IMAX was a move that Deep Space Company made very early. In order to make this move well, they deliberately brought Lucas and Spielberg together, and the three parties worked together to win the IMAX company.
In the past few years, IMAX has been in the stage of accumulating strength and has not brought much income to the three of them. It even requires them to continue to invest. However, starting from this year, IMAX suddenly has a small explosion, and all theaters are focusing on it.
On this technology which is not too new.
The viewing effect of the IMAX system is obvious to all. Everyone knows that it can bring a better experience to the audience. Of course, a better experience naturally requires a higher price.
In recent years, many theater owners have gradually discovered that it is difficult to increase the theater's turnover and their income has not improved. At this time, they saw IMAX. Such a good viewing effect can not only attract audiences to
Coming to theaters can also increase revenue.
If you want to truly provide the audience with a top-notch movie-watching experience, a lot of changes need to be made when converting an ordinary theater into an IMAX theater.
A standard IMAX theater is very different from an ordinary theater. The IMAX picture resolution is extremely high, the audience can be closer to the screen, and all seats are within the height of the screen.
Moreover, the inclination of the seats in the IMAX theater is much larger than that of ordinary theaters, because this allows the audience to better face the center of the screen and have a better viewing experience. Therefore, the interior of the IMAX theater requires a relatively high space to accommodate the oversized
Screens range in height from four to eight stories.
As a result, when building a standard IMAX theater, it usually requires extensive renovation and renovation of the traditional theater, or simply building a new IMAX theater. Some old theaters simply do not have the conditions for renovation.
The reason why IMAX is not popular is not only because the requirements for the theater itself are relatively high, but also the production and storage of its films are relatively difficult. IMAX stipulates that the film storage environment must be transported in a space with constant temperature and humidity 24 hours a day throughout the year.
An all-aluminum sealed box must be used throughout the process, and good shock-absorbing support must be provided inside the box, because the film is very fragile and can easily be damaged by bumps.
In addition, compared with traditional films, IMAX's response is also very particular. When showing IMAX films, projectionists must wear pure cotton and clean gloves to prevent oil, sweat and fingerprints from their hands from getting on the film. Otherwise, hundreds of thousands of dollars will be lost.
Under the magnification effect, these stains will appear very obvious.
But even if the conditions are so harsh and the cost is so expensive, many theaters have expressed strong interest in this technology and hope that IMAX can help them transform their theaters. Now IMAX orders have been scheduled until the beginning of 2002, and the company is also expanding its scale.
, to cope with the increasing orders.
Many people are focusing on how much money "The Martian" made for Deep Space, but they don't know that IMAX has slowly begun to bring profits to Deep Space in recent years. As long as it continues to develop on its current trajectory, IMAX will sooner or later
One day you will become a hen that can lay eggs.
Before Deep Space and the other three companies took over, IMAX's original business logic was very simple. On the one hand, it provided shooting machines for film producers, using 70mm film cameras and film that were ten times the size of full-frame CMOS. On the other hand,
Providing special screens and projectors to theaters means eating at both ends and taking them from both ends.
However, after Yu Dong and several other companies acquired IMAX, they changed the company's development strategy and asked the company to focus on developing DMR conversion technology, using technical means to produce IMAX films for screening even those films that were not shot with IMAX cameras.
The reason why we do this is because IMAX cameras are too expensive. A camera costs tens of millions of dollars, and some models even cost two to three million dollars. There is also an additional charge for film. Who can afford such an expensive price?
All are willing to use it.
DMR solves the problems on the production side and makes it possible for all ordinary movies to become IMAX movies.
There are also many difficulties on the playback side. IMAX generally charges up to three million U.S. dollars to design and build a theater, and the IMAX playback system costs another two million U.S. dollars. In other words, if you want to build a usable giant-screen theater, at least
It costs five million dollars.
Such a high price has discouraged many theaters. The unwillingness of theaters to transform will also affect the decision-making of film producers. After all, if there are not many theaters that can show IMAX, why spend millions of dollars to make the film into IMAX?
What? It’s no different than throwing money into the water.
However, after Yu Dong and others took over the company, they directly lowered the price of the playback system from US$2 million to US$1.2 million, and the construction cost of the theater was also reduced from US$3 million to US$2.24 million.
First, a movie theater costs one hundred to hundreds of thousands of dollars less than before.
At such a price, IMAX makes almost no money, and may even lose money, but only in this way can the market liven up.
Now IMAX's business logic is completely different. They don't make money by selling cameras and building playback systems, but by box office sharing, equipment rental and maintenance, equipment certification and other means to make money.
At present, the income from box office sharing is relatively small, but when more and more movies are willing to be converted into IMAX movies, this part of the income will increase and will become the main revenue method of their company.
It is worth mentioning that the great director James Cameron has been trying to get in touch with IMAX in the past two years. He has shown a strong interest in this technology and often expressed his optimism for IMAX in public. He also expressed his hope that IMAX can
The desire to make an IMAX movie.
To some extent, Spielberg, one of the company bosses, is not as powerful as James Cameron in shouting for IMAX.
Lucas had seen on the news that James Cameron was constantly promoting IMAX technology. He even called Jimmy and asked if Jimmy had given James Cameron any benefits and asked him to promote their technology everywhere.
company.
Of course, James Cameron did not get any benefits from Jimmy. He was simply very optimistic about the IMAX technology and really wanted to use IMAX technology to make a revolutionary movie in terms of film technology.
IMAX is also in contact with James Cameron during this time, and maybe the two parties can really reach a cooperation.
Deep Space itself is also actively building momentum for IMAX. At least one of the three movies released by their company in 2002, "Lord of the Rings 2", "Harry Potter 2" and "Spider-Man", will be produced in the IMAX format.
Showing in all IMAX theaters.
Chapter completed!