Compared to the usual way his proposals can always be passed on the board of directors, it is obviously much more difficult today. He is almost dry and his mouth is dry, but he still has to face a lot of doubts.

In fact, he had long anticipated the dilemma today. This is how the company is. When making money, everyone can be at peace at the board of directors. Once the company has a crisis, people will start to be unstable.

"I will answer your first question first. What I mean by changing the business strategy is not just a price reduction, but a complete change of our previous business ideas. After passing the board of directors' resolution, we will change the design of the existing products and choose cheaper accessories to reduce costs. For example, like the iPhone 5c we launched, only 5c will become the norm. At the same time, the design ideas for the next generation of Apple products will also change. How to maximize the thrift and performance optimization will become our new design ideas. In addition, the operating model of Apple's online store may also change accordingly. Like the Android system, in the future, no mistakes, small~say~~~The free application of Apple store will become the mainstream. If necessary, we even need to use ios as a bargaining chip to join other manufacturers. After all, in addition to the Tianyu system, our ios is still one of the smoothest systems in the world!"

"In addition, for the risks you mentioned, I must admit that you are right. There are indeed risks, and they are not small, but I have also reiterated countless times that the risks we are taking now are to give a chance in the future. I hope everyone can understand that relying on Apple's current technical reserves, we will never be able to catch up with the technology of Tianshu Electronics in a short period of time, especially after the profits have dropped sharply. We will face greater difficulties, and then our funds will be more tight. The funds that can be invested in R&D will also shrink significantly. So if we do not join the Adam plan now, we will not lose now. But the entire future. Perhaps in ten years or even shorter, people mention that Apple will not represent a company, but a piece of history!"

When he finished this sentence, the silence in the conference room was longer, and all the directors were silently thinking about their thoughts.

Five minutes later, the director who had just spoken continued to speak: "President Cook, I hope you can answer my question positively and join the huge investment of Adam's plan. It may be an opportunity or a huge trap, right? If Adam's plan cannot bring the technology Apple wants, and once our capital chain breaks and we cannot continue to invest, then this plan will not only not bring us a glimmer of opportunity, but may even accelerate the decline of Apple. Is that true?"

, This feeling of fatigue is so strong that it even made him feel suffocated in such a moment. This is a feeling of fatigue that he has never experienced before. Even though he had only slept for four hours every day and worked for sixteen hours, he had never experienced this kind of fatigue that he had penetrated into his bones.

This feeling of fatigue even made him too lazy to say anything. He just nodded powerlessly and admitted the director's judgment. This is true, and no one can guarantee a technological breakthrough. Perhaps an engineer's accidental inspiration or an accident in the laboratory can make a great invention come out. Of course, it may also be a huge investment and ultimately lose all his money. This is not something that human power can control.

If you can innovate and break through just by wishing, then Apple will not be forced into such a situation.

The directors began to whisper and whisper, and for a moment the entire conference room was filled with buzzing sounds.

, closed his eyes and began to ponder silently. After a moment, when the voice in the conference room gradually stopped, he opened his eyes and said, "Okay, husbands, I believe you have already discussed the results. Why not start voting today's topic now. First of all, I would like to ask whether you agree to change Apple's future business philosophy. This is a serious issue, which will involve Apple's future development direction and business strategy."

"Wait, President Cook, I have another question about the change in this business philosophy. As you said just now, if we change our customer base, our online store will also change the consumption habits of our new user base. How should we communicate with those apps that have always supported Apple online store? Have you ever thought about this question?" a director asked again.

"When we make changes, our app vendors will naturally make targeted changes. There is no way to do so. Survival of the fittest, the directors and husbands, app vendors who can adapt to this change will continue to provide applications for our online stores, and those who cannot adapt may start to make other attempts, such as they will start to provide applications for our competitor Tianyu System. There is no way to force it! Okay, my explanation has come to this point, and I hope everyone can make a decision. So those who support Apple to change its business philosophy from today and start designing products for different customer groups, please raise your hand!" said directly.

, This resolution was directly passed, which also marks that Apple's grasp of the future market will enter a new stage. They will bid farewell to the highest-end mobile phone market and start to provide services to mid- and low-end consumer groups.

It is undoubtedly a painful choice, so even if the directors raised their hands and passed the resolution, everyone's emotions were not high, and on the contrary, everyone seemed extremely lonely. Because this marked the end of an era belonging to Apple. Or this is how high-tech companies are, technology leadership is the most precious wealth. When this wealth is lost, it is only a short distance from decline.

"Eight directors agreed to this plan, and soon our business department will redevelop a product price list to provide you with. So the vote on whether to join the Adam plan will begin now. Please raise your hands for the directors who support Apple's joining the Adam plan!"

After saying that, it was obvious that the board of directors was not motivated enough this time, and in the end only two directors supported his decision. He sighed and said, "Well, husbands, I respect everyone's choices. Then Apple will not join the Adam Project!"

Speaking here, "In addition, I have something to announce. I will resign from Apple's CEO from now on. I will submit my resignation report to the board of directors later! I am very grateful for the support I have given me during my tenure. My experience at Apple has left me with many wonderful memories. Thank you everyone!"

, obviously caught the board members off guard and even felt embarrassed. The board of directors would never feel embarrassed, or even retain them too much. In fact, as early as 2013 when the iPhone 5s was released, the board of directors had never discussed the issue of removing Cook's CEO position, and even supported Cook in 2014, rejecting many proposals for the shareholders' meeting to deviate from Cook's development policy, but this does not mean that they have no worries. It was just that the worry was overshadowed by Apple's impressive performance.

Now the sudden force of Tianshu Electronics made them realize that the previous worries were not unreasonable,.

After all, the next period of time will definitely be the most severe test for Apple. They also need a CEO that can suppress the situation to implement Apple's transformation plan in an orderly manner. Of course, after spending this period of time, the board of directors probably won't give him this opportunity.

For this reason, after eye contact with everyone in the conference room, the non-executive chairman of the board immediately tried to keep him: "President Cook, I think it shouldn't be the time for you to resign. We should first work together to overcome the difficulties."

"No, there is no difficulty, the chairman's husband. In fact, when you deny the plan to join Adam, the former Apple company no longer exists. I know you have always suspected that I lack the spirit of innovation, but what I want to tell you is that innovation is based on technological breakthroughs. In fact, before I was persuaded by Jobs' husband to join Apple, Apple had already begun to fall into a trough. Why is this? Because everyone in my mind has ten thousand ideas for innovation, but none of these ten thousand ideas are enough to support the existing technology."

"Innovation is simple to say, just a word. But it is really difficult to realize it. In fact, the sudden inspiration that our development engineers suddenly involves re-modifying the entire product design. So without technology as a support, all innovation is empty talk. Just now, you rejected the opportunity for Apple to rise again in the future! When a company with innovation as its banner and even loses the courage to gamble for innovation, its soul has disappeared! This is the reason for my resignation. Thank you for listening to my nonsense! Goodbye!" (To be continued...)

ps:Thanks: Dao., cwt Galaxy, 100 starting point coins for reward of 100 coins.
Chapter completed!