"The latest news from our reporter in Beverly Hills, California, Duke Rosenberg, director of Transformers, and China's most professional film website Time Network jointly issued an unprecedented statement..."

Originally, he was changing the channel randomly, but when he heard this sentence, Wang Ziming immediately stopped changing the channel and focused on the news with wide eyes. "Time Network was authorized to be Mr. Duke Rosenberg's English website. The associated exclusive Chinese official website will be released together with the trailer of Mr. Duke Rosenberg's highly anticipated new film "Transformers" recently.

"It is a very honorable thing to be Mr. Duke Rosenberg's exclusive Chinese official website. He is one of the best directors of our era," said EO from Time Network in the TV screen. "This opportunity will undoubtedly benefit our users a lot, and it will also help Time Network provide the best movie community services and movie database services."

When the camera switched, a somewhat strange foreigner appeared on the TV screen. It was not difficult for Wang Ziming to tell that this was the director he liked very much.

Facing the reporter's microphone, the Hollywood director, who is the most famous in China, said in quite fluent Chinese, "I am excited about the cooperation with China because I attach great importance to Chinese fans, and I will use this platform to share my work and ideas with them."

When Wang Ziming saw Duke Rosenberg, the first thing he remembered was that "Transformers" was about to be released, and the program also focused on this aspect.

"Mr. Duke Rosenberg is one of the most successful action directors in the film field. His works include "Life and Death", "Brave the Deadly Island", "Save the Private Ryan", "The Matrix" and "The Lord of the Rings Trilogy" which are well-known to Chinese audiences. The cumulative box office of the film he directed has exceeded 800 million US dollars worldwide, making him the number one box office in film history."

"Director Rosenberg also founded the Duke Film Studio. He is also a successful producer. His films include the last two plots of "The Matrix", "The Three Hundred Warriors of Sparta" and "The Legend of the Night". This summer, the new film "Transformers" directed by Mr. Duke Rosenberg is the most popular commercial blockbuster in the world. It will be held in China on June 1st!

Looking at the time on the TV, Wang Ziming simply calculated and said to himself, "It's only been more than a month, I must go to the screening!"

He is not the only one who has the same idea.

Luo Qinghua was born in the 1980s and was a generation who had just grown up watching the Transformers. He had a special feeling for this series. From the day he learned that the live-action movie was filmed, he felt inexplicable excitement. Only Transformers fans could experience that kind of expectation and excitement.

Every once in a while, he would look up news related to the live-action movie "Transformers" from the Internet and various media. Since late April, Luo Qinghua has reported on this movie in many national newspapers and magazines. In the largest city in the country, he can see posters of Transformers in many places, especially Optimus Prime with Coca-Cola posters, which are almost covered with bus stop signs and subway station advertising columns.

It seems that no Hollywood movie has ever had such a large publicity scale, even "Titanic" was not as good as that of that year.

However, Luo Qinghua is more interested in another event.

A fan essay contest was launched on the official Chinese website of Transformers jointly established by China Film Group, Warner Greater China and Hasbro. The winners not only receive physical prizes, but also participate in the global screening on June 1 to have close contact with the crew.

This latter point is extremely attractive to fans like Luo Qinghua. In just one week of launching the event, the number of essays exceeded 20,000.

Of course, Luo Qinghua would not miss such an opportunity. He spent three weeks working hours and wrote an article full of emotions that he thought was very satisfied with.

"Although I live in China, as a Transformer fan, I know very well that in the distant 1980s, Optimus Prime has always been a hero of the United States for two years."

"A gripping animated series "Transformers" ridiculed the cartoon called the "Half-hour Toy Advertisement" tells the story of the protagonist Optimus Prime leading his army of Autobots to defeat the evil Megatron and his Decepticons again and again intrigues."

"On the tiny square TV screen, these masked robots are not just cartoon characters. They are the titan giants standing tall with powerful machine shells that can transform into various mechanical trailers, police cars, and even fighters."

"As a toy, the charm of Transformers lies in its successful combination of the change of the Rubik's Cube with the whimpering motorcycle that boys are most obsessed with, and the characters are given the black and white distinctive moral values ​​of Cold War characteristics. We just got hooked obediently. Boys aged 5 to 15 unwilling to turn on the TV and watch the Transformers legend week after week."

"Look at robots as humans' ambition to conquer everything and their efforts to pursue freedom, their insatiable resources and their resistance to barbaric invasions; see how they left their planet, Cybertron, and burned the civil war to earth. We open our arms to welcome the kind robots, because they helped us free us from hegemony; we respect Optimus Prime and regard him as the gentle and loyal father of the craftsman."

"In the 1986 animated movie, the real Optimus Prime passed away, which made him a fundamental difference from most other cartoon heroes. He actually died, from the freedom and justice he pursued, as well as the shelf space where the toy merchant is as chasing."

"In the toy market, everything about fatherly love and old age is nonsense. Everyone only cares about the new toy products for the next season. More than 20 years have passed, and various toy troops have been passed down from the assembly line. Some are still under the banner of Optimus Prime's heirs, but they are just named the orangutan named Luntian Monkey King? Come on, Optimus Prime's loyal fans are silently waiting for their father to come home."

"Finally, in July 2007, the rebirth verdict floated down from Duke Rosenberg's throne. He planned to make a live-action movie "Transformers" and countless fans ran around to tell him. It was like welcoming the return of his best childhood partner for a few months. Another news was announced. Duke Rosenberg's "Transformers" will be the first to be screened in China!"

"How lucky this is for Chinese Transformers fans!"

Today, if any film wants to sell well, publicity and hype is an indispensable means. Warner Greater China and China Film Group work closely together to fully mobilize the memories of "Transformers" by the main force in the film market today. Various activities emerge one after another, and the effects are also very obvious.

At the same time, Shanghai International Cinema, which is a screening venue, has also cooperated with Ima Company to set up a venue for screening Ima videos, which also ensures the screening effect.

When May is in and the hottest May Day holiday here begins, Hasbro, Warner Bros. and China Film Group jointly held a press conference on the movie "Transformers" in the exhibition hall of Oriental Pearl.

Hundreds of reporters gathered at the press conference. In addition to the seats, they also blocked the aisles. The cameras used for live broadcasts by Phoenix TV were set up early. This press conference will also be synchronized online broadcasts through the Internet.

The reporter's camera and camera lenses were all aimed at the exhibition area of ​​the venue, where eight transformers models of the same scale were reduced in proportion as life-sized.

These are not only for promotions for press conferences, but also for gifts for Chinese movie fans. Audiences who book their Wednesday movie tickets may receive this level of commemorative award.

Of course, the most important thing now is to promote.

"These mechanical living organisms from Cyberton have complex structures and powerful momentum, and the metal texture is strong and heavy."

Those carefully crafted models are indeed like Tina Fei who participated in the press conference. "I believe everyone has watched the trailer. The video softens the overall shape lines on the basis of a tough mechanical feeling, smooth curves, and the structure of the parts is quite exquisite and varied."

"In the basis of respecting the original animated characters, the crew also incorporated new design elements into the character and identity of the characters."

Speaking of this, the famous host Yang Lan took over Tina Fei's words and introduced them to the media one by one in the Transformers who were walking in the audience.

"Optimus Prime maintains its integrity, and the red and blue patterns are more stylish and smooth."

"The black and green metallic color reflected in the iron sheet is more in line with the character's name."

"This mechanical life with a smirk on his face and a vicious aura on his body is the supreme Decepticon's supreme meteor! "

"The confusing look is full of futuristic feeling, it is Edward, the scissor hand of the Transformers."

“The Bumblebee’s ratio is perfect, and the metallic color and bright yellow make it a highlight in the film.”

"The dizziness that is so large and has strong combat power, can easily destroy a military base."

"Red Spider-like face is like a skeleton, with an evil temperament and a cunning personality..."

"The Jazz has a perfect steel body..."

Every time Yang Lan introduces, countless flashes will light up below.

At the same time, through live TV and live broadcasts on the Internet, the images of these characters have also been conveyed to countless viewers.

In addition to China, the film promotional activities have never stopped around the world. Shortly after the new press conference, Warner Bros. and many other manufacturers held a massive event in major cities around the world.

This event called "Virtual and Reality, Autobots Around Us", the winners selected in each venue will realize the dream of "taming the Hornets and taking the Autobots home".

It is no exaggeration to say that Warner Bros. has joined hands with businessmen around the world to set off a wave of fanatical publicity in 96 countries and regions where Transformers is about to be launched. (To be continued.)
Chapter completed!