DreamWave 3's best-selling is beyond everyone's expectations. (.)

Not only Mars Entertainment itself, but also their competitors. In the past half month, Sony and Sega have held many meetings, and the originally expected host sales report once every three months has not been made.

When an interview with a game media, a senior Sony Games was asked about the question of "Is there any difference between the host sales statistics recorded by the media before and the data you counted by yourself?", which made the senior Sony Games executive extremely embarrassed, Mao Zhewei, the senior Sony Games executive, answered it bluntly, and he did not answer this question directly.

But he talks about him.

"We think it is unwise to always focus on sales. What we need to consider more is the feedback from players. Whether they are satisfied with our products is the most important thing. Your console sells a lot, but the feedback given to you by players is not friendly. We don't want to see such sales data."

The Sony Games executive added a sentence at the end to everyone's surprise.

"I think it's not wise to announce the sales of game consoles every once in a while. It doesn't work. Whether for us or our opponents, we should not pay attention to this, but instead divert our attention. Or what I said before, we should pay more attention to our players' feedback, such as whether they are satisfied with our games? Do they have any complaints about our prices...and so on."

When I heard that this senior executive of Sony Games was still concerned about him, the reporters interviewed were also a little dissatisfied.

They also heard what the Sony executive meant, but the senior executive didn't seem to want to make it clear, but the reporters didn't mean to give him face, so they simply asked the question directly: "What do you mean is that Sony will not announce the sales statistics of gaming consoles every three months like before?"

This is very rude.

After the reporter asked this question, the senior executive of Sony immediately changed his face.

But he did not deny the reporter's problem. He just shook his head quickly: "I didn't say that, this is what you said. I just said that we should not always focus on the sales of game consoles. This is actually just a matter of games and manufacturers, and it has not much to do with players. We should pay more attention to players' feedback, not others..."

However, this boring paragraph was interrupted by the reporter before the other party could finish his sentence.

"But, sir. I think the sales of game consoles are still very important to players. It helps players know which game console is better and makes it easier for them to make more reasonable choices when purchasing consoles, such as..."

After reading this report, Jester smiled helplessly.

He looked at the photo of Sony's senior official with a ugly face in the magazine, and he was also a little moved. He really didn't expect that Sony and Sega would do something temporarily not to announce the sales of the console to the public. Of course, this was not officially recognized. It was just a personal opinion that an internal interviewer said during the interview.

In fact, in this case, it also appeared in Jester's memory.

It was about October 15 that Jester remembered that he had read a report that the background was that the sales of ps4 were 24 to 5 million, while the sales of x wave were about 12 million. Moreover, x waves could not see any expectations in the market performance. Basically, the sales in any market in recent weeks were crushed by ps4.

In this case.

Microsoft thought that a senior official was interviewed by a media outlet and talked about the sales of game consoles. Of course, he did not say that this was Microsoft's official statement.

This is what I said in the interview.

"A Microsoft internal insider wants to foreign game media Game Inormer to reveal that the company will no longer disclose the sales data of X-wave One. In fact, Microsoft has been absent from the sales data of X-wave in the last quarter's financial report, and the news conveyed by the insider lets us know the reason. The insider said that Microsoft will pay more attention to the participation of the platform in the future, and no longer regularly discloses the sales of P4 like its competitor Sony Puter Entertainment."

As soon as this news appeared, it immediately caused an uproar in the entire gaming industry.

Of course, it is more about the unscrupulous mockery of the soft fans by Sui fans.

Although what Microsoft officially said seems to be high-sounding, in fact, it is just a fig leaf. It is just because the sales of x-wave are too far from the sales of ps4, and within the foreseeable time, they have no chance of catching up. That's why they said this theory and explained Microsoft's behavior in a simple and easy-to-understand way.

"We admit defeat."

Therefore, when this news comes out, facing the ridicule of Suo fans, the soft fans will be speechless because there is really nothing to say and nothing to say.

Although the situation Jester is facing now is not the same as the news he has seen, it is not far from that. The sales of DreamWave 3 in the first month was too terrifying, and although the situation in the second month had a big decline, it is natural. It can be foreseeable that basically, when the statistics of the second month came out, it would be no problem for DreamWave 3 to surpass Sega Saturn and rise to the first place in this generation.

Not only that, even in the game, DreamWave 3's game is selling a lot.

The number of models exceeding one million has reached as many as five.

There is not a single game that can achieve millions of sets in Sega Saturn and Sony's P2. You know, Dream Wave 3 has only been released for less than a week, and the other two have been on sale for a year.

However, in Jester's opinion, the reason why the sales of last month was so good was not only related to the strong gaming camp he prepared, but also because it happened to be the Christmas season, which was the most important sales season in North America, for their game console companies. At the most, the gaming consoles sold at Christmas accounted for 20 or even 25% of the annual sales.

However, after January, the sales decline is still very obvious, which is expected.

Of course, so many excellent games were released at the same time, which would also have a great impact on Mars Entertainment's sales.

Because so many games are on the market at the same time, in fact, it is impossible for a player to buy all of them because the price of the game is not cheap. Sixty dollars. Generally speaking, a player buys a game in a time period. This is the most common phenomenon. In Jester's memory, there is Microsoft Games sales director Aaron Greenberg, who used the color "Tomb Raider: Rise" to give such an example.

As we all know, "Tomb Raider" is plagiarized... no, it is the second work after learning the revision of "The Sea of ​​Gods", which is exclusive to Microsoft's limited-time. The game was released on November 10, 2015.

And around this date, it can be called a gathering of masterpieces.

There are d, there are radiation 4, there are halo 5, and even the biggest feelings in the European and American world Star Wars...

It can be said that this is a bad release time that cannot be broken. The original game of tens of millions is likely to reduce the sales volume of this game by one or two million copies due to this release time... This is not alarmist.

As for this situation, the sales manager of Microsoft's gaming department said this.

"We worked closely with our internal work, such as the release of Halo. Next we are working with Christo on the marketing of Tomb Raider. The challenge is that you really need to consider the production plan, you have to make sure you are not in a hurry to achieve success, and don't bring semi-finished or low-quality works to the market. This is always our first priority."

"The specific challenge facing Tomb Raider is that if it is released one week later, it will run into Star Wars: Frontline. Call of Duty: Black Ops 3 will run into Call of Duty 3 a week earlier, and two weeks earlier, it will run into Halo. If it is later, customers will have no money to buy a new game, so choosing this week between Star Wars and Call of Duty is the best choice. We think Fallout is not a direct competitive relationship with us because the player groups are different. But yes, both games are masterpieces and they collided together on the release date. We hope players can buy both works."

"We are the first party. So we know when the release date is. But many production teams need to set their own release date without knowing the release date of other games. Once you know, will you choose to collide with Call of Duty, Star Wars and Fallout? At this time, you have to release according to the previous plan, and have confidence in your work and believe it can gain a foothold. Tomb Raider is great."

Although from this answer, it can be seen that Microsoft's people are in power to promote the Tomb Raider, saying that he can be compared with masterpieces such as Radiation, D, and Halo.

However, they also know that it is actually a very unwise choice to crash with so many masterpieces, because the bombardment of masterpieces for several weeks is likely to cause a situation where players are buying one game after another with their pocket money or their own small vault. When they see that there are still games that they want to buy, they find out.

He has no money anymore.

And the next month when he had money, he found that he had the game he wanted to release this month, so he forgot about the previous game.

Such situations are avoided by game companies.

After all, anyone wants to be kind and wealthy. Foreign companies may not know this term, but they must follow this code of conduct.

Therefore, generally speaking, it is rare to see some games being released in one period of time unless the first party is to attack their opponents of their console platform, and it is estimated that when the other party’s first game is released, it is estimated that they will use their first game to fight with the other party when the other party’s first game is released.

However, at the end of each year, there is Christmas season. This is something that any game manufacturer, both the first and third parties, wants to seize. Therefore, although on the one hand, major manufacturers do not want to collide with their own similar games, if they have to choose to be released on Christmas season, they can only do it once.

Therefore, Tomb Raider chose the weakest opponent, Fallout 4, in Halo 5, Call of Duty 13, Fallout 4 and Star Wars: Frontline, and Microsoft also recognizes their choice. This does not mean that it looks down on the palace-level game series of Fallout 4, but because in terms of sales, Fallout 4 is really not qualified to be comparable to the other three.

First of all, "Hao 5", one of the biggest feelings in European and American shooting games, the plot of countless people, and the sales record of a single-player platform exceeding tens of millions, which is also the guarantee of x-wave sales.

In addition, "Tomb Raider" is a limited-time exclusive for X-wave, so Microsoft naturally cannot let this game compete with its own signature game.

The second is "Call of Duty 13" European and American CF. It is well deserved to be no.1 in the shooting game. It is one work a year, and the works are 20 million sets. Basically, in terms of sales, D is qualified to stand out. Finally, it is "Star Wars", a work that has been sharpened for several years, plus the great expectations of "Star Wars 7" at the end of that year and the halo of the greatest feelings of Europe and the United States.

No one wants to fight a great Star Wars game when Star Wars 7 is released.

The previous attracts nine million people to participate in beta and has received rave reviews, which also shows that this game will definitely be a big hit.

However, in contrast, "Fallout" is indeed a palace-level game, with sales of 10 million sets, and of course, it may also be sold for 20 million, but it will take a year or even two years later. Therefore, in this regard, it is indeed the weakest opponent among many masterpieces at the end of the year.

"Rise of Tomb Raider" has also been carefully considered.

"Although the impact on the total sales of the game is a bit big, which may reduce the sales of many games by 20%, there will be gains if there are any mistakes. Without so many games' cheers, DreamWave 3 may not be able to achieve such good results."

After thinking about it for a long time in his mind, Jester still sighed.

This matter was quickly thrown out.
Chapter completed!