With Liu Lan's reputation, young people who raise cats basically know her. Among these people, they have bought them long ago. No matter how Liu Lan promotes how good this cat food is, they will not buy it. The reason is the price. According to the exchange rate of RMB against New York, cat food is still too expensive for ordinary working people in China.

According to Peter's previous commitment in Hong Kong, the company can sign a long-term cooperation agreement with them at an agency fee of 5% per bag for retail price.

Now that the goal has been achieved, Peter agrees to a 5% agency fee for the retail price. And there is also a shortage of tariffs - they used to pay two tariffs, one from New Zealand to Hong Kong, and the other from Hong Kong to Big 6. Now they can go directly from New Zealand to Big 6. Therefore, their profit margin has increased and they can give benefits to consumers.

However, retail prices cannot be reduced. If the price is reduced, it will firstly degrade the overall value of the brand; secondly, it will cause old customers who have purchased cat food at high prices to question and distrust Liu Lan about their stores.

Therefore, Liu Lan proposed a future marketing plan - buying cat food and giving dolls.

"Doll? Toy?" After reading this plan, peter was very surprised. "What toys are so attractive that they would rather buy cat food for toys?"

"Wait a moment," Liu Lan asked Mao Yuchen to go to her office to bring the dolls of Sun and Moonlight. She also kept two of her own pets in the batch of customized dolls.

Two minutes later, Mao Yuchen came in with the doll. Peter's eyes lit up and he blurted out, "sooooo                                                                                                                                                                                                                                               �

"They were made according to the appearance of the two cats I raised myself," Liu Lan found photos of Sunlight and Moonlight from the mobile phone to show Peter. After comparison, he was exactly the same.

"This is amazing, so fun! Can my pets look like this model, too?"

"Of course, you can do it as long as you have their full body and side shots."

“How long will it take?”

Liu Lan recalled that Luo Youyou's delivery time was quite fast, "It's up to one week."

Huang Shiting beside Peter was laughing, and he felt that the topic of the meeting seemed to have gone astray.

After a while, Peter himself realized the problem. He coughed gently, put the doll on the table, and said to Liu Lan, "I understand what you mean."

Even he likes this doll so much, let alone other consumers?

"I have tried the market's acceptance of dolls in three ways. One is to give away, with very few quantity; the other is to sell directly in our store, with very few quantity, and the third is to book in advance. So far, we have received 4.12 orders. The first two samples are too small and difficult to count. But the third type is to receive nearly 2oo in the deposit fee alone, which can fully demonstrate that dolls are very attractive to consumers."

Liu Lan handed the English data form to peter, and then continued, "Every doll's image can be said to be a small model. They are not well-known on the Chinese Internet, but many people know whose pet they are, which is equivalent to another way of image endorsement, and can also exempt us from a large amount of advertising costs. Dolls are products produced by me in cooperation with a Chinese pet supplies company. Their company is called yoyo, and I don't know if you have heard of it."

"I know, of course I know," peter nodded. "Yoyo's pet supplies are of great quality, and I use their products at home."

Liu Lan thought to herself, no wonder Luo Youyou said that their company is more famous overseas than in China. It seems that it is true that it is true. Unfortunately, domestic users think that their products are too expensive.

"Then you should be able to understand this marketing plan better."

In the plan book, Liu Lan stated the cost of the doll. She designed three different sizes and specifications. If you want to get a doll of such a large size at Peter, you must spend more than 3 ooo yuan and more than 2 ooo yuan in their store. You can get a small doll that she had been snapped up before, and customers who spent more than 1 ooo yuan can get a mini doll. But the doll will no longer be put on the shelves in the store. In the short term, Liu Lan will create a scene where dolls are very popular, commonly known as hunger marketing.

"Your thoughts are interesting," peter smiled. "I was looking forward to it."

Liu Lan smiled and said, "Then are you willing to sign a long-term cooperation agreement with us?"

"Why not?" peter glanced at Zhang Pei and said to Liu Lan, "Look, I have already arrived in China. Do you want to have a waste of time? I'm not really here to travel."

The signing of the contract was smoother than expected. They finally signed a three-year cooperation agreement with Peter, which was as expected as Liu Lan, because Huang Shiting told her that Peter was very cautious and usually signed the contract in two years.

Peter relaxed the conditions, perhaps because he was moved by Liu Lan's doll plan, or because he was trying to pursue her mother. Only he knew the truth.

In addition to the contract period, there are many differences between the new agency contract and the old contract.

One is the mode of transportation. The goods coming from the headquarters are shipped in containers. One cycle is one month. The 6-6 is close to Hong Kong, and one cycle is only one week. Therefore, the amount of goods received is huge. It is impossible to transport several trucks and trucks like the previous transportation, and the freight of ocean cruise ships is managed by Liu Lan.

The second is the capital chain. Huang Shiting once generously agreed to them to get the goods first and then pay; but the headquarters is not good, peter said that they have never had such an example. Any agent will arrive first and then the goods.

These are all things that cannot be discussed. After signing the contract, Liu Lan transferred 1.40,000 US dollars to the international bank account of Net Company on the third day after signing the contract. This is almost all the working capital existing in their company's account, including all her and her mother's savings so far.

This money is a huge sum for Liu Lan and her daughter, but Peter thinks it is too little. He said that the monthly payment for goods in Xishilan is about 30,000 US dollars, and the monthly sales volume may reach 50,000 US dollars. Liu Lan and Zhang Pei deeply realized that cooperation with large companies is not a small fight of hundreds of thousands or millions. Zhang Pei was also glad that they were not in a hurry to buy a house, otherwise they would not even be able to make up enough money for the goods.
Chapter completed!