The situation Leonardo mentioned is of course also very common in China.
Before Deep Space Company calculated the box office statistics of "The Martian" in China, some media had already released news, and the content was similar to what Leonardo said. "The Martian" beat "Titanic"
"Winning the box office championship and so on.
These news looks like Deep Space Company's own marketing, but in fact it has nothing to do with Deep Space Company. It is entirely the spontaneous behavior of the media. They also know how to write news so that more people will read it.
Of course, some people use this method to market their movies.
For example, just two days ago, a tabloid published a report. The content of the report was astonishingly: "The box office of the domestic film "Endless" surpassed that of the Hollywood blockbuster "The Martian" released at the same time, ranking first."
Anyone who sees this title will think that "Endless" has performed very strongly, and its box office has surpassed "The Martian" which was released at the same time, so this movie must be very awesome.
Moreover, the title is also scheming, specifically emphasizing that "Endless" is a domestic film and "The Martian" is a foreign film.
But this is not the case. There is a huge gap between the box office of "No End" and "The Martian". There is no comparison at all.
Is this news complete nonsense?
That's not true, because all the news content in it is true.
According to the content, "Endless" surpassed "The Martian" at the box office in a small county in Sichuan Province on December 26, and the total box office in that small county on that day was only more than 3,000 yuan.
That's all.
The box office at a place like this is really easy to operate.
And even if there is no behind-the-scenes operation, it is very normal for theaters in some small places not to schedule "The Martian" on a certain day.
Therefore, you can't say that their news is fake. At most, you can say that they are clickbait.
The most terrible lie is not telling lies, the most terrible thing is telling only part of the truth.
The box office performance of the movie "Endless" was actually very poor. It was squeezed by "The Martian" and there was no film schedule in big cities, so it had to go to small places to survive.
This is a movie produced by Huayi Brothers. The director of the movie is Zhang Zhiliang, but anyone who knows the inside story knows that the real director of this movie is actually Feng Xiaogang, who has been behind the scenes.
The reason why Feng Xiaogang was not asked to come forward was because Deep Space Company had let it go. If Feng Xiaogang was allowed to direct, they would impose restrictions on the film in all aspects.
But even so, Wang Zhongjun still used Feng Xiaogang, but in order to deceive others, Feng Xiaogang was always behind the scenes.
I originally thought that as long as Feng Xiaogang did not show up, Deep Space Company would not know the inside story and would not target them.
But what I never expected was that from the moment they started filming, they would be restricted by Deep Space Corporation.
Originally, Huayi was planning to invite Ge You to be the leading actor in the movie, and they had already agreed verbally before. However, when the movie was about to be shot, Ge You suddenly called and said that his schedule was not available and he could not participate in "Unfinished".
Gone".
No matter how kindly Wang Zhongjun tried to beg him, Ge You didn't agree to participate.
They had no choice but to change the actors.
After searching around, we finally gathered a group of actors to shoot. After the movie was shot, we encountered many difficulties when it was released.
When they overcame various difficulties and finally got the movie released, it happened to coincide with "The Martian" and the film schedule was very pitiful.
It has been nearly a month since their movie was released, and they have spent a lot of efforts on various promotions, but the box office so far is less than 5 million. Even if the theaters don't give all the money to them, it won't even cover the cost.
Wang Zhongjun is actually not sure whether Deep Space Company is just suppressing its opponents, or because he knows that Feng Xiaogang is the real director of this movie, because if Deep Space Company's suppression is not particularly strong, if it is really very strong, their movie
I probably won't be able to take any pictures.
…
The domestic box office of "The Martian" exceeded 300 million yuan. In fact, statistics are lagging behind. The real box office should have exceeded 300 million yuan long ago.
Although the movie has been released for some time, because it is the end of the year, the daily box office has not dropped much, and the popularity is still very high, and this situation should continue until the end of the year.
In fact, the most popular theater in the country with the highest attendance rate is actually the giant screen theater in the Deep Space Park.
As the most advanced cinema in the country and even the world, the giant screen cinema is far superior to ordinary cinemas in both visual and auditory terms.
Even though many theaters in China have been renovated, they are still incomparable to giant-screen theaters.
Especially when watching movies with good visual effects like "The Martian", giant-screen theaters have more advantages. After experiencing it in giant-screen theaters, many viewers don't want to go to ordinary cinemas to watch movies.
In addition, the tickets for the giant screen theater are really cheap.
Nowadays, tickets for "The Martian" in many movie theaters outside are selling for more than 40 yuan, but in the giant screen theater, the price is still the same, and it only requires 30 space points.
Thirty deep space points for one ticket is equivalent to spending thirty yuan to watch a movie and getting two books as a gift before leaving.
Not to mention 30 points, even 30 yuan for a ticket will definitely be a headache.
Therefore, when the giant-screen theater opens to reservations, it is always full. Even for mid-week morning shows, the attendance rate is still 100.
Not only the locals of Jinling come to watch movies in the giant screen auditorium, but there are also many people from the surrounding area who come here just to watch a movie.
For example, in Luzhou, a large number of people will come from across the province on weekends.
Many people have suggested that Deep Space Company build more giant-screen theaters in other cities, but Deep Space Company has never responded.
There is no way to respond to this thing. The giant screen theater is purely to attract tourists to the park. It is a loss-making business in itself. It can be said that every show is a loss.
Even if the Deep Space Company is not afraid of losses and works for the benefit of the vast audience, and really builds a giant-screen theater in every major city, and then offers 30 points per ticket, then the audience will be happy, and each theater chain will probably want
Eat the Deep Space Corporation alive.
In other words, there is only one hall in the park, and the number of shows per day is limited. Otherwise, Jinling's cinemas would have already had objections.
However, the Deep Space Company has not failed to listen to what the masses have to say. Although it cannot follow the model of the Deep Space Park in other cities, it can definitely build IMAX theaters in other places.
Deep Space Company has reached a cooperation agreement with the Shanghai Science and Technology Museum and will renovate an IMAX theater for them in the first half of the year. This will also be the second IMAX theater open to the public in China besides the Deep Space Park.
Chapter completed!