like making movies" by this female host who claims to be the most girls in Hollywood, he said very seriously, "I like the feeling of the camera turning. On the set of "Transformers", I don't shoot first when the actors perform. I have to see their eyes first. There are so many things that the camera has to take into account. In fact, what I first entered Hollywood as an actor... In some films in the late 1980s, you can see the shots of me acting as the background board."

On Saturday, Duke ended his intensive publicity in North America, boarded his own private business jet, crossed the entire Pacific Ocean, and headed to China to hold the world premiere of "Transformers".

Before him, Tina Fei had led many staff to rush over, and dozens of huge Autobots and Decepticon models also arrived in Shanghai, waiting for the premiere to kick off. (To be continued.)
Chapter completed!