Chapter 803 E3 Exhibition in 1996
In half a year, the total sales of DreamWave x3 exceeded the combined sales of P2 and Sega Saturn.
Although Sony and Sega have not announced their host sales in official channels since 1996, it is not difficult for third-party statistical agencies to do such statistics.
Although specific sales data cannot be counted, they can be roughly estimated, and the error will basically be maintained within a very small range.
At the end of June, a new generation of console sales statistics table was released. Dream wave x3, which has just been released for half a year, has become the best-selling next-generation console, and its leading advantage is very large, basically equivalent to the sum of ps2 and Saturn. This report caused an uproar among the player group.
Although in the past few months, many people have vaguely felt that the sales of DreamWave x3 are unprecedentedly popular, while the other two hosts have fallen into unsustainable cold reception. According to statistics from "Game", DreamWave x3 only took seven months to increase sales to 10 million units. This number, they spent a year and a month on DreamWave x2! ※∧
Almost doubled sales.
Surprising everyone at the unprecedented dominance that Mars Entertainment has shown in this generation.
According to all news, Sony and Sega have started the research and development of their next generation hosts. What is certain is that Sega has also specially formed an extremely large development team for their new hosts.
The person in charge of this development team is Yu Suzuki, who once participated in the development of "Haoxia" and completed the architecture for the combat system of "Haoxia". The data of the entire development team is as high as 150 people. According to Sega internally, this time Sega is going to develop a game that is not inferior to "Haoxia", and Sega fans are still very excited about this.
Sony has not had any major news except for the news that it is starting the development of a new host.
They still acquire small studios with great potential around the world. Some of the studios made amazing games after receiving Sony's investment.
For example, there is a 3D action level-through game that does a very good job. When Ps2 sold only less than 6 million units, the game actually sold one million units. This is a very amazing result, which also makes Sony attach great importance to it. It is said that their investment in the next sequel exceeded twice the previous one. This is why many players buy Ps2 because of this reason.
ps2 has not fallen behind in the Japanese market.
After all, DQ has provided them with a platform. Even before the release of ff7 in the first half of this year, P2 even had a slight advantage in the Japanese market. This is because of the strength of DQ in the Japanese market. Their release this year even made Sony rely on the efforts of the Japanese market, making their console sales exceed Sega's Saturn, which also annoyed Sega's senior executives.
However, most of Sega's games are arcade transplants, and this kind of hardcore game is indeed not very popular with Japanese players.
Their market positioning is mainly in Europe and the United States.
Moreover, according to Jester's memory, after Sega announced his withdrawal from the console market, Europe and the United States had much more players who remembered them than Japan. In the final analysis, it was still the same saying that success was the arcade, but failure was the arcade.
Sega was able to move forward in the early stages of home appliance markets because of massive arcade transplants.
Being able to play arcades on your own TV is a dream for many players. This situation has been maintained until the ps2 era in the original history. During this period, home computer games completely surpass arcades in quality, graphics and gameplay. On the other hand, the arcade market, especially small and medium-sized arcades, has begun to decline unstoppably.
After losing the killer weapon of arcade transplantation, Sega does not have as many third parties as Sony, nor does it have as strong first parties as home phones as Nintendo.
Just relying on their own strength, failure is inevitable.
Many people blame Sega's failure on "Shenmu". It is true that "Shenmu" does occupy a large amount of Sega's working capital, but such a little money is impossible to completely decline a game company with good development. In the end, it is even necessary for President Okawa Kou to pay for it himself to continue this legendary game company.
The biggest reason is Sega's overall decline, and "Shenmu" is just the last straw that broke the camel's back.
It is now June of 1996, and the middle of the month is the e3 exhibition, the largest annual event in the gaming industry. However, this e3, Mars Entertainment has basically announced that they will not have any particularly important news to break out, because in the first half of the year, Mars Entertainment basically sold two wave x3s in a month.
There are more than a dozen top masterpieces that can be sold very well even if it is P2 or Sega Saturn.
But the result of this is that Mars Entertainment is now somewhat ineffective. Game development is not a production line, and it is not a production line once the machine is started. Even the cod later called New Year goods will take two years to complete - as for why a game developed every two years will be released every year?
It's a very simple truth!
Because cod is developed separately and simultaneously in two studios.
It is worth mentioning that although cod12 has a reputation, its sales volume continues the traditional popularity of the Cod series. It sold for $550 million on the first day. It seems that no matter how bad the reputation is, it can make money by emotions.
Although Mars Entertainment may not be the case in previous years, as it was in previous years, various masterpieces have appeared frequently, but Jester will promote the game he is developing on e3. For players and the media, as long as Jester introduces his new game, Mars Entertainment will undoubtedly be the most popular in the e3 exhibition.
Although Sony, Sega, EA Activision and Ubisoft from Europe are preparing many highly anticipated games.
But no one can shake Jester's glory.
However, according to insiders, Jester does plan to appear at this year's e3 press conference, and it will indeed bring information about the new game, but the content may not make players look too much, because Jester is still keeping it aside this time, and he just wants to arouse the players' appetite, and there will be no meaningful things to be announced at all.
Because Jester plans to wait until the end of the year to play the highlight at the Mars Entertainment Carnival.
In fact, many players have also complained about it in recent years.
Because e3 is the largest game exhibition in the gaming industry, the companies in the industry are also the most loyal, because it is mainly aimed at the entire European and American market, even Japanese game companies. Especially those large companies, they even value e3 at the Tokyo Exhibition, because the European and American markets are much larger than the Japanese market.
But Mars Entertainment seems to have become an alien, because Mars Entertainment has its own carnival. In order to take care of its own carnival, Mars Entertainment has always put a lot of heavyweight news on the carnival in recent years, and many of their masterpieces are also set up R&D progress around the carnival, so that the R&D progress and the release of the carnival form a good combination.
Although it is not to say that Mars Entertainment has not released major news on e3 in recent years.
However, compared with the first few sessions of e3, the importance is obviously declining. Many people are predicting whether it will take a few years to come. Just go through the motions of Mars Entertainment.
Although this possibility is relatively small.
After all, Mars Entertainment is the initiator of the World Electronic Games Association and a member of the committee. The e3 exhibition is also an exhibition jointly initiated by the World Electronic Games Association. As a member of the committee, Mars Entertainment will not be absent from anyway. However, in the eyes of players, this kind of behavior that goes through the motions on e3 is better than not to participate.
Participation brings expectations to players. But in fact, there is nothing.
Fortunately, although there is not much news about Mars Entertainment this year, Jester is enough for players to attend.
Jester, who has only made one game in five years, just completed the legendary game "Haoxia", and was obviously heart-wrenching. Before "Haoxia" was released, he announced that he would have a new game. Not long after "Haoxia" was released, he announced what he was going to do. It can be seen that Jester resumed his high-profile period of his creation.
When Mars Entertainment was first established and fought fiercely with Nintendo, almost half of Mars Entertainment's important works were produced by Jester. At most, Jester once had the title of producers of four or five games at the same time. Almost 80% of the games were constructed. It can be said that it was almost relied on Jester to compete with the entire Japanese gaming industry alone.
And finally achieved brilliant success.
Americans like this image of a lone hero who turns the tide by humans, and Jester is indeed able to bear this image.
When the video games were about to die, they reprimanded the banner of video games.
It has brought a new vitality to an industry, and it is even developing much stronger now than before.
Just as everyone was still speculating about what news Jester would use to perfunctory players at the Mars Entertainment launch conference on e3 and to sway people, Mars Entertainment was as usual, and there was no such tension as other game companies before the opening of e3. After all, this is the largest annual event in the electronic game industry.
It is something that all game companies must pay attention to.
And Mars Entertainment is different.
In fact, it is really like the predictions of people outside. They have a lot of opinions about the e3 exhibition inside Mars Entertainment, because if they pay too much attention, it will make the annual Mars Entertainment event carnival abortion. You can't publish some insignificant news on the carnival, right?
Players from all over the world came to the Anaheim Convention and Exhibition Center from afar.
Book a hotel and buy tickets by yourself, just to see these trivial matters of you? Of course, this is impossible. Not only will the players not agree, but even Mars Entertainment will not agree.
However, if you don’t participate in e3, as one of the initiators of the e3 exhibition, it would be a bit too much. Therefore, the internal opinions of Mars Entertainment are to gradually fade the participation of e3. For example, this year’s e3, it is impossible to say that there are no heavyweight games in Mars Entertainment in development. Although some of the dozen or twenty development teams spread all over the world are being repaired, several heavyweight development teams are in full swing.
But these are all planned to be taken out on the carnival to surprise the players who come to participate in the carnival.
How could it be taken out on e3 for no reason?
In the eyes of Mars Entertainment's senior management, doing so is a bit too wasteful.
Jester also agreed with this view because this was an irreconcilable contradiction, just like Blizzard later. Since the Carnival, Blizzard's attention to e3 has decreased day by day. Even in Blizzard's eyes, some of their news that could not be announced at the Carnival due to time issues would rather be released at the Cologne Exhibition than to be placed on e3.
Of course, this is not that Blizzard is not a big name. If they hold a large press conference on e3, it will definitely be the focus of attention.
But their things have been announced on e3. So what are they going to show the Carnival at the end of the year? Some news that are not announced at carnival are usually secondary. These things are definitely not paid much attention to the place where big factories such as e3 are gathered.
And when it comes to the Cologne Exhibition, it is completely different.
For Blizzard, the annual carnival is the most important thing for them.
Mars Entertainment has undergone this transformation now.
The carnival they pay most attention to in various game exhibitions within a year. Basically, when the carnival is in November, everyone at the Mars Entertainment's US headquarters mobilizes all the people - the work service team of thousands of people may even be short of manpower.
For other game exhibitions, it is to just fool some things, or something that has to be announced at other exhibitions due to limited time in carnival.
Only then will you get the non-carnival exhibition to announce it.
In general, there are gains and losses in doing so. In Jester's view, gains are greater than losses. (To be continued...)
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Chapter completed!