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If the soaring box office on Friday only further aggravated the status of "The Speed ​​of Life and Death" in the eyes of 20th Century Fox, the soaring box office numbers on Saturday became the best basis for them to expand the scale of the screening.

During the Saturday day, the box office of "The Speed ​​of Life and Death" rose sharply, winning $106,254 in 20 theaters, and the box office of a single museum exceeded $5,000 in one fell swoop!

This is a result of a day. If you only look at the box office in a single day, it is a data that will only be sold in a big movie.

On Sunday morning, after a meeting and discussion, Twentieth Century Fox made a decision to expand its publicity and release scale!

Although after this decision was spread, CAA called to dissatisfied with the dispersed publicity resources of 20th Century Fox, but it did not play much role. 20th Century Fox cooperated with CAA because cooperation can bring benefits, and "Speed ​​of Life and Death" can also bring benefits, and commercial companies will never go against the interests.

"This group of short-sighted guys!"

Lovett, who put down the phone, snorted heavily, "When "Alien 3" is released, 20th Century Fox will definitely regret today's decision!"

“Do we need to do something?”

Rick Solomon, opposite, whispered a suggestion, "It is not difficult to discredit "The Speed ​​of Life and Death" with our relationship in the media."

"Is your head full of rust?"

The guy on the other side was a fool, Lovett understood this completely, "Doing this is a free publicity for Duke! CAA is very strong in facing the 20th Century Fox, because we can bring benefits to them..."

He couldn't help but warn, "If we touch the interests of 20th Century Fox, they will also turn their backs on the contrary. CAA is not afraid of Fox, but... what if the News Corp behind them is alarmed?"

Although he always seems very strong against Fox, Lovett doesn't understand that CAA is actually nothing when facing a behemoth like News Corp.

Expand the scale of publicity and screenings?

Thinking of the news he just received, Lovett slowly turned the pen in his hand, and it seemed that it was really time to reevaluate Duke Rosenberg.

Because Duke went to New York with his mother on Saturday, it was already a new week when he returned to Los Angeles. After leaving Los Angeles International Airport, he did not go home and rushed to the "speed" studio in West Hollywood.

Robin Grande was not here, and went to the Fox Building in Century City. However, as a director, Duke easily got the relevant information, and he could find that the left-behind staff in the studio looked at him with a clear different look than before.

However, Duke doesn't care about these things. Success and failure are often only between the front lines for the director. It is impossible to say that the eyes of these people when they look at him will turn into sympathy and disdain.

When Duke walked into his director's office, the first thing he paid attention to was the expanded screening of Twentieth Century Fox.

In the new week, Fox will expand the screening of "The Speed ​​of Life and Death" to 500 theaters, and will invest US$2 million to 3 million in publicity funds depending on the situation.

This number doesn't seem to be much, but Duke will not forget that it was in the early 1990s. Even the Terminator 2 released last year only invested more than $9 million in North America's promotion and promotion.

Of course, as a contract that the crew must fulfill, starting this weekend, major cast members including Duke, Uma Thurman and Keanu Reeves will also start to promote the film in conjunction with the 20th Century Fox's plan.

After reading these, Duke's eyes turned to the first weekend data of "Life and Death Hour".

After achieving good results on Friday and Saturday, the film won $112,566 on Sunday, thus pushing the film's first weekend box office to $281,598, and the box office of a single museum successfully exceeded 10,000 on weekends!

After breathing slowly, Duke felt that the heavy pressure on his body like the Rockies in the past year has been reduced a little, and finally saw the dawn of victory and success. It is so difficult to come, just like the American dream, it seems to be realized at any time, but it can never be touched.

If success can be violently raging like a storm, then let success come more violently!

With the ability of 20th Century Fox, printing and copying, and contacting theaters, these are not difficult. In the second week of its release, "The Speed ​​of Life and Death" finally appeared in mainstream commercial theaters, and was screened on 500 theaters in a large scale with more than 750 screens. The corresponding publicity efforts are also increasing, and they have appeared on many TV stations of Fox TV.

In terms of paper media, in addition to advertisements and reports on second- and third-rate newspapers, they also appeared in journals such as "Variety Show" and "Hollywood Reporter". Even the three major newspapers in North America can see the name and related pictures of "Life and Death Hour".

"Keanu Reeves joins hands with Uma Thurman to stage a thrilling journey of love..."

Of course, in addition to the film itself, the focus of the publicity is still on the male and female protagonists.

Large-scale intensive publicity and the film has maintained a reputation as the audience above A, which has finally increased the box office figures of "Life and Death Hour".

$750,000 on Monday, $760,000 on Tuesday, $730,000 on Wednesday, $770,000 on Thursday…

As the new weekend arrived, the North American box office of "Life and Death Hour" broke the $3 million mark in one fell swoop.

In response to the promotional event in the Los Angeles area on Saturday and Sunday, the crew and Twentieth Century Fox's publicity department held a meeting on Friday at the Fox Tower, with major cast members, including Duke and his agents involved.

Fox's publicity department is a professional, so the publicity plan is naturally formulated by them. If the crew has no objections, they just need to proceed as planned.

It was not until this time that Duke realized that it was really inconvenient to have no agent. If he had any objections to Fox's plan, he could only raise it himself, so that there would be a necessary buffer between the two parties.

In fact, there is nothing special about the promotional plan. The fans meet, accept interviews with newspapers and TV, interact with the audience, and share the secrets and highlights of the shooting...

"Mr. Rossman, Mr. Wilson."

At the end of the meeting, Duke said to the two Fox executives who were in charge of the meeting, "I have some personal advice..."

"Speaking."

David Wilson made a gesture of despite his words, and Duke looked at the conference room with nearly twenty people, "I hope the fewer people are present, the better."

Townsend Rossman and David Wilson looked at each other, nodded, and the people sitting at the conference table stood up and prepared to leave.

"Can Mr. Reeves and Miss Thurman and their agents stay?"

After Townsend Rossman agreed, all four of them stayed.

Several people sat in a relatively close position, Townsend Rossman looked at Duke with a few traces of appreciation. As a project he advocated to introduce, if "The Speed ​​of Life and Death" continues to maintain its current momentum, it will inevitably bring a lot of capital to him for the position of CEO.

He will definitely appreciate those who can bring benefits to himself.

Noting Townsend Rossman's eyes, Duke nodded slightly at him. After all, this is the most supportive executive of Fox's "Life and Death Hour". After he made the gesture of asking for advice, he said, "I have visited the preview venues in Los Angeles and New York respectively to understand some of the audience's reactions."

Speaking of this, Duke looked at Reeves and Thurman, "They loved Keanu and Uma very much..."

"Thank you..." Uma Thurman smiled at Duke, while Keanu Reeves, who was in the most foul stage of his life, raised his chin slightly.

"I have an idea, it's just a suggestion."

This is something that is extremely beneficial to the promotion of the film, and Duke did not hesitate at all. "Many audiences hope Keanu and Uma can come together!"

He raised his finger, "not just in the movie, but many people hope they can get together under the screen."

"You mean..." Uma Thurman clearly understood.

However, before Duke could say anything, Townsend Rossman spoke first, "According to the feedback mentioned by the observer, this voice not only exists, but also is strong."

At this point, Duke no longer needs to say anything. Twentieth Century Fox obviously agrees with his suggestion. In order to promote the film, they are not the first, and they will definitely not be the last.

Uma Thurman and Keanu Reeves and their agents then went to the lounge provided by 20th Century Fox. This is not a trivial matter. They also need to discuss it, but Duke knew that they were single and they refused. "The Speed ​​of Life and Death" has revealed its potential for a big sale. The two will inevitably become the target of the media in the future. If they come together temporarily, the media will inevitably mention another person when reporting on one person. This is a promotional strategy that one plus one is far greater than two.

As long as this "couple" can attract attention, the "Speed ​​of Life and Death" starring them will naturally not lack attention.

Twentieth Century Fox was extremely interested in this propaganda method that greatly increased the heads of a squid. Townsend Rossman's assistant then went to the lounge. More than half an hour later, it brought good news. The two actors and their agents had reached a consensus.

Duke is not interested in what kind of agreement the two sides finally reached. Even if Uma Thurman and Keanu Reeves were really doing fake roles, the only thing he cares about now is whether the box office of "Life and Death" will be a big hit in the next box office!

On Saturday afternoon the next day, the crew and the publisher held a media and fan meeting at Santa Monica Commercial Plaza. When Keanu Reeves and Uma Thurman walked on the red carpet, it immediately ignited the emotions of the media and fans on the scene, especially those young men and women who have watched "The Speed ​​of Life and Death", the high-decibel screams almost reached the Pacific Ocean.
Chapter completed!