.So on the same day, an announcement on Apple’s official website shocked the industry again.

,, after expressing hypocritical blessings to him,.

However, the Apple transformation plan he planned was still on the agenda and handed over to the shareholders' meeting for discussion. As a result, all Apple's portable smart products will soon be reduced on a large scale, and news of Apple's online store reform spread wildly.

These news further stimulated Apple's performance in the stock market. At the close of the day, Apple's stock price plummeted by 17%, which was an unprecedented decline in Apple's history. The market value of nearly 100 billion yuan evaporated instantly. A large number of investors lost money overnight and wanted to jump off the building. The world's largest company with market value was no longer worthy of its name.

In fact, all the pains that Apple may experience during its transformation period have been written in his written report to the board of directors. Stocks plummeted and profits shrank. But as long as you survive this time and with the appropriate business strategy, Apple is still likely to gain a foothold in the mid- and low-end markets.

Of course, even if this step is achieved smoothly, it is absolutely impossible for Apple to restore its former glory. After all, a technology company that produces mid- and low-end products is far inferior to a technology company specializing in the production of high-end products in terms of sales profits and influence in the world. There is no doubt that this is not a doubt.

So at the moment when these news reached Wall Street, countless media began to publish this topic in large quantities, and some media even used "The Decline of an Empire" to evaluate Apple's situation at this time.

Of course, Apple's transformation is absolutely not good news for other smart product manufacturers. This means that the mid- and low-end smart device market will add a strong competitor due to Apple's strategic transformation, and the original pattern will be rewritten again, and the cake in its hands will be divided by Apple after all. In short, because of the strong attack of Tianshu Electronics, smart product manufacturers are not having a good life.

...

.He didn't know about the concept dispute on Apple's board of directors, so he was a little surprised that the president, who he thought was very strong, resigned like this.

The reason is simple, even if you don’t work, you will earn enough money for several lifetimes. For people like them, the amount of money is just a series of numbers that measure their abilities, so what they care more about is that the career they do can be recognized by more people and can prove themselves. And leaving directly at the most difficult time of Apple will obviously only make him criticized.

The reality is the same. Judging from the news from many Western media quoted in China, this is also human nature. Of course, it is more of his annual salary of millions. Although his resignation will also cause him to suffer a lot of economic losses. For example, the losses in stock rewards, his losses are naturally small compared to the difficult situation Apple faces at this time.

In short, these negative comments made Wang Zhengyu feel a little regretful. No matter what, his achievements in Apple are obvious to all. Even if Apple 6 still achieved impressive sales results in the industry, it can prove this.

Just as Wang Zhengyu was sitting in the office and sighing, his private phone suddenly rang. He looked at the number.

This surprised Wang Zhengyu.

Calculate the time. It is now around 5 p.m. California time in the United States. At this time, this person who was at the forefront of the storm suddenly called him. Do you want to scold him?

He was very confused. However, Wang Zhengyu decided to answer the phone. Although he did not like Apple, his resentment was mostly concentrated on Apple's high selling price and attitude in China. After all, in his opinion, for example, when the company started, all the huge amount of funds that blocked Microsoft in the US stock market were contributed by Apple.

Put the all-round translation headset on your ears and press the call button.

"Hello, is it Chairman Wang?"

"Yes, President Cook, you know I'm not very familiar with English. I don't know if you understand what I say now, or if there is an interpreter around you?" Wang Zhengyu asked, and he really couldn't figure out what was going on opposite him.

"I'm carrying an all-round translation headphone developed by your company. I have to say that its effect is indeed as you demonstrated at the press conference. It is indeed too powerful." Cook praised on the phone in a plain tone.

After hearing this, Wang Zhengyu just smiled bitterly.

Because it is delayed in listing in the United States, Tianshu Electronics' branches in the United States do not have much inventory of products. Basically, there are only about 30 sets of equipment in the United States, and they are all ready to experience it in Tianshu Technology's physical stores in the United States before the official sale.

It must be a set, because their headphones have encryption programs and must be matched with the Tianyu mobile phone system to use them. However, Apple phones cannot support this headphones.

"Well, this really surprised me. Our products have not been officially launched in the United States yet. Where did this set of equipment you have come from?" Wang Zhengyu asked directly after being confused.

"Haha, in order to pass the anti-espionage program inspection, you submitted a total of ten sets of equipment for analysis this morning. Apple obtained two sets of equipment through certain channels. I happened to submit my resignation today. I gave up a lot of things and changed to the ownership of this set of equipment. I just tried it out, and it felt quite cost-effective, with an epoch-making function that was amazing!"

"Well, it is our consistent purpose of Tianshu Technology to satisfy every customer!" Wang Zhengyu suddenly felt nothing to say and fooled him in an official way.

, or he didn't care what Wang Zhengyu said at all, and began to say to himself: "I never thought Apple would decline in this way. I always thought we always grasp the pulse of this era, but I didn't expect I was careless. In fact, when the smartphone housekeeper and the ice-core battery appeared, I should know that in an era of technological explosion, anything could happen."

"Of course, this is a matter of no way. Technical backwardness directly leads to Apple's decline, which has nothing to do with innovation. I still say the same thing. Without technological breakthroughs, innovation can only exist in each of us's fantasy of the future. So what you said at the press conference is unreasonable. We have been working hard to innovate, including trying to use various materials that have not been widely used, and we must strive for excellence in the position design of each button. Take Apple 6 for example. We even spent a lot of time to fully consider the size of the icon, and then determined the size of these two phones now. Not only did the size become larger, but the two new Apple phones have significantly improved screen contrast, brightness, reliability, color, etc., but I have to admit that these changes are not revolutionary, so although we failed, we are not defeated by innovation, but technology!"

For him, the remarks at the press conference were just simple because Apple is Tianshu Electronics' biggest competitor, so why do you still have to worry about his words?

When Apple chose to reduce its value by itself, their decline was inevitable.

"No company can continue to be glorious forever, including our Tianshu Technology. Mr. Cook, this is the law of history. There is an idiom in China, which means prosperity and decline. This is what it means." After thinking for a moment, Wang Zhengyu still said a little comforting word.

After all, the person on the other side of the phone is no longer the president of the largest company in the world. He is just an ordinary American old man at this time.

"The prosperity will lead to decline. This word is very good. Chinese culture has a long history. Maybe I will go to China to see it in my lifetime. Okay, I have said everything I want to say, so I won't disturb you! Goodbye!"

"goodbye!"

Holding a handbag, I finally looked at the Apple headquarters gate, which looked extremely desolate in the sunset, and finally sighed and walked towards my parking space with my head down.

...

...
Chapter completed!